How to Buy Amplitude Stock
Amplitude Inc
Amplitude, Inc. offers a sophisticated digital optimization platform to businesses across the United States and globally, focusing on analyzing and enhancing customer behavior within their digital products.
Amplitude stock last closed at $13.37, down 2.05% from the previous day, and has increased 23% in one year. It has overperformed other stocks in the Software - Application industry by 0.83 percentage points. Amplitude stock is currently +142.65% from its 52-week low of $5.51, and -9.42% from its 52-week high of $14.76.
As of Sep 15, 2026, there are 124.92M shares of AMPL outstanding. The market cap of AMPL is $1.67B. In the last 24 hours, 1.3M AMPL shares were traded.
How to Buy Amplitude Stock
Not sure how to invest in Amplitude stock? Here's how.
- Choose where to buy Amplitude stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Amplitude stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Select your payment method and add your information.
- Analyze Amplitude stock: The Amplitude ticker symbol is AMPL. Is Amplitude stock a good investment? Should you buy shares of AMPL? How do AMPL's underlying business fundamentals look? Do top analysts think Amplitude is a good buy? Why has AMPL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if AMPL is a good stock to buy).
- Make your AMPL buy order: Decide if you will purchase AMPL shares at the current market price or use a limit order to buy AMPL stock at a specific price.
- Get updates on your AMPL position: Create a watchlist to key updates about your investment in Amplitude stock.
Step 1: Choose where to buy Amplitude stock
You will need an online brokerage account in order to access the NASDAQ market and buy AMPL shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the best brokerage, you need to fill out some personal details so you can invest in AMPL stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new brokerage account.
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Step 3: Fund your brokerage account
Now that you have opened your account on the best stock broker app, your next step is to transfer the money for your investment:
Check out this video walkthrough to see the process of transferring money into your investment account.
Step 4: Analyze Amplitude stock
Once you have chosen the best place to buy Amplitude stock, it's absolutely critical to analyze their stock before you invest, so you actually comprehend the risk as well as the upside.
Amplitude stock data
AMPL Overview
WallStreetZen was created to help average investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on AMPL's stock page.
Is AMPL stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge AMPL's intrinsic value.
Using relative valuations ratios:
- AMPL may be overvalued based on its P/B ratio of 12.26x, relative to Software - Application industry P/B ratio of 5.99x
You can access additional valuation research on AMPL's stock here.
AMPL Financial Overview
Positive Financial Indicators:
- AMPL's operating cash flow of $31.76M allows it to safely service it's debt of $5.54M.
- There are more short-term assets than short-term liabilities on the AMPL balance sheet.
- There are more short-term assets than long-term liabilities on the AMPL balance sheet.
Negative Financial Indicators:
- AMPL earnings of -$95.36M is not sufficient to cover its interest payments.
- Total AMPL debt is higher than 5 years ago, relative to shareholder equity.
- AMPL has a relatively high debt to equity ratio of 1.62.
- AMPL profit margin has gone up by 0.04 percentage points in the past year, but the company is still unprofitable.
Is it a good time to buy AMPL stock, according to analysts?
Out of 8 Wall Street analysts who give ratings on AMPL, the consensus analyst rating on Amplitude is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest AMPL Analyst Recommendations
Billy Fitzsimmons, a top 17% analyst from Piper Sandler maintains AMPL with a strong buy rating and raises their AMPL price target from $11.00 to $13.00, on Aug 6, 2026.
Piper Sandler's Billy Fitzsimmons raised their price target on Amplitude (NASDAQ: AMPL) by 18.2% from $11 to $13 on 2026/08/06. The analyst maintained their Strong Buy rating on the stock.
Amplitude reported its Q2 2026 earnings.
Raising their price target, Fitzsimmons attrrbuted the quarter's "strong" results to total ARR growth that accelerated to 22% Y?UY because of a $36M in sequential ARR build comprised of $17M from Statsig and $19M in organic adds.
The analyst argued that the bull case they into the print is taking shape.
Fitzsimmons detailed that "it is becoming increasingly clear there remains a solid runway for underlying organic momentum in Amplitude's business from expansions supported by:
- New and existing products.
- Growing utilization.
- Data ingestions.
Mark Cash, a top 29% analyst from Raymond James initiates coverage on AMPL with a strong buy rating and announces their AMPL price target of $10.00, on Jul 1, 2026.
Koji Ikeda, a top 29% analyst from Bank of America downgrades AMPL to a hold rating and lowers their AMPL price target from $10.00 to $8.00, on May 7, 2026.
You can dig deeper into what analysts are projecting on the Amplitude stock forecast page.
AMPL Technicals
AMPL Growth Numbers
Last year, AMPL revenue was $374.37M. During the past five year, AMPL's revenue has grown by 23.79% per year. This was faster than the Software - Application industry average of 21%.
Learn more about AMPL's earnings and revenue performance here.
What are AMPL executives and large shareholders up to?
In the last year, insiders at AMPL have sold more shares than they have bought.
Spenser Skates, CEO;Pres of AMPL, was the latest AMPL insider to sell. They sold $2,275,685.00 worth of AMPL stock on Sep 10, 2026.
Research more about who owns AMPL shares here.
Can I rely on AMPL as an income stream?
No, Amplitude doesn't provide an income stream by paying out dividends.
What others are saying about AMPL
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Make your AMPL buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a specific price, use a limit order.
Hit the Open Trade button and your broker will place the order.
If you want additional info about investing in stocks on eToro, click the how to video below:
Step 6: Get updates on your AMPL position
Now that you own some AMPL stock, you'll want to keep up with your investment.
Make a watchlist to keep track of your AMPL stock.
AMPL Feed
How to Buy Stock in Amplitude
To reiterate, here are the 6 steps you need to take to buy Amplitude stock right now:
- Choose where to buy Amplitude stock
- Open a brokerage account
- Fund your brokerage account
- Analyze Amplitude stock
- Make your AMPL buy order
- Get updates on your AMPL position
If you are looking for a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to monitor your new investment in Amplitude, click below.
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