How to Buy Amer Sports Stock
Amer Sports Inc
Amer Sports is a leisure company located in Finland, which is part of the Consumer Cyclical sector, and is traded under the ticker AS on the NYSE exchange.
Amer Sports stock last closed at $31.93, down 0.65% from the previous day, and has increased 81.21% in one year. It has overperformed other stocks in the Leisure industry by 1.46 percentage points. Amer Sports stock is currently +79.87% from its 52-week low of $17.75, and -24.62% from its 52-week high of $42.36.
As of Oct 30, 2025, there are 555.4M AS shares outstanding. The market capitalization of AS is $17.73B. In the last 24 hours, 3.43M AS shares were traded.
How to Buy Amer Sports Stock
Wondering how to invest in Amer Sports stock? Here's how.
- Choose where to buy Amer Sports stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Amer Sports stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your details.
- Research Amer Sports stock: The Amer Sports ticker symbol is AS. Is Amer Sports stock a good investment? Should you buy shares of AS? How do AS's underlying business fundamentals look? Do top analysts think Amer Sports is a good buy? Why has AS's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if AS is a good stock to buy).
- Make your AS buy order: Decide if you will purchase AS shares at the current market price or use a limit order to buy AS shares at a given price.
- Get notifications regarding your AS position: Create a watchlist to key updates about your investment in Amer Sports stock.
Step 1: Choose where to buy Amer Sports stock
You need an online brokerage account to access the NYSE market and buy AS stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal information so you can buy AS stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create your new trading account.
- Submit your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have filled out your info on the best free stock trading app, you can securely and quickly fund your account:
Watch this video walkthrough for more details depositing funds into your new investment account.
Step 4: Research Amer Sports stock
Once you have identified the best place to buy Amer Sports stock, it's absolutely critical to evaluate their stock before you invest, so you can understand the risk and upside.
Overview of key AS info
AS Fundamentals
WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on AS's stock page.
What is the fair value of AS stock?
Investors use many financial metrics, analyses, models, and charts to gauge AS's fair value.
Using relative valuations measures:
- AS could be overvalued based on its P/E ratio of 77.88x, relative to Leisure industry P/E ratio of 26.63x
- AS could be undervalued based on its P/B ratio of 3.22x, relative to Leisure industry P/B ratio of 4.18x
- AS may be overvalued based on its PEG ratio of 1.48x
You can do more valuation analysis on AS's stock here.
A look at AS Cashflows and Balance Sheet
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the AS balance sheet.
- AS profit margin has gone up from -2.8% to 3.9% in the past year.
- AS's operating cash flow of $465.40M allows it to safely service it's debt of $1.59B.
- There are more short-term assets than long-term liabilities on the AS balance sheet.
Negative Health Checks:
- AS earnings of $550.40M is not enough to cover its interest payments.
- AS has a relatively high debt to equity ratio of 0.64.
Is AS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 12 Wall Street analysts who give forecasts on AS, the consensus analyst rating on Amer Sports is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest AS Analyst Ratings
Lorraine Hutchinson, a bottom 6% analyst from Bank of America maintains AS with a strong buy rating and raises their AS price target from $45.00 to $46.00, on Sep 19, 2025.
Akshay Gupta, a bottom 31% analyst from HSBC upgrades AS to a strong buy rating and raises their AS price target from $38.00 to $50.00, on Aug 27, 2025.
Jay Sole, a top 8% analyst from UBS maintains AS with a strong buy rating and raises their AS price target from $50.00 to $52.00, on Aug 20, 2025.
UBS's Jay Sole raised their price target on Amer Sports (NYSE: AS) by 4% from $50 to $52 on 2025/08/20. The analyst maintained their Strong Buy rating on the stock.
Amer Sports reported its Q2 2025 earnings.
Based on the beat and management's guidance raise, Sole opined that Amer Sports' Arc'teryx and Salomon brands have great growth possibilities
The Street is not seeing Arc'teryx's strong business model and the company's advantageous position in China, the analyst noted.
Earnings Report
For Q2 2025, Amer Sports reported:
- EPS of $0.06, which beat the Zacks Consensus Estimate of $0.02 and, by 20%, Q2 2024’s $0.05.
- Revenue of $1.24B, which beat the Zacks Consensus Estimate by 4.22% and, by 23%, Q2 2024’s $993.8B.
For FY 2025, management guided:
- EPS of $0.77 to $0.82.
- Revenue growth of 20% to 21%.
CEO James Zheng commented: "Amer Sports' strong momentum continued in Q2, as our unique portfolio of premium technical brands continues to create white space and take share in sports and outdoor markets around the world.
"We remain confident in our ability to manage through higher tariffs and other near-term macro uncertainties, while also ensuring that we develop each of our unique brands for high-quality, long-duration growth.
“The recent Salomon footwear acceleration, Arc'teryx's continued momentum, and steady results from our equipment franchises position us well for another strong performance in 2025 and beyond."
Brooke Roach, a top 17% analyst from Goldman Sachs maintains AS with a strong buy rating and raises their AS price target from $44.00 to $45.00, on Jul 22, 2025.
Anna Andreeva, a bottom 4% analyst from Piper Sandler initiates coverage on AS with a strong buy rating and announces their AS price target of $45.00, on Jun 26, 2025.
You can dig deeper into what analysts are forecasting on the Amer Sports stock forecast page.
AS Momentum
Is AS Growing Revenue?
Last year, AS earnings were $224.00M. During the last two year, AS's earnings have grown by 220.16% per year. This was faster than the Leisure industry average of 66.42%.
Last year, AS revenue was $5.70B. In the past two year, AS's revenue has increased by 19.72% per year. This was faster than the Leisure industry average of 12.62%.
Dive into AS's earnings and revenue performance here.
Latest Insiders Trades at AS
In the last year, insiders at AS have not bought or sold any shares.
Research more about who owns AS stock here.
Does AS stock generate passive income?
No, Amer Sports doesn't provide an income stream by paying out dividends.
What do other traders have to say about AS?
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your AS buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount, use a limit order.
Click the Open button and eToro will place your order.
If you want more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your AS position
Now that you own some AS shares, you'll want to keep up with your company.
Add AS to a watchlist to track the latest developments regarding your AS stock.
AS Feed
How to Buy Stock in Amer Sports
To summarize, here are the 6 steps to buy stock in Amer Sports:
- Choose where to buy Amer Sports stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Research Amer Sports stock
- Make your AS buy order
- Get notifications regarding your AS position
If you need a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to keep track of your investment in Amer Sports, create a watchlist today.
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