How to Buy Discover Financial Services Stock
Discover Financial Services
Discover Financial Services is a credit service company located in Illinois, United States, which is part of the Financial Services sector, and is traded under the ticker DFS on the NYSE exchange.
Discover Financial Services stock last closed at $125.67, down 2.6% from the previous day, and has increased 23.47% in one year. It has overperformed other stocks in the Credit Services industry by 0.04 percentage points. Discover Financial Services stock is currently +59% from its 52-week low of $79.04, and -4.54% from its 52-week high of $131.65.
As of Apr 25, 2024, there are 250.56M shares of DFS outstanding. The market cap of DFS is $31.49B. In the last 24 hours, 1.45M DFS shares were traded.
How to Buy Discover Financial Services Stock
Wondering how to invest in Discover Financial Services stock? Here's how.
- Choose where to buy Discover Financial Services stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you choose where to buy Discover Financial Services stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Pick your method of payment and add your info.
- Analyze Discover Financial Services stock: The Discover Financial Services ticker symbol is DFS. Is Discover Financial Services stock a good investment? Should you buy shares of DFS? How do DFS's underlying business fundamentals look? Do top analysts think Discover Financial Services is a good buy? Why has DFS's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if DFS is a good stock to buy).
- Execute your DFS trade: Decide if you will purchase DFS shares at the current market price or use a limit order to purchase DFS stock at a specific price.
- Get updates on your DFS investment: Create a watchlist to important updates regarding your new investment in Discover Financial Services shares.
Step 1: Choose where to buy Discover Financial Services stock
You will need a brokerage account to access the NYSE market and buy DFS shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, it's time to fill out some personal details so you are able to buy DFS today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open your new brokerage account.
- Send your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've filled out your info on a mobile trading app, you can securely and quickly fund your account:
Check out the tutorial below for more details transferring funds into your new brokerage account.
Step 4: Analyze Discover Financial Services stock
After you have figured out the best place to buy Discover Financial Services stock, it's very important to analyze their stock prior to buying, so you actually comprehend the risk as well as the opportunity.
Discover Financial Services quick stats
Fundamentals of DFS
WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on DFS's stock page.
Is DFS stock undervalued or overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge DFS's intrinsic value.
Using relative valuations methods:
- DFS could be undervalued based on its P/E ratio of 11.15x, relative to Credit Services industry P/E ratio of 28.19x
- DFS may be undervalued based on its P/B ratio of 2.12x, relative to Credit Services industry P/B ratio of 4.95x
- DFS may be undervalued based on its PEG ratio of 0.46x
You can do more valuation research on DFS's stock here.
How do DFS Financials look?
Positive Health Checks:
- DFS earnings of $3.75B is not enough to cover its interest payments.
- DFS's operating cash flow of $8.56B allows it to safely service it's debt of $21.33B.
Negative Health Checks:
- DFS profit margin has gone down from 39.2% to 29% in the past year.
- Total DFS debt is higher than 5 years ago, relative to shareholder equity.
- DFS has a relatively high debt to equity ratio of 9.22.
Is it a good time to buy Discover Financial Services stock, according to analysts?
Out of 17 Equities analysts who monitor DFS, the consensus analyst rating on DFS is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest DFS Analyst Forecasts
Saul Martinez, a top 22% analyst from HSBC maintains DFS with a hold rating and raises their DFS price target from $107.00 to $144.00, on Mar 21, 2024.
Kevin Barker, a top 8% analyst from Piper Sandler maintains DFS with a strong buy rating and raises their DFS price target from $127.00 to $145.00, on Feb 23, 2024.
Arren Cyganovich, a top 3% analyst from Citigroup maintains DFS with a strong buy rating and raises their DFS price target from $127.00 to $168.00, on Feb 23, 2024.
John Pancari, a bottom 15% analyst from Evercore ISI Group maintains DFS with a hold rating and raises their DFS price target from $117.00 to $140.00, on Feb 22, 2024.
Jon Arfstrom, a top 11% analyst from RBC Capital downgrades DFS to a hold rating and raises their DFS price target from $117.00 to $140.00, on Feb 21, 2024.
You can dive deeper into what analysts are projecting on the Discover Financial Services stock forecast page.
DFS Trading Indicators
DFS Earnings
Last year, DFS earnings were $2.86B. During the past five year, DFS's earnings have gone up by 7.61% per year. This was slower than the Credit Services industry average of 12.07%.
Last year, DFS revenue was $9.84B. In the last five year, DFS's revenue has gone up by 5.1% per year. This was slower than the Credit Services industry average of 9.64%.
Dig into DFS's earnings and revenue performance here.
Are DFS executives and large shareholders buying or selling the stock?
Over the past year, executives and large shareholders at DFS have sold more shares than they have bought.
Daniel Peter Capozzi, EVP Pres. - Consumer Banking of DFS, was the latest DFS insider to sell. They sold $1,324,860.48 worth of DFS stock on Feb 1, 2024.
Learn more about who owns DFS shares here.
Can I rely on DFS as an income stream?
Discover Financial Services pays a dividend of 2.23%, compared to the Credit Services industry's average dividend yield of 4%. If you owned $1,000 of DFS stock, you would have been paid $22.28 in the past year.
Discover Financial Services dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Discover Financial Services dividend yield and history here.
DFS Social Trading Data
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Execute your DFS trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, use a limit order.
Hit the Open Trade button and your broker will place your order.
If you want more help with buying stocks on eToro, watch the helpful video below:
Step 6: Get updates on your DFS investment
Now that you own some DFS shares, you'll want to stay up-to-date on your company.
Put DFS on a watchlist to keep tabs on your DFS stock.
DFS Feed
How to Buy Stock in Discover Financial Services
To summarize, here are the 6 steps you need to take to buy Discover Financial Services stock right now:
- Choose where to buy Discover Financial Services stock
- Sign up for your brokerage account
- Fund your brokerage account
- Analyze Discover Financial Services stock
- Execute your DFS trade
- Get updates on your DFS investment
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to monitor your investment in Discover Financial Services, hit the button below to create your watchlist.
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