How to Buy Alibaba Stock
Alibaba Group Holding Ltd
Alibaba is a internet retail company located in Hong Kong, which is part of the Consumer Cyclical sector, and is traded under the ticker BABA on the NYSE exchange.
Alibaba stock last closed at $166.67, down 3.92% from the previous day, and has increased 65.17% in one year. It has overperformed other stocks in the Internet Retail industry by 0.59 percentage points. Alibaba stock is currently +108.18% from its 52-week low of $80.06, and -13.49% from its 52-week high of $192.67.
As of Oct 21, 2025, there are 18.57B BABA shares outstanding. The market capitalization of BABA is $386.88B. In the past 24 hours, 15.61M BABA shares were traded.
How to Buy Alibaba Stock
Not sure how to invest in Alibaba stock? Here's how.
- Choose where to buy Alibaba stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Alibaba stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Pick your payment method and add your information.
- Analyze Alibaba stock: The Alibaba ticker symbol is BABA. Is Alibaba stock a good investment? Should you buy shares of BABA? How do BABA's underlying business fundamentals look? Do top analysts think Alibaba is a good buy? Why has BABA's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if BABA is a good stock to buy).
- Place your BABA trade: Decide if you will purchase BABA shares at the current market price or use a limit order to purchase BABA shares at a particular price.
- Get the latest scoop on your BABA investment: Create a watchlist to important updates regarding your position in Alibaba stock.
Step 1: Choose where to buy Alibaba stock
You need a brokerage account to access the NYSE market and buy BABA shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal info so you can invest in BABA today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Watch the walkthrough below to see the process of transferring money into your new investment account.
Step 4: Analyze Alibaba stock
After you have selected the best place to buy Alibaba stock, it's absolutely critical to research their stock before you buy, so you truly understand the risk as well as the upside.
Alibaba Numbers
Fundamentals of Alibaba
WallStreetZen was created to help part-time investors do better fundamental analysis in less time.
You can view all of the due diligence checks on BABA's stock page.
Is BABA stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BABA's intrinsic value.
Using relative valuations measures:
- BABA could be undervalued based on its P/E ratio of 18.79x, relative to Internet Retail industry P/E ratio of 33.51x
- BABA may be undervalued based on its P/B ratio of 2.74x, relative to Internet Retail industry P/B ratio of 5.71x
- BABA may be overvalued based on its PEG ratio of 1.54x
You can do additional valuation research on BABA's stock here.
BABA Financial Health Summary
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the BABA balance sheet.
- BABA earnings of $26.53B is not sufficient to cover its interest payments.
- BABA's operating cash flow of $20.97B allows it to safely service it's debt of $32.33B.
- BABA profit margin has gone up from 7.3% to 14.8% in the past year.
- There are more short-term assets than long-term liabilities on the BABA balance sheet.
Failed Health Checks:
- Total BABA debt is higher than 5 years ago, relative to shareholder equity.
- BABA has a relatively high debt to equity ratio of 0.74.
Is it a good time to buy Alibaba stock, according to Wall Street analysts?
Out of 12 Equities analysts who research BABA, the consensus analyst rating on BABA is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent BABA Analyst Forecasts
Shyam Patil, a top 7% analyst from Susquehanna maintains BABA with a strong buy rating and raises their BABA price target from $175.00 to $190.00, on Sep 18, 2025.
Susquehanna's Shyam Patil raised their price target on Alibaba (NYSE: BABA) by 8.6% from $175 to $190 on 2025/09/18. The analyst maintained their Strong Buy rating on the stock.
Alibaba reported its Q1 2026 earnings on 2025/08/29.
In spite of overall mixed results, the quarter's revenue growth in AI and Cloud maintained its acceleration, Patil said, highlighting the increased demand for AI-related products and faster adoption of public clouds.
Looking ahead, management was optimistic about the longer-term AI opportunity and reaffirmed its plans to invest accordingly, the analyst told readers.
Earnings Report
For Q1 2026, Alibaba reported:
- EPS of $2.06, which missed the Zacks Consensus Estimate by 3.29% and Q1 2025 by 10%.
- Revenue of $34.6B, which beat the Zacks Consensus Estimate by 0.9% and was up 2% Y/Y.
Management did not provide financial guidance in its press release.
CEO Eddie Wu commented: “This quarter, our strategic focus on consumption and AI + Cloud delivered strong growth.
"Our decisive investment in the quick commerce business achieved key milestones as we won consumer mindshare.
"We generated substantial synergies from combining resources of our consumer platforms which resulted in new highs in monthly active consumers and daily order volume.
"Driven by robust AI demand, Cloud Intelligence Group experienced accelerated revenue growth, and AI-related product revenue is now a significant portion of revenue from external customers.
"Looking ahead, we remain committed to investing in our two strategic pillars of consumption and AI + Cloud to capture historic opportunities and drive long-term growth.”
Jiong Shao, a top 7% analyst from Barclays maintains BABA with a strong buy rating and raises their BABA price target from $145.00 to $190.00, on Sep 9, 2025.
Alicia Yap, a top 21% analyst from Citigroup maintains BABA with a strong buy rating and raises their BABA price target from $148.00 to $187.00, on Sep 2, 2025.
Fawne Jiang, a top 5% analyst from Benchmark maintains BABA with a strong buy rating and raises their BABA price target from $176.00 to $195.00, on Sep 2, 2025.
Jason Helfstein, a top 1% analyst from Mizuho maintains BABA with a buy rating and raises their BABA price target from $149.00 to $159.00, on Sep 2, 2025.
You can dig deeper into what analysts are projecting on the Alibaba stock forecast page.
BABA Technical Indicators
BABA Growth Numbers
Last year, BABA earnings were $20.66B. During the past 5 year, BABA's earnings have grown by -1.04% per year. This was slower than the Internet Retail industry average of 44.73%.
Last year, BABA revenue was $139.38B. In the last five year, BABA's revenue has grown by 12.49% per year. This was slower than the Internet Retail industry average of 19.83%.
You can analyze BABA's earnings and revenue performance here.
Latest Insiders Trades at BABA
Over the last year, executives and large shareholders at BABA have not bought or sold any shares.
Research more about who owns BABA shares here.
Can I rely on BABA as an income stream?
No, Alibaba doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your BABA trade
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually fine. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount, place a limit order.
Press the Open button and your broker will execute the order.
If you need more info about buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your BABA investment
Now that you own some BABA stock, you'll want to keep up with your new shares.
Start a watchlist to monitor your BABA stock.
BABA Feed
How to Buy Stock in Alibaba
To reiterate, here are the 6 steps you need to take to buy Alibaba stock right now:
- Choose where to buy Alibaba stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Alibaba stock
- Place your BABA trade
- Get the latest scoop on your BABA investment
If you require a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Alibaba, create a watchlist on WallStreetZen today.
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