How to Buy Altria Group Stock
Altria Group Inc
Altria Group is a tobacco company located in Virginia, United States, which is part of the Consumer Defensive sector, and is traded under the ticker MO on the NYSE exchange.
Altria Group stock last closed at $66.55, down 0.06% from the previous day, and has increased 22.63% in one year. It has overperformed other stocks in the Tobacco industry by 1.13 percentage points. Altria Group stock is currently +36.21% from its 52-week low of $48.86, and -2.94% from its 52-week high of $68.57.
At the moment, there are 1.68B MO shares outstanding. The market capitalization of MO is $111.80B. In the last 24 hours, 4.67M MO shares were traded.
How to Buy Altria Group Stock
Not sure how to invest in Altria Group stock? Here's how.
- Choose where to buy Altria Group stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you figure out where to buy Altria Group stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Select your method of payment and add your information.
- Analyze Altria Group stock: The Altria Group ticker symbol is MO. Is Altria Group stock a good investment? Should you buy shares of MO? How do MO's underlying business fundamentals look? Do top analysts think Altria Group is a good buy? Why has MO's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if MO is a good stock to buy).
- Place your MO buy order: Decide if you will purchase MO shares at the current market price or use a limit order to purchase MO stock at a given price.
- Watch your MO investment: Create a watchlist to watch your new investment in Altria Group stock.
Step 1: Choose where to buy Altria Group stock
You will need an online brokerage account to access the NYSE market and buy MO stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best stock brokerage. Here's why:
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Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to invest in MO stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create a new brokerage account.
- Send your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have opened your account on the best stock app, your next step is to transfer the money for your investment:
Watch this video walkthrough if you need help transferring funds into your investment account.
Step 4: Analyze Altria Group stock
Once you have decided on the best place to buy Altria Group stock, it's very important to evaluate their stock prior to buying, so you actually comprehend the risk as well as the opportunity.
Altria Group shares at a glance
Altria Group Due Diligence Score
WallStreetZen was built to help everyday investors perform better fundamental analysis quickly.
You can see all of the due diligence checks on MO's stock page.
Is MO stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge MO's intrinsic value.
Using relative valuations metrics:
- MO may be undervalued based on its P/E ratio of 12.87x, relative to Tobacco industry P/E ratio of 26.31x
- MO could be overvalued based on its PEG ratio of 3.68x
You can do additional valuation analysis on MO's stock here.
MO Financial Overview
Signs that MO is financially healthy:
- MO's operating cash flow of $8.88B allows it to safely service it's debt of $24.72B.
- MO earnings of $11.66B is not sufficient to cover its interest payments.
Signs that MO is not financially healthy:
- There are more short-term liabilities than short-term assets on the MO balance sheet.
- There are more long-term liabilities than short-term assets on the MO balance sheet.
- MO debt to equity ratio of -10.92 is negative.
- MO profit margin has gone down from 42.3% to 37.2% in the past year.
- Total MO debt is still negative.
Is it a good time to buy Altria Group stock, according to analysts?
Out of 7 sell side analysts who track MO, the consensus analyst rating on Altria Group is a Hold
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest MO Analyst Upgrades/Downgrades
Faham Baig, a bottom 12% analyst from UBS upgrades MO to a hold rating and raises their MO price target from $47.00 to $59.00, on Jul 2, 2025.
Adam Spielman, a top 48% analyst from Citigroup maintains MO with a hold rating and raises their MO price target from $52.00 to $55.00, on Apr 25, 2025.
You can dive deeper into what analysts are saying on the Altria Group stock forecast page.
MO Momentum
MO Earnings
Last year, MO earnings were $8.79B. In the last 4 year, MO's earnings have grown by 20.53% per year. This was faster than the Tobacco industry average of 3.39%.
Last year, MO revenue was $23.59B. In the last five year, MO's revenue has increased by -1.61% per year. This was slower than the Tobacco industry average of 2.88%.
Learn more about MO's earnings and revenue performance here.
Who is buying/selling MO?
Over the last year, insiders at MO have sold more shares than they have bought.
Salvatore Mancuso, EVP CFO of MO, was the latest MO insider to sell. They sold $1,047,219.68 worth of MO shares on Aug 21, 2025.
Research more about who owns MO stock here.
Does MO provide a stable income stream?
Altria Group pays a dividend of 6.13%, compared to the Tobacco industry's average dividend yield of 3.87%. If you owned $1,000 worth of MO stock, you would have received $61.31 in the past 12 months.
Altria Group dividend payments have consistently grown over the past decade and have remained stable.
Get more info about Altria Group dividend yield and history here.
What do other investors have to say about MO?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your MO buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific price limit, place a limit order.
Press the Open button and eToro will execute your order.
If you need more info about buying stocks on eToro, watch the helpful video below:
Step 6: Watch your MO investment
Now that you own some MO shares, you'll want to keep up with your investment.
Add MO to a watchlist to get the latest updates about your MO stock.
MO Feed
How to Buy Stock in Altria Group
To reiterate, here are the 6 steps to buy stock in Altria Group:
- Choose where to buy Altria Group stock
- Create your brokerage account
- Put funds into your investment account
- Analyze Altria Group stock
- Place your MO buy order
- Watch your MO investment
If you require a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to monitor your investment in Altria Group, add MO to your watchlist below.
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