How to Buy Ally Financial Stock
Ally Financial Inc
Ally Financial is a credit service company located in Michigan, United States, which is part of the Financial Services sector, and is traded under the ticker ALLY on the NYSE exchange.
Ally Financial stock last closed at $45.91, down 1.37% from the previous day, and has increased 28.92% in one year. It has overperformed other stocks in the Credit Services industry by 0.13 percentage points. Ally Financial stock is currently +55.52% from its 52-week low of $29.52, and -2.88% from its 52-week high of $47.27.
There are currently 308.05M ALLY shares outstanding. The market cap of ALLY is $14.14B. In the past 24 hours, 3.8M ALLY shares were traded.
How to Buy Ally Financial Stock
Wondering how to invest in Ally Financial stock? Here's how.
- Choose where to buy Ally Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you figure out where to buy Ally Financial stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Choose your payment method and add your info.
- Evaluate Ally Financial stock: The Ally Financial ticker symbol is ALLY. Is Ally Financial stock a good investment? Should you buy shares of ALLY? How do ALLY's underlying business fundamentals look? Do top analysts think Ally Financial is a good buy? Why has ALLY's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ALLY is a good stock to buy).
- Execute your ALLY buy order: Decide if you will purchase ALLY shares at the current market price or use a limit order to purchase ALLY shares at a particular price.
- Monitor your ALLY position: Create a watchlist to track your investment in Ally Financial shares.
Step 1: Choose where to buy Ally Financial stock
You will need an online brokerage account to access the NYSE market and buy ALLY shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked your brokerage, you need to fill out some personal info so you can buy ALLY stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on the best free stock trading app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your new brokerage account.
Step 4: Evaluate Ally Financial stock
Once you have decided on the best place to buy Ally Financial stock, it's very important to research their stock prior to investing, so you can understand the risk as well as the opportunity.
Ally Financial Numbers
ALLY Overview
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on ALLY's stock page.
Is ALLY stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ALLY's fair value.
Using relative valuations measures:
- ALLY may be overvalued based on its P/E ratio of 52.77x, relative to Credit Services industry P/E ratio of 38.19x
- ALLY could be undervalued based on its P/B ratio of 0.94x, relative to Credit Services industry P/B ratio of 5.31x
- ALLY could be undervalued based on its PEG ratio of 0.55x
You can do additional valuation research on ALLY's stock here.
ALLY Financial Summary
Passed Financial Due Diligence Checks:
- ALLY earnings of $729.00M is not sufficient to cover its interest payments.
- Total ALLY debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- ALLY profit margin has gone down from 5.6% to 3.5% in the past year.
- ALLY's operating cash flow of $3.71B allows it to safely service it's debt of $20.63B.
- ALLY has a relatively high debt to equity ratio of 11.68.
Is ALLY stock a Buy, Hold, or Sell, according to analysts?
Out of 10 sell side analysts who give forecasts on ALLY, the consensus analyst rating on Ally Financial is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent ALLY Analyst Upgrades/Downgrades
Donald Fandetti, a top 8% analyst from Wells Fargo upgrades ALLY to a strong buy rating and raises their ALLY price target from $45.00 to $52.00, on Dec 17, 2025.
Wells Fargo's Donald Fandetti upgraded their rating on Ally Financial (NYSE: ALLY) from Hold to Strong Buy on 2025/12/17. The analyst also raised their price target by 15.6% from $45 to $52.
Upgrading their rating on Ally Financial and hiking their price target, Fandetti argued that the company is now in a position to achieve its long-term return targets, or come close.
Previewing Ally Financial's 2026, specifically, the analyst said further auto credit improvement, net interest margin expansion, and buybacks are visible.
"The next leg of the stool is reserve release, which is expected in 2026, Fandetti continued.
Richard Shane, a top 9% analyst from JP Morgan maintains ALLY with a strong buy rating and raises their ALLY price target from $42.00 to $43.00, on Oct 20, 2025.
Sanjay Sakhrani, a top 15% analyst from Keefe, Bruyette & Woods maintains ALLY with a buy rating and lowers their ALLY price target from $56.00 to $51.00, on Oct 1, 2025.
Betsy Graseck, a top 15% analyst from Morgan Stanley maintains ALLY with a strong buy rating and raises their ALLY price target from $47.00 to $52.00, on Sep 29, 2025.
Keith Horowitz, a top 5% analyst from Citigroup maintains ALLY with a strong buy rating and raises their ALLY price target from $59.00 to $70.00, on Sep 15, 2025.
You can dig deeper into what analysts are forecasting on the Ally Financial stock forecast page.
ALLY Momentum
How are ALLY Revenues/Earnings doing?
Last year, ALLY earnings were $275.00M. In the last 5 year, ALLY's earnings have gone up by -15.84% per year. This was slower than the Credit Services industry average of 21.21%.
Last year, ALLY revenue was $7.88B. Over the last five year, ALLY's revenue has increased by 4.43% per year. This was slower than the Credit Services industry average of 13.61%.
Dive into ALLY's earnings and revenue performance here.
Who is buying/selling ALLY?
In the past 12 months, insiders at ALLY have bought more shares than they have sold.
Hope Mehlman, Chief Legal Corp Affairs of ALLY, was the latest ALLY insider to sell. They sold $487,160.70 worth of ALLY shares on Dec 16, 2025.
Get more info about who owns ALLY shares here.
Can I get consistent income from ALLY stock?
No, Ally Financial doesn't provide an income stream by paying out dividends.
ALLY Social Trading Data
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your ALLY buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, place a limit order.
Click the Open button and eToro will execute the order.
If you want additional assistance buying stocks on eToro, click the how to video below:
Step 6: Monitor your ALLY position
Now that you own some ALLY stock, you'll want to keep up with your new company.
Create a watchlist to track your ALLY stock.
ALLY Feed
How to Buy Stock in Ally Financial
To reiterate, here are the 6 steps you need to take to buy Ally Financial stock right now:
- Choose where to buy Ally Financial stock
- Sign up for a brokerage account
- Put funds into your investment account
- Evaluate Ally Financial stock
- Execute your ALLY buy order
- Monitor your ALLY position
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest scoop on your investment in Ally Financial, add ALLY to your watchlist below.
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