How to Buy Xcel Brands Stock
Xcel Brands Inc
Xcel Brands, Inc. , together with its subsidiaries, operates as a media and consumer products company in the United States.
Xcel Brands stock last closed at $1.88, down 7.84% from the previous day, and has decreased 76.04% in one year. It has underperformed other stocks in the Apparel Manufacturing industry by 0.79 percentage points. Xcel Brands stock is currently +97.48% from its 52-week low of $0.95, and -77.86% from its 52-week high of $8.49.
There are currently 4.76M XELB shares outstanding. The market capitalization of XELB is $8.95M. In the past 24 hours, 98,000 XELB shares were traded.
How to Buy Xcel Brands Stock
Wondering how to invest in Xcel Brands stock? Here's how.
- Figure out where to buy Xcel Brands stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you choose where to buy Xcel Brands stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your payment method and add your information.
- Analyze Xcel Brands stock: The Xcel Brands ticker symbol is XELB. Is Xcel Brands stock a good investment? Should you buy shares of XELB? How do XELB's underlying business fundamentals look? Do top analysts think Xcel Brands is a good buy? Why has XELB's stock price moved recently? (Hint: Our stock research tools can help you understand if XELB is a good stock to buy).
- Make your XELB trade: Decide if you will purchase XELB shares at the current market price or use a limit order to purchase XELB stock at a given price.
- Keep tabs on your XELB investment: Create a watchlist to the latest updates on your new investment in Xcel Brands shares.
Step 1: Figure out where to buy Xcel Brands stock
You need a brokerage account in order to access the NASDAQ market and buy XELB shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro boasts a community with more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal info so you are able to invest in XELB stock today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have created your account on a mobile trading app, your next step is to transfer the money for your investment:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Xcel Brands stock
After you have figured out the best place to buy Xcel Brands stock, it's absolutely critical to research their stock before you invest, so you actually wrap your head around the risk and opportunity.
Overview of key XELB info
Xcel Brands Due Diligence Score
WallStreetZen was created to help average investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on XELB's stock page.
Is XELB stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge XELB's true value.
Using relative valuations metrics:
- XELB may be undervalued based on its P/B ratio of 0.37x, relative to Apparel Manufacturing industry P/B ratio of 3.14x
You can do additional valuation analysis on XELB's stock here.
A quick look at XELB Financials
Failed Health Checks:
- XELB profit margin has gone down from -179.3% to -399.7% in the past year.
- There are more short-term liabilities than short-term assets on the XELB balance sheet.
- There are more long-term liabilities than short-term assets on the XELB balance sheet.
- XELB has a relatively high debt to equity ratio of 1.01.
- Total XELB debt is higher than 5 years ago, relative to shareholder equity.
- XELB has $970.00k in cash and short term investments. This is not sufficient to cover its annual cash burn of $5.65M.
- XELB has cash burn of 5649000. It does not have sufficient cash and short-term investments to cover this.
Is XELB stock a Buy, Hold, or Sell, according to analysts?
Out of 1 sell side analysts who give recommendations on XELB, the consensus analyst rating on XELB is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Xcel Brands stock forecast page.
XELB Trading Indicators
How is XELB performing as a company?
Last year, XELB revenue was $5.77M. In the past five year, XELB's revenue has increased by -30.98% per year. This was slower than the Apparel Manufacturing industry average of 5.62%.
You can analyze XELB's earnings and revenue performance here.
Are XELB executives and large shareholders buying or selling the stock?
Over the last year, insiders at XELB have bought more shares than they have sold.
Loren Robert W. D., CEO and Chairman of XELB, was the latest XELB insider to buy. They bought $29,617.28 worth of XELB shares on Sep 30, 2025.
Dig into more about who owns XELB stock here.
Can I get consistent income from XELB stock?
No, Xcel Brands doesn't provide an income stream by paying out dividends.
What do other investors have to say about XELB?
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your XELB trade
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given price, place a limit order.
Click the Open button and eToro will place your order.
If you need more info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your XELB investment
Now that you own some shares in XELB, you'll want to keep up with your company.
Add XELB to a watchlist to keep tabs on your XELB stock.
XELB Feed
How to Buy Stock in Xcel Brands
To summarize, here are the 6 steps to buy stock in Xcel Brands:
- Figure out where to buy Xcel Brands stock
- Create your brokerage account
- Put funds into your brokerage account
- Analyze Xcel Brands stock
- Make your XELB trade
- Keep tabs on your XELB investment
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get the latest news on your investment in Xcel Brands, click the button below.
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