How to Buy Brilliant Earth Group Stock
Brilliant Earth Group Inc
Brilliant Earth Group, Inc. engages in the design, procurement, and retail sale of diamonds, gemstones, and jewelry in the United States and internationally.
Brilliant Earth Group stock last closed at $1.40, up 1.82% from the previous day, and has decreased 36.07% in one year. It has underperformed other stocks in the Luxury Goods industry by 0.46 percentage points. Brilliant Earth Group stock is currently +12% from its 52-week low of $1.25, and -47.76% from its 52-week high of $2.68.
As of Jul 1, 2025, there are 99.31M BRLT shares outstanding. The market value of BRLT is $139.04M. In the last 24 hours, 36,000 BRLT shares were traded.
How to Buy Brilliant Earth Group Stock
Not sure how to invest in Brilliant Earth Group stock? Here's how.
- Choose where to buy Brilliant Earth Group stock: You need to choose an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Brilliant Earth Group stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Brilliant Earth Group stock: The Brilliant Earth Group ticker symbol is BRLT. Is Brilliant Earth Group stock a good investment? Should you buy shares of BRLT? How do BRLT's underlying business fundamentals look? Do top analysts think Brilliant Earth Group is a good buy? Why has BRLT's stock price moved recently? (Hint: Our stock research website can help you decide if BRLT is a good stock to buy).
- Execute your BRLT purchase: Decide if you will purchase BRLT shares at the current market price or use a limit order to buy BRLT stock at a specific price.
- Keep tabs on your BRLT investment: Create a watchlist to watch your new investment in Brilliant Earth Group shares.
Step 1: Choose where to buy Brilliant Earth Group stock
You will need an online brokerage account to access the NASDAQ market and buy BRLT shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the best brokerage, you need to fill out some personal info so you are able to buy BRLT today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
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Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below to see the process of depositing money into your new brokerage account.
Step 4: Research Brilliant Earth Group stock
After you have chosen the best place to buy Brilliant Earth Group stock, it's critical to research their stock prior to buying, so you truly understand the risk and upside.
Overview of key BRLT info
BRLT Due Diligence Checks
WallStreetZen was designed to help average investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on BRLT's stock page.
How is BRLT stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge BRLT's fair value.
Using relative valuations measures:
- BRLT could be overvalued based on its P/B ratio of 9.31x, relative to Luxury Goods industry P/B ratio of 5.85x
You can access more valuation analysis on BRLT's stock here.
Is BRLT a healthy company?
Pros:
- There are more short-term assets than long-term liabilities on the BRLT balance sheet.
- There are more short-term assets than short-term liabilities on the BRLT balance sheet.
Cons:
- BRLT has a relatively high debt to equity ratio of 11.17.
- BRLT's operating cash flow of $16.26M allows it to safely service it's debt of $98.52M.
- BRLT earnings of $4.82M is not enough to cover its interest payments.
- BRLT profit margin has gone down from 0.2% to 0% in the past year.
Is it a good time to buy BRLT stock, according to analysts?
Out of 2 Equities analysts who give recommendations on BRLT, the consensus analyst rating on Brilliant Earth Group is a Hold
Please note that analyst ratings are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are projecting on the Brilliant Earth Group stock forecast page.
BRLT Trading Indicators
How is BRLT performing as a company?
Last year, BRLT earnings were -$64.00k. During the last two year, BRLT's earnings have grown by -100% per year. This was slower than the Luxury Goods industry average of 17.5%.
Last year, BRLT revenue was $418.71M. During the past three year, BRLT's revenue has increased by 28.19% per year. This was faster than the Luxury Goods industry average of 3.56%.
You can analyze BRLT's earnings and revenue performance here.
What are BRLT executives and large shareholders up to?
In the past year, executives and large shareholders at BRLT have sold more shares than they have bought.
Jennifer Noel Harris, Director of BRLT, was the latest BRLT insider to sell. They sold $7,177.95 worth of BRLT stock on Jun 18, 2025.
Get more info about who owns BRLT stock here.
Does BRLT stock generate passive income?
No, Brilliant Earth Group doesn't provide an income stream by paying out dividends.
What do other investors have to say about BRLT?
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Execute your BRLT purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, place a limit order.
Hit the Open Trade button and eToro will place your order.
If you want more help with investing in stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your BRLT investment
Now that you own some shares in BRLT, you'll want to stay up-to-date on your new shares.
Add BRLT to a watchlist to track the most important metrics related to your BRLT stock.
BRLT Feed
How to Buy Stock in Brilliant Earth Group
To summarize, here are the 6 steps to buy stock in Brilliant Earth Group:
- Choose where to buy Brilliant Earth Group stock
- Create your brokerage account
- Deposit money your brokerage account
- Research Brilliant Earth Group stock
- Execute your BRLT purchase
- Keep tabs on your BRLT investment
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to monitor your new investment in Brilliant Earth Group, hit the button below to create your watchlist.
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