How to Buy Coca Cola Stock
Coca Cola Co
Coca Cola is a beverage company located in Georgia, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KO on the NYSE exchange.
Coca Cola stock last closed at $77.88, up 0.1% from the previous day, and has increased 9% in one year. It has underperformed other stocks in the Beverages - Non-Alcoholic industry by 0.11 percentage points. Coca Cola stock is currently +19.17% from its 52-week low of $65.35, and -5.02% from its 52-week high of $82.00.
There are currently 4.3B KO shares outstanding. The market value of KO is $334.94B. In the last 24 hours, 17.16M KO shares were traded.
How to Buy Coca Cola Stock
Not sure how to invest in Coca Cola stock? Here's how.
- Decide where to buy Coca Cola stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Coca Cola stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Select your payment method and add your details.
- Research Coca Cola stock: The Coca Cola ticker symbol is KO. Is Coca Cola stock a good investment? Should you buy shares of KO? How do KO's underlying business fundamentals look? Do top analysts think Coca Cola is a good buy? Why has KO's stock price moved recently? (Hint: Our stock market research website can help you evaluate if KO is a good stock to buy).
- Make your KO buy order: Decide if you will purchase KO shares at the current market price or use a limit order to buy KO stock at a specific price.
- Watch your investment in KO: Create a watchlist to get live updates on your investment in Coca Cola shares.
Step 1: Decide where to buy Coca Cola stock
You will need a brokerage account to access the NYSE market and buy KO stock.
Our favorite brokerage: eToro
Based on our research, eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
- Access to world financial markets: From Technology to Healthcare, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of stock by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal info so you can buy KO stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open a new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on one of the most highly reviewed stock apps, you need to deposit funds:
Check out the tutorial below to see the process of depositing money into your investment account.
Step 4: Research Coca Cola stock
Once you have selected the best place to buy Coca Cola stock, it's very important to evaluate their stock before you buy, so you actually comprehend the risk and upside.
Overview of key KO info
Coca Cola Overview
WallStreetZen was built to help everyday investors do better fundamental analysis.
You can see all of the due diligence checks on KO's stock page.
Is KO stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge KO's true value.
Using relative valuations measures:
- KO may be undervalued based on its P/E ratio of 25.53x, relative to Beverages - Non-Alcoholic industry P/E ratio of 29.74x
- KO may be overvalued based on its P/B ratio of 10.41x, relative to Beverages - Non-Alcoholic industry P/B ratio of 7.21x
- KO could be overvalued based on its PEG ratio of 3.32x
You can access additional valuation research on KO's stock here.
How do KO Financials look?
Passed Health Checks:
- KO profit margin has gone up from 22.6% to 27.3% in the past year.
- There are more short-term assets than short-term liabilities on the KO balance sheet.
- Total KO debt is lower than 5 years ago, relative to shareholder equity.
- KO earnings of $17.62B is not enough to cover its interest payments.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the KO balance sheet.
- KO's operating cash flow of $7.41B allows it to safely service it's debt of $45.49B.
- KO has a relatively high debt to equity ratio of 2.19.
Is KO stock a Buy, Hold, or Sell, according to analysts?
Out of 11 Wall Street analysts who research KO, the consensus analyst rating on KO is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest KO Analyst Upgrades/Downgrades
Robert Ottenstein, a bottom 11% analyst from Evercore ISI Group maintains KO with a buy rating and raises their KO price target from $82.00 to $85.00, on Feb 11, 2026.
Evercore ISI Group's Robert Ottenstein raised their price target on Coca Cola (NYSE: KO) by 3.7% from $82 to $85 on 2026/02/11. The analyst maintained their Buy rating on the stock.
Coca-Cola reported its Q4 and FY 2025 earnings.
Raising their price target, Ottenstein said they looked ahead and see a "solid 2026 set-up" for the name.
Chris Carey, a top 16% analyst from Wells Fargo maintains KO with a strong buy rating and raises their KO price target from $79.00 to $87.00, on Feb 9, 2026.
Bryan Spillane, a top 44% analyst from Bank of America maintains KO with a strong buy rating and raises their KO price target from $78.00 to $80.00, on Nov 7, 2025.
Lauren Lieberman, a bottom 10% analyst from Barclays maintains KO with a strong buy rating and raises their KO price target from $71.00 to $77.00, on Oct 23, 2025.
Vivien Azer, a bottom 11% analyst from TD Cowen maintains KO with a strong buy rating and raises their KO price target from $75.00 to $80.00, on Oct 22, 2025.
You can dig deeper into what analysts are saying on the Coca Cola stock forecast page.
KO Trading Indicators
KO Revenue
Last year, KO earnings were $13.11B. Over the past five year, KO's earnings have grown by 11.12% per year. This was faster than the Beverages - Non-Alcoholic industry average of 10.09%.
Last year, KO revenue was $47.94B. During the past 5 year, KO's revenue has grown by 7.75% per year. This was slower than the Beverages - Non-Alcoholic industry average of 9.24%.
You can research KO's earnings and revenue performance here.
What are KO insiders up to?
In the past 12 months, insiders at KO have sold more shares than they have bought.
Monica Howard Douglas, Executive Vice President of KO, was the latest KO insider to sell. They sold $1,847,691.12 worth of KO shares on Mar 9, 2026.
Research more about who owns KO shares here.
Can I rely on KO as an income stream?
Coca Cola pays a dividend of 2.62%, compared to the Beverages - Non-Alcoholic industry's average dividend yield of 2.36%. If you owned $1,000 of KO stock, you would have been paid $26.19 in the past year.
Coca Cola dividend payments have consistently grown over the past decade and have remained stable.
Get more data about Coca Cola dividend yield and history here.
Get analysis from other traders
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your KO buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given price, place a limit order.
Hit the Open Trade button and your broker will place the order.
If you want more help investing in stocks on eToro, watch the helpful video below:
Step 6: Watch your investment in KO
Now that you own some KO stock, you'll want to stay up-to-date on your new company.
Add KO to a watchlist to keep tabs on your KO stock.
KO Feed
How to Buy Stock in Coca Cola
To reiterate, here are the 6 steps for buying Coca Cola stock:
- Decide where to buy Coca Cola stock
- Create a brokerage account
- Deposit funds into your investment account
- Research Coca Cola stock
- Make your KO buy order
- Watch your investment in KO
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to watch your new investment in Coca Cola, create a watchlist on WallStreetZen today.
More "How To" Guides You Might Find Useful
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.