How to Buy Capital One Financial Stock
Capital One Financial Corp
Capital One Financial is a credit service company located in Virginia, United States, which is part of the Financial Services sector, and is traded under the ticker COF on the NYSE exchange.
Capital One Financial stock last closed at $221.22, up 4.34% from the previous day, and has increased 58.6% in one year. It has overperformed other stocks in the Credit Services industry by 0.31 percentage points. Capital One Financial stock is currently +68.16% from its 52-week low of $131.55, and -4.83% from its 52-week high of $232.45.
At the moment, there are 639.52M shares of COF outstanding. The market cap of COF is $141.47B. In the past 24 hours, 4.14M COF shares were traded.
How to Buy Capital One Financial Stock
Wondering how to invest in Capital One Financial stock? Here's how.
- Choose where to buy Capital One Financial stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Capital One Financial stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Capital One Financial stock: The Capital One Financial ticker symbol is COF. Is Capital One Financial stock a good investment? Should you buy shares of COF? How do COF's underlying business fundamentals look? Do top analysts think Capital One Financial is a good buy? Why has COF's stock price moved recently? (Hint: Our stock research tools can help you figure out if COF is a good stock to buy).
- Make your COF buy order: Decide if you will purchase COF shares at the current market price or use a limit order to purchase COF shares at a particular price.
- Get the latest news on your COF investment: Create a watchlist to track your position in Capital One Financial stock.
Step 1: Choose where to buy Capital One Financial stock
You will need a brokerage account to access the NYSE market and buy COF shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal details so you can buy COF stock today.
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Step 3: Deposit money your brokerage account
Now that you have filled out your info on apps for stocks, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Research Capital One Financial stock
Once you have figured out the best place to buy Capital One Financial stock, it's important to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.
Capital One Financial shares data
COF Due Diligence Score
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on COF's stock page.
What is the fair value of COF stock?
Investors use many financial metrics, analyses, models, and charts to gauge COF's fair value.
Using relative valuations ratios:
- COF may be overvalued based on its P/E ratio of 112.29x, relative to Credit Services industry P/E ratio of 33.29x
- COF could be undervalued based on its P/B ratio of 1.28x, relative to Credit Services industry P/B ratio of 5.32x
- COF may be undervalued based on its PEG ratio of 0.89x
You can access more valuation analysis on COF's stock here.
COF Financial Summary
Signs that COF is financially healthy:
- COF's operating cash flow of $19.64B allows it to safely service it's debt of $52.67B.
- Total COF debt is lower than 5 years ago, relative to shareholder equity.
Signs that COF is not financially healthy:
- COF has a relatively high debt to equity ratio of 4.94.
- COF earnings of -$528.00M is not enough to cover its interest payments.
- COF profit margin has gone down from 15.6% to -1.3% in the past year.
Is it a good time to buy Capital One Financial stock, according to Wall Street analysts?
Out of 10 Wall Street analysts who research COF, the consensus analyst rating on Capital One Financial is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent COF Analyst Ratings
Jon Arfstrom, a top 4% analyst from RBC Capital maintains COF with a hold rating and raises their COF price target from $240.00 to $255.00, on Jul 23, 2025.
Moshe Orenbuch, a top 23% analyst from TD Cowen upgrades COF to a strong buy rating and raises their COF price target from $184.00 to $258.00, on Jul 8, 2025.
TD Cowen's Moshe Orenbuch upgraded their rating on Capital One Financial (NYSE: COF) from Hold to Strong Buy on 2025/07/08. The analyst also raised their price target by 40.2% from $184 to $258.
Highlighting benefits from the deal (improving credit and potentially significant capital returns) for their upgrade and price target hike, Orenbuch contextualized that "the Discover acquisition makes Capital One Financial one of the rare banks that owns an actual payment network."
Capital One Financial "could be a better steward" of Discover's network assets, the analyst said, which would warrant a higher valuation for the combined company's stock.
Terry Ma, a top 27% analyst from Barclays maintains COF with a strong buy rating and raises their COF price target from $212.00 to $253.00, on Jun 23, 2025.
Mihir Bhatia, a top 15% analyst from Bank of America maintains COF with a strong buy rating and raises their COF price target from $223.00 to $233.00, on May 21, 2025.
David George, a top 10% analyst from Baird upgrades COF to a buy rating and raises their COF price target from $190.00 to $200.00, on Mar 11, 2025.
You can dig deeper into what analysts are projecting on the Capital One Financial stock forecast page.
COF Technical Indicators
COF Revenue
Last year, COF earnings were -$301.00M. In the last 4 year, COF's earnings have gone up by -47.11% per year. This was slower than the Credit Services industry average of 10.65%.
Last year, COF revenue was $23.77B. During the last five year, COF's revenue has gone up by 9.18% per year. This was slower than the Credit Services industry average of 11.68%.
You can analyze COF's earnings and revenue performance here.
Latest Insiders Trades at COF
Over the past 12 months, executives and large shareholders at COF have sold more shares than they have bought.
Timothy P. Golden, SVP Chief Accounting Officer of COF, was the latest COF insider to sell. They sold $44,589.87 worth of COF shares on Aug 19, 2025.
Dig into more about who owns COF shares here.
Does COF provide a stable income stream?
Capital One Financial pays a dividend of 1.08%, compared to the Credit Services industry's average dividend yield of 4.12%. If you owned $1,000 worth of COF stock, you would have been paid $10.85 in the past year.
Capital One Financial dividend payments have consistently grown over the past decade but have not remained stable.
Find more data about Capital One Financial dividend yield and history here.
Get opinions from other investors
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Step 5: Make your COF buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open button and your broker will execute your order.
If you require additional info about investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your COF investment
Now that you own some COF shares, you'll want to stay up-to-date on your shares.
Start a watchlist to see the latest developments about your COF stock.
COF Feed
How to Buy Stock in Capital One Financial
To reiterate, here are the 6 steps to buy stock in Capital One Financial:
- Choose where to buy Capital One Financial stock
- Open a brokerage account
- Deposit money your brokerage account
- Research Capital One Financial stock
- Make your COF buy order
- Get the latest news on your COF investment
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Capital One Financial, add COF to your watchlist below.
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