How to Buy Boston Beer Co Stock
Boston Beer Co Inc
Boston Beer Co is a brewer beverage company located in Massachusetts, United States, which is part of the Consumer Defensive sector, and is traded under the ticker SAM on the NYSE exchange.
Boston Beer Co stock last closed at $186.03, up 2.19% from the previous day, and has decreased 18.75% in one year. It has underperformed other stocks in the Beverages - Brewers industry by 0.11 percentage points. Boston Beer Co stock is currently +9.44% from its 52-week low of $169.98, and -29.55% from its 52-week high of $264.05.
There are currently 10.41M SAM shares outstanding. The market value of SAM is $1.94B. In the last 24 hours, 268,000 SAM shares were traded.
How to Buy Boston Beer Co Stock
Not sure how to invest in Boston Beer Co stock? Here's how.
- Figure out where to buy Boston Beer Co stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you decide where to buy Boston Beer Co stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Pick your payment method and add your details.
- Research Boston Beer Co stock: The Boston Beer Co ticker symbol is SAM. Is Boston Beer Co stock a good investment? Should you buy shares of SAM? How do SAM's underlying business fundamentals look? Do top analysts think Boston Beer Co is a good buy? Why has SAM's stock price moved recently? (Hint: Our stock research website can help you understand if SAM is a good stock to buy).
- Place your SAM buy order: Decide if you will purchase SAM shares at the current market price or use a limit order to buy SAM stock at a given price.
- Watch your SAM position: Create a watchlist to get live updates on your investment in Boston Beer Co shares.
Step 1: Figure out where to buy Boston Beer Co stock
You will need a brokerage account to access the NYSE market and buy SAM shares.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best brokerage. Here's why:
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to buy SAM today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open your new brokerage account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've finished signing up on app for stock, your next step is to transfer the money for your investment:
Watch the walkthrough below if you need help depositing funds into your new investment account.
Step 4: Research Boston Beer Co stock
After you have chosen the best place to buy Boston Beer Co stock, it's absolutely critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.
Boston Beer Co stock at a glance
Boston Beer Co Due Diligence Checks
WallStreetZen was created to help part-time investors do more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on SAM's stock page.
How is SAM stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SAM's intrinsic value.
Using relative valuations methods:
- SAM could be overvalued based on its P/B ratio of 2.84x, relative to Beverages - Brewers industry P/B ratio of 2.09x
You can access additional valuation analysis on SAM's stock here.
SAM Financial Health Summary
Pros:
- There are more short-term assets than long-term liabilities on the SAM balance sheet.
- SAM's operating cash flow of $247.78M allows it to safely service it's debt of $34.74M.
Cons:
- There are more short-term liabilities than short-term assets on the SAM balance sheet.
- SAM profit margin has gone down from 3.5% to -3.1% in the past year.
- SAM has a relatively high debt to equity ratio of 0.72.
- Total SAM debt is higher than 5 years ago, relative to shareholder equity.
- SAM earnings of -$71.31M is not enough to cover its interest payments.
Is it a good time to buy SAM stock, according to analysts?
Out of 7 Equities analysts who research SAM, the consensus analyst rating on Boston Beer Co is a Hold
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent SAM Analyst Ratings
Steve Powers, a top 19% analyst from Deutsche Bank maintains SAM with a hold rating and lowers their SAM price target from $226.00 to $211.00, on Mar 30, 2026.
Sean King, a top 35% analyst from UBS maintains SAM with a hold rating and lowers their SAM price target from $234.00 to $230.00, on Feb 26, 2026.
You can dive deeper into what analysts are projecting on the Boston Beer Co stock forecast page.
SAM Trading Indicators
Is SAM Growing Revenue?
Last year, SAM revenue was $1.95B. During the past five year, SAM's revenue has grown by -0.06% per year. This was slower than the Beverages - Brewers industry average of 6.57%.
You can analyze SAM's earnings and revenue performance here.
Latest Insiders Trades at SAM
Over the past 12 months, executives and large shareholders at SAM have sold more shares than they have bought.
Cynthia A. Fisher, Director of SAM, was the latest SAM insider to buy. They bought $245,824.80 worth of SAM shares on Apr 2, 2026.
Learn more about who owns SAM stock here.
Does SAM stock generate passive income?
No, Boston Beer Co doesn't provide an income stream by paying out dividends.
SAM Social Trading Data
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Place your SAM buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open Trade button and your broker will place the order.
If you want more info about investing in stocks on eToro, watch the how to video below:
Step 6: Watch your SAM position
Now that you own some shares in SAM, you'll want to stay up-to-date on your company.
Put SAM on a watchlist to get notified of the latest news about your SAM stock.
SAM Feed
How to Buy Stock in Boston Beer Co
To summarize, here are the 6 steps you need to take to buy Boston Beer Co stock right now:
- Figure out where to buy Boston Beer Co stock
- Create your brokerage account
- Put funds into your brokerage account
- Research Boston Beer Co stock
- Place your SAM buy order
- Watch your SAM position
If you need a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to track your investment in Boston Beer Co, add SAM to your watchlist by clicking the button below.
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