How to Buy Alibaba Stock
Alibaba Group Holding Ltd
Alibaba is a internet retail company located in Hong Kong, which is part of the Consumer Cyclical sector, and is traded under the ticker BABA on the NYSE exchange.
Alibaba stock last closed at $110.97, down 1.4% from the previous day, and has decreased 4.3% in one year. It has overperformed other stocks in the Internet Retail industry by 0.61 percentage points. Alibaba stock is currently +7% from its 52-week low of $103.71, and -42.4% from its 52-week high of $192.67.
At the moment, there are 18.58B BABA shares outstanding. The market value of BABA is $257.73B. In the past 24 hours, 13.34M BABA shares were traded.
How to Buy Alibaba Stock
Not sure how to invest in Alibaba stock? Here's how.
- Choose where to buy Alibaba stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you figure out where to buy Alibaba stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Choose your payment method and add your information.
- Analyze Alibaba stock: The Alibaba ticker symbol is BABA. Is Alibaba stock a good investment? Should you buy shares of BABA? How do BABA's underlying business fundamentals look? Do top analysts think Alibaba is a good buy? Why has BABA's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if BABA is a good stock to buy).
- Place your BABA trade: Decide if you will purchase BABA shares at the current market price or use a limit order to buy BABA shares at a particular price.
- Get the latest scoop on your BABA investment: Create a watchlist to the latest updates on your new investment in Alibaba stock.
Step 1: Choose where to buy Alibaba stock
You need a brokerage account in order to access the NYSE market and buy BABA stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global markets: From Technology to Real Estate, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal details so you are able to buy BABA today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to open your new trading account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have finished signing up on stock market apps, you can securely and quickly fund your account:
Check out the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Alibaba stock
After you have decided on the best place to buy Alibaba stock, it's very important to evaluate their stock before you buy, so you can wrap your head around the risk and upside.
Alibaba Metrics
Fundamentals of BABA
WallStreetZen was built to help part-time investors do more accurate fundamental analysis in less time.
You can see all of the due diligence checks on BABA's stock page.
Is BABA stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge BABA's true value.
Using relative valuations metrics:
- BABA may be undervalued based on its P/E ratio of 16.55x, relative to Internet Retail industry P/E ratio of 25.19x
- BABA may be undervalued based on its P/B ratio of 1.65x, relative to Internet Retail industry P/B ratio of 4.57x
- BABA may be undervalued based on its PEG ratio of 0.13x
You can access more valuation analysis on BABA's stock here.
How do BABA Financials look?
Passed Health Checks:
- BABA has cash burn of 7251323529. It has sufficient cash and short-term investments to cover this for at least one year.
- There are more short-term assets than long-term liabilities on the BABA balance sheet.
- BABA has $46.60B in cash and short term investments. This is sufficient to cover its annual cash burn of $7.25B.
- There are more short-term assets than short-term liabilities on the BABA balance sheet.
Failed Health Checks:
- BABA has a relatively high debt to equity ratio of 0.74.
- Total BABA debt is higher than 5 years ago, relative to shareholder equity.
- BABA profit margin has gone down from 13% to 10.3% in the past year.
Is Alibaba stock a Buy, Hold, or Sell, according to analysts?
Out of 8 sell side analysts who track BABA, the consensus analyst rating on BABA is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest BABA Analyst Ratings
Colin Sebastian, a top 3% analyst from Baird maintains BABA with a buy rating and lowers their BABA price target from $174.00 to $164.00, on Mar 20, 2026.
Thomas Chong, a top 37% analyst from Jefferies maintains BABA with a strong buy rating and lowers their BABA price target from $225.00 to $212.00, on Mar 19, 2026.
Roman Lukianchikov, a bottom 10% analyst from Freedom Broker downgrades BABA to a hold rating and raises their BABA price target from $140.00 to $180.00, on Jan 6, 2026.
You can dig deeper into what analysts are projecting on the Alibaba stock forecast page.
BABA Momentum
BABA Performance Metrics
Last year, BABA earnings were $15.57B. In the past 5 year, BABA's earnings have grown by -4.83% per year. This was slower than the Internet Retail industry average of 32.61%.
Last year, BABA revenue was $150.54B. Over the last 5 year, BABA's revenue has increased by 6.33% per year. This was slower than the Internet Retail industry average of 13.84%.
Learn more about BABA's earnings and revenue performance here.
Who is buying/selling BABA?
Over the last year, executives and large shareholders at BABA have sold more shares than they have bought.
Fang Jiang, Chief People Officer of BABA, was the latest BABA insider to sell. They sold $271,252.80 worth of BABA stock on Mar 25, 2026.
Get more info about who owns BABA shares here.
Does BABA provide a stable income stream?
Alibaba pays a dividend of 0.95%, compared to the Internet Retail industry's average dividend yield of 7.18%. If you owned $1,000 of BABA stock, you would have been paid $9.46 last year.
Find more analysis about Alibaba dividend yield and history here.
BABA Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your BABA trade
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a given price, use a limit order.
Press the Open Trade button and your broker will place the order.
If you want more help with buying stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your BABA investment
Now that you own some shares in BABA, you'll want to keep up with your company.
Put BABA on a watchlist to get notified of the latest news about your BABA stock.
BABA Feed
How to Buy Stock in Alibaba
To summarize, here are the 6 steps to buy Alibaba stock:
- Choose where to buy Alibaba stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Alibaba stock
- Place your BABA trade
- Get the latest scoop on your BABA investment
If you are looking for a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Alibaba, create a watchlist today.
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