Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada.
Affirm stock last closed at $88.46, up 10.59% from the previous day, and has increased 112.34% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 1.06 percentage points. Affirm stock is currently +186.27% from its 52-week low of $30.90, and -11.54% from its 52-week high of $100.00.
As of Aug 29, 2025, there are 325.65M shares of AFRM outstanding. The market capitalization of AFRM is $28.81B. In the last 24 hours, 43.19M AFRM shares were traded.
How to Buy Affirm Stock
Not sure how to invest in Affirm stock? Here's how.
Decide where to buy Affirm stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy Affirm stock.
Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
Deposit money your brokerage account: Pick your method of payment and add your information.
Analyze Affirm stock: The Affirm ticker symbol is AFRM. Is Affirm stock a good investment? Should you buy shares of AFRM? How do AFRM's underlying business fundamentals look? Do top analysts think Affirm is a good buy? Why has AFRM's stock price moved recently? (Hint: Our stock research website can help you evaluate if AFRM is a good stock to buy).
Make your AFRM buy order: Decide if you will purchase AFRM shares at the current market price or use a limit order to buy AFRM stock at a given price.
Keep an eye on your investment in AFRM: Create a watchlist to watch your investment in Affirm shares.
Step 1: Decide where to buy Affirm stock
You will need a brokerage account in order to access the NASDAQ market and buy AFRM stock.
A brokerage account enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.
Our favorite brokerage: eToro
Based on our experience, eToro is the best online stock brokerage. eToro gives you:
You can invest in stocks with zero commissions: Invest without paying trading commissions.
Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
Access to world financial markets: From Technology to Real Estate, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top exchanges.
Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
Security: eToro is a regulated and licensed fintech leader.
Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by creating an account with eToro now. This offer is only for US users.
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
Step 2: Open a brokerage account
Now that you've selected the best brokerage, you need to fill out some personal details so you can invest in AFRM stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Analyze Affirm stock
Once you have chosen the best place to buy Affirm stock, it's critical to research their stock prior to buying, so you actually wrap your head around the risk and opportunity.
Affirm shares at a glance
AFRM Price
$88.46
1w %
11.28%
1y %
112.34%
5y %
N/A
P/E
552.88x
P/B
9.39x
P/S
8.86x
PEG
3.2x
Revenue
$3.22B
Earnings
$52.19M
Fore. Rev. Growth
21.84%
Fore. Earn. Growth
192.01%
Market Cap
$28.81B
Next Earnings
N/A
Next Dividend
N/A
Affirm Overview
WallStreetZen was created to help average investors do better fundamental analysis.
AFRM earnings of $61.47M is not sufficient to cover its interest payments.
AFRM profit margin has gone up from -22.3% to 1.6% in the past year.
Total AFRM debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
AFRM's operating cash flow of $793.91M allows it to safely service it's debt of $7.82B.
AFRM has a relatively high debt to equity ratio of 2.64.
Is AFRM stock a Buy, Hold, or Sell, according to analysts?
Out of 20 Equities analysts who give recommendations on AFRM, the consensus analyst rating on Affirm is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
Latest AFRM Analyst Upgrades/Downgrades
Adam Frisch, a top 50% analyst from Evercore ISI Group maintains AFRM with a buy rating and raises their AFRM price target from $67.00 to $100.00, on Aug 29, 2025.
Jason Kupferberg, a bottom 5% analyst from Bank of America maintains AFRM with a strong buy rating and raises their AFRM price target from $90.00 to $94.00, on Aug 29, 2025.
John Hecht, a top 21% analyst from Jefferies maintains AFRM with a strong buy rating and raises their AFRM price target from $82.00 to $95.00, on Aug 26, 2025.
Jefferies's John Hecht raised their price target on Affirm (NASDAQ: AFRM) by 15.9% from $82 to $95 on 2025/08/26. The analyst maintained their Strong Buy rating on the stock.
Affirm will report its Q4 and FY 2025 earnings on 2025/08/28.
Hecht said they expect the company to report a robust quarter, highlighted by GMV at the higher end of its $9.4B to $9.7B guidance, thanks to stable macro signals and further partnerships.
So far, Fintech lenders have posted solid Q2s and are signaled that their momentum will continue, the analyst told readers.
James Friedman, a bottom 3% analyst from Susquehanna maintains AFRM with a strong buy rating and raises their AFRM price target from $65.00 to $76.00, on Jul 23, 2025.
Matthew Coad, a top 33% analyst from Truist Securities maintains AFRM with a strong buy rating and raises their AFRM price target from $58.00 to $72.00, on Jul 22, 2025.
You can dive deeper into what analysts are forecasting on the Affirm stock forecast page.
Metrics for Advanced AFRM Traders
SMA10
78.04
SMA20
77.1
SMA50
71.05
SMA100
61.02
SMA200
60.77
MACD
3.26
MACD Signal
2.69
MACD Histogram
0.57
RSI
71.41
Stochastic %K
74.85
Stochastic %D
76.35
StochRSI %K
74.13
StochRSI %D
53.86
AFRM Growth Metrics
Last year, AFRM revenue was $3.22B. In the past 5 year, AFRM's revenue has increased by 44.63% per year. This was faster than the Software - Infrastructure industry average of 17.32%.
No, Affirm doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your AFRM buy order
There are two main options:
Market order: A market order is an order to buy or sell a security at the best possible price. Market orders are usually fine for most investors.
Limit order: A limit order is an order to buy or sell a security at a specific price (or better). If you want to be certain you're buying or selling at an exact dollar amount limit, use a limit order.
Hit the Open Trade button and eToro will place the order.
If you need additional help investing in stocks on eToro, watch the how to video below:
As of Aug 29, 2025, it costs $88.46 to buy one share of Affirm stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.113 shares of AFRM.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.