How to Buy Nike Stock
Nike Inc
Nike is a shoe company located in Oregon, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker NKE on the NYSE exchange.
Nike stock last closed at $57.54, up 0.4% from the previous day, and has decreased 38.83% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.1 percentage points. Nike stock is currently +10.06% from its 52-week low of $52.28, and -41.31% from its 52-week high of $98.04.
At the moment, there are 1.48B NKE shares outstanding. The market capitalization of NKE is $84.93B. In the past 24 hours, 12.81M NKE shares were traded.
How to Buy Nike Stock
Wondering how to invest in Nike stock? Here's how.
- Choose where to buy Nike stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Nike stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your payment method and add your information.
- Research Nike stock: The Nike ticker symbol is NKE. Is Nike stock a good investment? Should you buy shares of NKE? How do NKE's underlying business fundamentals look? Do top analysts think Nike is a good buy? Why has NKE's stock price moved recently? (Hint: Our stock research website can help you evaluate if NKE is a good stock to buy).
- Execute your NKE purchase: Decide if you will purchase NKE shares at the current market price or use a limit order to buy NKE stock at a given price.
- Get the latest news on your NKE position: Create a watchlist to important notifications about your investment in Nike shares.
Step 1: Choose where to buy Nike stock
You need a brokerage account in order to access the NYSE market and buy NKE shares.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in NKE today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start your new brokerage account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've created your account on stock market apps, your next step is to transfer the money for your investment:
Check out the tutorial below to see the process of transferring money into your investment account.
Step 4: Research Nike stock
After you have decided on the best place to buy Nike stock, it's important to research their stock before you buy, so you truly understand the risk as well as the upside.
Nike Numbers
NKE Overview
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on NKE's stock page.
Is NKE stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge NKE's intrinsic value.
Using relative valuations methods:
- NKE may be undervalued based on its P/E ratio of 19.05x, relative to Footwear & Accessories industry P/E ratio of 23.58x
- NKE could be overvalued based on its P/B ratio of 6.06x, relative to Footwear & Accessories industry P/B ratio of 4.88x
You can do more valuation research on NKE's stock here.
NKE Financials at a glance
Positive Financial Indicators:
- NKE earnings of $5.16B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the NKE balance sheet.
- NKE's operating cash flow of $5.85B allows it to safely service it's debt of $11.91B.
- There are more short-term assets than long-term liabilities on the NKE balance sheet.
- Total NKE debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- NKE profit margin has gone down from 10.1% to 9.4% in the past year.
- NKE has a relatively high debt to equity ratio of 1.7.
Is it a good time to buy NKE stock, according to analysts?
Out of 22 sell side analysts who monitor NKE, the consensus analyst rating on Nike is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent NKE Analyst Ratings
Jim Duffy, a top 6% analyst from Stifel Nicolaus maintains NKE with a hold rating and lowers their NKE price target from $75.00 to $64.00, on Apr 10, 2025.
Stifel Nicolaus's Jim Duffy lowered their price target on Nike (NYSE: NKE) by 14.7% from $75 to $64 on 2025/04/10. The analyst maintained their Hold rating on the stock.
Duffy reported that a deep dive into their Consumer Goods (Sports & Lifestyle Brands) sector coverage area catalyzed their price target cut.
To account for the possibility of tariff implementation and its impact on earnings power in CY 2026, the analyst said they cut their price target "across the board" by 18%.
A 10% blanket tariff rate, with 60% applied to Chinese goods, is factored into Stifel Nicolaus' updated valuations, Duffy noted.
Piral Dadhania, a bottom 23% analyst from RBC Capital maintains NKE with a hold rating and lowers their NKE price target from $67.00 to $66.00, on Mar 21, 2025.
Matthew Boss, a top 17% analyst from JP Morgan maintains NKE with a hold rating and lowers their NKE price target from $73.00 to $64.00, on Mar 21, 2025.
Jay Sole, a top 7% analyst from UBS maintains NKE with a hold rating and lowers their NKE price target from $73.00 to $66.00, on Mar 21, 2025.
Simeon Siegel, a top 7% analyst from BMO Capital maintains NKE with a buy rating and lowers their NKE price target from $95.00 to $92.00, on Mar 21, 2025.
You can dig deeper into what analysts are projecting on the Nike stock forecast page.
NKE Technical Indicators
Is NKE Making Money?
Last year, NKE earnings were $4.51B. In the past five year, NKE's earnings have gone up by 1.89% per year. This was slower than the Footwear & Accessories industry average of 29.84%.
Last year, NKE revenue was $47.82B. During the past five year, NKE's revenue has grown by 2.99% per year. This was slower than the Footwear & Accessories industry average of 12.54%.
Dig into NKE's earnings and revenue performance here.
Are NKE executives and large shareholders buying or selling the stock?
Over the past 12 months, insiders at NKE have sold more shares than they have bought.
Johanna Nielsen, VP CORP CONTROLLER of NKE, was the latest NKE insider to sell. They sold $7,977.78 worth of NKE stock on Apr 24, 2025.
Get more info about who owns NKE stock here.
Can I rely on NKE as an income stream?
Nike pays a dividend of 2.03%, compared to the Footwear & Accessories industry's average dividend yield of 4.75%. If you owned $1,000 worth of NKE stock, you would have received $20.33 in the past year.
Nike dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Nike dividend yield and history here.
Get opinions from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Execute your NKE purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you need additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your NKE position
Now that you own some NKE shares, you'll want to keep up with your stock purchase.
Create a watchlist to get alerted to the latest events about your NKE stock.
NKE Feed
How to Buy Stock in Nike
To reiterate, here are the 6 steps for buying Nike stock:
- Choose where to buy Nike stock
- Sign up for a brokerage account
- Deposit funds into your brokerage account
- Research Nike stock
- Execute your NKE purchase
- Get the latest news on your NKE position
If you require a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Nike, create your watchlist below.
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