How to Buy Bilibili Stock
Bilibili Inc
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China.
Bilibili stock last closed at $26.61, up 0.76% from the previous day, and has increased 38.81% in one year. It has overperformed other stocks in the Electronic Gaming & Multimedia industry by 0.24 percentage points. Bilibili stock is currently +83.9% from its 52-week low of $14.47, and -18.12% from its 52-week high of $32.50.
At the moment, there are 417.47M BILI shares outstanding. The market cap of BILI is $11.11B. In the past 24 hours, 764,000 BILI shares were traded.
How to Buy Bilibili Stock
Not sure how to invest in Bilibili stock? Here's how.
- Figure out where to buy Bilibili stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Bilibili stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Pick your method of payment and add your information.
- Research Bilibili stock: The Bilibili ticker symbol is BILI. Is Bilibili stock a good investment? Should you buy shares of BILI? How do BILI's underlying business fundamentals look? Do top analysts think Bilibili is a good buy? Why has BILI's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if BILI is a good stock to buy).
- Execute your BILI buy order: Decide if you will purchase BILI shares at the current market price or use a limit order to purchase BILI stock at a given price.
- Get notifications regarding your investment in BILI: Create a watchlist to keep track of your position in Bilibili stock.
Step 1: Figure out where to buy Bilibili stock
You will need a brokerage account to access the NASDAQ market and buy BILI shares.
Our recommended brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global financial markets: From Tech to Real Estate, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading stock exchanges.
- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you are able to invest in BILI today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have filled out your info on the best stock app, you need to deposit funds:
Watch the video below for more details transferring money into your new brokerage account.
Step 4: Research Bilibili stock
After you have selected the best place to buy Bilibili stock, it's important to research their stock before you invest, so you can understand the risk as well as the upside.
Bilibili Numbers
BILI Fundamentals
WallStreetZen was built to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on BILI's stock page.
What is the fair value of BILI stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge BILI's fair value.
Using relative valuations measures:
- BILI may be overvalued based on its P/E ratio of 102.35x, relative to Electronic Gaming & Multimedia industry P/E ratio of 2.7x
- BILI may be undervalued based on its P/B ratio of 5.31x, relative to Electronic Gaming & Multimedia industry P/B ratio of 7.04x
- BILI may be undervalued based on its PEG ratio of 0.42x
You can do additional valuation analysis on BILI's stock here.
How do BILI Financials look?
Signs that BILI is financially healthy:
- There are more short-term assets than short-term liabilities on the BILI balance sheet.
- Total BILI debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the BILI balance sheet.
- BILI profit margin has gone up from -10.7% to 2.6% in the past year.
Signs that BILI is not financially healthy:
- BILI has a relatively high debt to equity ratio of 1.68.
Do analysts think it's a good time to buy BILI stock
Out of 7 Equities analysts who monitor BILI, the consensus analyst rating on BILI is a Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent BILI Analyst Ratings
Ellie Jiang, a top 41% analyst from Macquarie initiates coverage on BILI with a buy rating and announces their BILI price target of $36.03, on Oct 14, 2025.
Jiong Shao, a top 8% analyst from Barclays maintains BILI with a strong buy rating and raises their BILI price target from $25.00 to $28.00, on Aug 22, 2025.
Barclays's Jiong Shao raised their price target on Bilibili (NASDAQ: BILI) by 12% from $25 to $28 on 2025/08/22. The analyst maintained their Strong Buy rating on the stock.
Bilibili reported its Q2 2025 earnings.
Shao highlighted that the company's advertising segment was up 20% Y/Y in the quarter and that management's guidance sees this continuing in 2H 2025.
Bilibili also expects its margins to continue trending higher throughout the year, the analyst added.
Earnings Report
For Q2 2025, Bilibili reported:
- EPS of $0.18, which beat the Zacks Consensus Estimate by 5.88% and Q2 2024's $(0.09).
- Revenue of $1.02B, which beat the Zacks Consensus Estimate by 0.28% and was up 20% Y/Y.
Management did not provide financial guidance in its press release.
Chairman & CEO Rui Chen commented: “We furthered our healthy momentum in the second quarter with solid financial results and strong community engagement.
“In the second quarter, DAUs grew by 7%, monthly active users by 8%, and monthly paying users by 9%, year over year.
"Average daily time spent was 105 minutes, up 6 minutes compared to a year ago, demonstrating our growing influence among China’s young generations.
"This summer, we welcomed more than 400,000 people to join our flagship offline events Bilibili World and Bilibili Marco Link, making the three-day event one of the largest offline animation expos in China.
"The enthusiastic turnout underscores the vibrancy of our brand and the strength of our community, highlighting the enormous potential of our young user base.
"Looking ahead, we will stay focused on delivering premium content experiences that resonate with young audiences, fueling user growth and deepening engagement, while continuing to unlock the full commercial potential of our vibrant ecosystem.”
You can dive deeper into what analysts are saying on the Bilibili stock forecast page.
BILI Technicals
BILI Performance Numbers
Last year, BILI revenue was $4.18B. In the last 5 year, BILI's revenue has grown by 22.86% per year. This was faster than the Electronic Gaming & Multimedia industry average of 18.67%.
You can research BILI's earnings and revenue performance here.
What are BILI insiders up to?
In the past year, executives and large shareholders at BILI have not bought or sold any shares.
Get more info about who owns BILI shares here.
Does BILI provide a stable income stream?
No, Bilibili doesn't provide an income stream by paying out dividends.
What others are saying about BILI
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your BILI buy order
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually fine. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given price limit, place a limit order.
Hit the Open button and your broker will place your order.
If you want additional help with investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your investment in BILI
Now that you own some BILI shares, you'll want to stay up-to-date on your investment.
Make a watchlist to get the latest updates about your BILI stock.
BILI Feed
How to Buy Stock in Bilibili
To summarize, here are the 6 steps you need to take to buy Bilibili stock right now:
- Figure out where to buy Bilibili stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Research Bilibili stock
- Execute your BILI buy order
- Get notifications regarding your investment in BILI
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep track of your investment in Bilibili, create your watchlist below.
Other Stock Buying Guides You May Enjoy
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.