How to Buy Adobe Stock
Adobe Inc
Adobe Inc. operates as a diversified software company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising.
Adobe stock last closed at $264.67, down 0.84% from the previous day, and has decreased 41.33% in one year. It has underperformed other stocks in the Software - Infrastructure industry by 0.22 percentage points. Adobe stock is currently +0.65% from its 52-week low of $262.95, and -43.17% from its 52-week high of $465.70.
As of Feb 10, 2026, there are 410M shares of ADBE outstanding. The market cap of ADBE is $108.51B. In the past 24 hours, 5.72M ADBE shares were traded.
How to Buy Adobe Stock
Not sure how to invest in Adobe stock? Here's how.
- Choose where to buy Adobe stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Adobe stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Select your payment method and add your information.
- Analyze Adobe stock: The Adobe ticker symbol is ADBE. Is Adobe stock a good investment? Should you buy shares of ADBE? How do ADBE's underlying business fundamentals look? Do top analysts think Adobe is a good buy? Why has ADBE's stock price moved recently? (Hint: Our stock research tools can help you decide if ADBE is a good stock to buy).
- Execute your ADBE buy order: Decide if you will purchase ADBE shares at the current market price or use a limit order to purchase ADBE stock at a given price.
- Monitor your investment in ADBE: Create a watchlist to keep tabs on your position in Adobe stock.
Step 1: Choose where to buy Adobe stock
You will need a brokerage account in order to access the NASDAQ market and buy ADBE stock.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal info so you are able to invest in ADBE today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Check out the video below to see the process of transferring funds into your new brokerage account.
Step 4: Analyze Adobe stock
After you have figured out the best place to buy Adobe stock, it's crucial to research their stock prior to buying, so you can wrap your head around the risk and upside.
Overview of key ADBE info
Adobe Overview
WallStreetZen was created to help part-time investors do better fundamental analysis.
You can view all of the due diligence checks on ADBE's stock page.
Is ADBE stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge ADBE's true value.
Using relative valuations ratios:
- ADBE may be undervalued based on its P/E ratio of 15.82x, relative to Software - Infrastructure industry P/E ratio of 20.85x
- ADBE may be overvalued based on its P/B ratio of 9.34x, relative to Software - Infrastructure industry P/B ratio of 8.28x
- ADBE may be undervalued based on its PEG ratio of 0.76x
You can do more valuation analysis on ADBE's stock here.
Is ADBE a healthy company?
Passed Health Checks:
- ADBE's operating cash flow of $10.03B allows it to safely service it's debt of $6.65B.
- There are more short-term assets than long-term liabilities on the ADBE balance sheet.
- ADBE earnings of $9.00B is not sufficient to cover its interest payments.
- ADBE profit margin has gone up from 25.9% to 30% in the past year.
Failed Health Checks:
- Total ADBE debt is higher than 5 years ago, relative to shareholder equity.
- There are more short-term liabilities than short-term assets on the ADBE balance sheet.
- ADBE has a relatively high debt to equity ratio of 1.54.
Is ADBE stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 18 Wall Street analysts who give forecasts on ADBE, the consensus analyst rating on Adobe is a Buy
Please note that analyst ratings are not recommendations, nor are they financial advice.
Latest ADBE Analyst Recommendations
Jackson Ader, a top 17% analyst from KeyBanc downgrades ADBE to a strong sell rating and announces their ADBE price target of $310.00, on Dec 15, 2025.
KeyBanc's Jackson Ader downgraded their rating on Adobe (NASDAQ: ADBE) from Hold to Strong Sell on 2025/12/15. The analyst also announced a $310 price target.
In a 2026 preview note on names in their Enterprise Software portfolio, Ader expressed a preference for small- and mid-cap Software names over large-caps.
Regarding Adobe in particular, the analyst cautioned that KeyBanc channel checks show competitive pressures are accelerating and will continue to pressure the stock price and multiple next year.
Earnings Report
Adobe reported:
For Q4 2025:
- EPS of $5.50, which beat the Zacks Consensus Estimate of $5.39 and, by 14.4%, Q4 2024’s $4.81.
- Revenue of $6.19B, which beat the Zacks Consensus Estimate by 1.50% and, by 10%, Q4 2024’s $5.61B.
For FY 2025:
- EPS of $20.94, up 13.7% Y/Y.
- Revenue of $23.77B, up 11% Y/Y.
Management guided:
For Q1 2026:
- EPS of $5.85 to $5.90.
- Revenue of $6.25B to $6.30B.
For FY 2026:
- EPS of $23.30 to $23.50.
- Revenue of $25.90B to $26.10B.
Chairman & CEO Shantanu Narayen commented: “Adobe’s record FY 2025 results reflect our growing importance in the global AI ecosystem and the rapid adoption of our AI-driven tools.
“By advancing our innovative generative and agentic platforms and expanding our customer base, we are excited to target double-digit ARR growth in FY2026.”
Executive Vice President and CFO Dan Durn added, “Adobe delivered another outstanding year, fueled by strong global demand for our AI solutions across Business Professionals & Consumers and Creative & Marketing Professionals customer groups.
“Looking ahead to FY 2026, we are confident in our ability to deliver industry-leading innovations, double-digit ARR growth and world class profitability.”
Gil Luria, a top 49% analyst from DA Davidson maintains ADBE with a strong buy rating and maintains their ADBE price target from $500.00 to $500.00, on Dec 11, 2025.
Brian Schwartz, a bottom 4% analyst from Oppenheimer maintains ADBE with a buy rating and lowers their ADBE price target from $460.00 to $430.00, on Dec 11, 2025.
J. Derrick Wood, a top 9% analyst from TD Cowen maintains ADBE with a hold rating and lowers their ADBE price target from $420.00 to $400.00, on Dec 11, 2025.
Keith Weiss, a top 5% analyst from Morgan Stanley maintains ADBE with a hold rating and lowers their ADBE price target from $450.00 to $425.00, on Dec 11, 2025.
You can dig deeper into what analysts are forecasting on the Adobe stock forecast page.
ADBE Trading Indicators
ADBE Growth Metrics
Last year, ADBE earnings were $7.13B. Over the last 5 year, ADBE's earnings have increased by 8.87% per year. This was slower than the Software - Infrastructure industry average of 24.46%.
Last year, ADBE revenue was $23.77B. During the last 5 year, ADBE's revenue has gone up by 13.06% per year. This was slower than the Software - Infrastructure industry average of 17.36%.
You can analyze ADBE's earnings and revenue performance here.
Who is buying/selling ADBE?
In the last year, executives and large shareholders at ADBE have sold more shares than they have bought.
Daniel Durn, EVP CFO of ADBE, was the latest ADBE insider to sell. They sold $485,323.10 worth of ADBE stock on Jan 27, 2026.
Research more about who owns ADBE shares here.
Can I rely on ADBE as an income stream?
No, Adobe doesn't provide an income stream by paying out dividends.
ADBE Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your ADBE buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open Trade button and eToro will place your order.
If you need more assistance buying stocks on eToro, watch the how to video below:
Step 6: Monitor your investment in ADBE
Now that you own some ADBE stock, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to monitor your ADBE stock.
ADBE Feed
How to Buy Stock in Adobe
To summarize, here are the 6 steps to buy stock in Adobe:
- Choose where to buy Adobe stock
- Create a brokerage account
- Deposit funds into your investment account
- Analyze Adobe stock
- Execute your ADBE buy order
- Monitor your investment in ADBE
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to track your investment in Adobe, create a watchlist today.
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