How to Buy Blackberry Stock
Blackberry Ltd
Blackberry is a software infrastructure company located in Ontario, Canada, which is part of the Technology sector, and is traded under the ticker BB on the NYSE exchange.
Blackberry stock last closed at $8.06, down 7.36% from the previous day, and has increased 78.32% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 1.77 percentage points. Blackberry stock is currently +158.33% from its 52-week low of $3.12, and -40.69% from its 52-week high of $13.59.
At the moment, there are 587.03M shares of BB outstanding. The market cap of BB is $4.73B. In the past 24 hours, 12.97M BB shares were traded.
How to Buy Blackberry Stock
Wondering how to invest in Blackberry stock? Here's how.
- Choose where to buy Blackberry stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Blackberry stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your information.
- Evaluate Blackberry stock: The Blackberry ticker symbol is BB. Is Blackberry stock a good investment? Should you buy shares of BB? How do BB's underlying business fundamentals look? Do top analysts think Blackberry is a good buy? Why has BB's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if BB is a good stock to buy).
- Make your BB trade: Decide if you will purchase BB shares at the current market price or use a limit order to purchase BB shares at a specific price.
- Track your BB position: Create a watchlist to keep track of your investment in Blackberry stock.
Step 1: Choose where to buy Blackberry stock
You need a brokerage account to access the NYSE market and buy BB stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to global financial markets: From Technology to Utilities, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal information so you are able to buy BB stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start your new trading account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have opened your account on mobile trading apps, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Evaluate Blackberry stock
Once you have figured out the best place to buy Blackberry stock, it's important to analyze their stock before you invest, so you actually comprehend the risk and opportunity.
Blackberry Metrics
Blackberry Due Diligence Score
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can view all of the due diligence checks on BB's stock page.
Is BB stock undervalued or overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge BB's true value.
Using relative valuations ratios:
- BB may be undervalued based on its P/E ratio of 62x, relative to Software - Infrastructure industry P/E ratio of 197.99x
- BB could be undervalued based on its P/B ratio of 5.98x, relative to Software - Infrastructure industry P/B ratio of 8.44x
You can access additional valuation research on BB's stock here.
Is BB a healthy company?
Signs that BB is financially healthy:
- Total BB debt is lower than 5 years ago, relative to shareholder equity.
- BB's operating cash flow of $98.30M allows it to safely service it's debt of $221.00M.
- BB profit margin has gone up from -0.5% to 13.1% in the past year.
- There are more short-term assets than short-term liabilities on the BB balance sheet.
- There are more short-term assets than long-term liabilities on the BB balance sheet.
- BB earnings of $92.30M is not enough to cover its interest payments.
Signs that BB is not financially healthy:
- BB has a relatively high debt to equity ratio of 0.6.
Is BB stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 sell side analysts who track BB, the consensus analyst rating on BB is a Buy
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest BB Analyst Forecasts
Suthan Sukumar, a bottom 25% analyst from Stifel Nicolaus initiates coverage on BB with a strong buy rating and announces their BB price target of $12.00, on Jun 24, 2026.
You can dive deeper into what analysts are saying on the Blackberry stock forecast page.
BB Technical Indicators
BB Growth Numbers
Last year, BB revenue was $614.00M. During the past five year, BB's revenue has grown by -4.6% per year. This was slower than the Software - Infrastructure industry average of 19.19%.
Dive into BB's earnings and revenue performance here.
Are BB insiders buying or selling the stock?
In the last year, insiders at BB have sold more shares than they have bought.
Jennifer Armstrongowen, CHRO;SVP of BB, was the latest BB insider to sell. They sold $28,248.44 worth of BB stock on Oct 9, 2026.
Learn more about who owns BB stock here.
Can I get consistent income from BB stock?
No, Blackberry doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your BB trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a specific dollar amount limit, place a limit order.
Hit the Open button and eToro will place the order.
If you require more help buying stocks on eToro, click the how to video below:
Step 6: Track your BB position
Now that you own some BB shares, you'll want to keep up with your investment.
Make a watchlist to get the latest updates about your BB stock.
BB Feed
How to Buy Stock in Blackberry
To summarize, here are the 6 steps you need to take to buy Blackberry stock right now:
- Choose where to buy Blackberry stock
- Sign up for a brokerage account
- Put funds into your brokerage account
- Evaluate Blackberry stock
- Make your BB trade
- Track your BB position
If you are looking for a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to watch your new investment in Blackberry, create a watchlist on WallStreetZen today.
Trending Articles
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.