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How to Buy Nike Stock

Nike Inc

Nike is a shoe company located in Oregon, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker NKE on the NYSE exchange.

Nike stock last closed at $72.70, up 0.44% from the previous day, and has decreased 33.84% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.67 percentage points. Nike stock is currently +2.05% from its 52-week low of $71.24, and -41.08% from its 52-week high of $123.39.

At the moment, there are 1.51B NKE shares outstanding. The market capitalization of NKE is $109.73B. In the past 24 hours, 10.95M NKE shares were traded.

How to Buy Nike Stock

Wondering how to invest in Nike stock? Here's how.
  1. Choose where to buy Nike stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Nike stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your payment method and add your information.
  4. Research Nike stock: The Nike ticker symbol is NKE. Is Nike stock a good investment? Should you buy shares of NKE? How do NKE's underlying business fundamentals look? Do top analysts think Nike is a good buy? Why has NKE's stock price moved recently? (Hint: Our stock research website can help you evaluate if NKE is a good stock to buy).
  5. Execute your NKE purchase: Decide if you will purchase NKE shares at the current market price or use a limit order to buy NKE stock at a given price.
  6. Get the latest news on your NKE position: Create a watchlist to important notifications about your investment in Nike shares.

Step 1: Choose where to buy Nike stock

You need a brokerage account in order to access the NYSE market and buy NKE shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in NKE today.

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Step 3: Deposit funds into your brokerage account

Now that you've created your account on stock market apps, your next step is to transfer the money for your investment:

Check out the tutorial below to see the process of transferring money into your investment account.

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Step 4: Research Nike stock

After you have decided on the best place to buy Nike stock, it's important to research their stock before you buy, so you truly understand the risk as well as the upside.

Nike Numbers

NKE Price
$72.70
1w %
-0.98%
1y %
-33.84%
5y %
-16%
P/E
21.13x
P/B
7.71x
P/S
2.13x
PEG
6.37x
Revenue
$51.58B
Earnings
$5.23B
Fore. Rev. Growth
1.09%
Fore. Earn. Growth
3.32%
Market Cap
$109.73B
Next Earnings
Sep 11, 2024
Next Dividend
N/A

NKE Overview

WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.

You can see all of the due diligence checks on NKE's stock page.

Is NKE stock overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge NKE's intrinsic value.

Using relative valuations methods:

  • NKE may be undervalued based on its P/E ratio of 21.13x, relative to Footwear & Accessories industry P/E ratio of 30.49x
  • NKE could be overvalued based on its P/B ratio of 7.71x, relative to Footwear & Accessories industry P/B ratio of 6.3x
  • NKE may be overvalued based on its PEG ratio of 6.37x

You can do more valuation analysis on NKE's stock here.

NKE Financials at a glance

Positive Financial Indicators:

  • NKE earnings of $6.08B is not sufficient to cover its interest payments.
  • NKE's operating cash flow of $7.06B allows it to safely service it's debt of $12.10B.
  • There are more short-term assets than short-term liabilities on the NKE balance sheet.
  • There are more short-term assets than long-term liabilities on the NKE balance sheet.

Negative Financial Indicators:

  • NKE profit margin has gone down from 10.8% to 10.1% in the past year.
  • NKE has a relatively high debt to equity ratio of 1.63.
  • Total NKE debt is higher than 5 years ago, relative to shareholder equity.

Do Wall Street analysts think it's a good time to buy Nike stock

Out of 29 Wall Street analysts who give ratings on NKE, the consensus analyst rating on Nike is a Buy

Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.

Latest NKE Analyst Forecasts

Robert Drbul, a top 17% analyst from Guggenheim maintains NKE with a strong buy rating and lowers their NKE price target from $130.00 to $115.00, on Jun 28, 2024.

Brooke Roach, a top 26% analyst from Goldman Sachs maintains NKE with a strong buy rating and lowers their NKE price target from $118.00 to $105.00, on Jun 28, 2024.

Adrienne Yih, a top 3% analyst from Barclays downgrades NKE to a hold rating and lowers their NKE price target from $109.00 to $80.00, on Jun 28, 2024.

Lorraine Hutchinson, a bottom 5% analyst from Bank of America maintains NKE with a strong buy rating and lowers their NKE price target from $113.00 to $104.00, on Jun 28, 2024.

Bank of America's Lorraine Hutchinson lowered their price target on Nike (NYSE: NKE) by 8% from $113 to $104 on 2024/06/28. The analyst maintained their Strong Buy rating on the stock.

Hutchinson's price target cut followed an assessment of Nike's 2024/06/21-dated Q4 and FY 2024 earnings report and participation in the earnings call.

Driven by China weakness and an unstable global macro, management's guidance cut was larger than anticipated, the analyst told investors, pointing specifically to FY 2025 revenue growth guidance that is now down to mid-single digits.

Nonetheless, Hutchinson expressed optimism about the future of Nike's performance products and predicted that innovation will have a greater impact in 2H 2025, driving up revenue trends.

Earnings Report

Nike reported:

For Q4 2024:

  • EPS of $1.01, which beat the Zacks Consensus Estimate of $0.85 and, by 53%, Q4 2023’s $0.66.
  • Revenue of $12.61B, which missed the Zacks Consensus Estimate by 2.13% and, by 1.7%, Q4 2023’s $12.83B.
  • Gross margin growth of 110 bps.
  • SG&A (Selling, General, and Administrative) expense of $4.1B, down 7% Y/Y.

For FY 2024:

  • EPS of $3.95.
  • Revenue of $51.4B, up 0.4% Y/Y.
  • Gross margin growth of 110 bps.
  • SG&A of $16.6B, up 1% Y/Y.
  • Other income of $228M.

Management guided:

For Q1 2025:

  • 10% revenue decline.
  • In line with FY 2025 gross margin.
  • Mid-single-digits SG&A

For FY 2025

  • Gross margin growth of 10 bps to 30 bps. 
  • Slight increase in SG&A growth. 
  • Other income of $250M to $300M.

President & CEO John Donahoe commented: "We are taking our near-term challenges head-on while making continued progress in the areas that matter most to Nike's future – serving the athlete through performance innovation, moving at the pace of the consumer, and growing the complete marketplace.

"I'm confident that our teams are lining up our competitive advantages to create 

greater impact for our business."

Executive Vice President & CFO Matthew Friend added, "We are driving better balance across our portfolio. While we are encouraged by our progress, our Q4 results highlighted challenges that have led us to update our FY 20'25 outlook. 

“We are taking actions to reposition Nike to be more competitive, and to drive sustainable, profitable long-term growth.”

Joseph Civello, a bottom 17% analyst from Truist Securities maintains NKE with a hold rating and lowers their NKE price target from $99.00 to $81.00, on Jun 28, 2024.

You can dig deeper into what analysts are projecting on the Nike stock forecast page.

NKE Technicals

SMA10
72.71
SMA20
79.17
SMA50
87.78
SMA100
91.64
SMA200
98.83
MACD
-5.21
MACD Signal
-5.14
MACD Histogram
-0.07
RSI
27.35
Stochastic %K
15.82
Stochastic %D
10.14
StochRSI %K
72.58
StochRSI %D
46.92

How is NKE performing as a company?

Last year, NKE earnings were $5.23B. In the last five year, NKE's earnings have increased by 5.52% per year. This was slower than the Footwear & Accessories industry average of 11.5%.

Last year, NKE revenue was $51.58B. Over the last 5 year, NKE's revenue has grown by 5.9% per year. This was slower than the Footwear & Accessories industry average of 12.92%.

Find out more about NKE's earnings and revenue performance here.

Latest Insiders Trades at NKE

In the past 12 months, insiders at NKE have sold more shares than they have bought.

Craig A. Williams, PRES GEOGRAPHIES MRKTPLACE of NKE, was the latest NKE insider to sell. They sold $1,075,985.82 worth of NKE stock on Jul 10, 2024.

Dig into more about who owns NKE shares here.

Does NKE provide a stable income stream?

Nike pays a dividend of 1.49%, compared to the Footwear & Accessories industry's average dividend yield of 2.2%. If you owned $1,000 of NKE stock, you would have received $14.86 in the past year.

Nike dividend payments have consistently grown over the past decade and have remained stable.

Get more analysis about Nike dividend yield and history here.

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Step 5: Execute your NKE purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a specific price, use a limit order.

Hit the Open button and your broker will place your order.

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Step 6: Get the latest news on your NKE position

Now that you own some NKE stock, you'll want to keep up with your new investment.

Add NKE to a watchlist to keep track of your NKE stock.

NKE Feed

How to Buy Stock in Nike

To reiterate, here are the 6 steps to buy stock in Nike:

  1. Choose where to buy Nike stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Nike stock
  5. Execute your NKE purchase
  6. Get the latest news on your NKE position

If you need a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your new investment in Nike, click the button below.

NYSE: NKE
$72.70+0.32 (+0.44%)
Updated Jul 19, 2024
Open eToro Account
NYSE: NKE
$72.70+0.32 (+0.44%)
Updated Jul 19, 2024
Open eToro Account

FAQ

How much does it cost to buy one Nike share?

As of Jul 19, 2024, it costs $72.70 to buy one share of Nike stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.138 shares of NKE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Nike stock?

According to 29 Wall Street analysts who monitor Nike, their consensus recommendation is to buy Nike stock.

What is the best way to buy Nike stock?

One way to place an order for Nike stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.