How to Buy Citigroup Stock
Citigroup Inc
Citigroup is a diversified bank company located in New York, United States, which is part of the Financial Services sector, and is traded under the ticker C on the NYSE exchange.
Citigroup stock last closed at $86.27, up 1.35% from the previous day, and has increased 36.01% in one year. It has overperformed other stocks in the Banks - Diversified industry by 0.01 percentage points. Citigroup stock is currently +61.22% from its 52-week low of $53.51, and -0.24% from its 52-week high of $86.48.
There are currently 1.87B shares of C outstanding. The market cap of C is $161.13B. In the past 24 hours, 17.09M C shares were traded.
How to Buy Citigroup Stock
Not sure how to invest in Citigroup stock? Here's how.
- Choose where to buy Citigroup stock: You need to decide on an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Citigroup stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your payment method and add your information.
- Analyze Citigroup stock: The Citigroup ticker symbol is C. Is Citigroup stock a good investment? Should you buy shares of C? How do C's underlying business fundamentals look? Do top analysts think Citigroup is a good buy? Why has C's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if C is a good stock to buy).
- Place your C trade: Decide if you will purchase C shares at the current market price or use a limit order to buy C shares at a given price.
- Monitor your C position: Create a watchlist to keep tabs on your new investment in Citigroup stock.
Step 1: Choose where to buy Citigroup stock
You will need an online brokerage account in order to access the NYSE market and buy C shares.
Our preferred brokerage: eToro
In our opinion, eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you are able to invest in C today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to open a new brokerage account.
- Submit your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on the best stock investing app, you can securely and quickly fund your account:
Watch the walkthrough below for more details transferring money into your brokerage account.
Step 4: Analyze Citigroup stock
After you have figured out the best place to buy Citigroup stock, it's very important to research their stock prior to buying, so you actually wrap your head around the risk as well as the upside.
Citigroup stock data
Fundamentals of Citigroup
WallStreetZen was built to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on C's stock page.
Is C stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge C's true value.
Using relative valuations metrics:
- C may be undervalued based on its P/E ratio of 13.42x, relative to Banks - Diversified industry P/E ratio of 14.66x
- C could be undervalued based on its P/B ratio of 0.76x, relative to Banks - Diversified industry P/B ratio of 1.39x
- C may be undervalued based on its PEG ratio of 0.74x
You can access additional valuation research on C's stock here.
How do C Financials look?
Positive Financial Indicators:
- C profit margin has gone up from 10.2% to 16.4% in the past year.
Negative Financial Indicators:
- C has a relatively high debt to equity ratio of 11.1.
- Total C debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy C stock, according to Wall Street analysts?
Out of 13 sell side analysts who monitor C, the consensus analyst rating on C is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest C Analyst Recommendations
David Konrad, a top 8% analyst from Keefe, Bruyette & Woods reiterates C with a buy rating and lowers their C price target from $96.00 to $92.00, on Apr 16, 2025.
Scott Siefers, a top 12% analyst from Piper Sandler reiterates C with a strong buy rating and lowers their C price target from $83.00 to $77.00, on Apr 16, 2025.
John McDonald, a top 29% analyst from Truist Securities maintains C with a strong buy rating and lowers their C price target from $84.00 to $79.00, on Apr 16, 2025.
Vivek Juneja, a top 36% analyst from JP Morgan maintains C with a hold rating and lowers their C price target from $85.50 to $75.50, on Apr 3, 2025.
Glenn Schorr, a top 9% analyst from Evercore ISI Group maintains C with a hold rating and lowers their C price target from $79.00 to $76.00, on Apr 1, 2025.
You can dig deeper into what analysts are forecasting on the Citigroup stock forecast page.
Metrics for Advanced C Traders
C Performance Numbers
Last year, C earnings were $13.38B. During the last five year, C's earnings have increased by -2.4% per year. This was slower than the Banks - Diversified industry average of 13.67%.
Last year, C revenue was $81.63B. During the last 5 year, C's revenue has grown by 1.12% per year. This was slower than the Banks - Diversified industry average of 5.2%.
You can research C's earnings and revenue performance here.
Who is buying/selling C?
In the last year, executives and large shareholders at C have sold more shares than they have bought.
John Cunningham Dugan, Director of C, was the latest C insider to sell. They sold $301,491.17 worth of C stock on Apr 30, 2025.
Get more info about who owns C stock here.
Does C stock generate passive income?
No, Citigroup doesn't provide an income stream by paying out dividends.
What do other investors have to say about C?
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your C trade
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, place a limit order.
Press the Open button and your broker will execute your order.
If you need more help buying stocks on eToro, watch the helpful video below:
Step 6: Monitor your C position
Now that you own some C stock, you'll want to keep up with your investment.
Create a watchlist to track the most important metrics related to your C stock.
C Feed
How to Buy Stock in Citigroup
To reiterate, here are the 6 steps to buy stock in Citigroup:
- Choose where to buy Citigroup stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Analyze Citigroup stock
- Place your C trade
- Monitor your C position
If you need a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to monitor your investment in Citigroup, add C to your watchlist by clicking the button below.
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