How to Buy National Vision Holdings Stock
National Vision Holdings Inc
National Vision Holdings, Inc. operates as a leading optical retail chain across the United States, conducting business through its various subsidiary companies.
National Vision Holdings stock last closed at $16.15, up 4.6% from the previous day, and has decreased 23.13% in one year. It has underperformed other stocks in the Specialty Retail industry by 0.13 percentage points. National Vision Holdings stock is currently +9.45% from its 52-week low of $14.76, and -46.2% from its 52-week high of $30.02.
At the moment, there are 80.12M shares of EYE outstanding. The market value of EYE is $1.29B. In the past 24 hours, 2.01M EYE shares were traded.
How to Buy National Vision Holdings Stock
Not sure how to invest in National Vision Holdings stock? Here's how.
- Figure out where to buy National Vision Holdings stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy National Vision Holdings stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Fund your investment account: Choose your payment method and add your info.
- Analyze National Vision Holdings stock: The National Vision Holdings ticker symbol is EYE. Is National Vision Holdings stock a good investment? Should you buy shares of EYE? How do EYE's underlying business fundamentals look? Do top analysts think National Vision Holdings is a good buy? Why has EYE's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if EYE is a good stock to buy).
- Execute your EYE trade: Decide if you will purchase EYE shares at the current market price or use a limit order to buy EYE shares at a given price.
- Monitor your investment in EYE: Create a watchlist to monitor your position in National Vision Holdings shares.
Step 1: Figure out where to buy National Vision Holdings stock
You need an online brokerage account in order to access the NASDAQ market and buy EYE stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you can invest in EYE stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open your new trading account.
- Submit your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on our top ranked stock market app, your next step is to transfer the money for your investment:
Watch the video below to see the process of depositing money into your brokerage account.
Step 4: Analyze National Vision Holdings stock
Once you have chosen the best place to buy National Vision Holdings stock, it's very important to analyze their stock prior to investing, so you actually wrap your head around the risk as well as the upside.
National Vision Holdings stock quick numbers
EYE Fundamentals
WallStreetZen was created to help average investors do more in-depth fundamental analysis.
You can see all of the due diligence checks on EYE's stock page.
Is EYE stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge EYE's fair value.
Using relative valuations ratios:
- EYE may be undervalued based on its P/E ratio of 27.84x, relative to Specialty Retail industry P/E ratio of 32.08x
- EYE could be undervalued based on its P/B ratio of 1.44x, relative to Specialty Retail industry P/B ratio of 7.27x
- EYE may be undervalued based on its PEG ratio of 0.77x
You can access more valuation research on EYE's stock here.
EYE Financial Health Overview
Pros:
- Total EYE debt is lower than 5 years ago, relative to shareholder equity.
- EYE's operating cash flow of $175.76M allows it to safely service it's debt of $692.13M.
- EYE profit margin has gone up from -1.4% to 2.3% in the past year.
- EYE earnings of $77.93M is not enough to cover its interest payments.
Cons:
- There are more long-term liabilities than short-term assets on the EYE balance sheet.
- There are more short-term liabilities than short-term assets on the EYE balance sheet.
- EYE has a relatively high debt to equity ratio of 1.25.
Is it a good time to buy National Vision Holdings stock, according to analysts?
Out of 7 Equities analysts who give forecasts on EYE, the consensus analyst rating on National Vision Holdings is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent EYE Analyst Ratings
Robert Ohmes, a top 14% analyst from Bank of America maintains EYE with a strong buy rating and lowers their EYE price target from $35.00 to $30.00, on May 14, 2026.
Simeon Siegel, a top 11% analyst from Guggenheim maintains EYE with a strong buy rating and raises their EYE price target from $32.00 to $33.00, on Mar 5, 2026.
Guggenheim's Simeon Siegel raised their price target on National Vision Holdings (NASDAQ: EYE) by 3.1% from $32 to $33 on 2026/03/05. The analyst maintained their Strong Buy rating on the stock.
National Vision Holdings reported its Q4 and FY 2025 earnings.
Raising their price target, Siegel cited higher estimates after the "strong top-and-bottom line beats."
Earnings Report
National Vision Holdings reported:
For Q4 2025:
- EPS of $0.15, which beat the consensus estimate of $0.06 and Q4 2024's $(0.04)
- Revenue of $503.4M, which beat the consensus estimate of $495.9M, and was up 15.1% Y/Y.
For FY 2025:
- EPS of $0.80, up from FY 2024's $0.52.
- Revenue of $199B, up 9% Y/Y.
For FY 2026, management guidedL
- EPS of $0.85 to $1.09.
- Revenue of $2.03B to $2.09B.
CEO Alex Wilkes commented: “2025 was a remarkable year for National Vision – one in which we embarked on a bold reinvention of our company and executed our plan with discipline and precision, achieving results that surpassed our own expectations.
"Our strong fourth‑quarter performance reflects the meaningful progress we are making across the business.
"Importantly, this year we saw strong traffic gains from our most profitable target customers, including those who use managed vision care insurance, progressive lens wearers, and those who bring in outside prescriptions.
"We are elevating our product assortment, enhancing the patient and customer experience, modernizing marketing, and expanding with a higher value customer, while remaining committed to our position as a value leader.
"Operating margin expansion has been a clear priority for this team, and we’re delivering on that commitment.
"This progress reflects the intentional management of our customer mix, a disciplined approach to cost management, along with the thoughtful investments we’ve made to strengthen the long‑term health of the business.
“As we head into the new year, I’m incredibly confident in our trajectory, which reflects the aspirations we shared at our investor day.
"We have the right ambition, the right strategy, and the right team to continue generating sustained value for our shareholders.”
You can dive deeper into what analysts are saying on the National Vision Holdings stock forecast page.
EYE Trading Indicators
Is EYE Growing Revenue?
Last year, EYE earnings were $46.60M. During the last 5 year, EYE's earnings have gone up by -7.58% per year. This was slower than the Specialty Retail industry average of 26.41%.
Last year, EYE revenue was $2.02B. Over the past 5 year, EYE's revenue has gone up by 2.62% per year. This was slower than the Specialty Retail industry average of 7.81%.
Learn more about EYE's earnings and revenue performance here.
Who is buying/selling EYE?
In the past 12 months, insiders at EYE have sold more shares than they have bought.
Jared Brandman, Chief Legal Strategy Officer of EYE, was the latest EYE insider to sell. They sold $18,852.38 worth of EYE stock on Apr 29, 2026.
Get more info about who owns EYE shares here.
Does EYE stock generate passive income?
No, National Vision Holdings doesn't provide an income stream by paying out dividends.
What do other traders have to say about EYE?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your EYE trade
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given price, place a limit order.
Hit the Open button and eToro will place the order.
If you require more assistance investing in stocks on eToro, click the helpful video below:
Step 6: Monitor your investment in EYE
Now that you own some shares in EYE, you'll want to keep up with your stock purchase.
Make a watchlist to track your EYE stock.
EYE Feed
How to Buy Stock in National Vision Holdings
To summarize, here are the 6 steps to buy National Vision Holdings stock:
- Figure out where to buy National Vision Holdings stock
- Open a brokerage account
- Fund your investment account
- Analyze National Vision Holdings stock
- Execute your EYE trade
- Monitor your investment in EYE
If you require a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get updates on your new investment in National Vision Holdings, click the button below.
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