How to Buy Clorox Co Stock
Clorox Co
Clorox Co is a household & personal product company located in California, United States, which is part of the Consumer Defensive sector, and is traded under the ticker CLX on the NYSE exchange.
Clorox Co stock last closed at $105.70, up 0.23% from the previous day, and has decreased 11.33% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.1 percentage points. Clorox Co stock is currently +24.79% from its 52-week low of $84.70, and -18% from its 52-week high of $128.90.
As of Aug 14, 2026, there are 120.93M shares of CLX outstanding. The market cap of CLX is $12.78B. In the past 24 hours, 1.94M CLX shares were traded.
How to Buy Clorox Co Stock
Wondering how to invest in Clorox Co stock? Here's how.
- Decide where to buy Clorox Co stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you determine where to buy Clorox Co stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Pick your method of payment and add your details.
- Research Clorox Co stock: The Clorox Co ticker symbol is CLX. Is Clorox Co stock a good investment? Should you buy shares of CLX? How do CLX's underlying business fundamentals look? Do top analysts think Clorox Co is a good buy? Why has CLX's stock price moved recently? (Hint: Our stock research website can help you decide if CLX is a good stock to buy).
- Execute your CLX purchase: Decide if you will purchase CLX shares at the current market price or use a limit order to purchase CLX shares at a specific price.
- Monitor your CLX position: Create a watchlist to track your investment in Clorox Co shares.
Step 1: Decide where to buy Clorox Co stock
You will need an online brokerage account to access the NYSE market and buy CLX stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you are able to invest in CLX stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new trading account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on one of the best stock market apps, your next step is to transfer the money for your investment:
Check out this video walkthrough to see the process of depositing funds into your investment account.
Step 4: Research Clorox Co stock
After you have decided on the best place to buy Clorox Co stock, it's critical to analyze their stock before you invest, so you actually comprehend the risk and upside.
Overview of key CLX info
CLX Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CLX's stock page.
Is CLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge CLX's true value.
Using relative valuations ratios:
- CLX may be overvalued based on its P/E ratio of 21.93x, relative to Household & Personal Products industry P/E ratio of 14.63x
- CLX could be overvalued based on its P/B ratio of 142.03x, relative to Household & Personal Products industry P/B ratio of 6.65x
- CLX may be overvalued based on its PEG ratio of 1.49x
You can access additional valuation analysis on CLX's stock here.
CLX Financial Health Overview
Positive Health Checks:
- CLX earnings of $907.00M is not enough to cover its interest payments.
Negative Health Checks:
- CLX's operating cash flow of $612.00M allows it to safely service it's debt of $5.52B.
- Total CLX debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the CLX balance sheet.
- There are more short-term liabilities than short-term assets on the CLX balance sheet.
- CLX has a relatively high debt to equity ratio of 83.8.
- CLX profit margin has gone down from 11.4% to 8.7% in the past year.
Do analysts think it's a good time to buy Clorox Co stock
Out of 10 Equities analysts who give recommendations on CLX, the consensus analyst rating on Clorox Co is a Sell
Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Most Recent CLX Analyst Forecasts
Kaumil Gajrawala, a bottom 3% analyst from Jefferies downgrades CLX to a hold rating and lowers their CLX price target from $125.00 to $98.00, on Jul 28, 2026.
Lauren Lieberman, a top 27% analyst from Barclays maintains CLX with a strong sell rating and raises their CLX price target from $85.00 to $86.00, on Jul 21, 2026.
Kevin Grundy, a top 44% analyst from BNP Paribas maintains CLX with a hold rating and lowers their CLX price target from $97.00 to $95.00, on Jul 20, 2026.
Dara Mohsenian, a top 8% analyst from Morgan Stanley maintains CLX with a hold rating and lowers their CLX price target from $136.00 to $110.00, on Apr 23, 2026.
Stephen Powers, a bottom 7% analyst from Deutsche Bank maintains CLX with a hold rating and lowers their CLX price target from $112.00 to $101.00, on Mar 30, 2026.
You can dig deeper into what analysts are saying on the Clorox Co stock forecast page.
CLX Trading Indicators
CLX Growth Metrics
Last year, CLX earnings were $587.00M. During the past five year, CLX's earnings have increased by -3.16% per year. This was slower than the Household & Personal Products industry average of 1.44%.
Last year, CLX revenue was $6.72B. In the past 5 year, CLX's revenue has grown by -1.75% per year. This was slower than the Household & Personal Products industry average of 1.7%.
Dive into CLX's earnings and revenue performance here.
Latest Insiders Trades at CLX
Over the past year, executives and large shareholders at CLX have bought more shares than they have sold.
Nina Barton, CStrat;EVP of CLX, was the latest CLX insider to sell. They sold $160,854.89 worth of CLX shares on Jul 22, 2026.
Get more info about who owns CLX stock here.
Does CLX stock generate passive income?
Clorox Co pays a dividend of 3.53%, compared to the Household & Personal Products industry's average dividend yield of 3.28%. If you owned $1,000 worth of CLX stock, you would have received $35.29 in the past year.
Clorox Co dividend payments have consistently grown over the past decade and have remained stable.
Dig into more info about Clorox Co dividend yield and history here.
CLX Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Execute your CLX purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact price, place a limit order.
Press the Open Trade button and eToro will place your order.
If you want additional info about buying stocks on eToro, click the helpful video below:
Step 6: Monitor your CLX position
Now that you own some CLX shares, you'll want to keep up with your stock purchase.
Make a watchlist to get alerted to the latest events about your CLX stock.
CLX Feed
How to Buy Stock in Clorox Co
To reiterate, here are the 6 steps to buy Clorox Co stock:
- Decide where to buy Clorox Co stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Clorox Co stock
- Execute your CLX purchase
- Monitor your CLX position
If you need a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get updates on your investment in Clorox Co, create a watchlist on WallStreetZen today.
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