How to Buy Brighthouse Financial Stock
Brighthouse Financial Inc
Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off.
Brighthouse Financial stock last closed at $58.86, down 0.02% from the previous day, and has increased 36.69% in one year. It has overperformed other stocks in the Insurance - Life industry by 0.22 percentage points. Brighthouse Financial stock is currently +47.15% from its 52-week low of $40.00, and -8.2% from its 52-week high of $64.12.
As of Jun 20, 2025, there are 57.41M BHF shares outstanding. The market cap of BHF is $3.38B. In the past 24 hours, 1.18M BHF shares were traded.
How to Buy Brighthouse Financial Stock
Not sure how to invest in Brighthouse Financial stock? Here's how.
- Choose where to buy Brighthouse Financial stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy Brighthouse Financial stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Choose your method of payment and add your details.
- Analyze Brighthouse Financial stock: The Brighthouse Financial ticker symbol is BHF. Is Brighthouse Financial stock a good investment? Should you buy shares of BHF? How do BHF's underlying business fundamentals look? Do top analysts think Brighthouse Financial is a good buy? Why has BHF's stock price moved recently? (Hint: Our stock research tools can help you figure out if BHF is a good stock to buy).
- Make your BHF purchase: Decide if you will purchase BHF shares at the current market price or use a limit order to buy BHF stock at a specific price.
- Keep tabs on your BHF position: Create a watchlist to keep tabs on your new investment in Brighthouse Financial shares.
Step 1: Choose where to buy Brighthouse Financial stock
You need a brokerage account to access the NASDAQ market and buy BHF shares.
Our preferred brokerage: eToro
Based on our research, eToro is the best brokerage. eToro gives you:
- Invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
- Access to global markets: From Tech to Utilities, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro offers a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy BHF stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on the best stock trading app for beginners, you need to deposit funds:
Check out this video walkthrough to see the process of transferring money into your investment account.
Step 4: Analyze Brighthouse Financial stock
Once you have decided on the best place to buy Brighthouse Financial stock, it's very important to analyze their stock prior to buying, so you truly understand the risk and upside.
Brighthouse Financial stock at a glance
Brighthouse Financial Fundamentals
WallStreetZen was built to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on BHF's stock page.
Is BHF stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge BHF's fair value.
Using relative valuations ratios:
- BHF may be undervalued based on its P/E ratio of 7.3x, relative to Insurance - Life industry P/E ratio of 15.65x
- BHF may be undervalued based on its P/B ratio of 0.64x, relative to Insurance - Life industry P/B ratio of 1.47x
- BHF could be undervalued based on its PEG ratio of 0.16x
You can do additional valuation analysis on BHF's stock here.
BHF Financial Health
Pros:
- BHF earnings of $677.00M is not enough to cover its interest payments.
- BHF profit margin has gone up from -41.6% to 7.3% in the past year.
Cons:
- BHF has a relatively high debt to equity ratio of 43.78.
- BHF's operating cash flow of $386.00M allows it to safely service it's debt of $3.16B.
- Total BHF debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy BHF stock, according to analysts?
Out of 8 Equities analysts who give ratings on BHF, the consensus analyst rating on Brighthouse Financial is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest BHF Analyst Recommendations
John Barnidge, a top 8% analyst from Piper Sandler maintains BHF with a hold rating and raises their BHF price target from $52.00 to $60.00, on Feb 13, 2025.
Suneet Kamath, a top 10% analyst from Jefferies downgrades BHF to a hold rating and announces their BHF price target of $64.00, on Feb 3, 2025.
Jimmy Bhullar, a top 19% analyst from JP Morgan maintains BHF with a strong sell rating and lowers their BHF price target from $59.00 to $56.00, on Jan 7, 2025.
You can dig deeper into what analysts are forecasting on the Brighthouse Financial stock forecast page.
BHF Momentum
How are BHF Revenues/Earnings doing?
Last year, BHF earnings were $511.00M. In the past five year, BHF's earnings have gone up by -29.75% per year. This was slower than the Insurance - Life industry average of 1.04%.
Last year, BHF revenue was $7.04B. Over the last five year, BHF's revenue has gone up by -13.86% per year. This was slower than the Insurance - Life industry average of -4.26%.
Dive into BHF's earnings and revenue performance here.
Latest Insiders Trades at BHF
Over the last 12 months, executives and large shareholders at BHF have sold more shares than they have bought.
Myles Lambert, EVPChief Mktg. Dist. Officer of BHF, was the latest BHF insider to sell. They sold $415,390.78 worth of BHF stock on Jun 3, 2025.
Research more about who owns BHF shares here.
Does BHF provide a stable income stream?
No, Brighthouse Financial doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your BHF purchase
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, place a limit order.
Press the Open Trade button and eToro will place your order.
If you need additional help with investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your BHF position
Now that you own some shares in BHF, you'll want to keep up with your company.
Put BHF on a watchlist to get the latest updates about your BHF stock.
BHF Feed
How to Buy Stock in Brighthouse Financial
To reiterate, here are the 6 steps to buy stock in Brighthouse Financial:
- Choose where to buy Brighthouse Financial stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Brighthouse Financial stock
- Make your BHF purchase
- Keep tabs on your BHF position
If you are looking for a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to track your investment in Brighthouse Financial, hit the button below to create your watchlist.
Trending "How To" Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.