How to Buy Better Choice Co Stock
Better Choice Co Inc
Better Choice Co is a food company located in Florida, United States, which is part of the Consumer Defensive sector, and is traded under the ticker BTTR on the NYSEMKT exchange.
Better Choice Co stock last closed at $2.12, up 8.72% from the previous day, and has decreased 65.7% in one year. It has underperformed other stocks in the Packaged Foods industry by 0.55 percentage points. Better Choice Co stock is currently +46.21% from its 52-week low of $1.45, and -70.35% from its 52-week high of $7.15.
As of Apr 29, 2025, there are 2.42M shares of BTTR outstanding. The market cap of BTTR is $5.13M. In the last 24 hours, 57,510 BTTR shares were traded.
How to Buy Better Choice Co Stock
Not sure how to invest in Better Choice Co stock? Here's how.
- Choose where to buy Better Choice Co stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you decide where to buy Better Choice Co stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Research Better Choice Co stock: The Better Choice Co ticker symbol is BTTR. Is Better Choice Co stock a good investment? Should you buy shares of BTTR? How do BTTR's underlying business fundamentals look? Do top analysts think Better Choice Co is a good buy? Why has BTTR's stock price moved recently? (Hint: Our stock market analysis website can help you decide if BTTR is a good stock to buy).
- Make your BTTR buy order: Decide if you will purchase BTTR shares at the current market price or use a limit order to buy BTTR shares at a specific price.
- Get key alerts regarding your BTTR investment: Create a watchlist to watch your investment in Better Choice Co shares.
Step 1: Choose where to buy Better Choice Co stock
You will need an online brokerage account to access the NYSEMKT market and buy BTTR shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in BTTR today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open a new brokerage account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on the best stock trading app, your next step is to transfer the money for your investment:
Watch this video walkthrough for more details depositing money into your new investment account.
Step 4: Research Better Choice Co stock
After you have chosen the best place to buy Better Choice Co stock, it's absolutely critical to evaluate their stock before you invest, so you truly comprehend the risk and upside.
Overview of key BTTR info
Fundamentals of BTTR
WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on BTTR's stock page.
Is BTTR stock undervalued or overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BTTR's intrinsic value.
Using relative valuations metrics:
- BTTR could be undervalued based on its P/B ratio of 0.59x, relative to Packaged Foods industry P/B ratio of 1.93x
You can do more valuation analysis on BTTR's stock here.
A look at BTTR Cashflows and Balance Sheet
Passed Financial Due Diligence Checks:
- There are more short-term assets than short-term liabilities on the BTTR balance sheet.
- BTTR has $5.28M in cash and short term investments. This is enough to cover its annual cash burn of $4.40M.
- There are more short-term assets than long-term liabilities on the BTTR balance sheet.
- Total BTTR debt is lower than 5 years ago, relative to shareholder equity.
- BTTR has cash burn of 4398000. It has enough cash and short-term investments to cover this for at least one year.
- BTTR profit margin has gone up from -59% to -0.5% in the past year.
Failed Financial Due Diligence Checks:
- BTTR has a relatively high debt to equity ratio of 0.83.
How are BTTR Revenues/Earnings doing?
Last year, BTTR revenue was $34.98M. Over the last 5 year, BTTR's revenue has increased by 17.56% per year. This was faster than the Packaged Foods industry average of 5.04%.
You can analyze BTTR's earnings and revenue performance here.
Who is buying/selling BTTR?
In the past year, executives and large shareholders at BTTR have bought more shares than they have sold.
Lionel F. Conacher, Director of BTTR, was the latest BTTR insider to sell. They sold $1,085.85 worth of BTTR shares on Dec 23, 2024.
Learn more about who owns BTTR shares here.
Can I get consistent income from BTTR stock?
No, Better Choice Co doesn't provide an income stream by paying out dividends.
What do other investors have to say about BTTR?
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your BTTR buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a particular price limit, use a limit order.
Hit the Open button and eToro will place the order.
If you want more help investing in stocks on eToro, click the helpful video below:
Step 6: Get key alerts regarding your BTTR investment
Now that you own some BTTR shares, you'll want to keep up with your new shares.
Add BTTR to a watchlist to track the latest developments regarding your BTTR stock.
BTTR Feed
How to Buy Stock in Better Choice Co
To summarize, here are the 6 steps to buy stock in Better Choice Co:
- Choose where to buy Better Choice Co stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Research Better Choice Co stock
- Make your BTTR buy order
- Get key alerts regarding your BTTR investment
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep track of your investment in Better Choice Co, get started below.
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