How to Buy Ally Financial Stock
Ally Financial Inc
Ally Financial is a credit service company located in Michigan, United States, which is part of the Financial Services sector, and is traded under the ticker ALLY on the NYSE exchange.
Ally Financial stock last closed at $39.27, up 1.66% from the previous day, and has increased 3.29% in one year. It has underperformed other stocks in the Credit Services industry by 0.03 percentage points. Ally Financial stock is currently +33.03% from its 52-week low of $29.52, and -12.4% from its 52-week high of $44.83.
There are currently 308.05M ALLY shares outstanding. The market cap of ALLY is $12.10B. In the past 24 hours, 2.77M ALLY shares were traded.
How to Buy Ally Financial Stock
Wondering how to invest in Ally Financial stock? Here's how.
- Choose where to buy Ally Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you figure out where to buy Ally Financial stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Choose your payment method and add your info.
- Evaluate Ally Financial stock: The Ally Financial ticker symbol is ALLY. Is Ally Financial stock a good investment? Should you buy shares of ALLY? How do ALLY's underlying business fundamentals look? Do top analysts think Ally Financial is a good buy? Why has ALLY's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ALLY is a good stock to buy).
- Execute your ALLY buy order: Decide if you will purchase ALLY shares at the current market price or use a limit order to purchase ALLY shares at a particular price.
- Monitor your ALLY position: Create a watchlist to track your investment in Ally Financial shares.
Step 1: Choose where to buy Ally Financial stock
You will need an online brokerage account to access the NYSE market and buy ALLY shares.
Our preferred brokerage: eToro
Based on our research, eToro is the best brokerage. eToro gives you:
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- Social investing: eToro boasts a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of stock by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked your brokerage, you need to fill out some personal info so you can buy ALLY stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on the best free stock trading app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your new brokerage account.
Step 4: Evaluate Ally Financial stock
Once you have decided on the best place to buy Ally Financial stock, it's very important to research their stock prior to investing, so you can understand the risk as well as the opportunity.
Ally Financial Numbers
ALLY Overview
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on ALLY's stock page.
Is ALLY stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ALLY's fair value.
Using relative valuations measures:
- ALLY may be overvalued based on its P/E ratio of 45.14x, relative to Credit Services industry P/E ratio of 33.28x
- ALLY could be undervalued based on its P/B ratio of 0.8x, relative to Credit Services industry P/B ratio of 5.04x
- ALLY could be undervalued based on its PEG ratio of 0.48x
You can do additional valuation research on ALLY's stock here.
ALLY Financial Summary
Passed Financial Due Diligence Checks:
- ALLY earnings of $729.00M is not sufficient to cover its interest payments.
- Total ALLY debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- ALLY profit margin has gone down from 5.6% to 3.5% in the past year.
- ALLY's operating cash flow of $3.71B allows it to safely service it's debt of $20.63B.
- ALLY has a relatively high debt to equity ratio of 11.68.
Is ALLY stock a Buy, Hold, or Sell, according to analysts?
Out of 8 sell side analysts who give forecasts on ALLY, the consensus analyst rating on Ally Financial is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent ALLY Analyst Upgrades/Downgrades
Betsy Graseck, a top 17% analyst from Morgan Stanley maintains ALLY with a strong buy rating and raises their ALLY price target from $47.00 to $52.00, on Sep 29, 2025.
Morgan Stanley's Betsy Graseck raised their price target on Ally Financial (NYSE: ALLY) by 10.6% from $47 to $52 on 2025/09/29. The analyst maintained their Strong Buy rating on the stock.
In a North America Consumer Finance sector review note, Graseck said they upgraded their view of the group as a whole from Cautious to In-Line.
According to the analyst, a reduced interest rate environment and the group's stronger near-term credit performance in spite of slower hiring reduce the downside risks for the stocks.
They advanced their models to FY 2027, Graseck noted.
Keith Horowitz, a top 7% analyst from Citigroup maintains ALLY with a strong buy rating and raises their ALLY price target from $59.00 to $70.00, on Sep 15, 2025.
Donald Fandetti, a top 9% analyst from Wells Fargo upgrades ALLY to a hold rating and raises their ALLY price target from $37.00 to $45.00, on Sep 2, 2025.
You can dig deeper into what analysts are forecasting on the Ally Financial stock forecast page.
ALLY Momentum
How are ALLY Revenues/Earnings doing?
Last year, ALLY earnings were $275.00M. In the last 5 year, ALLY's earnings have gone up by -15.84% per year. This was slower than the Credit Services industry average of 21.49%.
Last year, ALLY revenue was $7.88B. Over the last five year, ALLY's revenue has increased by 4.43% per year. This was slower than the Credit Services industry average of 13.63%.
Dive into ALLY's earnings and revenue performance here.
Who is buying/selling ALLY?
In the past 12 months, insiders at ALLY have bought more shares than they have sold.
Kathleen L. Patterson, Chief HR Corp Citizenship of ALLY, was the latest ALLY insider to sell. They sold $1,184,795.00 worth of ALLY shares on Oct 22, 2025.
Get more info about who owns ALLY shares here.
Can I get consistent income from ALLY stock?
Ally Financial dividend payments have consistently grown over the past 9 years and have remained stable.
Get more data about Ally Financial dividend yield and history here.
ALLY Social Trading Data
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your ALLY buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price, place a limit order.
Press the Open Trade button and eToro will place the order.
If you need more help buying stocks on eToro, watch the helpful video below:
Step 6: Monitor your ALLY position
Now that you own some shares in ALLY, you'll want to keep up with your new stock purchase.
Start a watchlist to keep track of your ALLY stock.
ALLY Feed
How to Buy Stock in Ally Financial
To reiterate, here are the 6 steps to buy Ally Financial stock:
- Choose where to buy Ally Financial stock
- Sign up for a brokerage account
- Put funds into your investment account
- Evaluate Ally Financial stock
- Execute your ALLY buy order
- Monitor your ALLY position
If you require a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get updates on your new investment in Ally Financial, create your watchlist below.
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