How to Buy Helen Of Troy Stock
Helen Of Troy Ltd
Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
Helen Of Troy stock last closed at $22.55, down 5.88% from the previous day, and has decreased 65.03% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.38 percentage points. Helen Of Troy stock is currently +6.37% from its 52-week low of $21.20, and -71.07% from its 52-week high of $77.95.
As of Jul 11, 2025, there are 22.96M shares of HELE outstanding. The market capitalization of HELE is $517.64M. In the past 24 hours, 2.46M HELE shares were traded.
How to Buy Helen Of Troy Stock
Not sure how to invest in Helen Of Troy stock? Here's how.
- Figure out where to buy Helen Of Troy stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Helen Of Troy stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Research Helen Of Troy stock: The Helen Of Troy ticker symbol is HELE. Is Helen Of Troy stock a good investment? Should you buy shares of HELE? How do HELE's underlying business fundamentals look? Do top analysts think Helen Of Troy is a good buy? Why has HELE's stock price moved recently? (Hint: Our stock research tools can help you figure out if HELE is a good stock to buy).
- Place your HELE purchase: Decide if you will purchase HELE shares at the current market price or use a limit order to buy HELE shares at a specific price.
- Track your investment in HELE: Create a watchlist to monitor your position in Helen Of Troy shares.
Step 1: Figure out where to buy Helen Of Troy stock
You will need an online brokerage account to access the NASDAQ market and buy HELE stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to buy HELE stock today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open your new brokerage account.
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Step 3: Deposit money your brokerage account
Now that you have finished signing up on one of the best stock apps, you need to deposit funds:
Watch this video walkthrough for more details transferring funds into your investment account.
Step 4: Research Helen Of Troy stock
Once you have selected the best place to buy Helen Of Troy stock, it's absolutely critical to evaluate their stock prior to investing, so you can wrap your head around the risk as well as the upside.
Helen Of Troy shares quick numbers
HELE Due Diligence Score
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on HELE's stock page.
Is HELE stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge HELE's fair value.
Using relative valuations measures:
- HELE may be undervalued based on its P/B ratio of 0.42x, relative to Household & Personal Products industry P/B ratio of 7.2x
You can do additional valuation research on HELE's stock here.
HELE Financials at a glance
Pros:
- There are more short-term assets than short-term liabilities on the HELE balance sheet.
Cons:
- Total HELE debt is higher than 5 years ago, relative to shareholder equity.
- HELE has a relatively high debt to equity ratio of 1.16.
- HELE profit margin has gone down from 7.8% to -17.9% in the past year.
- HELE's operating cash flow of $146.23M allows it to safely service it's debt of $912.02M.
- There are more long-term liabilities than short-term assets on the HELE balance sheet.
- HELE earnings of -$294.01M is not enough to cover its interest payments.
Is it a good time to buy HELE stock, according to Wall Street analysts?
Out of 2 sell side analysts who track HELE, the consensus analyst rating on Helen Of Troy is a Hold
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are forecasting on the Helen Of Troy stock forecast page.
Metrics for Advanced HELE Traders
HELE Growth Metrics
Last year, HELE revenue was $1.86B. In the last 5 year, HELE's revenue has increased by 1.23% per year. This was slower than the Household & Personal Products industry average of 4.12%.
You can research HELE's earnings and revenue performance here.
Latest Insiders Trades at HELE
Over the past year, executives and large shareholders at HELE have sold more shares than they have bought.
Noel Geoffroy, Chief Executive Officer of HELE, was the latest HELE insider to sell. They sold $27,822.60 worth of HELE stock on Mar 6, 2025.
Research more about who owns HELE stock here.
Can I get consistent income from HELE stock?
No, Helen Of Troy doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Place your HELE purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific dollar amount limit, place a limit order.
Press the Open Trade button and your broker will place the order.
If you want additional help buying stocks on eToro, click the how to video below:
Step 6: Track your investment in HELE
Now that you own some HELE shares, you'll want to stay up-to-date on your investment.
Start a watchlist to monitor your HELE stock.
HELE Feed
How to Buy Stock in Helen Of Troy
To reiterate, here are the 6 steps to buy stock in Helen Of Troy:
- Figure out where to buy Helen Of Troy stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Research Helen Of Troy stock
- Place your HELE purchase
- Track your investment in HELE
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest news on your investment in Helen Of Troy, hit the button below to create your watchlist.
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