How to Buy Amer Sports Stock
Amer Sports Inc
Amer Sports is a leisure company located in Finland, which is part of the Consumer Cyclical sector, and is traded under the ticker AS on the NYSE exchange.
Amer Sports stock last closed at $26.27, down 3.17% from the previous day, and has decreased 29.17% in one year. It has underperformed other stocks in the Leisure industry by 0.25 percentage points. Amer Sports stock is currently +0.34% from its 52-week low of $26.18, and -38.56% from its 52-week high of $42.76.
As of Sep 17, 2026, there are 582.58M AS shares outstanding. The market capitalization of AS is $15.30B. In the last 24 hours, 9.06M AS shares were traded.
How to Buy Amer Sports Stock
Wondering how to invest in Amer Sports stock? Here's how.
- Choose where to buy Amer Sports stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Amer Sports stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your details.
- Research Amer Sports stock: The Amer Sports ticker symbol is AS. Is Amer Sports stock a good investment? Should you buy shares of AS? How do AS's underlying business fundamentals look? Do top analysts think Amer Sports is a good buy? Why has AS's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if AS is a good stock to buy).
- Make your AS buy order: Decide if you will purchase AS shares at the current market price or use a limit order to buy AS shares at a given price.
- Get notifications regarding your AS position: Create a watchlist to key updates about your investment in Amer Sports stock.
Step 1: Choose where to buy Amer Sports stock
You need an online brokerage account to access the NYSE market and buy AS stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal information so you can buy AS stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create your new trading account.
- Submit your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have filled out your info on the best free stock trading app, you can securely and quickly fund your account:
Watch this video walkthrough for more details depositing funds into your new investment account.
Step 4: Research Amer Sports stock
Once you have identified the best place to buy Amer Sports stock, it's absolutely critical to evaluate their stock before you invest, so you can understand the risk and upside.
Overview of key AS info
AS Fundamentals
WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on AS's stock page.
What is the fair value of AS stock?
Investors use many financial metrics, analyses, models, and charts to gauge AS's fair value.
Using relative valuations measures:
- AS could be overvalued based on its P/E ratio of 27.08x, relative to Leisure industry P/E ratio of 18.85x
- AS could be undervalued based on its P/B ratio of 2.23x, relative to Leisure industry P/B ratio of 3.99x
- AS may be undervalued based on its PEG ratio of 1x
You can do more valuation analysis on AS's stock here.
A look at AS Cashflows and Balance Sheet
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the AS balance sheet.
- AS profit margin has gone up from 3.9% to 7.3% in the past year.
- AS earnings of $875.70M is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the AS balance sheet.
- AS's operating cash flow of $960.80M allows it to safely service it's debt of $1.10B.
Negative Health Checks:
- AS has a relatively high debt to equity ratio of 0.49.
Is AS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 7 Wall Street analysts who give forecasts on AS, the consensus analyst rating on Amer Sports is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest AS Analyst Ratings
Matthew Boss, a top 11% analyst from JP Morgan maintains AS with a strong buy rating and raises their AS price target from $59.00 to $64.00, on Aug 4, 2026.
JP Morgan's Matthew Boss raised their price target on Amer Sports (NYSE: AS) by 8.5% from $59 to $64 on 2026/08/04. The analyst maintained their Strong Buy rating on the stock.
Amer Sports will report its Q2 2026 earnings on 2026/08/18.
Boss said they adjusted estimates and price targets in a U.S. Retailers sector preview note.
Jay Sole, a top 12% analyst from UBS maintains AS with a strong buy rating and raises their AS price target from $60.00 to $62.00, on May 20, 2026.
You can dig deeper into what analysts are forecasting on the Amer Sports stock forecast page.
AS Momentum
Is AS Growing Revenue?
Last year, AS earnings were $546.40M. During the last three year, AS's earnings have grown by 285.41% per year. This was faster than the Leisure industry average of 87.1%.
Last year, AS revenue was $7.44B. In the past three year, AS's revenue has increased by 95.47% per year. This was faster than the Leisure industry average of 33.25%.
Dive into AS's earnings and revenue performance here.
Latest Insiders Trades at AS
In the last year, insiders at AS have bought more shares than they have sold.
Wenchang Victor Chen, CStrat of AS, was the latest AS insider to buy. They bought $3,091,161.60 worth of AS shares on Sep 15, 2026.
Dig into more about who owns AS stock here.
Does AS stock generate passive income?
No, Amer Sports doesn't provide an income stream by paying out dividends.
What do other investors have to say about AS?
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your AS buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, use a limit order.
Press the Open button and eToro will execute the order.
If you need additional info about investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your AS position
Now that you own some AS stock, you'll want to keep up with your company.
Make a watchlist to track the most important metrics related to your AS stock.
AS Feed
How to Buy Stock in Amer Sports
To summarize, here are the 6 steps you need to take to buy Amer Sports stock right now:
- Choose where to buy Amer Sports stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Research Amer Sports stock
- Make your AS buy order
- Get notifications regarding your AS position
If you require a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest scoop on your investment in Amer Sports, click below.
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