How to Buy Ally Financial Stock
Ally Financial Inc
Ally Financial is a credit service company located in Michigan, United States, which is part of the Financial Services sector, and is traded under the ticker ALLY on the NYSE exchange.
Ally Financial stock last closed at $44.06, down 1.52% from the previous day, and has increased 18.38% in one year. It has overperformed other stocks in the Credit Services industry by 0.05 percentage points. Ally Financial stock is currently +22.66% from its 52-week low of $35.92, and -6.83% from its 52-week high of $47.29.
There are currently 304.2M ALLY shares outstanding. The market cap of ALLY is $13.40B. In the past 24 hours, 1M ALLY shares were traded.
How to Buy Ally Financial Stock
Wondering how to invest in Ally Financial stock? Here's how.
- Choose where to buy Ally Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you figure out where to buy Ally Financial stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Choose your payment method and add your info.
- Evaluate Ally Financial stock: The Ally Financial ticker symbol is ALLY. Is Ally Financial stock a good investment? Should you buy shares of ALLY? How do ALLY's underlying business fundamentals look? Do top analysts think Ally Financial is a good buy? Why has ALLY's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ALLY is a good stock to buy).
- Execute your ALLY buy order: Decide if you will purchase ALLY shares at the current market price or use a limit order to purchase ALLY shares at a particular price.
- Monitor your ALLY position: Create a watchlist to track your investment in Ally Financial shares.
Step 1: Choose where to buy Ally Financial stock
You will need an online brokerage account to access the NYSE market and buy ALLY shares.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked your brokerage, you need to fill out some personal info so you can buy ALLY stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on the best free stock trading app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your new brokerage account.
Step 4: Evaluate Ally Financial stock
Once you have decided on the best place to buy Ally Financial stock, it's very important to research their stock prior to investing, so you can understand the risk as well as the opportunity.
Ally Financial Numbers
ALLY Overview
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on ALLY's stock page.
Is ALLY stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ALLY's fair value.
Using relative valuations measures:
- ALLY may be undervalued based on its P/E ratio of 10.29x, relative to Credit Services industry P/E ratio of 26.37x
- ALLY could be undervalued based on its P/B ratio of 0.87x, relative to Credit Services industry P/B ratio of 5.18x
- ALLY could be undervalued based on its PEG ratio of 0.51x
You can do additional valuation research on ALLY's stock here.
ALLY Financial Summary
Passed Financial Due Diligence Checks:
- ALLY profit margin has gone up from 4.1% to 15.3% in the past year.
- ALLY earnings of $1.71B is not sufficient to cover its interest payments.
Failed Financial Due Diligence Checks:
- ALLY's operating cash flow of $4.57B allows it to safely service it's debt of $22.97B.
- ALLY has a relatively high debt to equity ratio of 11.9.
- Total ALLY debt is higher than 5 years ago, relative to shareholder equity.
Is ALLY stock a Buy, Hold, or Sell, according to analysts?
Out of 10 sell side analysts who give forecasts on ALLY, the consensus analyst rating on Ally Financial is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent ALLY Analyst Upgrades/Downgrades
John Pancari, a top 13% analyst from Evercore ISI Group maintains ALLY with a buy rating and raises their ALLY price target from $46.00 to $54.00, on Apr 21, 2026.
Ryan Nash, a top 22% analyst from Goldman Sachs maintains ALLY with a strong buy rating and raises their ALLY price target from $50.00 to $56.00, on Apr 20, 2026.
Goldman Sachs's Ryan Nash raised their price target on Ally Financial (NYSE: ALLY) by 12% from $50 to $56 on 2026/04/20. The analyst maintained their Strong Buy rating on the stock.
Ally Financial reported its Q1 2026 earnings.
Raising their price target, Nash said the "stronger-than-expected" results were headlined by a core earnings beat supported by higher NII, fees, and lower expenses, as well as slightly better-than-expected retail auto credit performance.
Looking ahead, the analyst noted that management confirmed its FY 2026 guidance, including stable-to-improving NIM and steady growth targets, commentary that was received positively in spite of concerns about interest rate cuts.
Their view of the stock is constructive into 2027, Nash said to sum up.
Earnings Report
For Q1 2026, Ally Financial reported:
- EPS of $1.11, which beat the Zacks Consensus Estimate of $0.93 and Q1 2025's $0.58.
- Revenue of $2.18B, which met the Zacks Consensus and beat Q1 2025's $2.07B.
Management did not provide financial guidance in its press release.
CEO Michael Rhodes commented: “The first quarter marked a strong start to the year, reflecting the momentum we’ve established across our core franchises.
“Our results underscore the strength of our 'Focused. Forward.' strategy and the disciplined execution behind it.
"This approach is driving sustained value for our customers and shareholders.
"In Dealer Financial Services, strong, mutually beneficial dealer relationships led to a record 4.4 million consumer applications.
"Robust application flow allowed us to remain selective while delivering originations of $11.5 billion, a 13% increase year over year despite lower industry sales.
"Within Insurance, we grew average inventory exposure 12% year over year, reflecting our all-in value proposition as we support our dealers across all aspects of their businesses.
"Corporate Finance delivered another impressive quarter with a 26% ROE and balances growing to $13.7 billion.
"Our disciplined risk management approach has resulted in a high-quality portfolio consistently delivering across cycles, with criticized assets and nonaccrual loans near historic lows.
"At Ally Bank, our digital-first model continues to set us apart, delivering exceptional customer service and experiences.
"We ended the quarter with $146 billion in retail deposits from 3.5 million customers – marking a 68th consecutive quarter of customer growth.
"Our deposits base not only reinforces our position as the nation’s largest all-digital, direct bank, but provides durable, low-cost funding that fuels disciplined growth in our core lending franchises.
"We entered 2026 with momentum, and our execution continues to build on it.
"'Focused. Forward.' is delivering strong performance and positioning us to compete and win.
"Even in a dynamic environment, the opportunities ahead are compelling.
"With a clear strategy and a strong foundation in place, I am confident in our ability to deliver compelling long-term value for shareholders.”
Betsy Graseck, a top 15% analyst from Morgan Stanley maintains ALLY with a strong buy rating and raises their ALLY price target from $53.00 to $55.00, on Apr 20, 2026.
Jason Goldberg, a top 10% analyst from Barclays maintains ALLY with a hold rating and raises their ALLY price target from $54.00 to $56.00, on Apr 20, 2026.
Richard Shane, a top 12% analyst from JP Morgan maintains ALLY with a strong buy rating and lowers their ALLY price target from $48.00 to $46.00, on Apr 9, 2026.
You can dig deeper into what analysts are forecasting on the Ally Financial stock forecast page.
ALLY Momentum
How are ALLY Revenues/Earnings doing?
Last year, ALLY earnings were $1.33B. In the last 5 year, ALLY's earnings have gone up by -10.97% per year. This was slower than the Credit Services industry average of 15.5%.
Last year, ALLY revenue was $8.68B. Over the last five year, ALLY's revenue has increased by 2.46% per year. This was slower than the Credit Services industry average of 13.8%.
Dive into ALLY's earnings and revenue performance here.
Who is buying/selling ALLY?
In the past 12 months, insiders at ALLY have bought more shares than they have sold.
Russell E. Hutchinson, CFO of ALLY, was the latest ALLY insider to sell. They sold $560,440.02 worth of ALLY shares on Jul 21, 2026.
Get more info about who owns ALLY shares here.
Can I get consistent income from ALLY stock?
Ally Financial pays a dividend of 1.36%, compared to the Credit Services industry's average dividend yield of 6.32%. If you owned $1,000 of ALLY stock, you would have been paid $13.62 in the past year.
Ally Financial dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Ally Financial dividend yield and history here.
What do other traders have to say about ALLY?
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your ALLY buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount, place a limit order.
Press the Open button and your broker will execute your order.
If you need additional info about buying stocks on eToro, watch the how to video below:
Step 6: Monitor your ALLY position
Now that you own some shares in ALLY, you'll want to stay up-to-date on your new investment.
Start a watchlist to track the most important metrics related to your ALLY stock.
ALLY Feed
How to Buy Stock in Ally Financial
To reiterate, here are the 6 steps for buying Ally Financial stock:
- Choose where to buy Ally Financial stock
- Sign up for a brokerage account
- Put funds into your investment account
- Evaluate Ally Financial stock
- Execute your ALLY buy order
- Monitor your ALLY position
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Ally Financial, click the button below.
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