How to Buy Brilliant Earth Group Stock
Brilliant Earth Group Inc
Brilliant Earth Group, Inc. engages in the design, procurement, and retail sale of diamonds, gemstones, and jewelry in the United States and internationally.
Brilliant Earth Group stock last closed at $1.55, down 0.64% from the previous day, and has decreased 39.22% in one year. It has underperformed other stocks in the Luxury Goods industry by 0.24 percentage points. Brilliant Earth Group stock is currently +24% from its 52-week low of $1.25, and -43.53% from its 52-week high of $2.75.
As of Apr 30, 2025, there are 99.39M BRLT shares outstanding. The market value of BRLT is $154.05M. In the last 24 hours, 13,870 BRLT shares were traded.
How to Buy Brilliant Earth Group Stock
Not sure how to invest in Brilliant Earth Group stock? Here's how.
- Choose where to buy Brilliant Earth Group stock: You need to choose an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Brilliant Earth Group stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Brilliant Earth Group stock: The Brilliant Earth Group ticker symbol is BRLT. Is Brilliant Earth Group stock a good investment? Should you buy shares of BRLT? How do BRLT's underlying business fundamentals look? Do top analysts think Brilliant Earth Group is a good buy? Why has BRLT's stock price moved recently? (Hint: Our stock research website can help you decide if BRLT is a good stock to buy).
- Execute your BRLT purchase: Decide if you will purchase BRLT shares at the current market price or use a limit order to buy BRLT stock at a specific price.
- Keep tabs on your BRLT investment: Create a watchlist to watch your new investment in Brilliant Earth Group shares.
Step 1: Choose where to buy Brilliant Earth Group stock
You will need an online brokerage account to access the NASDAQ market and buy BRLT shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the best brokerage, you need to fill out some personal info so you are able to buy BRLT today.
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Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below to see the process of depositing money into your new brokerage account.
Step 4: Research Brilliant Earth Group stock
After you have chosen the best place to buy Brilliant Earth Group stock, it's critical to research their stock prior to buying, so you truly understand the risk and upside.
Overview of key BRLT info
BRLT Due Diligence Checks
WallStreetZen was designed to help average investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on BRLT's stock page.
How is BRLT stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge BRLT's fair value.
Using relative valuations measures:
- BRLT could be overvalued based on its P/E ratio of 38.75x, relative to Luxury Goods industry P/E ratio of 4.9x
- BRLT could be overvalued based on its P/B ratio of 10.05x, relative to Luxury Goods industry P/B ratio of 4.17x
You can do additional valuation research on BRLT's stock here.
BRLT Financial Overview
Pros:
- There are more short-term assets than long-term liabilities on the BRLT balance sheet.
- There are more short-term assets than short-term liabilities on the BRLT balance sheet.
- Total BRLT debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- BRLT's operating cash flow of $17.60M allows it to safely service it's debt of $97.66M.
- BRLT profit margin of X% has stayed the same in the past year.
- BRLT has a relatively high debt to equity ratio of 11.21.
- BRLT earnings of $5.73M is not enough to cover its interest payments.
Is Brilliant Earth Group stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 2 Equities analysts who monitor BRLT, the consensus analyst rating on BRLT is a Hold
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Brilliant Earth Group stock forecast page.
BRLT Trading Indicators
BRLT Performance Numbers
Last year, BRLT earnings were $541.00k. During the past three year, BRLT's earnings have grown by -90.86% per year. This was slower than the Luxury Goods industry average of 7.09%.
Last year, BRLT revenue was $422.16M. Over the last five year, BRLT's revenue has increased by 15.96% per year. This was faster than the Luxury Goods industry average of 3.89%.
You can analyze BRLT's earnings and revenue performance here.
What are BRLT insiders up to?
Over the last 12 months, insiders at BRLT have sold more shares than they have bought.
Mainsail GP III LLC, 10% Owner of BRLT, was the latest BRLT insider to sell. They sold $5,005.80 worth of BRLT shares on Mar 13, 2025.
Dig into more about who owns BRLT shares here.
Can I get consistent income from BRLT stock?
No, Brilliant Earth Group doesn't provide an income stream by paying out dividends.
BRLT Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Execute your BRLT purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a given price limit, use a limit order.
Press the Open button and your broker will place your order.
If you want additional info about investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your BRLT investment
Now that you own some shares in BRLT, you'll want to keep up with your company.
Add BRLT to a watchlist to track the most important metrics related to your BRLT stock.
BRLT Feed
How to Buy Stock in Brilliant Earth Group
To reiterate, here are the 6 steps to buy Brilliant Earth Group stock:
- Choose where to buy Brilliant Earth Group stock
- Create your brokerage account
- Deposit money your brokerage account
- Research Brilliant Earth Group stock
- Execute your BRLT purchase
- Keep tabs on your BRLT investment
If you need a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to watch your investment in Brilliant Earth Group, click the button below.
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