How to Buy Blackberry Stock
Blackberry Ltd
Blackberry is a software infrastructure company located in Ontario, Canada, which is part of the Technology sector, and is traded under the ticker BB on the NYSE exchange.
Blackberry stock last closed at $4.35, up 2.84% from the previous day, and has increased 74.7% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.72 percentage points. Blackberry stock is currently +116.42% from its 52-week low of $2.01, and -30.29% from its 52-week high of $6.24.
At the moment, there are 594.53M shares of BB outstanding. The market cap of BB is $2.59B. In the past 24 hours, 12.84M BB shares were traded.
How to Buy Blackberry Stock
Wondering how to invest in Blackberry stock? Here's how.
- Choose where to buy Blackberry stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Blackberry stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your information.
- Evaluate Blackberry stock: The Blackberry ticker symbol is BB. Is Blackberry stock a good investment? Should you buy shares of BB? How do BB's underlying business fundamentals look? Do top analysts think Blackberry is a good buy? Why has BB's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if BB is a good stock to buy).
- Make your BB trade: Decide if you will purchase BB shares at the current market price or use a limit order to purchase BB shares at a specific price.
- Track your BB position: Create a watchlist to keep track of your investment in Blackberry stock.
Step 1: Choose where to buy Blackberry stock
You need a brokerage account to access the NYSE market and buy BB stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to global financial markets: From Technology to Utilities, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal information so you are able to buy BB stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start your new trading account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have opened your account on mobile trading apps, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Evaluate Blackberry stock
Once you have figured out the best place to buy Blackberry stock, it's important to analyze their stock before you invest, so you actually comprehend the risk and opportunity.
Blackberry Metrics
Blackberry Due Diligence Score
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can view all of the due diligence checks on BB's stock page.
Is BB stock undervalued or overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge BB's true value.
Using relative valuations ratios:
- BB may be undervalued based on its P/B ratio of 3.57x, relative to Software - Infrastructure industry P/B ratio of 12.51x
You can access additional valuation analysis on BB's stock here.
Is BB a healthy company?
Signs that BB is financially healthy:
- There are more short-term assets than short-term liabilities on the BB balance sheet.
- Total BB debt is lower than 5 years ago, relative to shareholder equity.
- BB profit margin has gone up from -28.7% to -6.3% in the past year.
- There are more short-term assets than long-term liabilities on the BB balance sheet.
Signs that BB is not financially healthy:
- BB earnings of -$23.10M is not enough to cover its interest payments.
- BB has a relatively high debt to equity ratio of 0.67.
- BB's operating cash flow of $13.50M allows it to safely service it's debt of $221.90M.
Is Blackberry stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 5 Equities analysts who give ratings on BB, the consensus analyst rating on BB is a Hold
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Blackberry stock forecast page.
BB Technicals
BB Revenue
Last year, BB revenue was $553.60M. During the past five year, BB's revenue has increased by -11.14% per year. This was slower than the Software - Infrastructure industry average of 17.23%.
Dive into BB's earnings and revenue performance here.
What are BB insiders up to?
In the past 12 months, insiders at BB have sold more shares than they have bought.
Jennifer Armstrongowen, Sr VP Chief People Officer of BB, was the latest BB insider to sell. They sold $10,825.92 worth of BB shares on Jul 2, 2025.
Research more about who owns BB shares here.
Can I get consistent income from BB stock?
No, Blackberry doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your BB trade
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount, place a limit order.
Click the Open button and eToro will execute the order.
If you want additional info about investing in stocks on eToro, click the how to video below:
Step 6: Track your BB position
Now that you own some shares in BB, you'll want to stay up-to-date on your new company.
Put BB on a watchlist to track the most important metrics related to your BB stock.
BB Feed
How to Buy Stock in Blackberry
To reiterate, here are the 6 steps for buying Blackberry stock:
- Choose where to buy Blackberry stock
- Sign up for a brokerage account
- Put funds into your brokerage account
- Evaluate Blackberry stock
- Make your BB trade
- Track your BB position
If you require a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your investment in Blackberry, add BB to your watchlist by clicking the button below.
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