How to Buy Affirm Stock
Affirm Holdings Inc
Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada.
Affirm stock last closed at $74.79, up 12.62% from the previous day, and has increased 204.52% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 1.98 percentage points. Affirm stock is currently +213.06% from its 52-week low of $23.89, and -9.38% from its 52-week high of $82.53.
As of Aug 4, 2025, there are 322.6M shares of AFRM outstanding. The market capitalization of AFRM is $24.13B. In the last 24 hours, 9.89M AFRM shares were traded.
How to Buy Affirm Stock
Not sure how to invest in Affirm stock? Here's how.
- Decide where to buy Affirm stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy Affirm stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Pick your method of payment and add your information.
- Analyze Affirm stock: The Affirm ticker symbol is AFRM. Is Affirm stock a good investment? Should you buy shares of AFRM? How do AFRM's underlying business fundamentals look? Do top analysts think Affirm is a good buy? Why has AFRM's stock price moved recently? (Hint: Our stock research website can help you evaluate if AFRM is a good stock to buy).
- Make your AFRM buy order: Decide if you will purchase AFRM shares at the current market price or use a limit order to buy AFRM stock at a given price.
- Keep an eye on your investment in AFRM: Create a watchlist to watch your investment in Affirm shares.
Step 1: Decide where to buy Affirm stock
You will need a brokerage account in order to access the NASDAQ market and buy AFRM stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the best brokerage, you need to fill out some personal details so you can invest in AFRM stock today.
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Step 3: Deposit money your brokerage account
Now that you have finished signing up on the best stock market app, you need to deposit funds:
Check out the tutorial below to see the process of transferring money into your investment account.
Step 4: Analyze Affirm stock
Once you have chosen the best place to buy Affirm stock, it's critical to research their stock prior to buying, so you actually wrap your head around the risk and opportunity.
Affirm shares at a glance
Affirm Overview
WallStreetZen was created to help average investors do better fundamental analysis.
You can view all of the due diligence checks on AFRM's stock page.
What is the fair value of AFRM stock?
You can use many financial metrics, analyses, models, and charts to gauge AFRM's fair value.
Using relative valuations ratios:
- AFRM may be undervalued based on its P/B ratio of 8.39x, relative to Software - Infrastructure industry P/B ratio of 12.55x
You can access additional valuation research on AFRM's stock here.
AFRM Financial Overview
Passed Financial Due Diligence Checks:
- AFRM profit margin has gone up from -32.2% to -2.1% in the past year.
Failed Financial Due Diligence Checks:
- AFRM's operating cash flow of $788.04M allows it to safely service it's debt of $7.32B.
- AFRM has a relatively high debt to equity ratio of 2.63.
- AFRM earnings of -$54.26M is not sufficient to cover its interest payments.
Do analysts think it's a good time to buy Affirm stock
Out of 16 Equities analysts who monitor AFRM, the consensus analyst rating on Affirm is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent AFRM Analyst Upgrades/Downgrades
Ramsey El-Assal, a bottom 11% analyst from Barclays maintains AFRM with a strong buy rating and raises their AFRM price target from $67.00 to $80.00, on Jun 30, 2025.
Will Nance, a bottom 5% analyst from Goldman Sachs maintains AFRM with a strong buy rating and raises their AFRM price target from $45.00 to $58.00, on May 12, 2025.
Timothy Chiodo, a top 19% analyst from UBS maintains AFRM with a hold rating and lowers their AFRM price target from $62.00 to $56.00, on May 9, 2025.
Reginald Smith, a top 18% analyst from JP Morgan maintains AFRM with a strong buy rating and lowers their AFRM price target from $74.00 to $69.00, on May 9, 2025.
David Scharf, a top 6% analyst from JMP Securities maintains AFRM with a buy rating and lowers their AFRM price target from $85.00 to $75.00, on May 9, 2025.
You can dig deeper into what analysts are projecting on the Affirm stock forecast page.
AFRM Trading Indicators
AFRM Revenue
Last year, AFRM revenue was $3.01B. Over the past four year, AFRM's revenue has grown by 40.94% per year. This was faster than the Software - Infrastructure industry average of 17.35%.
Dig into AFRM's earnings and revenue performance here.
What are AFRM executives and large shareholders up to?
Over the past year, executives and large shareholders at AFRM have sold more shares than they have bought.
Katherine Adkins, Chief Legal Officer of AFRM, was the latest AFRM insider to buy. They bought $246,400.00 worth of AFRM stock on Jul 7, 2025.
Research more about who owns AFRM shares here.
Does AFRM stock generate passive income?
No, Affirm doesn't provide an income stream by paying out dividends.
What do other investors have to say about AFRM?
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your AFRM buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open button and your broker will execute your order.
If you want additional help with buying stocks on eToro, watch the how to video below:
Step 6: Keep an eye on your investment in AFRM
Now that you own some AFRM stock, you'll want to keep up with your new shares.
Put AFRM on a watchlist to get alerted to the latest events about your AFRM stock.
AFRM Feed
How to Buy Stock in Affirm
To summarize, here are the 6 steps to buy stock in Affirm:
- Decide where to buy Affirm stock
- Open a brokerage account
- Deposit money your brokerage account
- Analyze Affirm stock
- Make your AFRM buy order
- Keep an eye on your investment in AFRM
If you require a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Affirm, add AFRM to your watchlist by clicking the button below.
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