How to Buy Choice Hotels International Stock
Choice Hotels International Inc
Choice Hotels International is a hotel company located in Maryland, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker CHH on the NYSE exchange.
Choice Hotels International stock last closed at $107.95, down 1.05% from the previous day, and has decreased 24.27% in one year. It has underperformed other stocks in the Lodging industry by 0.35 percentage points. Choice Hotels International stock is currently +28.46% from its 52-week low of $84.04, and -31.62% from its 52-week high of $157.86.
At the moment, there are 46.27M CHH shares outstanding. The market cap of CHH is $5.00B. In the past 24 hours, 805,000 CHH shares were traded.
How to Buy Choice Hotels International Stock
Not sure how to invest in Choice Hotels International stock? Here's how.
- Choose where to buy Choice Hotels International stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Choice Hotels International stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Pick your payment method and add your info.
- Evaluate Choice Hotels International stock: The Choice Hotels International ticker symbol is CHH. Is Choice Hotels International stock a good investment? Should you buy shares of CHH? How do CHH's underlying business fundamentals look? Do top analysts think Choice Hotels International is a good buy? Why has CHH's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if CHH is a good stock to buy).
- Execute your CHH buy order: Decide if you will purchase CHH shares at the current market price or use a limit order to buy CHH stock at a given price.
- Monitor your CHH position: Create a watchlist to keep track of your new investment in Choice Hotels International shares.
Step 1: Choose where to buy Choice Hotels International stock
You will need an online brokerage account in order to access the NYSE market and buy CHH stock.
Our recommended brokerage: eToro
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Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal details so you are able to invest in CHH today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open your new trading account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've finished signing up on the best free stock trading app, your next step is to transfer the money for your investment:
Check out this video walkthrough for more details depositing money into your new investment account.
Step 4: Evaluate Choice Hotels International stock
After you have decided on the best place to buy Choice Hotels International stock, it's critical to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.
Choice Hotels International stock data
Choice Hotels International Fundamentals
WallStreetZen was created to help everyday investors do better fundamental analysis quickly.
You can see all of the due diligence checks on CHH's stock page.
Is CHH stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge CHH's true value.
Using relative valuations metrics:
- CHH may be undervalued based on its P/E ratio of 13.13x, relative to Lodging industry P/E ratio of 16.75x
- CHH may be undervalued based on its P/B ratio of 33.35x, relative to Lodging industry P/B ratio of -55.23x
- CHH could be overvalued based on its PEG ratio of 9.65x
You can do more valuation research on CHH's stock here.
How do CHH Financials look?
Passed Financial Due Diligence Checks:
- CHH profit margin has gone up from 16.3% to 23.9% in the past year.
- Total CHH debt is lower than 5 years ago, relative to shareholder equity.
- CHH earnings of $569.53M is not enough to cover its interest payments.
Failed Financial Due Diligence Checks:
- CHH has a relatively high debt to equity ratio of 18.41.
- CHH's operating cash flow of $267.62M allows it to safely service it's debt of $2.03B.
- There are more long-term liabilities than short-term assets on the CHH balance sheet.
- There are more short-term liabilities than short-term assets on the CHH balance sheet.
Do Wall Street analysts think it's a good time to buy CHH stock
Out of 10 Wall Street analysts who research CHH, the consensus analyst rating on CHH is a Hold
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent CHH Analyst Ratings
Christopher Stathoulopoulos, a top 5% analyst from Susquehanna maintains CHH with a hold rating and lowers their CHH price target from $140.00 to $95.00, on Nov 26, 2025.
Micheal Bellisario, a bottom 22% analyst from Baird maintains CHH with a buy rating and lowers their CHH price target from $122.00 to $110.00, on Nov 18, 2025.
Trey Bowers, a bottom 49% analyst from Wells Fargo initiates coverage on CHH with a strong sell rating and announces their CHH price target of $84.00, on Nov 18, 2025.
John Staszak, a top 12% analyst from Argus Research maintains CHH with a strong buy rating and lowers their CHH price target from $140.00 to $120.00, on Nov 7, 2025.
Stephen Grambling, a top 12% analyst from Morgan Stanley maintains CHH with a strong sell rating and lowers their CHH price target from $121.00 to $106.00, on Oct 22, 2025.
You can dig deeper into what analysts are projecting on the Choice Hotels International stock forecast page.
CHH Trading Indicators
How are CHH Revenues/Earnings doing?
Last year, CHH earnings were $382.07M. During the last five year, CHH's earnings have gone up by 33.07% per year. This was slower than the Lodging industry average of 90.74%.
Last year, CHH revenue was $1.60B. During the last five year, CHH's revenue has increased by 13.47% per year. This was slower than the Lodging industry average of 16.2%.
You can research CHH's earnings and revenue performance here.
Are CHH insiders buying or selling the stock?
In the past year, executives and large shareholders at CHH have sold more shares than they have bought.
Patrick Cimerola, Chief Human Resources Officer of CHH, was the latest CHH insider to buy. They bought $5,958.70 worth of CHH stock on Jan 15, 2026.
Learn more about who owns CHH shares here.
Can I rely on CHH as an income stream?
Choice Hotels International pays a dividend of 1.07%, compared to the Lodging industry's average dividend yield of 1.43%. If you owned $1,000 worth of CHH stock, you would have received $10.69 in the past 12 months.
Choice Hotels International dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Choice Hotels International dividend yield and history here.
What others are saying about CHH
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your CHH buy order
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount, place a limit order.
Hit the Open button and eToro will execute your order.
If you need additional info about investing in stocks on eToro, click the helpful video below:
Step 6: Monitor your CHH position
Now that you own some shares in CHH, you'll want to keep up with your new stock purchase.
Start a watchlist to keep track of your CHH stock.
CHH Feed
How to Buy Stock in Choice Hotels International
To reiterate, here are the 6 steps you need to take to buy Choice Hotels International stock right now:
- Choose where to buy Choice Hotels International stock
- Open your brokerage account
- Put funds into your brokerage account
- Evaluate Choice Hotels International stock
- Execute your CHH buy order
- Monitor your CHH position
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep an eye on your new investment in Choice Hotels International, create a watchlist today.
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