How to Buy Citigroup Stock
Citigroup Inc
Citigroup is a diversified bank company located in New York, United States, which is part of the Financial Services sector, and is traded under the ticker C on the NYSE exchange.
Citigroup stock last closed at $97.07, up 0.84% from the previous day, and has increased 51.74% in one year. It has overperformed other stocks in the Banks - Diversified industry by 0.24 percentage points. Citigroup stock is currently +74.87% from its 52-week low of $55.51, and -8.06% from its 52-week high of $105.59.
There are currently 1.84B shares of C outstanding. The market cap of C is $178.70B. In the past 24 hours, 14M C shares were traded.
How to Buy Citigroup Stock
Not sure how to invest in Citigroup stock? Here's how.
- Choose where to buy Citigroup stock: You need to decide on an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Citigroup stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your payment method and add your information.
- Analyze Citigroup stock: The Citigroup ticker symbol is C. Is Citigroup stock a good investment? Should you buy shares of C? How do C's underlying business fundamentals look? Do top analysts think Citigroup is a good buy? Why has C's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if C is a good stock to buy).
- Place your C trade: Decide if you will purchase C shares at the current market price or use a limit order to buy C shares at a given price.
- Monitor your C position: Create a watchlist to keep tabs on your new investment in Citigroup stock.
Step 1: Choose where to buy Citigroup stock
You will need an online brokerage account in order to access the NYSE market and buy C shares.
Our preferred brokerage: eToro
In our opinion, eToro is the best place to buy stocks. eToro gives you:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to world financial markets: From Technology to Industrials, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you are able to invest in C today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to open a new brokerage account.
- Submit your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on the best stock investing app, you can securely and quickly fund your account:
Watch the walkthrough below for more details transferring money into your brokerage account.
Step 4: Analyze Citigroup stock
After you have figured out the best place to buy Citigroup stock, it's very important to research their stock prior to buying, so you actually wrap your head around the risk as well as the upside.
Citigroup stock data
Fundamentals of Citigroup
WallStreetZen was built to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on C's stock page.
Is C stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge C's true value.
Using relative valuations metrics:
- C may be undervalued based on its P/E ratio of 14.13x, relative to Banks - Diversified industry P/E ratio of 15.23x
- C could be undervalued based on its P/B ratio of 0.84x, relative to Banks - Diversified industry P/B ratio of 1.51x
- C may be undervalued based on its PEG ratio of 0.8x
You can access additional valuation research on C's stock here.
How do C Financials look?
Positive Financial Indicators:
- C profit margin has gone up from 10.5% to 17% in the past year.
Negative Financial Indicators:
- C has a relatively high debt to equity ratio of 11.3.
- Total C debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy C stock, according to Wall Street analysts?
Out of 12 sell side analysts who monitor C, the consensus analyst rating on C is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest C Analyst Recommendations
Betsy Graseck, a top 18% analyst from Morgan Stanley maintains C with a strong buy rating and raises their C price target from $129.00 to $134.00, on Oct 15, 2025.
Morgan Stanley's Betsy Graseck raised their price target on Citigroup (NYSE: C) by 3.9% from $129 to $134 on 2025/10/15. The analyst maintained their Strong Buy rating on the stock.
Citigroup reported its Q3 2025 earnings.
Graseck headlined that the company delivered "the highest quality beat among peers across all major line items," including net interest income, fees, expenses, and provisions.
The analyst said the high-quality beat increased their belief in management's ability to hit its 10% to 11% ROTCE guidance for FY 2026, adds the analyst
Looking ahead, Graseck added that they raised their FY 2027 EPS estimate by 4% "as the high-quality beat flows through their model."
Earnings Report
For Q3 2025, Citigroup reported:
- EPS of $2.24, which beat the Zacks Consensus Estimate by 17.3% and Q3 2024 by 48.3%.
- Revenue of $22.1B, which beat the Zacks Consensus Estimate by 4.5% and was up 9.3% Y/Y.
CEO Jane Fraser commented: “The relentless execution of our strategy is delivering stronger business performance quarter after quarter and improving our returns.
"The cumulative effect of what we have done over the past years – our transformation, our refreshed strategy, our simplification – have put Citi in a materially different place in terms of our ability to compete.
" Investments in new products, digital assets and AI are driving innovation and improved capabilities across the franchise.
“Revenues were up 9% and every business had record third quarter revenue, improved returns and positive operating leverage.
"Services posted its best quarter ever with revenues up 7%.
"Despite low volatility, Markets delivered its best third quarter ever with revenues up 15%.
"Banking revenues were up 34%, and we continue to improve our Investment Banking market share across key sectors.
"Our Wealth strategy continues to play out positively with record Net New Investment Assets of $18.6 billion for the quarter, and USPB saw a record quarter with revenues up 7%.
“We returned over $6 billion to common shareholders in the form of share repurchases and dividends, bringing us to $12 billion year-to-date and announced a significant step toward the divestiture of Banamex with an agreement to sell a 25% equity stake in that business, which underscores our commitment to deliver value to our shareholders.”
John McDonald, a top 24% analyst from Truist Securities maintains C with a strong buy rating and raises their C price target from $105.00 to $112.00, on Sep 24, 2025.
Chris Kotowski, a top 1% analyst from Oppenheimer maintains C with a buy rating and lowers their C price target from $124.00 to $123.00, on Sep 23, 2025.
Mike Mayo, a top 7% analyst from Wells Fargo maintains C with a strong buy rating and raises their C price target from $115.00 to $125.00, on Sep 16, 2025.
Erika Najarian, a bottom 23% analyst from UBS maintains C with a hold rating and maintains their C price target from $89.00 to $89.00, on Jul 15, 2025.
You can dig deeper into what analysts are forecasting on the Citigroup stock forecast page.
Metrics for Advanced C Traders
C Performance Numbers
Last year, C earnings were $14.18B. During the last five year, C's earnings have increased by 3.84% per year. This was slower than the Banks - Diversified industry average of 21.99%.
Last year, C revenue was $83.16B. During the last 5 year, C's revenue has grown by 1.23% per year. This was slower than the Banks - Diversified industry average of 5.24%.
You can research C's earnings and revenue performance here.
Who is buying/selling C?
In the last year, executives and large shareholders at C have sold more shares than they have bought.
Titilope Cole, Director of C, was the latest C insider to buy. They bought $1,126.05 worth of C stock on Oct 1, 2025.
Get more info about who owns C stock here.
Does C stock generate passive income?
Citigroup pays a dividend of 1.77%, compared to the Banks - Diversified industry's average dividend yield of 2.47%. If you owned $1,000 of C stock, you would have received $17.72 in the past year.
Citigroup dividend payments have consistently grown over the past decade and have remained stable.
Get more data about Citigroup dividend yield and history here.
What others are saying about C
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your C trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Click the Open Trade button and your broker will execute the order.
If you want additional help with investing in stocks on eToro, click the how to video below:
Step 6: Monitor your C position
Now that you own some C stock, you'll want to stay up-to-date on your investment.
Create a watchlist to see the latest developments about your C stock.
C Feed
How to Buy Stock in Citigroup
To summarize, here are the 6 steps to buy stock in Citigroup:
- Choose where to buy Citigroup stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Analyze Citigroup stock
- Place your C trade
- Monitor your C position
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to monitor your new investment in Citigroup, add C to your watchlist below.
Trending Content
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.