How to Buy Aurora Innovation Stock

Aurora Innovation Inc

Aurora Innovation, Inc. is a U. S. -based company specializing in autonomous driving technology.

Aurora Innovation stock last closed at $7.06, up 4.13% from the previous day, and has increased 13.87% in one year. It has overperformed other stocks in the Information Technology Services industry by 0.42 percentage points. Aurora Innovation stock is currently +96.11% from its 52-week low of $3.60, and -17.57% from its 52-week high of $8.57.

There are currently 2B shares of AUR outstanding. The market capitalization of AUR is $14.15B. In the last 24 hours, 28.66M AUR shares were traded.

How to Buy Aurora Innovation Stock

Wondering how to invest in Aurora Innovation stock? Here's how.

  1. Choose where to buy Aurora Innovation stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Aurora Innovation stock.
  2. Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit money your brokerage account: Pick your method of payment and add your information.
  4. Evaluate Aurora Innovation stock: The Aurora Innovation ticker symbol is AUR. Is Aurora Innovation stock a good investment? Should you buy shares of AUR? How do AUR's underlying business fundamentals look? Do top analysts think Aurora Innovation is a good buy? Why has AUR's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if AUR is a good stock to buy).
  5. Execute your AUR purchase: Decide if you will purchase AUR shares at the current market price or use a limit order to buy AUR shares at a given price.
  6. Keep tabs on your AUR position: Create a watchlist to key updates about your investment in Aurora Innovation shares.

Step 1: Choose where to buy Aurora Innovation stock

You need an online brokerage account to access the NASDAQ market and buy AUR shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

We believe that eToro is the best brokerage. Here's why:

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Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.

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Step 2: Create a brokerage account

Now that you've selected the best brokerage, you need to fill out some personal info so you are able to invest in AUR stock today.

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  1. Click here to get started.
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  2. Enter your personal data to create a new trading account.
  1. Send your details by clicking the "Create Account" button.
  2. Get started with eToro today
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Step 3: Deposit money your brokerage account

Now that you have filled out your info on stock market apps, you can securely and quickly fund your account:

Watch the tutorial below to see the process of transferring funds into your new investment account.

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Step 4: Evaluate Aurora Innovation stock

After you have chosen the best place to buy Aurora Innovation stock, it's absolutely critical to research their stock before you invest, so you truly comprehend the risk and opportunity.

Overview of key AUR info

AUR Price
$7.06
1w %
9.46%
1y %
13.87%
5y %
-28.25%
P/E
-15.35x
P/B
7.24x
P/S
3,530x
PEG
N/A
Revenue
$4.00M
Earnings
-$900.00M
Fore. Rev. Growth
434.34%
Fore. Earn. Growth
N/A
Market Cap
$14.15B
Next Earnings
N/A
Next Dividend
N/A

Aurora Innovation Overview

WallStreetZen was created to help average investors perform more accurate fundamental analysis quickly.

You can see all of the due diligence checks on AUR's stock page.

Is AUR stock undervalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge AUR's intrinsic value.

Using relative valuations ratios:

  • AUR may be overvalued based on its P/B ratio of 7.24x, relative to Information Technology Services industry P/B ratio of 3.25x

You can access additional valuation analysis on AUR's stock here.

AUR Financial Overview

Passed Health Checks:

  • There are more short-term assets than short-term liabilities on the AUR balance sheet.
  • AUR has a low debt to equity ratio of 0.11.
  • There are more short-term assets than long-term liabilities on the AUR balance sheet.
  • AUR has $1.22B in cash and short term investments. This is sufficient to cover its annual cash burn of $751.00M.
  • Total AUR debt is lower than 5 years ago, relative to shareholder equity.
  • AUR has cash burn of 751000000. It has sufficient cash and short-term investments to cover this for at least one year.

Failed Health Checks:

  • AUR profit margin has gone up by 585 percentage points in the past year, but the company is still unprofitable.

Is AUR stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 6 Equities analysts who give forecasts on AUR, the consensus analyst rating on AUR is a Buy

Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.

Most Recent AUR Analyst Upgrades/Downgrades

Mark Delaney, a top 2% analyst from Goldman Sachs maintains AUR with a hold rating and raises their AUR price target from $4.00 to $5.00, on Apr 17, 2026.

You can dig deeper into what analysts are forecasting on the Aurora Innovation stock forecast page.

Metrics for Advanced AUR Traders

SMA10
6.56
SMA20
6.34
SMA50
6.46
SMA100
5.98
SMA200
5.2
MACD
0.14
MACD Signal
0.04
MACD Histogram
0.1
RSI
59.35
Stochastic %K
74.58
Stochastic %D
79.52
StochRSI %K
62.1
StochRSI %D
72.12

AUR Growth Numbers

Last year, AUR revenue was $4.00M. During the past 4 year, AUR's revenue has grown by -59.25% per year. This was slower than the Information Technology Services industry average of 6.87%.

Find out more about AUR's earnings and revenue performance here.

Are AUR executives and large shareholders buying or selling the stock?

In the last year, executives and large shareholders at AUR have sold more shares than they have bought.

Michelangelo Volpi, Director of AUR, was the latest AUR insider to sell. They sold $1,252,876.38 worth of AUR stock on Aug 5, 2026.

Dig into more about who owns AUR stock here.

Does AUR stock generate passive income?

No, Aurora Innovation doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Execute your AUR purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a given price, use a limit order.

Press the Open Trade button and eToro will execute the order.

If you require more assistance buying stocks on eToro, watch the how to video below:

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Step 6: Keep tabs on your AUR position

Now that you own some AUR stock, you'll want to stay up-to-date on your new stock purchase.

Put AUR on a watchlist to track the latest developments regarding your AUR stock.

AUR Feed

How to Buy Stock in Aurora Innovation

To summarize, here are the 6 steps to buy stock in Aurora Innovation:

  1. Choose where to buy Aurora Innovation stock
  2. Create a brokerage account
  3. Deposit money your brokerage account
  4. Evaluate Aurora Innovation stock
  5. Execute your AUR purchase
  6. Keep tabs on your AUR position

If you require a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your investment in Aurora Innovation, get started below.

NASDAQ: AUR
$7.06+0.28 (+4.13%)
Updated Aug 7, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: AUR
$7.06+0.28 (+4.13%)
Updated Aug 7, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Aurora Innovation share?

As of Aug 7, 2026, it costs $7.06 to buy one share of Aurora Innovation stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $3, you can buy 0.425 shares of AUR.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Aurora Innovation stock?

According to 6 Wall Street analysts who monitor Aurora Innovation, their consensus recommendation is to buy Aurora Innovation stock.

What is the best way to buy Aurora Innovation stock?

One way to place an order for Aurora Innovation stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.