How to Buy Brunswick Stock
Brunswick Corp
Brunswick is a recreational vehicle company located in Illinois, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker BC on the NYSE exchange.
Brunswick stock last closed at $69.73, down 0.54% from the previous day, and has decreased 11.61% in one year. It has overperformed other stocks in the Recreational Vehicles industry by 0.02 percentage points. Brunswick stock is currently +70.07% from its 52-week low of $41.00, and -11.77% from its 52-week high of $79.04.
As of Dec 4, 2025, there are 65.04M shares of BC outstanding. The market capitalization of BC is $4.54B. In the past 24 hours, 779,000 BC shares were traded.
How to Buy Brunswick Stock
Wondering how to invest in Brunswick stock? Here's how.
- Figure out where to buy Brunswick stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Brunswick stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Choose your payment method and add your info.
- Evaluate Brunswick stock: The Brunswick ticker symbol is BC. Is Brunswick stock a good investment? Should you buy shares of BC? How do BC's underlying business fundamentals look? Do top analysts think Brunswick is a good buy? Why has BC's stock price moved recently? (Hint: Our stock market research tools can help you decide if BC is a good stock to buy).
- Execute your BC trade: Decide if you will purchase BC shares at the current market price or use a limit order to buy BC stock at a particular price.
- Get key alerts regarding your investment in BC: Create a watchlist to important updates regarding your position in Brunswick shares.
Step 1: Figure out where to buy Brunswick stock
You need a brokerage account to access the NYSE market and buy BC stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Real Estate, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top stock exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal information so you are able to invest in BC today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new trading account.
- Send your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've filled out your info on the best stock market app, you need to deposit funds:
Watch the walkthrough below for more details transferring funds into your new brokerage account.
Step 4: Evaluate Brunswick stock
After you have figured out the best place to buy Brunswick stock, it's absolutely critical to analyze their stock before you buy, so you truly comprehend the risk as well as the opportunity.
Brunswick quick stats
BC Due Diligence Score
WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on BC's stock page.
Is BC stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge BC's intrinsic value.
Using relative valuations measures:
- BC could be overvalued based on its P/B ratio of 2.78x, relative to Recreational Vehicles industry P/B ratio of 1.82x
You can access additional valuation analysis on BC's stock here.
BC Financial Overview
Signs that BC is financially healthy:
- There are more short-term assets than short-term liabilities on the BC balance sheet.
- BC's operating cash flow of $735.60M allows it to safely service it's debt of $2.34B.
Signs that BC is not financially healthy:
- Total BC debt is higher than 5 years ago, relative to shareholder equity.
- BC earnings of -$142.70M is not enough to cover its interest payments.
- There are more long-term liabilities than short-term assets on the BC balance sheet.
- BC profit margin has gone down from 5% to -4.6% in the past year.
- BC has a relatively high debt to equity ratio of 2.31.
Do analysts think it's a good time to buy BC stock
Out of 10 sell side analysts who give forecasts on BC, the consensus analyst rating on Brunswick is a Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent BC Analyst Forecasts
Michael Swartz, a top 27% analyst from Truist Securities maintains BC with a strong buy rating and raises their BC price target from $60.00 to $68.00, on Oct 15, 2025.
Matthew Boss, a top 11% analyst from JP Morgan maintains BC with a hold rating and raises their BC price target from $63.00 to $70.00, on Sep 23, 2025.
Eric Wold, a top 8% analyst from B. Riley Securities maintains BC with a hold rating and raises their BC price target from $60.00 to $70.00, on Sep 8, 2025.
Griffin Bryan, a top 44% analyst from DA Davidson maintains BC with a hold rating and raises their BC price target from $43.00 to $59.00, on Jul 28, 2025.
Scott Stember, a top 28% analyst from Roth Capital maintains BC with a strong buy rating and raises their BC price target from $60.00 to $68.00, on Jul 23, 2025.
Roth Capital's Scott Stember raised their price target on Brunswick (NYSE: BC) by 13.3% from $60 to $68 on 2025/07/23. The analyst maintained their Strong Buy rating on the stock.
Although consumer confidence has gone up since 20205/02 and 20205/03, Stember doesn't see any signs of a long-term rise in store demand for Brunswick.
In fact, the analyst predicted that 2025 will be a "lost" year for both the boat and off-road vehicle sectors.
Stember added that Brunswick's net tax story has become "less draconian" over the past few months.
You can dive deeper into what analysts are forecasting on the Brunswick stock forecast page.
BC Technical Indicators
BC Growth Metrics
Last year, BC revenue was $5.18B. During the past five year, BC's revenue has gone up by 4.78% per year. This was faster than the Recreational Vehicles industry average of 3.87%.
Dive into BC's earnings and revenue performance here.
Who is buying/selling BC?
Over the last 12 months, executives and large shareholders at BC have bought more shares than they have sold.
Nancy E. Cooper, Director of BC, was the latest BC insider to sell. They sold $14,939.96 worth of BC shares on Nov 3, 2025.
Get more info about who owns BC stock here.
Does BC provide a stable income stream?
Brunswick pays a dividend of 1.85%, compared to the Recreational Vehicles industry's average dividend yield of 3.11%. If you owned $1,000 worth of BC stock, you would have received $18.50 in the past 12 months.
Brunswick dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Brunswick dividend yield and history here.
Get opinions from other investors
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your BC trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount limit, place a limit order.
Hit the Open button and eToro will execute your order.
If you want additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Get key alerts regarding your investment in BC
Now that you own some shares in BC, you'll want to keep up with your company.
Create a watchlist to get the latest updates about your BC stock.
BC Feed
How to Buy Stock in Brunswick
To summarize, here are the 6 steps to buy stock in Brunswick:
- Figure out where to buy Brunswick stock
- Create your brokerage account
- Fund your brokerage account
- Evaluate Brunswick stock
- Execute your BC trade
- Get key alerts regarding your investment in BC
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Brunswick, hit the button below to create your watchlist.
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