How to Buy Nike Stock

Nike Inc

Nike is a shoe company located in Oregon, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker NKE on the NYSE exchange.

Nike stock last closed at $73.04, down 0.23% from the previous day, and has decreased 31.31% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.32 percentage points. Nike stock is currently +6.44% from its 52-week low of $68.62, and -31.5% from its 52-week high of $106.62.

At the moment, there are 1.48B NKE shares outstanding. The market capitalization of NKE is $108.04B. In the past 24 hours, 9.22M NKE shares were traded.

How to Buy Nike Stock

Wondering how to invest in Nike stock? Here's how.

  1. Choose where to buy Nike stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Nike stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your payment method and add your information.
  4. Research Nike stock: The Nike ticker symbol is NKE. Is Nike stock a good investment? Should you buy shares of NKE? How do NKE's underlying business fundamentals look? Do top analysts think Nike is a good buy? Why has NKE's stock price moved recently? (Hint: Our stock research website can help you evaluate if NKE is a good stock to buy).
  5. Execute your NKE purchase: Decide if you will purchase NKE shares at the current market price or use a limit order to buy NKE stock at a given price.
  6. Get the latest news on your NKE position: Create a watchlist to important notifications about your investment in Nike shares.

Step 1: Choose where to buy Nike stock

You need a brokerage account in order to access the NYSE market and buy NKE shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in NKE today.

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Step 3: Deposit funds into your brokerage account

Now that you've created your account on stock market apps, your next step is to transfer the money for your investment:

Check out the tutorial below to see the process of transferring money into your investment account.

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Step 4: Research Nike stock

After you have decided on the best place to buy Nike stock, it's important to research their stock before you buy, so you truly understand the risk as well as the upside.

Nike Numbers

NKE Price
$73.04
1w %
6.35%
1y %
-31.31%
5y %
-29.46%
P/E
22.47x
P/B
7.7x
P/S
2.22x
PEG
N/A
Revenue
$48.98B
Earnings
$4.89B
Fore. Rev. Growth
-1.51%
Fore. Earn. Growth
-14.1%
Market Cap
$108.04B
Next Earnings
Mar 19, 2025
Next Dividend
N/A

NKE Overview

WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.

You can see all of the due diligence checks on NKE's stock page.

Is NKE stock overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge NKE's intrinsic value.

Using relative valuations methods:

  • NKE may be undervalued based on its P/E ratio of 22.47x, relative to Footwear & Accessories industry P/E ratio of 32x
  • NKE could be overvalued based on its P/B ratio of 7.7x, relative to Footwear & Accessories industry P/B ratio of 6.18x

You can do more valuation research on NKE's stock here.

NKE Financials at a glance

Positive Financial Indicators:

  • NKE earnings of $5.68B is not sufficient to cover its interest payments.
  • There are more short-term assets than short-term liabilities on the NKE balance sheet.
  • NKE's operating cash flow of $6.12B allows it to safely service it's debt of $12.07B.
  • There are more short-term assets than long-term liabilities on the NKE balance sheet.
  • Total NKE debt is lower than 5 years ago, relative to shareholder equity.

Negative Financial Indicators:

  • NKE profit margin has gone down from 10.3% to 10% in the past year.
  • NKE has a relatively high debt to equity ratio of 1.7.

Is it a good time to buy NKE stock, according to analysts?

Out of 22 sell side analysts who monitor NKE, the consensus analyst rating on Nike is a Buy

It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.

Most Recent NKE Analyst Ratings

Anna Andreeva, a bottom 4% analyst from Piper Sandler upgrades NKE to a strong buy rating and raises their NKE price target from $72.00 to $90.00, on Jan 10, 2025.

Piper Sandler's Anna Andreeva upgraded their rating on Nike (NYSE: NKE) from Hold to Strong Buy on 2025/01/10. The analyst also raised their price target by 25% from $72 to $90.

Acknowledging that they might "be early with this call," Andreeva said they believe Nike CEO Elliott Hill's "intensified urgency to clean up the marketplace" will lead to a more visible recovery story into FY 2026, even though buy-side sentiment is still negative.

Nevertheless, the analyst predicted it will take four quarters for the company to return to "healthy, profitable growth."

Andreeva added that they also expect the next catalyst for the stock to be Hill's Q3 2025 earnings call.

Jay Sole, a top 5% analyst from UBS reiterates NKE with a hold rating and maintains their NKE price target from $73.00 to $73.00, on Dec 26, 2024.

Jonathan Komp, a top 10% analyst from Baird maintains NKE with a buy rating and lowers their NKE price target from $110.00 to $105.00, on Dec 23, 2024.

Jim Duffy, a top 5% analyst from Stifel Nicolaus maintains NKE with a hold rating and lowers their NKE price target from $79.00 to $75.00, on Dec 20, 2024.

Joseph Civello, a top 39% analyst from Truist Securities maintains NKE with a strong buy rating and lowers their NKE price target from $97.00 to $90.00, on Dec 20, 2024.

You can dig deeper into what analysts are projecting on the Nike stock forecast page.

NKE Technical Indicators

SMA10
72.91
SMA20
73.84
SMA50
74.85
SMA100
77.52
SMA200
80.77
MACD
-0.63
MACD Signal
-0.5
MACD Histogram
-0.14
RSI
47.87
Stochastic %K
41.16
Stochastic %D
35.01
StochRSI %K
45.29
StochRSI %D
38.77

Is NKE Making Money?

Last year, NKE earnings were $4.89B. In the past five year, NKE's earnings have gone up by 2.23% per year. This was slower than the Footwear & Accessories industry average of 26.66%.

Last year, NKE revenue was $48.98B. During the past five year, NKE's revenue has grown by 3.73% per year. This was slower than the Footwear & Accessories industry average of 20.59%.

Dig into NKE's earnings and revenue performance here.

Are NKE executives and large shareholders buying or selling the stock?

Over the past 12 months, insiders at NKE have sold more shares than they have bought.

Heidi Oneill, PRES CONSUMER PRODCT BRAND of NKE, was the latest NKE insider to sell. They sold $1,006,983.46 worth of NKE stock on Feb 11, 2025.

Get more info about who owns NKE stock here.

Can I rely on NKE as an income stream?

Nike pays a dividend of 1.56%, compared to the Footwear & Accessories industry's average dividend yield of 3.19%. If you owned $1,000 worth of NKE stock, you would have received $15.61 in the past year.

Nike dividend payments have consistently grown over the past decade and have remained stable.

Find more info about Nike dividend yield and history here.

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Step 5: Execute your NKE purchase

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually sufficient.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, use a limit order.

Click the Open Trade button and eToro will execute the order.

If you need additional assistance investing in stocks on eToro, watch the helpful video below:

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Step 6: Get the latest news on your NKE position

Now that you own some NKE shares, you'll want to keep up with your stock purchase.

Create a watchlist to get alerted to the latest events about your NKE stock.

NKE Feed

How to Buy Stock in Nike

To reiterate, here are the 6 steps for buying Nike stock:

  1. Choose where to buy Nike stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Nike stock
  5. Execute your NKE purchase
  6. Get the latest news on your NKE position

If you require a brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest news on your new investment in Nike, create your watchlist below.

NYSE: NKE
$73.04-0.17 (-0.23%)
Updated Feb 14, 2025
Open eToro Account
Your capital is at risk.
NYSE: NKE
$73.04-0.17 (-0.23%)
Updated Feb 14, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Nike share?

As of Feb 14, 2025, it costs $73.04 to buy one share of Nike stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.137 shares of NKE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Nike stock?

According to 22 Wall Street analysts who monitor Nike, their consensus recommendation is to buy Nike stock.

What is the best way to buy Nike stock?

One way to place an order for Nike stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.