How to Buy Capital One Financial Stock
Capital One Financial Corp
Capital One Financial is a credit service company located in Virginia, United States, which is part of the Financial Services sector, and is traded under the ticker COF on the NYSE exchange.
Capital One Financial stock last closed at $227.34, up 1.57% from the previous day, and has increased 2.83% in one year. It has underperformed other stocks in the Credit Services industry by 0.09 percentage points. Capital One Financial stock is currently +30.48% from its 52-week low of $174.24, and -12.44% from its 52-week high of $259.64.
At the moment, there are 613.48M shares of COF outstanding. The market cap of COF is $139.47B. In the past 24 hours, 2.97M COF shares were traded.
How to Buy Capital One Financial Stock
Wondering how to invest in Capital One Financial stock? Here's how.
- Choose where to buy Capital One Financial stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Capital One Financial stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Capital One Financial stock: The Capital One Financial ticker symbol is COF. Is Capital One Financial stock a good investment? Should you buy shares of COF? How do COF's underlying business fundamentals look? Do top analysts think Capital One Financial is a good buy? Why has COF's stock price moved recently? (Hint: Our stock research tools can help you figure out if COF is a good stock to buy).
- Make your COF buy order: Decide if you will purchase COF shares at the current market price or use a limit order to purchase COF shares at a particular price.
- Get the latest news on your COF investment: Create a watchlist to track your position in Capital One Financial stock.
Step 1: Choose where to buy Capital One Financial stock
You will need a brokerage account to access the NYSE market and buy COF shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal details so you can buy COF stock today.
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Step 3: Deposit money your brokerage account
Now that you have filled out your info on apps for stocks, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Research Capital One Financial stock
Once you have figured out the best place to buy Capital One Financial stock, it's important to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.
Capital One Financial shares data
COF Due Diligence Score
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on COF's stock page.
What is the fair value of COF stock?
Investors use many financial metrics, analyses, models, and charts to gauge COF's fair value.
Using relative valuations ratios:
- COF may be undervalued based on its P/E ratio of 13.61x, relative to Credit Services industry P/E ratio of 26.19x
- COF could be undervalued based on its P/B ratio of 1.23x, relative to Credit Services industry P/B ratio of 5.13x
- COF may be undervalued based on its PEG ratio of 0.73x
You can access more valuation analysis on COF's stock here.
COF Financial Summary
Signs that COF is financially healthy:
- COF earnings of $13.37B is not enough to cover its interest payments.
- COF profit margin has gone up from -1.3% to 21.1% in the past year.
- Total COF debt is lower than 5 years ago, relative to shareholder equity.
- COF's operating cash flow of $31.45B allows it to safely service it's debt of $45.37B.
Signs that COF is not financially healthy:
- COF has a relatively high debt to equity ratio of 4.92.
Is it a good time to buy Capital One Financial stock, according to Wall Street analysts?
Out of 14 Wall Street analysts who research COF, the consensus analyst rating on Capital One Financial is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent COF Analyst Ratings
Saul Martinez, a top 22% analyst from HSBC upgrades COF to a strong buy rating and raises their COF price target from $226.00 to $229.00, on Jul 13, 2026.
HSBC's Saul Martinez upgraded their rating on Capital One Financial (NYSE: COF) from Hold to Strong Buy on 2026/07/13. The analyst also raised their price target by 1.3% from $226 to $229.
Capital One Financial will report its Q2 2026 earnings on 2026/07/21.
Upgrading the stock and raising their price target, Martinez backgrounded that the stock's 17% YTD dip is attributable to macroeconomic and policy uncertainty, as wellas a lack of clarity around the Discover deal's path to increased earnings power.
Contextualizing their upgrade and price target move, the analyst told readers that HSBC believes"caution is now more than reflected in the stock price."
Looking ahead, Martinez argued that with the majority of Discover technology conversions not happening until later 2026 and 2027, Capital One Financial has a "clearer runway" to accelerating profitability as integration milestones are hit.
Their firm expects the company's loan growth to improve as Discover's book transitions to Capital One Financial's origination platform by the end of Q3. 2026, the analyst added.
Mihir Bhatia, a top 19% analyst from Bank of America maintains COF with a strong buy rating and lowers their COF price target from $234.00 to $231.00, on Jul 9, 2026.
Moshe Orenbuch, a top 21% analyst from TD Cowen maintains COF with a strong buy rating and lowers their COF price target from $260.00 to $253.00, on Jul 7, 2026.
Bill Carcache, a top 5% analyst from Piper Sandler initiates coverage on COF with a strong buy rating and announces their COF price target of $254.00, on Jun 30, 2026.
Vincent Caintic, a top 22% analyst from BTIG maintains COF with a strong buy rating and raises their COF price target from $224.00 to $259.00, on Jun 30, 2026.
You can dig deeper into what analysts are projecting on the Capital One Financial stock forecast page.
COF Technical Indicators
COF Revenue
Last year, COF earnings were $10.17B. In the last 5 year, COF's earnings have gone up by -7.88% per year. This was slower than the Credit Services industry average of 14.51%.
Last year, COF revenue was $48.11B. During the last five year, COF's revenue has gone up by 9.48% per year. This was slower than the Credit Services industry average of 14.09%.
You can analyze COF's earnings and revenue performance here.
Latest Insiders Trades at COF
Over the past 12 months, executives and large shareholders at COF have sold more shares than they have bought.
Michael Zamsky, CCO of COF, was the latest COF insider to sell. They sold $1,193,223.46 worth of COF shares on Aug 10, 2026.
Dig into more about who owns COF shares here.
Does COF provide a stable income stream?
Capital One Financial pays a dividend of 1.06%, compared to the Credit Services industry's average dividend yield of 6.25%. If you owned $1,000 worth of COF stock, you would have been paid $10.56 in the past year.
Capital One Financial dividend payments have consistently grown over the past decade but have not remained stable.
Find more data about Capital One Financial dividend yield and history here.
Get opinions from other investors
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Step 5: Make your COF buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open button and your broker will execute your order.
If you require additional info about investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your COF investment
Now that you own some COF shares, you'll want to stay up-to-date on your shares.
Start a watchlist to see the latest developments about your COF stock.
COF Feed
How to Buy Stock in Capital One Financial
To reiterate, here are the 6 steps to buy stock in Capital One Financial:
- Choose where to buy Capital One Financial stock
- Open a brokerage account
- Deposit money your brokerage account
- Research Capital One Financial stock
- Make your COF buy order
- Get the latest news on your COF investment
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Capital One Financial, add COF to your watchlist below.
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