How to Buy C & F Financial Stock

C & F Financial Corp

C&F Financial Corporation functions as a bank holding company, providing oversight for Citizens and Farmers Bank, which delivers a comprehensive range of banking services to both individuals and businesses.

C & F Financial stock last closed at $102.01, down 0.2% from the previous day, and has increased 56.51% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.39 percentage points. C & F Financial stock is currently +55.91% from its 52-week low of $65.43, and -1% from its 52-week high of $103.04.

There are currently 3.25M CFFI shares outstanding. The market capitalization of CFFI is $331.70M. In the past 24 hours, 34,700 CFFI shares were traded.

How to Buy C & F Financial Stock

Not sure how to invest in C & F Financial stock? Here's how.

  1. Decide where to buy C & F Financial stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy C & F Financial stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Select your method of payment and add your details.
  4. Analyze C & F Financial stock: The C & F Financial ticker symbol is CFFI. Is C & F Financial stock a good investment? Should you buy shares of CFFI? How do CFFI's underlying business fundamentals look? Do top analysts think C & F Financial is a good buy? Why has CFFI's stock price moved recently? (Hint: Our stock research tools can help you understand if CFFI is a good stock to buy).
  5. Place your CFFI purchase: Decide if you will purchase CFFI shares at the current market price or use a limit order to buy CFFI stock at a particular price.
  6. Get notifications regarding your CFFI investment: Create a watchlist to monitor your investment in C & F Financial stock.

Step 1: Decide where to buy C & F Financial stock

You will need an online brokerage account to access the NASDAQ market and buy CFFI stock.

A brokerage account allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal details so you are able to invest in CFFI stock today.

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Step 3: Fund your brokerage account

Now that you've created your account on stock apps to use, your next step is to transfer the money for your investment:

Check out the walkthrough below if you need help depositing money into your investment account.

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Step 4: Analyze C & F Financial stock

Once you have selected the best place to buy C & F Financial stock, it's absolutely critical to analyze their stock before you invest, so you actually comprehend the risk as well as the opportunity.

C & F Financial shares at a glance

CFFI Price
$102.01
1w %
4.12%
1y %
56.51%
5y %
92.07%
P/E
11.39x
P/B
1.19x
P/S
2.43x
PEG
8.27x
Revenue
$136.33M
Earnings
$29.09M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$331.70M
Next Earnings
Oct 22, 2026
Next Dividend
N/A

C & F Financial Due Diligence Score

WallStreetZen was built to help part-time investors do better fundamental analysis in less time.

You can see all of the due diligence checks on CFFI's stock page.

Is CFFI stock properly valued?

You can use many financial metrics, analyses, models, and charts to gauge CFFI's intrinsic value.

Using relative valuations methods:

  • CFFI may be undervalued based on its P/E ratio of 11.39x, relative to Banks - Regional industry P/E ratio of 13.34x
  • CFFI may be undervalued based on its P/B ratio of 1.19x, relative to Banks - Regional industry P/B ratio of 1.27x
  • CFFI could be overvalued based on its PEG ratio of 8.27x

You can access additional valuation analysis on CFFI's stock here.

CFFI Financials at a glance

Passed Financial Due Diligence Checks:

  • CFFI earnings of $35.97M is not sufficient to cover its interest payments.
  • CFFI profit margin has gone up from 20% to 21.3% in the past year.
  • CFFI's operating cash flow of $42.79M allows it to safely service it's debt of $118.17M.
  • Total CFFI debt is lower than 5 years ago, relative to shareholder equity.

Failed Financial Due Diligence Checks:

  • CFFI has a relatively high debt to equity ratio of 9.11.

Is CFFI stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Wall Street analysts who monitor CFFI, the consensus analyst rating on CFFI is a Strong Buy

It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.

You can dive deeper into what analysts are saying on the C & F Financial stock forecast page.

CFFI Trading Indicators

SMA10
97.73
SMA20
95.91
SMA50
91.46
SMA100
84.32
SMA200
79.19
MACD
2.65
MACD Signal
2.14
MACD Histogram
0.52
RSI
69.57
Stochastic %K
94.35
Stochastic %D
87.7
StochRSI %K
94.06
StochRSI %D
83.92

CFFI Growth Numbers

Last year, CFFI earnings were $29.09M. During the last 5 year, CFFI's earnings have grown by 1.89% per year. This was slower than the Banks - Regional industry average of 26.27%.

Last year, CFFI revenue was $136.33M. In the past five year, CFFI's revenue has increased by -1.02% per year. This was slower than the Banks - Regional industry average of 10.54%.

You can analyze CFFI's earnings and revenue performance here.

Latest Insiders Trades at CFFI

Over the last year, insiders at CFFI have sold more shares than they have bought.

S. Dustin Crone, DivCEO;Pres of CFFI, was the latest CFFI insider to sell. They sold $84,969.00 worth of CFFI shares on Sep 4, 2026.

Dig into more about who owns CFFI shares here.

Can I rely on CFFI as an income stream?

C & F Financial pays a dividend of 1.86%, compared to the Banks - Regional industry's average dividend yield of 2.68%. If you owned $1,000 of CFFI stock, you would have received $18.63 in the past year.

C & F Financial dividend payments have consistently grown over the past decade and have remained stable.

Get more info about C & F Financial dividend yield and history here.

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Step 5: Place your CFFI purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount limit, place a limit order.

Click the Open button and your broker will place your order.

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Step 6: Get notifications regarding your CFFI investment

Now that you own some CFFI shares, you'll want to keep up with your new investment.

Create a watchlist to get alerted to the latest events about your CFFI stock.

CFFI Feed

How to Buy Stock in C & F Financial

To summarize, here are the 6 steps to buy C & F Financial stock:

  1. Decide where to buy C & F Financial stock
  2. Open a brokerage account
  3. Fund your brokerage account
  4. Analyze C & F Financial stock
  5. Place your CFFI purchase
  6. Get notifications regarding your CFFI investment

If you are looking for a place to buy stocks, eToro is our favorite option.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to track your investment in C & F Financial, add CFFI to your watchlist below.

NASDAQ: CFFI
$102.01-0.20 (-0.2%)
Updated Oct 7, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: CFFI
$102.01-0.20 (-0.2%)
Updated Oct 7, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one C & F Financial share?

As of Oct 7, 2026, it costs $102.01 to buy one share of C & F Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.098 shares of CFFI.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy C & F Financial stock?

According to 1 Wall Street analysts who monitor C & F Financial, their consensus recommendation is to buy C & F Financial stock.

What is the best way to buy C & F Financial stock?

One way to place an order for C & F Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.