How to Buy Asana Stock

Asana Inc

Asana is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker ASAN on the NYSE exchange.

Asana stock last closed at $13.19, down 4.63% from the previous day, and has increased 6.63% in one year. It has overperformed other stocks in the Software - Application industry by 0.02 percentage points. Asana stock is currently +19.42% from its 52-week low of $11.05, and -52.5% from its 52-week high of $27.77.

As of Jun 13, 2025, there are 235.32M ASAN shares outstanding. The market capitalization of ASAN is $3.10B. In the past 24 hours, 3.51M ASAN shares were traded.

How to Buy Asana Stock

Not sure how to invest in Asana stock? Here's how.

  1. Figure out where to buy Asana stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Asana stock.
  2. Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Pick your payment method and add your information.
  4. Evaluate Asana stock: The Asana ticker symbol is ASAN. Is Asana stock a good investment? Should you buy shares of ASAN? How do ASAN's underlying business fundamentals look? Do top analysts think Asana is a good buy? Why has ASAN's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ASAN is a good stock to buy).
  5. Execute your ASAN purchase: Decide if you will purchase ASAN shares at the current market price or use a limit order to buy ASAN shares at a particular price.
  6. Monitor your ASAN investment: Create a watchlist to important updates regarding your new investment in Asana shares.

Step 1: Figure out where to buy Asana stock

You will need a brokerage account in order to access the NYSE market and buy ASAN shares.

A brokerage account is an investment account that enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our research, eToro is the best stock brokerage. eToro gives you:

  • Invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
  • Access to world markets: From Tech to Energy, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading stock exchanges.
  • Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of stock by signing up for an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Create your brokerage account

Now that you've picked the right brokerage, you'll need to fill out some personal details so you can buy ASAN stock today.

How to Create a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to create a new brokerage account.
  1. Send your details by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Put funds into your investment account

Now that you have finished signing up on apps for stock market, your next step is to transfer the money for your investment:

Watch the walkthrough below for more details transferring money into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Asana stock

After you have decided on the best place to buy Asana stock, it's critical to research their stock prior to buying, so you truly understand the risk as well as the upside.

Asana Numbers

ASAN Price
$13.19
1w %
-11.36%
1y %
6.63%
5y %
N/A
P/E
-13.19x
P/B
13.14x
P/S
4.19x
PEG
N/A
Revenue
$738.70M
Earnings
-$231.83M
Fore. Rev. Growth
8.4%
Fore. Earn. Growth
N/A
Market Cap
$3.10B
Next Earnings
N/A
Next Dividend
N/A

Asana Fundamentals

WallStreetZen was designed to help average investors do more accurate fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on ASAN's stock page.

Is ASAN stock undervalued or overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge ASAN's fair value.

Using relative valuations ratios:

  • ASAN may be overvalued based on its P/B ratio of 13.14x, relative to Software - Application industry P/B ratio of 6.85x

You can do additional valuation analysis on ASAN's stock here.

ASAN Financial Health Summary

Passed Health Checks:

  • There are more short-term assets than long-term liabilities on the ASAN balance sheet.
  • There are more short-term assets than short-term liabilities on the ASAN balance sheet.

Failed Health Checks:

  • ASAN profit margin has gone up by 0.07 percentage points in the past year, but the company is still unprofitable.
  • ASAN has a relatively high debt to equity ratio of 2.71.
  • ASAN earnings of -$223.35M is not sufficient to cover its interest payments.
  • ASAN's operating cash flow of $23.59M allows it to safely service it's debt of $259.25M.

Do Wall Street analysts think it's a good time to buy Asana stock

Out of 12 Wall Street analysts who give recommendations on ASAN, the consensus analyst rating on ASAN is a Hold

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

Latest ASAN Analyst Upgrades/Downgrades

Rishi Jaluria, a bottom 1% analyst from RBC Capital reiterates ASAN with a sell rating and maintains their ASAN price target from $10.00 to $10.00, on Jun 4, 2025.

Michael Funk, a bottom 9% analyst from Bank of America maintains ASAN with a strong buy rating and lowers their ASAN price target from $23.00 to $21.00, on Jun 4, 2025.

Patrick Walravens, a top 29% analyst from JMP Securities reiterates ASAN with a buy rating and maintains their ASAN price target from $22.00 to $22.00, on Jun 4, 2025.

Rob Oliver, a top 14% analyst from Baird maintains ASAN with a hold rating and raises their ASAN price target from $13.00 to $15.00, on Jun 4, 2025.

Brent A. Bracelin, a top 1% analyst from Piper Sandler maintains ASAN with a strong buy rating and raises their ASAN price target from $17.00 to $19.00, on Jun 4, 2025.

You can dive deeper into what analysts are saying on the Asana stock forecast page.

ASAN Trading Indicators

SMA10
15.22
SMA20
16.54
SMA50
16.16
SMA100
17.39
SMA200
16.43
MACD
-0.83
MACD Signal
-0.33
MACD Histogram
-0.5
RSI
28.61
Stochastic %K
0.82
Stochastic %D
1.29
StochRSI %K
0
StochRSI %D
0.06

ASAN Revenue

Last year, ASAN revenue was $738.70M. During the last 4 year, ASAN's revenue has grown by 30.34% per year. This was faster than the Software - Application industry average of 22.07%.

Find out more about ASAN's earnings and revenue performance here.

Are ASAN insiders buying or selling the stock?

Over the last 12 months, executives and large shareholders at ASAN have bought more shares than they have sold.

Dustin A. Moskovitz, President CEO Chair of ASAN, was the latest ASAN insider to buy. They bought $792,000.00 worth of ASAN shares on Apr 15, 2025.

Dig into more about who owns ASAN shares here.

Does ASAN stock generate passive income?

No, Asana doesn't provide an income stream by paying out dividends.

What others are saying about ASAN

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Execute your ASAN purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually fine.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, place a limit order.

Click the Open button and eToro will place your order.

If you require more info about investing in stocks on eToro, click the how to video below:

Open eToro Account

Step 6: Monitor your ASAN investment

Now that you own some ASAN stock, you'll want to stay up-to-date on your company.

Add ASAN to a watchlist to track the latest developments regarding your ASAN stock.

ASAN Feed

How to Buy Stock in Asana

To summarize, here are the 6 steps for buying Asana stock:

  1. Figure out where to buy Asana stock
  2. Create your brokerage account
  3. Put funds into your investment account
  4. Evaluate Asana stock
  5. Execute your ASAN purchase
  6. Monitor your ASAN investment

If you need a brokerage account, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get notifications regarding your new investment in Asana, click the button below.

NYSE: ASAN
$13.19-0.64 (-4.63%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: ASAN
$13.19-0.64 (-4.63%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Asana share?

As of Jun 13, 2025, it costs $13.19 to buy one share of Asana stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $6, you can buy 0.455 shares of ASAN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Asana stock?

According to 12 Wall Street analysts who monitor Asana, their consensus recommendation is to hold Asana stock.

What is the best way to buy Asana stock?

One way to place an order for Asana stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.