How to Buy Alibaba Stock
Alibaba Group Holding Ltd
Alibaba is a internet retail company located in Hong Kong, which is part of the Consumer Cyclical sector, and is traded under the ticker BABA on the NYSE exchange.
Alibaba stock last closed at $115.96, up 2.74% from the previous day, and has increased 55.55% in one year. It has overperformed other stocks in the Internet Retail industry by 0.23 percentage points. Alibaba stock is currently +61.5% from its 52-week low of $71.80, and -21.88% from its 52-week high of $148.43.
As of Jun 16, 2025, there are 18.49B BABA shares outstanding. The market capitalization of BABA is $267.97B. In the past 24 hours, 9.39M BABA shares were traded.
How to Buy Alibaba Stock
Not sure how to invest in Alibaba stock? Here's how.
- Choose where to buy Alibaba stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Alibaba stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Pick your payment method and add your information.
- Analyze Alibaba stock: The Alibaba ticker symbol is BABA. Is Alibaba stock a good investment? Should you buy shares of BABA? How do BABA's underlying business fundamentals look? Do top analysts think Alibaba is a good buy? Why has BABA's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if BABA is a good stock to buy).
- Place your BABA trade: Decide if you will purchase BABA shares at the current market price or use a limit order to purchase BABA shares at a particular price.
- Get the latest scoop on your BABA investment: Create a watchlist to important updates regarding your position in Alibaba stock.
Step 1: Choose where to buy Alibaba stock
You need a brokerage account to access the NYSE market and buy BABA shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal info so you can invest in BABA today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Watch the walkthrough below to see the process of transferring money into your new investment account.
Step 4: Analyze Alibaba stock
After you have selected the best place to buy Alibaba stock, it's absolutely critical to research their stock before you buy, so you truly understand the risk as well as the upside.
Alibaba Numbers
Fundamentals of Alibaba
WallStreetZen was created to help part-time investors do better fundamental analysis in less time.
You can view all of the due diligence checks on BABA's stock page.
Is BABA stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BABA's intrinsic value.
Using relative valuations measures:
- BABA could be undervalued based on its P/E ratio of 15.25x, relative to Internet Retail industry P/E ratio of 36.41x
- BABA may be undervalued based on its P/B ratio of 1.92x, relative to Internet Retail industry P/B ratio of 5.62x
- BABA may be undervalued based on its PEG ratio of 0.82x
You can do additional valuation research on BABA's stock here.
BABA Financial Health Summary
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the BABA balance sheet.
- BABA earnings of $24.16B is not sufficient to cover its interest payments.
- BABA's operating cash flow of $22.55B allows it to safely service it's debt of $31.82B.
- BABA profit margin has gone up from 8.5% to 13% in the past year.
- There are more short-term assets than long-term liabilities on the BABA balance sheet.
Failed Health Checks:
- Total BABA debt is higher than 5 years ago, relative to shareholder equity.
- BABA has a relatively high debt to equity ratio of 0.71.
Is it a good time to buy Alibaba stock, according to Wall Street analysts?
Out of 10 Equities analysts who research BABA, the consensus analyst rating on BABA is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent BABA Analyst Forecasts
Gary Yu, a bottom 9% analyst from Morgan Stanley upgrades BABA to a strong buy rating and raises their BABA price target from $100.00 to $180.00, on Feb 24, 2025.
Morgan Stanley's Gary Yu upgraded their rating on Alibaba (NYSE: BABA) from Hold to Strong Buy on 2025/02/24. The analyst also raised their price target by 80% from $100 to $180.
Alibaba reported its Q3 2025 earnings on 2025/02/20.
Yu acknowledged that their pre-print estimates failed to account for the strong performance of Taobao and Tmall Group, as well as the substantial spike in cloud demand driven by AI.
Based on their new analysis, the analyst said they now predict cloud revenue growth of 100%, and value AliCloud at $100 per share under a "high-end scenario."
Chinese internet enterprises provide "superior exposure to AI enablers/adopters" as the country's market moves its attention from poor consumption to technological breakthroughs, Yu noted.
Earnings Report
For Q3 2025, Alibaba reported:
- Earnings per ADS of $2.93, which missed the Zacks Consensus Estimate by 4.87% but beat, by 13%, Q3 2024’s earnings per ADS.
- Revenue of $38.3M, which beat the Zacks Consensus Estimate by 0.51% and, by 8%, Q3 2024’s revenue.
Management did not provide EPS and revenue guidance in its press release.
CEO Eddie Wu commented: “This quarter’s results demonstrated substantial progress in our ‘user first, AI-driven’ strategies and the reaccelerated growth of our core businesses.
“During this quarter, customer management revenue at Taobao and Tmall Group grew 9% as a result of initiatives to enhance user experience and effective monetization.
“Our Cloud revenue growth reignited to double digits at 13%, with AI-related product revenue achieving triple-digit growth for the sixth consecutive quarter.
“Looking ahead, revenue growth at Cloud Intelligence Group driven by AI will continue to accelerate.
“We will continue to execute against our strategic priorities in e-commerce and cloud computing, including further investment to drive long-term growth.”
CFO Toby Xu added, “While we made substantial investments to spark growth re-acceleration in our core businesses, we maintained financial discipline with enhanced operational efficiency, achieving positive EBITA growth in Taobao and Tmall Group.
“During the quarter, we continued to actively manage our balance sheet with significant non-core asset sales, share buybacks, and extending our debt maturities at attractive rates.”
Alex Yao, a bottom 11% analyst from JP Morgan maintains BABA with a strong buy rating and raises their BABA price target from $125.00 to $170.00, on Feb 21, 2025.
Eddie Leung, a top 28% analyst from Bank of America maintains BABA with a strong buy rating and raises their BABA price target from $117.00 to $150.00, on Feb 21, 2025.
Jiong Shao, a top 7% analyst from Barclays maintains BABA with a strong buy rating and raises their BABA price target from $130.00 to $180.00, on Feb 21, 2025.
Thomas Chong, a top 22% analyst from Jefferies downgrades BABA to a hold rating and raises their BABA price target from $156.00 to $160.00, on Feb 20, 2025.
You can dig deeper into what analysts are projecting on the Alibaba stock forecast page.
BABA Technical Indicators
BABA Growth Numbers
Last year, BABA earnings were $17.86B. During the past 5 year, BABA's earnings have grown by -1.32% per year. This was slower than the Internet Retail industry average of 110.16%.
Last year, BABA revenue was $137.43B. In the last five year, BABA's revenue has grown by 13.51% per year. This was slower than the Internet Retail industry average of 21.23%.
You can analyze BABA's earnings and revenue performance here.
Latest Insiders Trades at BABA
Over the last year, executives and large shareholders at BABA have not bought or sold any shares.
Research more about who owns BABA shares here.
Can I rely on BABA as an income stream?
Find more analysis about Alibaba dividend yield and history here.
What do other investors have to say about BABA?
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your BABA trade
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, place a limit order.
Click the Open Trade button and eToro will execute your order.
If you want more assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest scoop on your BABA investment
Now that you own some BABA shares, you'll want to keep up with your new stock purchase.
Start a watchlist to keep track of your BABA stock.
BABA Feed
How to Buy Stock in Alibaba
To summarize, here are the 6 steps to buy Alibaba stock:
- Choose where to buy Alibaba stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Alibaba stock
- Place your BABA trade
- Get the latest scoop on your BABA investment
If you are looking for a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Alibaba, create a watchlist on WallStreetZen today.
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