How to Buy Citigroup Stock
Citigroup Inc
Citigroup is a diversified bank company located in New York, United States, which is part of the Financial Services sector, and is traded under the ticker C on the NYSE exchange.
Citigroup stock last closed at $115.71, up 0.44% from the previous day, and has increased 41.35% in one year. It has overperformed other stocks in the Banks - Diversified industry by 0.1 percentage points. Citigroup stock is currently +108.45% from its 52-week low of $55.51, and -6.81% from its 52-week high of $124.17.
There are currently 1.79B shares of C outstanding. The market cap of C is $207.04B. In the past 24 hours, 12.4M C shares were traded.
How to Buy Citigroup Stock
Not sure how to invest in Citigroup stock? Here's how.
- Choose where to buy Citigroup stock: You need to decide on an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Citigroup stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your payment method and add your information.
- Analyze Citigroup stock: The Citigroup ticker symbol is C. Is Citigroup stock a good investment? Should you buy shares of C? How do C's underlying business fundamentals look? Do top analysts think Citigroup is a good buy? Why has C's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if C is a good stock to buy).
- Place your C trade: Decide if you will purchase C shares at the current market price or use a limit order to buy C shares at a given price.
- Monitor your C position: Create a watchlist to keep tabs on your new investment in Citigroup stock.
Step 1: Choose where to buy Citigroup stock
You will need an online brokerage account in order to access the NYSE market and buy C shares.
Our preferred brokerage: eToro
In our opinion, eToro is the best place to buy stocks. eToro gives you:
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Get $10 towards your stock purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you are able to invest in C today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to open a new brokerage account.
- Submit your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on the best stock investing app, you can securely and quickly fund your account:
Watch the walkthrough below for more details transferring money into your brokerage account.
Step 4: Analyze Citigroup stock
After you have figured out the best place to buy Citigroup stock, it's very important to research their stock prior to buying, so you actually wrap your head around the risk as well as the upside.
Citigroup stock data
Fundamentals of Citigroup
WallStreetZen was built to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on C's stock page.
Is C stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge C's true value.
Using relative valuations metrics:
- C may be undervalued based on its P/E ratio of 16x, relative to Banks - Diversified industry P/E ratio of 16.94x
- C could be undervalued based on its P/B ratio of 0.97x, relative to Banks - Diversified industry P/B ratio of 1.68x
- C may be undervalued based on its PEG ratio of 0.63x
You can access additional valuation research on C's stock here.
How do C Financials look?
Positive Financial Indicators:
- C profit margin has gone up from 10.1% to 17.3% in the past year.
Negative Financial Indicators:
- C has a relatively high debt to equity ratio of 11.4.
- Total C debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy C stock, according to Wall Street analysts?
Out of 12 sell side analysts who monitor C, the consensus analyst rating on C is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest C Analyst Recommendations
Mike Mayo, a top 6% analyst from Wells Fargo maintains C with a strong buy rating and raises their C price target from $125.00 to $150.00, on Jan 5, 2026.
Jason Goldberg, a top 12% analyst from Barclays maintains C with a strong buy rating and raises their C price target from $115.00 to $146.00, on Jan 5, 2026.
Barclays's Jason Goldberg raised their price target on Citigroup (NYSE: C) by 27% from $115 to $146 on 2026/01/05. The analyst maintained their Strong Buy rating on the stock.
In a Large-Cap Bank sector annual preview note, Goldberg reported that they revised the ratings and price targets of the names they cover within the group.
The analyst anticipates that the trends that propelled bank stocks to beat the market and achieve double-digit earnings growth in 2025 will persist into 2026.
Scott Siefers, a top 10% analyst from Piper Sandler maintains C with a strong buy rating and raises their C price target from $120.00 to $130.00, on Dec 30, 2025.
David Konrad, a top 7% analyst from Keefe, Bruyette & Woods maintains C with a buy rating and raises their C price target from $118.00 to $131.00, on Dec 17, 2025.
Vivek Juneja, a top 26% analyst from JP Morgan upgrades C to a strong buy rating and raises their C price target from $107.00 to $124.00, on Dec 12, 2025.
You can dig deeper into what analysts are forecasting on the Citigroup stock forecast page.
Metrics for Advanced C Traders
C Performance Numbers
Last year, C earnings were $14.69B. During the last five year, C's earnings have increased by 7.78% per year. This was slower than the Banks - Diversified industry average of 23.27%.
Last year, C revenue was $84.94B. During the last 5 year, C's revenue has grown by 1.99% per year. This was slower than the Banks - Diversified industry average of 5.46%.
You can research C's earnings and revenue performance here.
Who is buying/selling C?
In the last year, executives and large shareholders at C have sold more shares than they have bought.
Titilope Cole, Director of C, was the latest C insider to sell. They sold $1,432,533.44 worth of C stock on Jan 20, 2026.
Get more info about who owns C stock here.
Does C stock generate passive income?
Citigroup pays a dividend of 1.52%, compared to the Banks - Diversified industry's average dividend yield of 2.05%. If you owned $1,000 of C stock, you would have received $15.21 in the past year.
Citigroup dividend payments have consistently grown over the past decade and have remained stable.
Get more data about Citigroup dividend yield and history here.
What others are saying about C
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your C trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Click the Open Trade button and your broker will execute the order.
If you want additional help with investing in stocks on eToro, click the how to video below:
Step 6: Monitor your C position
Now that you own some C stock, you'll want to stay up-to-date on your investment.
Create a watchlist to see the latest developments about your C stock.
C Feed
How to Buy Stock in Citigroup
To summarize, here are the 6 steps to buy stock in Citigroup:
- Choose where to buy Citigroup stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Analyze Citigroup stock
- Place your C trade
- Monitor your C position
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to monitor your new investment in Citigroup, add C to your watchlist below.
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