How to Buy Bath & Body Works Stock
Bath & Body Works Inc
Bath & Body Works is a retail company located in Ohio, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker BBWI on the NYSE exchange.
Bath & Body Works stock last closed at $25.21, down 3.45% from the previous day, and has decreased 42.42% in one year. It has underperformed other stocks in the Specialty Retail industry by 0.55 percentage points. Bath & Body Works stock is currently +1.08% from its 52-week low of $24.94, and -41.47% from its 52-week high of $43.08.
There are currently 211.61M shares of BBWI outstanding. The market cap of BBWI is $5.33B. In the last 24 hours, 5.89M BBWI shares were traded.
How to Buy Bath & Body Works Stock
Not sure how to invest in Bath & Body Works stock? Here's how.
- Figure out where to buy Bath & Body Works stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Bath & Body Works stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Pick your payment method and add your information.
- Evaluate Bath & Body Works stock: The Bath & Body Works ticker symbol is BBWI. Is Bath & Body Works stock a good investment? Should you buy shares of BBWI? How do BBWI's underlying business fundamentals look? Do top analysts think Bath & Body Works is a good buy? Why has BBWI's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if BBWI is a good stock to buy).
- Place your BBWI trade: Decide if you will purchase BBWI shares at the current market price or use a limit order to purchase BBWI stock at a given price.
- Monitor your investment in BBWI: Create a watchlist to track your position in Bath & Body Works shares.
Step 1: Figure out where to buy Bath & Body Works stock
You will need a brokerage account in order to access the NYSE market and buy BBWI stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to buy BBWI today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your brokerage account
Now that you've created your account on the best stock trading app, you can securely and quickly fund your account:
Watch the video below if you need help transferring money into your new brokerage account.
Step 4: Evaluate Bath & Body Works stock
After you have figured out the best place to buy Bath & Body Works stock, it's crucial to evaluate their stock before you invest, so you can understand the risk as well as the opportunity.
Bath & Body Works quick stats
Bath & Body Works Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis.
You can view all of the due diligence checks on BBWI's stock page.
Is BBWI stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge BBWI's true value.
Using relative valuations metrics:
- BBWI could be undervalued based on its P/E ratio of 6.78x, relative to Specialty Retail industry P/E ratio of 24.4x
- BBWI could be overvalued based on its PEG ratio of 3.12x
You can access additional valuation analysis on BBWI's stock here.
A quick look at BBWI Financials
Positive Financial Indicators:
- There are more short-term assets than short-term liabilities on the BBWI balance sheet.
- BBWI's operating cash flow of $998.00M allows it to safely service it's debt of $4.98B.
Negative Financial Indicators:
- Total BBWI debt is still negative.
- BBWI debt to equity ratio of -4.36 is negative.
- There are more long-term liabilities than short-term assets on the BBWI balance sheet.
- BBWI earnings of $1.36B is not enough to cover its interest payments.
- BBWI profit margin has gone down from 11.9% to 11.1% in the past year.
Is it a good time to buy BBWI stock, according to Wall Street analysts?
Out of 11 Wall Street analysts who monitor BBWI, the consensus analyst rating on Bath & Body Works is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest BBWI Analyst Recommendations
Matthew Boss, a top 14% analyst from JP Morgan maintains BBWI with a strong buy rating and raises their BBWI price target from $41.00 to $43.00, on May 19, 2025.
JP Morgan's Matthew Boss raised their price target on Bath & Body Works (NYSE: BBWI) by 4.9% from $41 to $43 on 2025/05/19. The analyst maintained their Strong Buy rating on the stock.
Bath & Body Works will report its Q1 2025 earnings on 2025/05/29.
Boss's adjusted price target was delivered in a Q1 2025 preview of names in their Services (Retail) sector coverage area.
Ike Boruchow, a top 6% analyst from Wells Fargo maintains BBWI with a strong buy rating and raises their BBWI price target from $40.00 to $44.00, on May 14, 2025.
Kimberly Greenberger, a bottom 3% analyst from Morgan Stanley maintains BBWI with a strong buy rating and lowers their BBWI price target from $49.00 to $43.00, on May 6, 2025.
Olivia Tong, a top 8% analyst from Raymond James maintains BBWI with a buy rating and lowers their BBWI price target from $46.00 to $37.00, on Apr 17, 2025.
Korinne Wolfmeyer, a top 33% analyst from Piper Sandler upgrades BBWI to a strong buy rating and lowers their BBWI price target from $38.00 to $35.00, on Apr 9, 2025.
You can dive deeper into what analysts are saying on the Bath & Body Works stock forecast page.
Metrics for Advanced BBWI Traders
BBWI Revenue
Last year, BBWI earnings were $816.00M. During the last 4 year, BBWI's earnings have gone up by -7.58% per year. This was slower than the Specialty Retail industry average of 38.78%.
Last year, BBWI revenue was $7.35B. Over the last 5 year, BBWI's revenue has increased by 10.64% per year. This was faster than the Specialty Retail industry average of 9.2%.
Find out more about BBWI's earnings and revenue performance here.
Latest Insiders Trades at BBWI
In the past 12 months, executives and large shareholders at BBWI have sold more shares than they have bought.
Thomas E. Mazurek, Chief Supply Chain Officer of BBWI, was the latest BBWI insider to sell. They sold $42,367.20 worth of BBWI stock on May 28, 2025.
Learn more about who owns BBWI stock here.
Can I rely on BBWI as an income stream?
Bath & Body Works pays a dividend of 3.17%, compared to the Specialty Retail industry's average dividend yield of 5.54%. If you owned $1,000 worth of BBWI stock, you would have been paid $31.73 in the past 12 months.
Bath & Body Works dividend payments have not consistently grown over the past decade and have not remained stable.
Get more info about Bath & Body Works dividend yield and history here.
Get opinions from other traders
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Step 5: Place your BBWI trade
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular price, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want additional assistance buying stocks on eToro, watch the how to video below:
Step 6: Monitor your investment in BBWI
Now that you own some shares in BBWI, you'll want to stay up-to-date on your investment.
Start a watchlist to get notified of the latest news about your BBWI stock.
BBWI Feed
How to Buy Stock in Bath & Body Works
To summarize, here are the 6 steps to buy Bath & Body Works stock:
- Figure out where to buy Bath & Body Works stock
- Sign up for a brokerage account
- Deposit funds into your brokerage account
- Evaluate Bath & Body Works stock
- Place your BBWI trade
- Monitor your investment in BBWI
If you are looking for a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Bath & Body Works, add BBWI to your watchlist by clicking the button below.
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