How to Buy Coca Cola Stock

Step 1: Decide where to buy Coca Cola stock

You need a brokerage account to access the NYSE market and buy KO shares.

Step 2: Create a brokerage account

Now that you've selected the best brokerage, you need to fill out some personal details so you can invest in KO stock today.

How to Set Up a New Brokerage Account on eToro

1. Click here to get started.
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2. Input your personal data to open your new trading account.

3. Submit your application by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock market app for beginners, your next step is to transfer the money for your investment:

Check out the walkthrough below to see the process of depositing money into your brokerage account.

Step 4: Research Coca Cola stock

After you have figured out the best place to buy Coca Cola stock, it's absolutely critical to evaluate their stock prior to buying, so you actually wrap your head around the risk and upside.

Coca Cola shares data

Coca Cola Due Diligence Checks

WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on KO's stock page.

Is KO stock properly valued?

Investors use many financial metrics, analyses, models, and charts to gauge KO's true value.

Using relative valuations methods:

• KO may be undervalued based on its P/E ratio of 23.69x, relative to Beverages - Non-Alcoholic industry P/E ratio of 26.93x
• KO could be overvalued based on its P/B ratio of 10.09x, relative to Beverages - Non-Alcoholic industry P/B ratio of 6.72x
• KO could be overvalued based on its PEG ratio of 3.43x

You can access more valuation research on KO's stock here.

KO Financials at a glance

Passed Health Checks:

• KO has $14.30B in cash and short term investments. This is sufficient to cover its annual cash burn of $690.00M.
• There are more short-term assets than short-term liabilities on the KO balance sheet.
• KO has cash burn of 690000000. It has enough cash and short-term investments to cover this for at least one year.
• Total KO debt is lower than 5 years ago, relative to shareholder equity.
• KO profit margin has gone up from 22.9% to 25.9% in the past year.

Failed Health Checks:

• KO has a relatively high debt to equity ratio of 2.59.
• There are more long-term liabilities than short-term assets on the KO balance sheet.

Is it a good time to buy KO stock, according to Wall Street analysts?

Out of 5 sell side analysts who track KO, the consensus analyst rating on Coca Cola is a Strong Buy

It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Coca Cola stock forecast page.

KO Momentum

KO Performance Metrics

Last year, KO earnings were $12.18B. Over the past 5 year, KO's earnings have increased by 5.65% per year. This was slower than the Beverages - Non-Alcoholic industry average of 7.97%.

Last year, KO revenue was $47.06B. In the last 5 year, KO's revenue has gone up by 6.51% per year. This was slower than the Beverages - Non-Alcoholic industry average of 9.11%.

Dig into KO's earnings and revenue performance here.

What are KO insiders up to?

In the past 12 months, insiders at KO have sold more shares than they have bought.

Nikolaos Koumettis, was the latest KO insider to sell. They sold $2,584,101.00 worth of KO stock on Aug 5, 2025.

Research more about who owns KO stock here.

Can I rely on KO as an income stream?

Coca Cola pays a dividend of 2.24%, compared to the Beverages - Non-Alcoholic industry's average dividend yield of 2.72%. If you owned $1,000 of KO stock, you would have received $22.45 in the past 12 months.

Coca Cola dividend payments have consistently grown over the past decade and have remained stable.

Find more info about Coca Cola dividend yield and history here.

Get analysis from other investors

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your KO buy order

You have two main order types:

• Market order: A market order is an order to buy or sell a security at the best possible price.
  Market orders are mostly the easiest way to buy.
• Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
  If you want to be certain you're buying or selling at a given dollar amount limit, use a limit order.

Press the Open Trade button and your broker will execute the order.

If you require additional help buying stocks on eToro, watch the helpful video below:

Step 6: Watch your investment in KO

Now that you own some KO stock, you'll want to keep up with your new investment.

Add KO to a watchlist to track the most important metrics related to your KO stock.

How to Buy Stock in Coca Cola

To reiterate, here are the 6 steps you need to take to buy Coca Cola stock right now:

1. Decide where to buy Coca Cola stock
2. Create a brokerage account
3. Deposit funds into your investment account
4. Research Coca Cola stock
5. Make your KO buy order
6. Watch your investment in KO

If you are looking for a brokerage account, eToro is our recommended venue.

If you would like to keep tabs on your new investment in Coca Cola, click below.

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