How to Buy Clorox Co Stock
Clorox Co
Clorox Co is a household & personal product company located in California, United States, which is part of the Consumer Defensive sector, and is traded under the ticker CLX on the NYSE exchange.
Clorox Co stock last closed at $101.52, up 1.7% from the previous day, and has decreased 37.84% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.13 percentage points. Clorox Co stock is currently +3.38% from its 52-week low of $98.20, and -38.47% from its 52-week high of $165.00.
As of Dec 17, 2025, there are 121.98M shares of CLX outstanding. The market cap of CLX is $12.38B. In the past 24 hours, 3.54M CLX shares were traded.
How to Buy Clorox Co Stock
Wondering how to invest in Clorox Co stock? Here's how.
- Decide where to buy Clorox Co stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you determine where to buy Clorox Co stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Pick your method of payment and add your details.
- Research Clorox Co stock: The Clorox Co ticker symbol is CLX. Is Clorox Co stock a good investment? Should you buy shares of CLX? How do CLX's underlying business fundamentals look? Do top analysts think Clorox Co is a good buy? Why has CLX's stock price moved recently? (Hint: Our stock research website can help you decide if CLX is a good stock to buy).
- Execute your CLX purchase: Decide if you will purchase CLX shares at the current market price or use a limit order to purchase CLX shares at a specific price.
- Monitor your CLX position: Create a watchlist to track your investment in Clorox Co shares.
Step 1: Decide where to buy Clorox Co stock
You will need an online brokerage account to access the NYSE market and buy CLX stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you are able to invest in CLX stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new trading account.
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Step 3: Deposit funds into your investment account
Now that you've opened your account on one of the best stock market apps, your next step is to transfer the money for your investment:
Check out this video walkthrough to see the process of depositing funds into your investment account.
Step 4: Research Clorox Co stock
After you have decided on the best place to buy Clorox Co stock, it's critical to analyze their stock before you invest, so you actually comprehend the risk and upside.
Overview of key CLX info
CLX Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CLX's stock page.
Is CLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge CLX's true value.
Using relative valuations ratios:
- CLX may be undervalued based on its P/E ratio of 15.86x, relative to Household & Personal Products industry P/E ratio of 19.05x
- CLX could be overvalued based on its PEG ratio of 3.32x
You can do additional valuation analysis on CLX's stock here.
A quick look at CLX Financials
Positive Health Checks:
- CLX earnings of $1.09B is not enough to cover its interest payments.
- CLX's operating cash flow of $853.00M allows it to safely service it's debt of $3.08B.
- CLX profit margin has gone up from 4.8% to 11.7% in the past year.
Negative Health Checks:
- There are more long-term liabilities than short-term assets on the CLX balance sheet.
- There are more short-term liabilities than short-term assets on the CLX balance sheet.
- CLX debt to equity ratio of -245 is negative.
- Total CLX debt is still negative.
Do analysts think it's a good time to buy Clorox Co stock
Out of 8 sell side analysts who give forecasts on CLX, the consensus analyst rating on Clorox Co is a Hold
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Latest CLX Analyst Recommendations
Peter Grom, a bottom 5% analyst from UBS maintains CLX with a hold rating and lowers their CLX price target from $134.00 to $128.00, on Oct 8, 2025.
Lauren Lieberman, a bottom 9% analyst from Barclays maintains CLX with a strong sell rating and lowers their CLX price target from $118.00 to $112.00, on Oct 1, 2025.
Kaumil Gajrawala, a bottom 5% analyst from Jefferies maintains CLX with a strong buy rating and lowers their CLX price target from $167.00 to $145.00, on Jun 26, 2025.
You can dig deeper into what analysts are projecting on the Clorox Co stock forecast page.
CLX Trading Indicators
CLX Growth Metrics
Last year, CLX earnings were $791.00M. During the last 5 year, CLX's earnings have increased by -6.86% per year. This was slower than the Household & Personal Products industry average of 3.01%.
Last year, CLX revenue was $6.77B. During the past 5 year, CLX's revenue has gone up by -1.03% per year. This was slower than the Household & Personal Products industry average of 3.98%.
Learn more about CLX's earnings and revenue performance here.
Are CLX insiders buying or selling the stock?
Over the last 12 months, executives and large shareholders at CLX have bought more shares than they have sold.
Stacey Grier, EVP - Executive Chief of Staff of CLX, was the latest CLX insider to sell. They sold $6,683.95 worth of CLX shares on Dec 12, 2025.
Research more about who owns CLX shares here.
Does CLX provide a stable income stream?
Clorox Co pays a dividend of 2.42%, compared to the Household & Personal Products industry's average dividend yield of 3%. If you owned $1,000 worth of CLX stock, you would have been paid $24.23 in the past year.
Clorox Co dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Clorox Co dividend yield and history here.
What others are saying about CLX
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your CLX purchase
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, use a limit order.
Press the Open button and your broker will place the order.
If you need additional help with investing in stocks on eToro, click the how to video below:
Step 6: Monitor your CLX position
Now that you own some CLX stock, you'll want to keep up with your investment.
Make a watchlist to monitor your CLX stock.
CLX Feed
How to Buy Stock in Clorox Co
To summarize, here are the 6 steps for buying Clorox Co stock:
- Decide where to buy Clorox Co stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Clorox Co stock
- Execute your CLX purchase
- Monitor your CLX position
If you are looking for a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Clorox Co, create a watchlist today.
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