How to Buy Coca Cola Stock

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Coca Cola Co

Coca Cola is a beverage company located in Georgia, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KO on the NYSE exchange.

Coca Cola stock last closed at $63.81, up 0.42% from the previous day, and has increased 16.02% in one year. It has overperformed other stocks in the Beverages - Non-Alcoholic industry by 0.12 percentage points. Coca Cola stock is currently +18.13% from its 52-week low of $54.02, and -5.04% from its 52-week high of $67.20.

There are currently 4.32B KO shares outstanding. The market value of KO is $275.95B. In the last 24 hours, 9.95M KO shares were traded.

How to Buy Coca Cola Stock

Not sure how to invest in Coca Cola stock? Here's how.
  1. Decide where to buy Coca Cola stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Coca Cola stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified. It's the best place to buy KO stock.
  3. Deposit funds into your investment account: Select your payment method and add your details.
  4. Research Coca Cola stock: The Coca Cola ticker symbol is KO. Is Coca Cola stock a good investment? Should you buy shares of KO? How do KO's underlying business fundamentals look? Do top analysts think Coca Cola is a good buy? Why has KO's stock price moved recently? (Hint: Our stock market research website can help you evaluate if KO is a good stock to buy).
  5. Make your KO buy order: Decide if you will purchase KO shares at the current market price or use a limit order to buy KO stock at a specific price.
  6. Watch your investment in KO: Create a watchlist to get live updates on your investment in Coca Cola shares.

Step 1: Decide where to buy Coca Cola stock

You will need a brokerage account to access the NYSE market and buy KO stock.

A brokerage account enables you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal info so you can buy KO stock today.

How to Start a New Brokerage Account on eToro

  1. Click here to get started.
  2. Input your personal details to open a new brokerage account.
  1. Submit your info by hitting the "Create Account" button.
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Step 3: Deposit funds into your investment account

Watch this video walkthrough for more details transferring money into your investment account.

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Step 4: Research Coca Cola stock

It's absolutely critical to evaluate stocks before you buy, so you actually understand the risk as well as the upside.

Coca Cola Numbers

KO Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
Feb 8, 2023
Next Dividend
Dec 15, 2022

Fundamentals of Coca Cola

WallStreetZen was built to help part-time investors do better fundamental analysis quickly.

You can see all of the due diligence checks on KO's stock page.

How is KO stock valued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge KO's fair value.

Using relative valuations measures:

  • KO could be overvalued based on its P/E ratio of 27.99x, relative to Beverages - Non-Alcoholic industry P/E ratio of 26.62x
  • KO could be overvalued based on its P/B ratio of 12.1x, relative to Beverages - Non-Alcoholic industry P/B ratio of 7.56x
  • KO may be overvalued based on its PEG ratio of 5.09x

You can do more valuation research on KO's stock here.

KO Financial Health Overview

Passed Health Checks:

  • Total KO debt is lower than 5 years ago, relative to shareholder equity.
  • KO profit margin has gone up from 23.3% to 23.4% in the past year.
  • There are more short-term assets than short-term liabilities on the KO balance sheet.
  • KO's operating cash flow of $11.46B allows it to safely service it's debt of $39.59B.
  • KO earnings of $12.85B is not enough to cover its interest payments.

Failed Health Checks:

  • There are more long-term liabilities than short-term assets on the KO balance sheet.
  • KO has a relatively high debt to equity ratio of 2.98.

Is it a good time to buy KO stock, according to Wall Street analysts?

Out of 13 Equities analysts who give forecasts on KO, the consensus analyst rating on KO is a Buy

Should I buy or sell KO stock?

Based on 13 analysts offering ratings for Coca Cola Co.
Strong Buy
6 analysts 46.15%
3 analysts 23.08%
4 analysts 30.77%
0 analysts 0%
Strong Sell
0 analysts 0%

Most Recent KO Analyst Forecasts

Chris Carey, a top 24% analyst from Wells Fargo maintains KO with a strong buy rating and raises their KO price target from $66.00 to $70.00, on Dec 8, 2022.

Steve Powers, a top 10% analyst from Deutsche Bank maintains KO with a hold rating and raises their KO price target from $59.00 to $62.00, on Dec 6, 2022.

Powers raised the firm's price target on The Coca-Cola Company by 5.1% after re-evaluating names in his Personal Care, Beverages, and Food portfolio.

Although the data points are "choppy," there have been several positive developments over the past several weeks, the analyst told investors.

Those include his expectation of "lower-than-expected" inflation in 2022/11, signals from the FED that the pace of rate hikes going forward will be "more deliberate," and signs of the Chinese government progressing away from the Zero-COVID policy*, Powers detailed.

Those positive developments may be negative for the relative returns of defensive assets, but not for those of consumer staples, he noted.

A "muddled and volatile macro environment will continue through 2023," Powers concluded, noting that a "less defensive posture of the market" remains his base case.

* From here: After dozens of protests starting in late 2022/11, China is set to announce a further relaxation of COVID control measures as soon as today, including reining in unnecessary testing and allowing some infected people to home quarantine.

Gerald Pascarelli, a top 28% analyst from Wedbush initiates coverage on KO with a buy rating and announces their KO price target of $63.00, on Oct 11, 2022.

Dara Mohsenian, a top 8% analyst from Morgan Stanley maintains KO with a strong buy rating and lowers their KO price target from $74.00 to $68.00, on Oct 4, 2022.

Kaumil Gajrawala, a bottom 2% analyst from Credit Suisse maintains KO with a buy rating and lowers their KO price target from $68.00 to $64.00, on Oct 3, 2022.

You can dive deeper into what analysts are projecting on the Coca Cola stock forecast page.

Metrics for Advanced KO Traders

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

How is KO performing as a company?

Last year, KO earnings were $9.93B. Over the last five year, KO's earnings have grown by 16.33% per year. This was faster than the Beverages - Non-Alcoholic industry average of 13.71%.

Last year, KO revenue was $42.34B. During the past five year, KO's revenue has grown by 2.56% per year. This was slower than the Beverages - Non-Alcoholic industry average of 7.5%.

You can analyze KO's earnings and revenue performance here.

What are KO executives and large shareholders up to?

In the last 12 months, executives and large shareholders at KO have sold more shares than they have bought.

Nancy Quan, SVP Chief Technical Officer of KO, was the latest KO insider to sell. They sold $840,196.76 worth of KO stock on Nov 18, 2022.

Learn more about who owns KO shares here.

Does KO stock generate passive income?

Coca Cola pays a dividend of 2.76%, compared to the Beverages - Non-Alcoholic industry's average dividend yield of 2.84%. If you owned $1,000 of KO stock, you would have received $27.58 in the past year.

Coca Cola dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Coca Cola dividend yield and history here.

KO Social Trading Data

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Make your KO buy order

There are two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at an exact dollar amount, place a limit order.

Press the Open button and eToro will place your order.

If you want additional help with investing in stocks on eToro, click the helpful video below:

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Step 6: Watch your investment in KO

Now that you own some KO shares, you'll want to stay up-to-date on your new shares.

Add KO to a watchlist to track the most important metrics related to your KO stock.

KO Feed

How to Buy Stock in Coca Cola

To reiterate, here are the 6 steps you need to take to buy Coca Cola stock right now:

  1. Decide where to buy Coca Cola stock
  2. Create a brokerage account
  3. Deposit funds into your investment account
  4. Research Coca Cola stock
  5. Make your KO buy order
  6. Watch your investment in KO

If you are looking for a online brokerage, eToro is our recommended venue.

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If you want to keep track of your investment in Coca Cola, add KO to your watchlist below.

$63.81+0.27 (+0.42%)
Updated Dec 8, 2022
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$63.81+0.27 (+0.42%)
Updated Dec 8, 2022
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How much does it cost to buy one Coca Cola share?

As of Dec 8, 2022, it costs $63.81 to buy one share of Coca Cola stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.157 shares of KO.

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Is now a good time to buy Coca Cola stock?

According to 13 Wall Street analysts who monitor Coca Cola, their consensus recommendation is to buy Coca Cola stock.

What is the best way to buy Coca Cola stock?

The best way to buy Coca Cola stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.