How to Buy Brilliant Earth Group Stock
Brilliant Earth Group Inc
Brilliant Earth Group, Inc. engages in the design, procurement, and retail sale of diamonds, gemstones, and jewelry in the United States and internationally.
Brilliant Earth Group stock last closed at $1.22, up 7.02% from the previous day, and has decreased 9.63% in one year. It has underperformed other stocks in the Luxury Goods industry by 0.47 percentage points. Brilliant Earth Group stock is currently +9.91% from its 52-week low of $1.11, and -60.65% from its 52-week high of $3.10.
As of May 19, 2026, there are 101.2M BRLT shares outstanding. The market cap of BRLT is $123.47M. In the past 24 hours, 118,000 BRLT shares were traded.
How to Buy Brilliant Earth Group Stock
Wondering how to invest in Brilliant Earth Group stock? Here's how.
- Choose where to buy Brilliant Earth Group stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you figure out where to buy Brilliant Earth Group stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your method of payment and add your details.
- Research Brilliant Earth Group stock: The Brilliant Earth Group ticker symbol is BRLT. Is Brilliant Earth Group stock a good investment? Should you buy shares of BRLT? How do BRLT's underlying business fundamentals look? Do top analysts think Brilliant Earth Group is a good buy? Why has BRLT's stock price moved recently? (Hint: Our stock research website can help you evaluate if BRLT is a good stock to buy).
- Execute your BRLT purchase: Decide if you will purchase BRLT shares at the current market price or use a limit order to purchase BRLT stock at a given price.
- Keep tabs on your BRLT investment: Create a watchlist to track your position in Brilliant Earth Group shares.
Step 1: Choose where to buy Brilliant Earth Group stock
You will need a brokerage account in order to access the NASDAQ market and buy BRLT stock.
Our preferred brokerage: eToro
Based on our research, eToro is the best brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
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- Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal info so you can buy BRLT stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start a new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've opened your account on app for stock market, you can securely and quickly fund your account:
Check out the tutorial below if you need help depositing funds into your new investment account.
Step 4: Research Brilliant Earth Group stock
Once you have selected the best place to buy Brilliant Earth Group stock, it's very important to evaluate their stock prior to investing, so you can understand the risk and upside.
Brilliant Earth Group quick stats
Brilliant Earth Group Due Diligence Score
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on BRLT's stock page.
Is BRLT stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BRLT's true value.
Using relative valuations ratios:
- BRLT could be overvalued based on its P/B ratio of 10.83x, relative to Luxury Goods industry P/B ratio of 10.62x
You can do additional valuation research on BRLT's stock here.
BRLT Financial Overview
Pros:
- There are more short-term assets than long-term liabilities on the BRLT balance sheet.
- There are more short-term assets than short-term liabilities on the BRLT balance sheet.
- BRLT has cash burn of 5741000. It has enough cash and short-term investments to cover this for at least one year.
- BRLT has $58.69M in cash and short term investments. This is enough to cover its annual cash burn of $5.74M.
Cons:
- BRLT profit margin has gone down from -1.4% to -4.2% in the past year.
- BRLT has a relatively high debt to equity ratio of 9.83.
Is BRLT stock a Buy, Hold, or Sell, according to analysts?
Out of 3 Equities analysts who give forecasts on BRLT, the consensus analyst rating on BRLT is a Hold
Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.
You can dig deeper into what analysts are saying on the Brilliant Earth Group stock forecast page.
BRLT Technical Indicators
BRLT Performance Metrics
Last year, BRLT revenue was $443.10M. During the last 4 year, BRLT's revenue has increased by 1.99% per year. This was slower than the Luxury Goods industry average of 9.69%.
Learn more about BRLT's earnings and revenue performance here.
Who is buying/selling BRLT?
Over the last 12 months, insiders at BRLT have sold more shares than they have bought.
Sharon Dziesietnik, Chief Operations Officer of BRLT, was the latest BRLT insider to sell. They sold $26,971.19 worth of BRLT stock on Feb 18, 2026.
Dig into more about who owns BRLT stock here.
Can I rely on BRLT as an income stream?
No, Brilliant Earth Group doesn't provide an income stream by paying out dividends.
What others are saying about BRLT
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your BRLT purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount limit, use a limit order.
Click the Open Trade button and eToro will place your order.
If you want additional assistance investing in stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your BRLT investment
Now that you own some BRLT stock, you'll want to keep up with your stock purchase.
Make a watchlist to monitor your BRLT stock.
BRLT Feed
How to Buy Stock in Brilliant Earth Group
To summarize, here are the 6 steps to buy Brilliant Earth Group stock:
- Choose where to buy Brilliant Earth Group stock
- Create your brokerage account
- Deposit money your brokerage account
- Research Brilliant Earth Group stock
- Execute your BRLT purchase
- Keep tabs on your BRLT investment
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to monitor your investment in Brilliant Earth Group, create your watchlist below.
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