How to Buy Fossil Group Stock

Fossil Group Inc

Fossil Group, Inc. , together with its subsidiaries, designs, develops, markets, and distributes consumer fashion accessories in the United States, Europe, Asia, and internationally.

Fossil Group stock last closed at $3.96, down 2.7% from the previous day, and has increased 173.1% in one year. It has overperformed other stocks in the Luxury Goods industry by 1.23 percentage points. Fossil Group stock is currently +211.81% from its 52-week low of $1.27, and -31.07% from its 52-week high of $5.75.

There are currently 59.1M FOSL shares outstanding. The market capitalization of FOSL is $234.04M. In the last 24 hours, 550,000 FOSL shares were traded.

How to Buy Fossil Group Stock

Not sure how to invest in Fossil Group stock? Here's how.

  1. Figure out where to buy Fossil Group stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy Fossil Group stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Select your method of payment and add your details.
  4. Evaluate Fossil Group stock: The Fossil Group ticker symbol is FOSL. Is Fossil Group stock a good investment? Should you buy shares of FOSL? How do FOSL's underlying business fundamentals look? Do top analysts think Fossil Group is a good buy? Why has FOSL's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if FOSL is a good stock to buy).
  5. Make your FOSL trade: Decide if you will purchase FOSL shares at the current market price or use a limit order to purchase FOSL stock at a particular price.
  6. Track your FOSL position: Create a watchlist to get the latest news on your position in Fossil Group shares.

Step 1: Figure out where to buy Fossil Group stock

You will need an online brokerage account to access the NASDAQ market and buy FOSL stock.

A brokerage account enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've picked the right brokerage, the next step is to fill out some personal details so you are able to buy FOSL today.

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Step 3: Fund your investment account

Now that you have finished signing up on the best stock market app, your next step is to transfer the money for your investment:

Check out this video walkthrough if you need help depositing money into your investment account.

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Step 4: Evaluate Fossil Group stock

Once you have chosen the best place to buy Fossil Group stock, it's important to evaluate their stock prior to buying, so you actually wrap your head around the risk as well as the opportunity.

Fossil Group stock quick numbers

FOSL Price
$3.96
1w %
-9.59%
1y %
173.1%
5y %
-74.22%
P/E
-3.5x
P/B
2.36x
P/S
0.23x
PEG
N/A
Revenue
$995.87M
Earnings
-$61.53M
Fore. Rev. Growth
-2.24%
Fore. Earn. Growth
N/A
Market Cap
$234.04M
Next Earnings
N/A
Next Dividend
N/A

FOSL Fundamentals

WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis in less time.

You can view all of the due diligence checks on FOSL's stock page.

How is FOSL stock valued?

You can use many financial metrics, analyses, models, and charts to gauge FOSL's true value.

Using relative valuations measures:

  • FOSL may be undervalued based on its P/B ratio of 2.36x, relative to Luxury Goods industry P/B ratio of 11.71x

You can access additional valuation analysis on FOSL's stock here.

FOSL Financial Summary

Pros:

  • There are more short-term assets than short-term liabilities on the FOSL balance sheet.
  • There are more short-term assets than long-term liabilities on the FOSL balance sheet.
  • FOSL profit margin has gone up from -8.5% to -6.2% in the past year.

Cons:

  • FOSL has a relatively high debt to equity ratio of 5.77.
  • FOSL's operating cash flow of -$19.31M allows it to safely service it's debt of $334.15M.
  • Total FOSL debt is higher than 5 years ago, relative to shareholder equity.
  • FOSL earnings of -$7.17M is not sufficient to cover its interest payments.

Is it a good time to buy Fossil Group stock, according to Wall Street analysts?

Out of 1 Wall Street analysts who monitor FOSL, the consensus analyst rating on FOSL is a Strong Buy

Please note that analyst ratings are not stock recommendations, nor are they investment advice.

You can dig deeper into what analysts are forecasting on the Fossil Group stock forecast page.

FOSL Technicals

SMA10
4.16
SMA20
4.15
SMA50
4.54
SMA100
4.3
SMA200
3.62
MACD
-0.12
MACD Signal
-0.12
MACD Histogram
0
RSI
41.4
Stochastic %K
34.24
Stochastic %D
38.66
StochRSI %K
39.08
StochRSI %D
45.15

FOSL Performance Numbers

Last year, FOSL revenue was $995.87M. Over the last 5 year, FOSL's revenue has grown by -8.88% per year. This was slower than the Luxury Goods industry average of 9.28%.

You can research FOSL's earnings and revenue performance here.

Latest Insiders Trades at FOSL

In the past year, insiders at FOSL have bought more shares than they have sold.

Wendy Lee Schoppert, Director of FOSL, was the latest FOSL insider to buy. They bought $100,730.34 worth of FOSL shares on May 18, 2026.

Learn more about who owns FOSL stock here.

Can I get consistent income from FOSL stock?

No, Fossil Group doesn't provide an income stream by paying out dividends.

What others are saying about FOSL

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Make your FOSL trade

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are usually fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at an exact price limit, place a limit order.

Click the Open Trade button and eToro will execute the order.

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Step 6: Track your FOSL position

Now that you own some shares in FOSL, you'll want to stay up-to-date on your new company.

Make a watchlist to get alerted to the latest events about your FOSL stock.

FOSL Feed

How to Buy Stock in Fossil Group

To summarize, here are the 6 steps to buy Fossil Group stock:

  1. Figure out where to buy Fossil Group stock
  2. Sign up for a brokerage account
  3. Fund your investment account
  4. Evaluate Fossil Group stock
  5. Make your FOSL trade
  6. Track your FOSL position

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep track of your new investment in Fossil Group, hit the button below to create your watchlist.

NASDAQ: FOSL
$3.96-0.11 (-2.7%)
Updated Jun 5, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: FOSL
$3.96-0.11 (-2.7%)
Updated Jun 5, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Fossil Group share?

As of Jun 5, 2026, it costs $3.96 to buy one share of Fossil Group stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.253 shares of FOSL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Fossil Group stock?

According to 1 Wall Street analysts who monitor Fossil Group, their consensus recommendation is to buy Fossil Group stock.

What is the best way to buy Fossil Group stock?

One way to place an order for Fossil Group stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.