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How to Buy Alibaba Stock

Alibaba Group Holding Ltd

Alibaba is a internet retail company located in Hong Kong, which is part of the Consumer Cyclical sector, and is traded under the ticker BABA on the NYSE exchange.

Alibaba stock last closed at $82.68, down 4.01% from the previous day, and has decreased 3.97% in one year. It has underperformed other stocks in the Internet Retail industry by 0.28 percentage points. Alibaba stock is currently +24.09% from its 52-week low of $66.63, and -19.34% from its 52-week high of $102.50.

As of May 22, 2024, there are 19.76B BABA shares outstanding. The market capitalization of BABA is $204.25B. In the past 24 hours, 19.22M BABA shares were traded.

How to Buy Alibaba Stock

Not sure how to invest in Alibaba stock? Here's how.
  1. Choose where to buy Alibaba stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Alibaba stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit money your investment account: Pick your payment method and add your information.
  4. Analyze Alibaba stock: The Alibaba ticker symbol is BABA. Is Alibaba stock a good investment? Should you buy shares of BABA? How do BABA's underlying business fundamentals look? Do top analysts think Alibaba is a good buy? Why has BABA's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if BABA is a good stock to buy).
  5. Place your BABA trade: Decide if you will purchase BABA shares at the current market price or use a limit order to purchase BABA shares at a particular price.
  6. Get the latest scoop on your BABA investment: Create a watchlist to important updates regarding your position in Alibaba stock.

Step 1: Choose where to buy Alibaba stock

You need a brokerage account to access the NYSE market and buy BABA shares.

A brokerage account is an investment account that allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, you'll need to fill out some personal info so you can invest in BABA today.

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  2. Enter your personal info to start a new brokerage account.
  1. Submit your application by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Now that you've opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:

Watch the walkthrough below to see the process of transferring money into your new investment account.

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Step 4: Analyze Alibaba stock

After you have selected the best place to buy Alibaba stock, it's absolutely critical to research their stock before you buy, so you truly understand the risk as well as the upside.

Alibaba Numbers

BABA Price
$82.68
1w %
2.09%
1y %
-3.97%
5y %
-47.94%
P/E
18.92x
P/B
1.5x
P/S
1.6x
PEG
0.47x
Revenue
$130.18B
Earnings
$11.03B
Fore. Rev. Growth
7.48%
Fore. Earn. Growth
40.64%
Market Cap
$204.25B
Next Earnings
N/A
Next Dividend
Jul 12, 2024

Fundamentals of Alibaba

WallStreetZen was created to help part-time investors do better fundamental analysis in less time.

You can view all of the due diligence checks on BABA's stock page.

Is BABA stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge BABA's intrinsic value.

Using relative valuations measures:

  • BABA could be undervalued based on its P/E ratio of 18.92x, relative to Internet Retail industry P/E ratio of 61.07x
  • BABA may be undervalued based on its P/B ratio of 1.5x, relative to Internet Retail industry P/B ratio of 5.92x
  • BABA may be undervalued based on its PEG ratio of 0.47x

You can do additional valuation research on BABA's stock here.

BABA Financial Health Summary

Passed Health Checks:

  • There are more short-term assets than short-term liabilities on the BABA balance sheet.
  • BABA's operating cash flow of $25.25B allows it to safely service it's debt of $23.62B.
  • Total BABA debt is lower than 5 years ago, relative to shareholder equity.
  • BABA earnings of $15.28B is not sufficient to cover its interest payments.
  • There are more short-term assets than long-term liabilities on the BABA balance sheet.
  • BABA profit margin has gone up from 8.3% to 8.5% in the past year.

Failed Health Checks:

  • BABA has a relatively high debt to equity ratio of 0.66.

Is it a good time to buy Alibaba stock, according to Wall Street analysts?

Out of 12 Equities analysts who research BABA, the consensus analyst rating on BABA is a Strong Buy

Please note that analyst ratings are not recommendations, nor are they investment advice.

Most Recent BABA Analyst Forecasts

James Lee, a top 2% analyst from Mizuho maintains BABA with a strong buy rating and lowers their BABA price target from $95.00 to $92.00, on May 15, 2024.

Mizuho's James Lee lowered their price target on Alibaba (NYSE: BABA) by 3.2% from $95 to $92 on 2024/05/15. The analyst maintained their Strong Buy rating on the stock.

Alibaba reported its Q4 and FY 2024 earnings on 2024/05/14.

Lee called the quarter "encouraging" as GMV (Gross Merchandise Volume) accelerated because of "demand elasticity of price discounts," and "China commerce margin remained on track in spite of facing mix shift to lower-priced platform."

Alibaba's soft consolidated EBITA was the result of long-term investments in international businesses and Cainia, the analyst explained.

Earnings Report

Alibaba reported:

For Q4 2024:

  • EPS of $0.18 (RMB1.27), down 5% from Q4 2024's RMB1.34.
  • Revenue of $30.73B (RMB221.87B), up 7% Y/Y.
  • The repurchase of 524M shares (65M ADSs) for US$4.8B.

For FY 2024:

  • EPS of $1.08 (RMB7.78), up 14% Y/Y.
  • Revenue of $130.35B (RMB941.17B), up 8% Y/Y.

Management did not provide financial guidance in its press release or earnings presentation.

CEO Eddie Wu commented: “This quarter’s results demonstrate that our strategies are working and we are returning to growth.

"Our China and international commerce businesses realized double-digit Y/Y GMV growth through our focus on the customer experience.

"We are also excited by the accelerated growth of customers and cloud computing revenues related to our AI products.

"We will remain focused on our strategic priorities and capture future growth opportunities

CFO Toby Xu added: “Alibaba Group delivered a strong quarter with revenue growth of 7% Y/Y.

"We’ve seen early results from increased investment in our strategic business priorities and are confident in our business outlook.

"We are committed to continuing to return value to our shareholders.

During FY 2024, we repurchased US$12.5B of shares, and our board of directors has approved a US$4B dividend for FY 2024.

Alex Yao, a bottom 13% analyst from JP Morgan maintains BABA with a strong buy rating and lowers their BABA price target from $105.00 to $100.00, on Apr 9, 2024.

Gary Yu, a bottom 9% analyst from Morgan Stanley maintains BABA with a hold rating and maintains their BABA price target from $85.00 to $85.00, on Apr 9, 2024.

Ronald Keung, a bottom 6% analyst from Goldman Sachs maintains BABA with a strong buy rating and lowers their BABA price target from $121.00 to $105.00, on Feb 8, 2024.

Shyam Patil, a top 15% analyst from Susquehanna maintains BABA with a strong buy rating and lowers their BABA price target from $150.00 to $135.00, on Feb 8, 2024.

You can dig deeper into what analysts are projecting on the Alibaba stock forecast page.

BABA Technical Indicators

SMA10
83.69
SMA20
80.77
SMA50
75.7
SMA100
74.54
SMA200
79.1
MACD
3.11
MACD Signal
2.76
MACD Histogram
0.35
RSI
55.46
Stochastic %K
64.13
Stochastic %D
77.97
StochRSI %K
40.83
StochRSI %D
62.34

BABA Growth Numbers

Last year, BABA earnings were $11.03B. During the past 5 year, BABA's earnings have grown by -2.82% per year. This was slower than the Internet Retail industry average of 43.05%.

Last year, BABA revenue was $130.18B. In the last five year, BABA's revenue has grown by 18.37% per year. This was slower than the Internet Retail industry average of 27.23%.

You can analyze BABA's earnings and revenue performance here.

Latest Insiders Trades at BABA

Over the last year, executives and large shareholders at BABA have not bought or sold any shares.

Research more about who owns BABA shares here.

Can I rely on BABA as an income stream?

Alibaba pays a dividend of 1.21%, compared to the Internet Retail industry's average dividend yield of 3.87%. If you owned $1,000 of BABA stock, you would have been paid $12.09 in the past year.

Dig into more info about Alibaba dividend yield and history here.

Get opinions from other investors

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Place your BABA trade

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are generally fine for most investors.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at an exact price, place a limit order.

Click the Open Trade button and eToro will execute your order.

If you want additional help with buying stocks on eToro, watch the how to video below:

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Step 6: Get the latest scoop on your BABA investment

Now that you own some shares in BABA, you'll want to stay up-to-date on your new shares.

Add BABA to a watchlist to get alerted to the latest events about your BABA stock.

BABA Feed

How to Buy Stock in Alibaba

To summarize, here are the 6 steps to buy Alibaba stock:

  1. Choose where to buy Alibaba stock
  2. Sign up for your brokerage account
  3. Deposit money your investment account
  4. Analyze Alibaba stock
  5. Place your BABA trade
  6. Get the latest scoop on your BABA investment

If you require a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep tabs on your new investment in Alibaba, add BABA to your watchlist below.

NYSE: BABA
$82.68-3.45 (-4.01%)
Updated May 22, 2024
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NYSE: BABA
$82.68-3.45 (-4.01%)
Updated May 22, 2024
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FAQ

How much does it cost to buy one Alibaba share?

As of May 22, 2024, it costs $82.68 to buy one share of Alibaba stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.121 shares of BABA.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Alibaba stock?

According to 12 Wall Street analysts who monitor Alibaba, their consensus recommendation is to buy Alibaba stock.

What is the best way to buy Alibaba stock?

One way to place an order for Alibaba stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.