How to Buy Assurant Stock
Assurant Inc
Assurant is a specialty insurance company located in New York, United States, which is part of the Financial Services sector, and is traded under the ticker AIZ on the NYSE exchange.
Assurant stock last closed at $218.53, up 1.5% from the previous day, and has increased 7.1% in one year. It has overperformed other stocks in the Insurance - Specialty industry by 0.12 percentage points. Assurant stock is currently +24.89% from its 52-week low of $174.97, and -11.28% from its 52-week high of $246.31.
There are currently 49.7M AIZ shares outstanding. The market value of AIZ is $10.86B. In the last 24 hours, 352,000 AIZ shares were traded.
How to Buy Assurant Stock
Not sure how to invest in Assurant stock? Here's how.
- Decide where to buy Assurant stock: You need to choose an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you figure out where to buy Assurant stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Pick your payment method and add your details.
- Research Assurant stock: The Assurant ticker symbol is AIZ. Is Assurant stock a good investment? Should you buy shares of AIZ? How do AIZ's underlying business fundamentals look? Do top analysts think Assurant is a good buy? Why has AIZ's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if AIZ is a good stock to buy).
- Execute your AIZ trade: Decide if you will purchase AIZ shares at the current market price or use a limit order to buy AIZ stock at a given price.
- Get key alerts regarding your AIZ position: Create a watchlist to important notifications about your investment in Assurant stock.
Step 1: Decide where to buy Assurant stock
You need a brokerage account to access the NYSE market and buy AIZ stock.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal info so you can invest in AIZ today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create your new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have created your account on the best stock buying app, you need to deposit funds:
Check out the video below if you need help depositing funds into your brokerage account.
Step 4: Research Assurant stock
After you have selected the best place to buy Assurant stock, it's crucial to research their stock before you buy, so you can understand the risk and opportunity.
Assurant stock quick numbers
Assurant Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on AIZ's stock page.
Is AIZ stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge AIZ's true value.
Using relative valuations measures:
- AIZ could be undervalued based on its P/E ratio of 12.75x, relative to Insurance - Specialty industry P/E ratio of 20.2x
- AIZ may be overvalued based on its P/B ratio of 1.85x, relative to Insurance - Specialty industry P/B ratio of 1.41x
- AIZ may be undervalued based on its PEG ratio of 0.96x
You can access more valuation research on AIZ's stock here.
AIZ Financial Health Summary
Pros:
- Total AIZ debt is lower than 5 years ago, relative to shareholder equity.
- AIZ earnings of $1.20B is not sufficient to cover its interest payments.
- AIZ profit margin has gone up from 6.4% to 6.8% in the past year.
- AIZ's operating cash flow of $1.83B allows it to safely service it's debt of $2.21B.
Cons:
- AIZ has a relatively high debt to equity ratio of 5.18.
Is AIZ stock a Buy, Hold, or Sell, according to analysts?
Out of 6 Equities analysts who give forecasts on AIZ, the consensus analyst rating on AIZ is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Latest AIZ Analyst Ratings
John Nadel, a top 46% analyst from UBS maintains AIZ with a strong buy rating and raises their AIZ price target from $255.00 to $257.00, on Nov 10, 2025.
You can dive deeper into what analysts are projecting on the Assurant stock forecast page.
AIZ Technical Indicators
AIZ Revenue
Last year, AIZ earnings were $872.70M. During the last five year, AIZ's earnings have grown by 19.55% per year. This was faster than the Insurance - Specialty industry average of 1.13%.
Last year, AIZ revenue was $12.81B. In the last five year, AIZ's revenue has grown by 5.95% per year. This was slower than the Insurance - Specialty industry average of 7.02%.
Dive into AIZ's earnings and revenue performance here.
What are AIZ executives and large shareholders up to?
In the last 12 months, insiders at AIZ have sold more shares than they have bought.
Keith Demmings, President and CEO of AIZ, was the latest AIZ insider to sell. They sold $2,959,244.20 worth of AIZ stock on Oct 3, 2025.
Dig into more about who owns AIZ shares here.
Does AIZ stock generate passive income?
Assurant pays a dividend of 1.54%, compared to the Insurance - Specialty industry's average dividend yield of 2.41%. If you owned $1,000 worth of AIZ stock, you would have received $15.38 last year.
Assurant dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Assurant dividend yield and history here.
Get opinions from other investors
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your AIZ trade
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price, place a limit order.
Hit the Open button and your broker will place the order.
If you want more assistance buying stocks on eToro, watch the helpful video below:
Step 6: Get key alerts regarding your AIZ position
Now that you own some shares in AIZ, you'll want to keep up with your shares.
Make a watchlist to track the latest developments regarding your AIZ stock.
AIZ Feed
How to Buy Stock in Assurant
To summarize, here are the 6 steps you need to take to buy Assurant stock right now:
- Decide where to buy Assurant stock
- Create your brokerage account
- Put funds into your brokerage account
- Research Assurant stock
- Execute your AIZ trade
- Get key alerts regarding your AIZ position
If you are looking for a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Assurant, click below.
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