How to Buy Coca Cola Stock
Coca Cola Co
Coca Cola is a beverage company located in Georgia, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KO on the NYSE exchange.
Coca Cola stock last closed at $71.17, down 1.7% from the previous day, and has increased 13.24% in one year. It has overperformed other stocks in the Beverages - Non-Alcoholic industry by 0.02 percentage points. Coca Cola stock is currently +17.41% from its 52-week low of $60.62, and -4.32% from its 52-week high of $74.38.
At the moment, there are 4.3B KO shares outstanding. The market cap of KO is $306.33B. In the past 24 hours, 14.33M KO shares were traded.
How to Buy Coca Cola Stock
Wondering how to invest in Coca Cola stock? Here's how.
- Decide where to buy Coca Cola stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Coca Cola stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Choose your payment method and add your info.
- Research Coca Cola stock: The Coca Cola ticker symbol is KO. Is Coca Cola stock a good investment? Should you buy shares of KO? How do KO's underlying business fundamentals look? Do top analysts think Coca Cola is a good buy? Why has KO's stock price moved recently? (Hint: Our stock market analysis website can help you understand if KO is a good stock to buy).
- Make your KO buy order: Decide if you will purchase KO shares at the current market price or use a limit order to purchase KO stock at a given price.
- Watch your investment in KO: Create a watchlist to watch your position in Coca Cola shares.
Step 1: Decide where to buy Coca Cola stock
You need a brokerage account to access the NYSE market and buy KO shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you need to fill out some personal details so you can invest in KO stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open your new trading account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock market app for beginners, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of depositing money into your brokerage account.
Step 4: Research Coca Cola stock
After you have figured out the best place to buy Coca Cola stock, it's absolutely critical to evaluate their stock prior to buying, so you actually wrap your head around the risk and upside.
Coca Cola shares data
Coca Cola Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on KO's stock page.
Is KO stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge KO's true value.
Using relative valuations methods:
- KO may be overvalued based on its P/E ratio of 28.47x, relative to Beverages - Non-Alcoholic industry P/E ratio of 23.21x
- KO could be overvalued based on its P/B ratio of 11.69x, relative to Beverages - Non-Alcoholic industry P/B ratio of 7.06x
- KO could be overvalued based on its PEG ratio of 2.49x
You can access more valuation research on KO's stock here.
KO Financials at a glance
Passed Health Checks:
- KO has cash burn of 894000000. It has enough cash and short-term investments to cover this for at least one year.
- There are more short-term assets than short-term liabilities on the KO balance sheet.
- Total KO debt is lower than 5 years ago, relative to shareholder equity.
- KO has $13.79B in cash and short term investments. This is sufficient to cover its annual cash burn of $894.00M.
Failed Health Checks:
- KO profit margin has gone down from 23.4% to 23% in the past year.
- There are more long-term liabilities than short-term assets on the KO balance sheet.
- KO has a relatively high debt to equity ratio of 2.82.
Is it a good time to buy KO stock, according to Wall Street analysts?
Out of 11 sell side analysts who track KO, the consensus analyst rating on Coca Cola is a Strong Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent KO Analyst Ratings
Chris Carey, a top 19% analyst from Wells Fargo maintains KO with a strong buy rating and raises their KO price target from $70.00 to $75.00, on Feb 12, 2025.
Robert Ottenstein, a bottom 11% analyst from Evercore ISI Group maintains KO with a buy rating and raises their KO price target from $72.00 to $75.00, on Feb 12, 2025.
Dara Mohsenian, a top 4% analyst from Morgan Stanley maintains KO with a strong buy rating and raises their KO price target from $76.00 to $78.00, on Feb 12, 2025.
Morgan Stanley's Dara Mohsenian raised their price target on Coca Cola (NYSE: KO) by 2.6% from $76 to $78 on 2025/02/12. The analyst maintained their Strong Buy rating on the stock.
Coca-Cola reported its Q4 and FY 2024 earnings.
With "strong" organic revenue growth in Q4, Coke is confirming it will outpace peers in terms of organic sales pace, Mohsenian told readers.
In addition, the analyst predicted that the company's "strong execution" will deliver market share gains.
Earnings Report
Coca Cola reported:
For Q4 2024:
- EPS of $0.55, which beat the Zacks Consensus Estimate of $0.51 and, by 12%, Q4 2023’s $0.49.
- Revenue of $11.54B, which beat the Zacks Consensus Estimate by 8.01% and, by 6%, Q4 2023’s $10.85B.
For FY 2024:
- EPS of $2.88, up 7% Y/Y.
- Revenue of $47.06B, up 3% Y/Y.
Management guided:
For Q1 2025:
- EPS growth of 5% to 6%.
- Revenue growth of 3% to 4%
For FY 2024:
- EPS growth of 2% to 3%.
- Revenue growth of 5% to 6%.
Chairman & CEO James Quincey commented: “Our all-weather strategy is working, and we continue to demonstrate our ability to lead through dynamic external environments
“Our global scale, coupled with local-market expertise and the unwavering dedication of our people and our system, uniquely position us to capture the vast opportunities ahead.”
Kaumil Gajrawala, a bottom 9% analyst from Jefferies upgrades KO to a strong buy rating and raises their KO price target from $69.00 to $75.00, on Jan 30, 2025.
Vivien Azer, a bottom 15% analyst from TD Cowen upgrades KO to a strong buy rating and announces their KO price target of $75.00, on Jan 8, 2025.
You can dive deeper into what analysts are saying on the Coca Cola stock forecast page.
Metrics for Advanced KO Traders
Is KO Growing Revenue?
Last year, KO earnings were $10.78B. Over the last 5 year, KO's earnings have increased by 1.25% per year. This was slower than the Beverages - Non-Alcoholic industry average of 6.17%.
Last year, KO revenue was $46.89B. In the past 5 year, KO's revenue has increased by 4.75% per year. This was slower than the Beverages - Non-Alcoholic industry average of 7.68%.
Dig into KO's earnings and revenue performance here.
What are KO insiders up to?
In the past 12 months, executives and large shareholders at KO have sold more shares than they have bought.
John Murphy, President and CFO of KO, was the latest KO insider to buy. They bought $1,686,249.77 worth of KO shares on May 7, 2025.
Get more info about who owns KO shares here.
Can I rely on KO as an income stream?
Coca Cola pays a dividend of 2.76%, compared to the Beverages - Non-Alcoholic industry's average dividend yield of 2.96%. If you owned $1,000 worth of KO stock, you would have been paid $27.61 last year.
Coca Cola dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Coca Cola dividend yield and history here.
What do other investors have to say about KO?
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Make your KO buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount limit, use a limit order.
Hit the Open Trade button and eToro will place the order.
If you need more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Watch your investment in KO
Now that you own some shares in KO, you'll want to stay up-to-date on your company.
Create a watchlist to keep tabs on your KO stock.
KO Feed
How to Buy Stock in Coca Cola
To reiterate, here are the 6 steps you need to take to buy Coca Cola stock right now:
- Decide where to buy Coca Cola stock
- Create a brokerage account
- Deposit funds into your investment account
- Research Coca Cola stock
- Make your KO buy order
- Watch your investment in KO
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to track your investment in Coca Cola, click the button below.
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