How to Buy Bright Horizons Family Solutions Stock
Bright Horizons Family Solutions Inc
Bright Horizons Family Solutions is a personal service company located in Massachusetts, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker BFAM on the NYSE exchange.
Bright Horizons Family Solutions stock last closed at $123.18, down 1.83% from the previous day, and has increased 17.79% in one year. It has overperformed other stocks in the Personal Services industry by 0.75 percentage points. Bright Horizons Family Solutions stock is currently +22.46% from its 52-week low of $100.59, and -13.19% from its 52-week high of $141.90.
As of Jun 13, 2025, there are 57.25M shares of BFAM outstanding. The market value of BFAM is $7.05B. In the past 24 hours, 272,000 BFAM shares were traded.
How to Buy Bright Horizons Family Solutions Stock
Wondering how to invest in Bright Horizons Family Solutions stock? Here's how.
- Decide where to buy Bright Horizons Family Solutions stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy Bright Horizons Family Solutions stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Pick your payment method and add your details.
- Evaluate Bright Horizons Family Solutions stock: The Bright Horizons Family Solutions ticker symbol is BFAM. Is Bright Horizons Family Solutions stock a good investment? Should you buy shares of BFAM? How do BFAM's underlying business fundamentals look? Do top analysts think Bright Horizons Family Solutions is a good buy? Why has BFAM's stock price moved recently? (Hint: Our stock market research tools can help you decide if BFAM is a good stock to buy).
- Place your BFAM purchase: Decide if you will purchase BFAM shares at the current market price or use a limit order to purchase BFAM shares at a given price.
- Get notifications regarding your BFAM position: Create a watchlist to important updates regarding your position in Bright Horizons Family Solutions stock.
Step 1: Decide where to buy Bright Horizons Family Solutions stock
You will need a brokerage account to access the NYSE market and buy BFAM stock.
Our recommended brokerage: eToro
Based on our experience, eToro is the best brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
- Access to world markets: From Tech to Real Estate, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal information so you can buy BFAM today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create your new trading account.
- Send your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've opened your account on the best investment app, your next step is to transfer the money for your investment:
Check out this video walkthrough to see the process of depositing funds into your investment account.
Step 4: Evaluate Bright Horizons Family Solutions stock
Once you have identified the best place to buy Bright Horizons Family Solutions stock, it's important to analyze their stock before you invest, so you can wrap your head around the risk as well as the upside.
Bright Horizons Family Solutions shares quick numbers
Fundamentals of Bright Horizons Family Solutions
WallStreetZen was designed to help everyday investors do better fundamental analysis in less time.
You can view all of the due diligence checks on BFAM's stock page.
Is BFAM stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge BFAM's fair value.
Using relative valuations methods:
- BFAM may be overvalued based on its P/E ratio of 44.15x, relative to Personal Services industry P/E ratio of 37.6x
- BFAM may be undervalued based on its P/B ratio of 5.33x, relative to Personal Services industry P/B ratio of 8.38x
- BFAM may be overvalued based on its PEG ratio of 2.03x
You can access more valuation research on BFAM's stock here.
BFAM Financial Overview
Pros:
- Total BFAM debt is lower than 5 years ago, relative to shareholder equity.
- BFAM profit margin has gone up from 3.3% to 5.9% in the past year.
- BFAM earnings of $268.95M is not sufficient to cover its interest payments.
Cons:
- BFAM's operating cash flow of $307.34M allows it to safely service it's debt of $1.75B.
- There are more long-term liabilities than short-term assets on the BFAM balance sheet.
- There are more short-term liabilities than short-term assets on the BFAM balance sheet.
- BFAM has a relatively high debt to equity ratio of 1.89.
Is it a good time to buy Bright Horizons Family Solutions stock, according to analysts?
Out of 4 Wall Street analysts who give recommendations on BFAM, the consensus analyst rating on Bright Horizons Family Solutions is a Hold
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Bright Horizons Family Solutions stock forecast page.
BFAM Technicals
How is BFAM performing as a company?
Last year, BFAM earnings were $161.25M. During the past 5 year, BFAM's earnings have grown by -0.84% per year. This was slower than the Personal Services industry average of 13.12%.
Last year, BFAM revenue was $2.73B. Over the last five year, BFAM's revenue has increased by 5.72% per year. This was slower than the Personal Services industry average of 8.42%.
Dig into BFAM's earnings and revenue performance here.
Who is buying/selling BFAM?
In the last year, insiders at BFAM have sold more shares than they have bought.
Mary Lou Burke, COO North America Center Ops of BFAM, was the latest BFAM insider to sell. They sold $128,250.00 worth of BFAM shares on Jun 2, 2025.
Dig into more about who owns BFAM stock here.
Does BFAM provide a stable income stream?
No, Bright Horizons Family Solutions doesn't provide an income stream by paying out dividends.
Get analysis from other traders
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your BFAM purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount limit, use a limit order.
Click the Open Trade button and your broker will execute the order.
If you need additional help investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your BFAM position
Now that you own some shares in BFAM, you'll want to stay up-to-date on your investment.
Make a watchlist to get the latest updates about your BFAM stock.
BFAM Feed
How to Buy Stock in Bright Horizons Family Solutions
To summarize, here are the 6 steps for buying Bright Horizons Family Solutions stock:
- Decide where to buy Bright Horizons Family Solutions stock
- Open a brokerage account
- Put funds into your investment account
- Evaluate Bright Horizons Family Solutions stock
- Place your BFAM purchase
- Get notifications regarding your BFAM position
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Bright Horizons Family Solutions, hit the button below to create your watchlist.
Related Articles
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.