How to Buy Alibaba Stock
Alibaba Group Holding Ltd
Alibaba is a internet retail company located in Hong Kong, which is part of the Consumer Cyclical sector, and is traded under the ticker BABA on the NYSE exchange.
Alibaba stock last closed at $141.01, up 1.75% from the previous day, and has increased 29.52% in one year. It has overperformed other stocks in the Internet Retail industry by 0.56 percentage points. Alibaba stock is currently +35.97% from its 52-week low of $103.71, and -26.81% from its 52-week high of $192.67.
As of Apr 17, 2026, there are 18.57B BABA shares outstanding. The market capitalization of BABA is $327.28B. In the past 24 hours, 12.73M BABA shares were traded.
How to Buy Alibaba Stock
Not sure how to invest in Alibaba stock? Here's how.
- Choose where to buy Alibaba stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Alibaba stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Pick your payment method and add your information.
- Analyze Alibaba stock: The Alibaba ticker symbol is BABA. Is Alibaba stock a good investment? Should you buy shares of BABA? How do BABA's underlying business fundamentals look? Do top analysts think Alibaba is a good buy? Why has BABA's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if BABA is a good stock to buy).
- Place your BABA trade: Decide if you will purchase BABA shares at the current market price or use a limit order to purchase BABA shares at a particular price.
- Get the latest scoop on your BABA investment: Create a watchlist to important updates regarding your position in Alibaba stock.
Step 1: Choose where to buy Alibaba stock
You need a brokerage account to access the NYSE market and buy BABA shares.
Our recommended brokerage: eToro
We believe that eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Tech to Utilities, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal info so you can invest in BABA today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Watch the walkthrough below to see the process of transferring money into your new investment account.
Step 4: Analyze Alibaba stock
After you have selected the best place to buy Alibaba stock, it's absolutely critical to research their stock before you buy, so you truly understand the risk as well as the upside.
Alibaba Numbers
Fundamentals of Alibaba
WallStreetZen was created to help part-time investors do better fundamental analysis in less time.
You can view all of the due diligence checks on BABA's stock page.
Is BABA stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BABA's intrinsic value.
Using relative valuations measures:
- BABA could be undervalued based on its P/E ratio of 24.19x, relative to Internet Retail industry P/E ratio of 33.94x
- BABA may be undervalued based on its P/B ratio of 2.17x, relative to Internet Retail industry P/B ratio of 5.07x
- BABA may be undervalued based on its PEG ratio of 0.16x
You can do additional valuation research on BABA's stock here.
BABA Financial Health Summary
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the BABA balance sheet.
- BABA's operating cash flow of $13.69B allows it to safely service it's debt of $38.13B.
- There are more short-term assets than long-term liabilities on the BABA balance sheet.
- BABA earnings of $18.92B is not sufficient to cover its interest payments.
Failed Health Checks:
- Total BABA debt is higher than 5 years ago, relative to shareholder equity.
- BABA has a relatively high debt to equity ratio of 0.74.
- BABA profit margin has gone down from 12.3% to 9.1% in the past year.
Is it a good time to buy Alibaba stock, according to Wall Street analysts?
Out of 10 Equities analysts who research BABA, the consensus analyst rating on BABA is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent BABA Analyst Forecasts
Thomas Chong, a top 26% analyst from Jefferies maintains BABA with a strong buy rating and lowers their BABA price target from $225.00 to $212.00, on Mar 19, 2026.
Roman Lukianchikov, a bottom 16% analyst from Freedom Broker downgrades BABA to a hold rating and raises their BABA price target from $140.00 to $180.00, on Jan 6, 2026.
Alicia Yap, a top 27% analyst from Citigroup maintains BABA with a strong buy rating and raises their BABA price target from $218.00 to $225.00, on Nov 26, 2025.
Fawne Jiang, a top 9% analyst from Benchmark reiterates BABA with a strong buy rating and maintains their BABA price target from $195.00 to $195.00, on Nov 26, 2025.
Robin Zhu, a bottom 8% analyst from Bernstein maintains BABA with a buy rating and lowers their BABA price target from $200.00 to $190.00, on Nov 26, 2025.
Bernstein's Robin Zhu lowered their price target on Alibaba (NYSE: BABA) by 5% from $200 to $190 on 2025/11/26. The analyst maintained their Buy rating on the stock.
Alibaba reported its Q2 2026 earnings.
Zhu said the quarter's "broad strokes looked fine" and the results were consistent with commentary into the print.
"The AI ROIC debate continues," the analyst told readers.
Looking ahead, Zhu said that in light of the new Qwen app's 10M weekly downloads and "exceptional user retention," the intriguing question is how the company can bring together different ecosystems, such as users, merchants, products and services, and multi-modal psychological insights, to create a more "coherent consumption super app."
Earnings Report
For Q2 2026, Alibaba reported:
- EPS of $0.61, which missed the Zacks Consensus Estimate by 7.58% and Q2 2025 by 71%.
- Revenue of $34.8B, which beat the Zacks Consensus Estimate by 1.09% and was up 5% Y/Y.
Management did not provide financial guidance in its press release.
CEO Eddie Wu commented: “We have entered into an investment phase to build long-term strategic value in AI technologies and infrastructure, and a consumption platform integrating daily life services and e-commerce.
"With our significant strategic investments in these areas, our two core businesses of AI + Cloud and consumption continued to deliver strong growth this quarter.
"Robust AI demand further accelerated our Cloud Intelligence Group business, with revenue up 34% and AI-related product revenue achieving triple-digit year-over-year growth for the ninth consecutive quarter.
"In our consumption business, quick commerce continued to scale with significant improvement in unit economics and drove rapid growth in monthly active consumers on the Taobao app."
You can dig deeper into what analysts are projecting on the Alibaba stock forecast page.
BABA Technical Indicators
BABA Growth Numbers
Last year, BABA earnings were $13.47B. During the past 5 year, BABA's earnings have grown by -8.6% per year. This was slower than the Internet Retail industry average of 30.16%.
Last year, BABA revenue was $147.57B. In the last five year, BABA's revenue has grown by 7.95% per year. This was slower than the Internet Retail industry average of 15.44%.
You can analyze BABA's earnings and revenue performance here.
Latest Insiders Trades at BABA
Over the last year, executives and large shareholders at BABA have sold more shares than they have bought.
Fang Jiang, Chief People Officer of BABA, was the latest BABA insider to sell. They sold $271,252.80 worth of BABA shares on Mar 25, 2026.
Learn more about who owns BABA shares here.
Can I get consistent income from BABA stock?
No, Alibaba doesn't provide an income stream by paying out dividends.
What others are saying about BABA
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your BABA trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, place a limit order.
Hit the Open Trade button and your broker will place your order.
If you need additional help buying stocks on eToro, watch the helpful video below:
Step 6: Get the latest scoop on your BABA investment
Now that you own some BABA stock, you'll want to stay up-to-date on your investment.
Make a watchlist to track the latest developments regarding your BABA stock.
BABA Feed
How to Buy Stock in Alibaba
To reiterate, here are the 6 steps to buy stock in Alibaba:
- Choose where to buy Alibaba stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Alibaba stock
- Place your BABA trade
- Get the latest scoop on your BABA investment
If you require a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Alibaba, add BABA to your watchlist below.
Other Articles You Might Find Useful
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.