How to Buy Brighthouse Financial Stock
Brighthouse Financial Inc
Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off.
Brighthouse Financial stock last closed at $58.30, up 0.14% from the previous day, and has increased 19.59% in one year. It has overperformed other stocks in the Insurance - Life industry by 0.02 percentage points. Brighthouse Financial stock is currently +45.75% from its 52-week low of $40.00, and -9.08% from its 52-week high of $64.12.
At the moment, there are 58.06M BHF shares outstanding. The market value of BHF is $3.38B. In the last 24 hours, 654,792 BHF shares were traded.
How to Buy Brighthouse Financial Stock
Not sure how to invest in Brighthouse Financial stock? Here's how.
- Choose where to buy Brighthouse Financial stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Brighthouse Financial stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Select your payment method and add your information.
- Analyze Brighthouse Financial stock: The Brighthouse Financial ticker symbol is BHF. Is Brighthouse Financial stock a good investment? Should you buy shares of BHF? How do BHF's underlying business fundamentals look? Do top analysts think Brighthouse Financial is a good buy? Why has BHF's stock price moved recently? (Hint: Our stock research tools can help you decide if BHF is a good stock to buy).
- Make your BHF purchase: Decide if you will purchase BHF shares at the current market price or use a limit order to purchase BHF shares at a given price.
- Keep tabs on your BHF position: Create a watchlist to track your new investment in Brighthouse Financial stock.
Step 1: Choose where to buy Brighthouse Financial stock
You will need a brokerage account to access the NASDAQ market and buy BHF stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected your brokerage, you need to fill out some personal details so you can invest in BHF today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Put funds into your investment account
Now that you've created your account on the best stock investing app, you need to deposit funds:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Brighthouse Financial stock
After you have figured out the best place to buy Brighthouse Financial stock, it's absolutely critical to research their stock before you buy, so you actually wrap your head around the risk and upside.
Brighthouse Financial shares data
BHF Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on BHF's stock page.
Is BHF stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BHF's intrinsic value.
Using relative valuations methods:
- BHF could be overvalued based on its P/E ratio of 12.48x, relative to Insurance - Life industry P/E ratio of 12.48x
- BHF may be undervalued based on its P/B ratio of 0.68x, relative to Insurance - Life industry P/B ratio of 1.48x
- BHF may be undervalued based on its PEG ratio of 0.17x
You can access more valuation analysis on BHF's stock here.
BHF Financials at a glance
Pros:
- BHF profit margin has gone up from -29.5% to 6.1% in the past year.
Cons:
- Total BHF debt is higher than 5 years ago, relative to shareholder equity.
- BHF has a relatively high debt to equity ratio of 47.09.
Is Brighthouse Financial stock a Buy, Hold, or Sell, according to analysts?
Out of 8 Equities analysts who give recommendations on BHF, the consensus analyst rating on BHF is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Most Recent BHF Analyst Recommendations
Suneet Kamath, a top 9% analyst from Jefferies downgrades BHF to a hold rating and announces their BHF price target of $64.00, on Feb 3, 2025.
Alex Scott, a top 15% analyst from Barclays upgrades BHF to a strong buy rating and raises their BHF price target from $52.00 to $85.00, on Jan 29, 2025.
Jimmy Bhullar, a top 17% analyst from JP Morgan maintains BHF with a strong sell rating and lowers their BHF price target from $59.00 to $56.00, on Jan 7, 2025.
You can dive deeper into what analysts are projecting on the Brighthouse Financial stock forecast page.
BHF Momentum
How is BHF performing as a company?
Last year, BHF earnings were $286.00M. Over the last 3 year, BHF's earnings have grown by -90.78% per year. This was slower than the Insurance - Life industry average of 1.02%.
Last year, BHF revenue was $4.72B. Over the last 5 year, BHF's revenue has gone up by -6.34% per year. This was slower than the Insurance - Life industry average of -3.66%.
You can analyze BHF's earnings and revenue performance here.
What are BHF executives and large shareholders up to?
Over the last year, executives and large shareholders at BHF have sold more shares than they have bought.
Vonda Huss, EVP Chief HR Officer of BHF, was the latest BHF insider to sell. They sold $177,990.00 worth of BHF shares on Mar 3, 2025.
Learn more about who owns BHF stock here.
Can I get consistent income from BHF stock?
No, Brighthouse Financial doesn't provide an income stream by paying out dividends.
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Step 5: Make your BHF purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually the best for newer investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given price, place a limit order.
Click the Open Trade button and eToro will place your order.
If you require additional assistance buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your BHF position
Now that you own some BHF stock, you'll want to stay up-to-date on your new stock purchase.
Add BHF to a watchlist to track the most important metrics related to your BHF stock.
BHF Feed
How to Buy Stock in Brighthouse Financial
To summarize, here are the 6 steps to buy stock in Brighthouse Financial:
- Choose where to buy Brighthouse Financial stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Brighthouse Financial stock
- Make your BHF purchase
- Keep tabs on your BHF position
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest news on your new investment in Brighthouse Financial, click the button below.
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