How to Buy Choice Hotels International Stock

Choice Hotels International Inc

Choice Hotels International is a hotel company located in Maryland, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker CHH on the NYSE exchange.

Choice Hotels International stock last closed at $85.76, down 2.39% from the previous day, and has decreased 42.44% in one year. It has underperformed other stocks in the Lodging industry by 0.4 percentage points. Choice Hotels International stock is currently +0.29% from its 52-week low of $85.51, and -45.67% from its 52-week high of $157.86.

At the moment, there are 46.27M CHH shares outstanding. The market cap of CHH is $3.97B. In the past 24 hours, 1.29M CHH shares were traded.

How to Buy Choice Hotels International Stock

Not sure how to invest in Choice Hotels International stock? Here's how.

  1. Choose where to buy Choice Hotels International stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Choice Hotels International stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your brokerage account: Pick your payment method and add your info.
  4. Evaluate Choice Hotels International stock: The Choice Hotels International ticker symbol is CHH. Is Choice Hotels International stock a good investment? Should you buy shares of CHH? How do CHH's underlying business fundamentals look? Do top analysts think Choice Hotels International is a good buy? Why has CHH's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if CHH is a good stock to buy).
  5. Execute your CHH buy order: Decide if you will purchase CHH shares at the current market price or use a limit order to buy CHH stock at a given price.
  6. Monitor your CHH position: Create a watchlist to keep track of your new investment in Choice Hotels International shares.

Step 1: Choose where to buy Choice Hotels International stock

You will need an online brokerage account in order to access the NYSE market and buy CHH stock.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've chosen the right brokerage, you'll need to fill out some personal details so you are able to invest in CHH today.

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Step 3: Put funds into your brokerage account

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Step 4: Evaluate Choice Hotels International stock

After you have decided on the best place to buy Choice Hotels International stock, it's critical to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.

Choice Hotels International stock data

CHH Price
$85.76
1w %
-6.03%
1y %
-42.44%
5y %
-18.53%
P/E
10.43x
P/B
26.5x
P/S
2.49x
PEG
N/A
Revenue
$1.60B
Earnings
$382.07M
Fore. Rev. Growth
1.93%
Fore. Earn. Growth
-2.37%
Market Cap
$3.97B
Next Earnings
N/A
Next Dividend
N/A

Choice Hotels International Fundamentals

WallStreetZen was created to help everyday investors do better fundamental analysis quickly.

You can see all of the due diligence checks on CHH's stock page.

Is CHH stock properly valued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge CHH's true value.

Using relative valuations metrics:

  • CHH may be undervalued based on its P/E ratio of 10.43x, relative to Lodging industry P/E ratio of 14.88x
  • CHH may be undervalued based on its P/B ratio of 26.5x, relative to Lodging industry P/B ratio of -50.6x

You can access more valuation research on CHH's stock here.

Is CHH a healthy company?

Passed Financial Due Diligence Checks:

  • Total CHH debt is lower than 5 years ago, relative to shareholder equity.
  • CHH profit margin has gone up from 16.3% to 23.9% in the past year.
  • CHH earnings of $569.53M is not enough to cover its interest payments.

Failed Financial Due Diligence Checks:

  • CHH has a relatively high debt to equity ratio of 18.41.
  • There are more short-term liabilities than short-term assets on the CHH balance sheet.
  • CHH's operating cash flow of $267.62M allows it to safely service it's debt of $2.03B.
  • There are more long-term liabilities than short-term assets on the CHH balance sheet.

Is it a good time to buy CHH stock, according to analysts?

Out of 9 sell side analysts who track CHH, the consensus analyst rating on CHH is a Sell

Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.

Latest CHH Analyst Upgrades/Downgrades

Anthony Powell, a bottom 5% analyst from Barclays maintains CHH with a strong sell rating and lowers their CHH price target from $101.00 to $99.00, on Nov 7, 2025.

Daniel Politzer, a top 14% analyst from JP Morgan maintains CHH with a strong sell rating and raises their CHH price target from $99.00 to $102.00, on Nov 6, 2025.

Stephen Grambling, a top 11% analyst from Morgan Stanley maintains CHH with a strong sell rating and lowers their CHH price target from $121.00 to $106.00, on Oct 22, 2025.

Robin M. Farley, a top 9% analyst from UBS maintains CHH with a hold rating and lowers their CHH price target from $160.00 to $149.00, on Jul 10, 2025.

You can dig deeper into what analysts are projecting on the Choice Hotels International stock forecast page.

CHH Technical Indicators

SMA10
89.96
SMA20
92.03
SMA50
96.79
SMA100
108.76
SMA200
119.41
MACD
-2.6
MACD Signal
-2.53
MACD Histogram
-0.07
RSI
34.81
Stochastic %K
20.3
Stochastic %D
27.35
StochRSI %K
66.02
StochRSI %D
72.68

CHH Growth Metrics

Last year, CHH earnings were $382.07M. In the last five year, CHH's earnings have increased by 33.07% per year. This was slower than the Lodging industry average of 90.52%.

Last year, CHH revenue was $1.60B. Over the last five year, CHH's revenue has increased by 13.47% per year. This was slower than the Lodging industry average of 16.97%.

You can analyze CHH's earnings and revenue performance here.

What are CHH insiders up to?

In the past 12 months, executives and large shareholders at CHH have sold more shares than they have bought.

Patrick Cimerola, Chief Human Resources Officer of CHH, was the latest CHH insider to buy. They bought $5,882.94 worth of CHH shares on Oct 16, 2025.

Learn more about who owns CHH shares here.

Can I get consistent income from CHH stock?

Choice Hotels International pays a dividend of 1.01%, compared to the Lodging industry's average dividend yield of 1.44%. If you owned $1,000 of CHH stock, you would have been paid $10.10 in the past year.

Choice Hotels International dividend payments have consistently grown over the past decade and have remained stable.

Dig into more data about Choice Hotels International dividend yield and history here.

CHH Social Trading Data

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Step 5: Execute your CHH buy order

There are two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a given dollar amount limit, use a limit order.

Press the Open Trade button and eToro will place your order.

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Step 6: Monitor your CHH position

Now that you own some CHH stock, you'll want to stay up-to-date on your investment.

Make a watchlist to get notified of the latest news about your CHH stock.

CHH Feed

How to Buy Stock in Choice Hotels International

To reiterate, here are the 6 steps for buying Choice Hotels International stock:

  1. Choose where to buy Choice Hotels International stock
  2. Open your brokerage account
  3. Put funds into your brokerage account
  4. Evaluate Choice Hotels International stock
  5. Execute your CHH buy order
  6. Monitor your CHH position

If you need a brokerage, eToro is our favorite option.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest news on your investment in Choice Hotels International, click the button below.

NYSE: CHH
$85.76-2.10 (-2.39%)
Updated Dec 5, 2025
Open eToro Account
Your capital is at risk.
NYSE: CHH
$85.76-2.10 (-2.39%)
Updated Dec 5, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Choice Hotels International share?

As of Dec 5, 2025, it costs $85.76 to buy one share of Choice Hotels International stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.117 shares of CHH.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Choice Hotels International stock?

According to 9 Wall Street analysts who monitor Choice Hotels International, their consensus recommendation is to sell Choice Hotels International stock.

What is the best way to buy Choice Hotels International stock?

One way to place an order for Choice Hotels International stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.