How to Buy Capital One Financial Stock
Capital One Financial Corp
Capital One Financial is a credit service company located in Virginia, United States, which is part of the Financial Services sector, and is traded under the ticker COF on the NYSE exchange.
Capital One Financial stock last closed at $247.60, up 0.34% from the previous day, and has increased 37.58% in one year. It has overperformed other stocks in the Credit Services industry by 0.24 percentage points. Capital One Financial stock is currently +72.88% from its 52-week low of $143.22, and -0.13% from its 52-week high of $247.91.
At the moment, there are 635.73M shares of COF outstanding. The market cap of COF is $157.41B. In the past 24 hours, 1.84M COF shares were traded.
How to Buy Capital One Financial Stock
Wondering how to invest in Capital One Financial stock? Here's how.
- Choose where to buy Capital One Financial stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Capital One Financial stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Capital One Financial stock: The Capital One Financial ticker symbol is COF. Is Capital One Financial stock a good investment? Should you buy shares of COF? How do COF's underlying business fundamentals look? Do top analysts think Capital One Financial is a good buy? Why has COF's stock price moved recently? (Hint: Our stock research tools can help you figure out if COF is a good stock to buy).
- Make your COF buy order: Decide if you will purchase COF shares at the current market price or use a limit order to purchase COF shares at a particular price.
- Get the latest news on your COF investment: Create a watchlist to track your position in Capital One Financial stock.
Step 1: Choose where to buy Capital One Financial stock
You will need a brokerage account to access the NYSE market and buy COF shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal details so you can buy COF stock today.
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Step 3: Deposit money your brokerage account
Now that you have filled out your info on apps for stocks, you can securely and quickly fund your account:
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Step 4: Research Capital One Financial stock
Once you have figured out the best place to buy Capital One Financial stock, it's important to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.
Capital One Financial shares data
COF Due Diligence Score
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on COF's stock page.
What is the fair value of COF stock?
Investors use many financial metrics, analyses, models, and charts to gauge COF's fair value.
Using relative valuations ratios:
- COF may be overvalued based on its P/E ratio of 104.03x, relative to Credit Services industry P/E ratio of 37.64x
- COF could be undervalued based on its P/B ratio of 1.38x, relative to Credit Services industry P/B ratio of 5.29x
- COF may be undervalued based on its PEG ratio of 0.88x
You can access more valuation analysis on COF's stock here.
COF Financial Summary
Signs that COF is financially healthy:
- COF's operating cash flow of $22.34B allows it to safely service it's debt of $51.48B.
- COF earnings of $1.63B is not enough to cover its interest payments.
- Total COF debt is lower than 5 years ago, relative to shareholder equity.
Signs that COF is not financially healthy:
- COF has a relatively high debt to equity ratio of 4.82.
- COF profit margin has gone down from 15.3% to 3.8% in the past year.
Is it a good time to buy Capital One Financial stock, according to Wall Street analysts?
Out of 13 Wall Street analysts who research COF, the consensus analyst rating on Capital One Financial is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent COF Analyst Ratings
Terry Ma, a top 24% analyst from Barclays maintains COF with a strong buy rating and raises their COF price target from $257.00 to $271.00, on Oct 22, 2025.
Barclays' Terry Ma raised their price target on Capital One Financial (NYSE: COF) by 5.4% from $257 to $271 on 2025/10/22. The analyst maintained their Strong Buy rating on the stock.
Capital One Financial reported its Q3 2025 earnings.
Ma attributed the quarter's "strong" results to the higher net interest margin and better credit.
Earnings Report
For Q3 2025, Capital One Financial reported:
- EPS of $5.95, which beat the Zacks Consensus Estimate of $4.20 and Q3 2024's $4.51.
- Revenue of $15.36B, which beat the Zacks Consensus Estimate by 3.09% and Q3 2024's $10.01.
Management did not provide financial guidance in its press release.
Chairman & CEO Richard D. Fairbank commented: "In the third quarter, our adjusted earnings, top-line growth, credit results, and capital generation continued to be strong.
"The Discover integration continues to go well, and we are well-positioned to capitalize on the opportunities that lie in front of us."
Vincent Caintic, a bottom 8% analyst from BTIG reiterates COF with a strong buy rating and maintains their COF price target from $264.00 to $264.00, on Oct 22, 2025.
Erika Najarian, a top 25% analyst from UBS maintains COF with a strong buy rating and lowers their COF price target from $270.00 to $266.00, on Oct 7, 2025.
John Pancari, a top 15% analyst from Evercore ISI Group maintains COF with a buy rating and raises their COF price target from $240.00 to $255.00, on Sep 30, 2025.
Donald Fandetti, a top 8% analyst from Wells Fargo maintains COF with a strong buy rating and raises their COF price target from $225.00 to $265.00, on Jul 25, 2025.
You can dig deeper into what analysts are projecting on the Capital One Financial stock forecast page.
COF Technical Indicators
COF Revenue
Last year, COF earnings were $1.09B. In the last 5 year, COF's earnings have gone up by 3.23% per year. This was slower than the Credit Services industry average of 21.16%.
Last year, COF revenue was $28.89B. During the last five year, COF's revenue has gone up by 11.46% per year. This was slower than the Credit Services industry average of 13.6%.
You can analyze COF's earnings and revenue performance here.
Latest Insiders Trades at COF
Over the past 12 months, executives and large shareholders at COF have sold more shares than they have bought.
Matthew W. Cooper, General Counsel Corp Secy of COF, was the latest COF insider to sell. They sold $443,080.00 worth of COF shares on Dec 2, 2025.
Dig into more about who owns COF shares here.
Does COF provide a stable income stream?
Capital One Financial pays a dividend of 1.05%, compared to the Credit Services industry's average dividend yield of 4.65%. If you owned $1,000 worth of COF stock, you would have been paid $10.50 in the past year.
Capital One Financial dividend payments have consistently grown over the past decade but have not remained stable.
Find more data about Capital One Financial dividend yield and history here.
Get opinions from other investors
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Step 5: Make your COF buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open button and your broker will execute your order.
If you require additional info about investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your COF investment
Now that you own some COF shares, you'll want to stay up-to-date on your shares.
Start a watchlist to see the latest developments about your COF stock.
COF Feed
How to Buy Stock in Capital One Financial
To reiterate, here are the 6 steps to buy stock in Capital One Financial:
- Choose where to buy Capital One Financial stock
- Open a brokerage account
- Deposit money your brokerage account
- Research Capital One Financial stock
- Make your COF buy order
- Get the latest news on your COF investment
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Capital One Financial, add COF to your watchlist below.
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