How to Buy Nike Stock

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Nike Inc

Nike is a shoe company located in Oregon, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker NKE on the NYSE exchange.

Nike stock last closed at $111.36, up 2.8% from the previous day, and has decreased 34.59% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.13 percentage points. Nike stock is currently +35.44% from its 52-week low of $82.22, and -34.95% from its 52-week high of $171.19.

At the moment, there are 1.56B NKE shares outstanding. The market capitalization of NKE is $174.23B. In the past 24 hours, 6.19M NKE shares were traded.

How to Buy Nike Stock

Wondering how to invest in Nike stock? Here's how.
  1. Choose where to buy Nike stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Nike stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected. It's the best place to buy NKE stock.
  3. Deposit funds into your brokerage account: Choose your payment method and add your information.
  4. Research Nike stock: The Nike ticker symbol is NKE. Is Nike stock a good investment? Should you buy shares of NKE? How do NKE's underlying business fundamentals look? Do top analysts think Nike is a good buy? Why has NKE's stock price moved recently? (Hint: Our stock research website can help you evaluate if NKE is a good stock to buy).
  5. Execute your NKE purchase: Decide if you will purchase NKE shares at the current market price or use a limit order to buy NKE stock at a given price.
  6. Get the latest news on your NKE position: Create a watchlist to important notifications about your investment in Nike shares.

Step 1: Choose where to buy Nike stock

You need a brokerage account in order to access the NYSE market and buy NKE shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in NKE today.

How to Open a New Account on eToro

  1. Click here to get started.
  2. Provide your personal data to start your new brokerage account.
  1. Send your details by clicking the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Check out the walkthrough below to see the process of depositing money into your investment account.

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Step 4: Research Nike stock

It's very important to analyze stocks before you buy, so you actually comprehend the risk as well as the upside.

Nike stock quick numbers

NKE Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
Dec 20, 2022
Next Dividend
Dec 28, 2022

Nike Overview

WallStreetZen was built to help part-time investors perform better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on NKE's stock page.

Is NKE stock undervalued or overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge NKE's true value.

Using relative valuations methods:

  • NKE could be overvalued based on its P/E ratio of 31.11x, relative to Footwear & Accessories industry P/E ratio of 28.46x
  • NKE could be overvalued based on its P/B ratio of 11.01x, relative to Footwear & Accessories industry P/B ratio of 7.53x
  • NKE may be overvalued based on its PEG ratio of 3.76x

You can do additional valuation research on NKE's stock here.

NKE Financial Health

Positive Financial Indicators:

  • NKE's operating cash flow of $4.43B allows it to safely service it's debt of $12.59B.
  • There are more short-term assets than long-term liabilities on the NKE balance sheet.
  • There are more short-term assets than short-term liabilities on the NKE balance sheet.
  • NKE earnings of $6.53B is not sufficient to cover its interest payments.

Negative Financial Indicators:

  • NKE profit margin has gone down from 13.2% to 12% in the past year.
  • Total NKE debt is higher than 5 years ago, relative to shareholder equity.
  • NKE has a relatively high debt to equity ratio of 1.6.

Is it a good time to buy NKE stock, according to Wall Street analysts?

Out of 29 Equities analysts who give recommendations on NKE, the consensus analyst rating on NKE is a Buy

Should I buy or sell NKE stock?

Based on 29 analysts offering ratings for Nike Inc.
Strong Buy
11 analysts 37.93%
9 analysts 31.03%
9 analysts 31.03%
0 analysts 0%
Strong Sell
0 analysts 0%

Most Recent NKE Analyst Ratings

Piral Dadhania, a top 36% analyst from RBC Capital maintains NKE with a buy rating and raises their NKE price target from $115.00 to $120.00, on Dec 7, 2022.

Dadhania raised his price target on Nike, Inc. by 4.3% ahead of the company's Q2 2023 earnings report on 2022/12/20.

Pre-print, investor skepticism is "fairly elevated" for both Nike and sporting goods names generally, the analyst noted.

However, sentiment on the stock could improve if (1) the company delivers low double-digit revenue growth in Q2, (2) management does not back away from its current FY 2023 guidance, and (3) there are no significant surprises from China, Dadhania said.

"Nike's key risks include delayed inventory liquidation in North America, China deterioration, and slowing revenue growth," the analyst said to sum up his analysis.

Yahoo Finance reports that the consensus EPS estimate for Nike's Q3 is $0.63 which, if achieved, would represent a 24.1% decline from Q3 2022's $0.83.

Rick Paterson, a top 37% analyst from Raymond James initiates coverage on NKE with a buy rating and announces their NKE price target of $99.00, on Oct 13, 2022.

John Staszak, a top 26% analyst from Argus Research downgrades NKE to a hold rating, on Oct 3, 2022.

Jonathan Komp, a top 21% analyst from Baird maintains NKE with a buy rating and lowers their NKE price target from $127.00 to $100.00, on Oct 3, 2022.

Kate McShane, a bottom 12% analyst from Goldman Sachs maintains NKE with a strong buy rating and lowers their NKE price target from $120.00 to $98.00, on Oct 3, 2022.

You can dive deeper into what analysts are projecting on the Nike stock forecast page.

Metrics for Advanced NKE Traders

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

NKE Performance Numbers

Last year, NKE earnings were $5.64B. In the last 5 year, NKE's earnings have increased by 8.42% per year. This was slower than the Footwear & Accessories industry average of 16.18%.

Last year, NKE revenue was $47.15B. During the past 5 year, NKE's revenue has grown by 6.53% per year. This was slower than the Footwear & Accessories industry average of 7.55%.

Dig into NKE's earnings and revenue performance here.

Are NKE insiders buying or selling the stock?

Over the last year, insiders at NKE have sold more shares than they have bought.

Monique S. Matheson, EVP CHRO of NKE, was the latest NKE insider to sell. They sold $536,600.00 worth of NKE shares on Dec 7, 2022.

Learn more about who owns NKE shares here.

Does NKE provide a stable income stream?

Nike pays a dividend of 1.13%, compared to the Footwear & Accessories industry's average dividend yield of 2.66%. If you owned $1,000 worth of NKE stock, you would have received $11.27 in the past year.

Nike dividend payments have consistently grown over the past decade and have remained stable.

Find more info about Nike dividend yield and history here.

Get analysis from other investors

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Step 5: Execute your NKE purchase

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a specific dollar amount limit, place a limit order.

Click the Open Trade button and your broker will execute the order.

If you need additional info about buying stocks on eToro, click the how to video below:

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Step 6: Get the latest news on your NKE position

Now that you own some NKE shares, you'll want to keep up with your new company.

Create a watchlist to get alerted to the latest events about your NKE stock.

NKE Feed

How to Buy Stock in Nike

To reiterate, here are the 6 steps to buy Nike stock:

  1. Choose where to buy Nike stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Nike stock
  5. Execute your NKE purchase
  6. Get the latest news on your NKE position

If you require a place to buy stocks, eToro is our recommended venue.

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If you would like to watch your new investment in Nike, get started below.

$111.36+3.03 (+2.8%)
Updated Dec 8, 2022
Open eToro Account
$111.36+3.03 (+2.8%)
Updated Dec 8, 2022
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How much does it cost to buy one Nike share?

As of Dec 8, 2022, it costs $111.36 to buy one share of Nike stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.09 shares of NKE.

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Is now a good time to buy Nike stock?

According to 29 Wall Street analysts who monitor Nike, their consensus recommendation is to buy Nike stock.

What is the best way to buy Nike stock?

The best way to buy Nike stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.