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How to Buy Discover Financial Services Stock

Discover Financial Services

Discover Financial Services is a credit service company located in Illinois, United States, which is part of the Financial Services sector, and is traded under the ticker DFS on the NYSE exchange.

Discover Financial Services stock last closed at $120.07, down 0.61% from the previous day, and has increased 5.37% in one year. It has underperformed other stocks in the Credit Services industry by 0.09 percentage points. Discover Financial Services stock is currently +51.91% from its 52-week low of $79.04, and -5.71% from its 52-week high of $127.34.

As of Mar 4, 2024, there are 250.56M shares of DFS outstanding. The market cap of DFS is $30.08B. In the last 24 hours, 1.66M DFS shares were traded.

How to Buy Discover Financial Services Stock

Wondering how to invest in Discover Financial Services stock? Here's how.
  1. Choose where to buy Discover Financial Services stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you choose where to buy Discover Financial Services stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Pick your method of payment and add your info.
  4. Analyze Discover Financial Services stock: The Discover Financial Services ticker symbol is DFS. Is Discover Financial Services stock a good investment? Should you buy shares of DFS? How do DFS's underlying business fundamentals look? Do top analysts think Discover Financial Services is a good buy? Why has DFS's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if DFS is a good stock to buy).
  5. Execute your DFS trade: Decide if you will purchase DFS shares at the current market price or use a limit order to purchase DFS stock at a specific price.
  6. Get updates on your DFS investment: Create a watchlist to important updates regarding your new investment in Discover Financial Services shares.

Step 1: Choose where to buy Discover Financial Services stock

You will need a brokerage account to access the NYSE market and buy DFS shares.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've selected the best brokerage, it's time to fill out some personal details so you are able to buy DFS today.

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  1. Send your info by clicking the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you've filled out your info on a mobile trading app, you can securely and quickly fund your account:

Check out the tutorial below for more details transferring funds into your new brokerage account.

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Step 4: Analyze Discover Financial Services stock

After you have figured out the best place to buy Discover Financial Services stock, it's very important to analyze their stock prior to buying, so you actually comprehend the risk as well as the opportunity.

Discover Financial Services quick stats

DFS Price
$120.07
1w %
-1.55%
1y %
5.37%
5y %
68.07%
P/E
10.65x
P/B
2.03x
P/S
3.06x
PEG
0.44x
Revenue
$9.84B
Earnings
$2.86B
Fore. Rev. Growth
29.61%
Fore. Earn. Growth
26.68%
Market Cap
$30.08B
Next Earnings
Apr 17, 2024
Next Dividend
Mar 7, 2024

Fundamentals of DFS

WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis quickly.

You can view all of the due diligence checks on DFS's stock page.

Is DFS stock undervalued or overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge DFS's intrinsic value.

Using relative valuations methods:

  • DFS could be undervalued based on its P/E ratio of 10.65x, relative to Credit Services industry P/E ratio of 29x
  • DFS may be undervalued based on its P/B ratio of 2.03x, relative to Credit Services industry P/B ratio of 4.91x
  • DFS may be undervalued based on its PEG ratio of 0.44x

You can do more valuation research on DFS's stock here.

How do DFS Financials look?

Positive Health Checks:

  • DFS earnings of $3.75B is not enough to cover its interest payments.
  • DFS's operating cash flow of $8.56B allows it to safely service it's debt of $21.33B.

Negative Health Checks:

  • DFS profit margin has gone down from 39.2% to 29% in the past year.
  • Total DFS debt is higher than 5 years ago, relative to shareholder equity.
  • DFS has a relatively high debt to equity ratio of 9.22.

Is it a good time to buy Discover Financial Services stock, according to analysts?

Out of 14 Equities analysts who monitor DFS, the consensus analyst rating on DFS is a Buy

It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.

Latest DFS Analyst Forecasts

James Fotheringham, a top 10% analyst from BMO Capital maintains DFS with a hold rating and lowers their DFS price target from $116.00 to $104.00, on Jan 22, 2024.

Meng Jiao, a top 22% analyst from Deutsche Bank maintains DFS with a hold rating and lowers their DFS price target from $140.00 to $111.00, on Jan 19, 2024.

Ryan Nash, a bottom 34% analyst from Goldman Sachs maintains DFS with a strong buy rating and lowers their DFS price target from $139.00 to $121.00, on Jan 19, 2024.

Mark Devries, a top 26% analyst from Barclays maintains DFS with a hold rating and lowers their DFS price target from $124.00 to $112.00, on Jan 19, 2024.

Saul Martinez, a top 27% analyst from HSBC downgrades DFS to a hold rating and lowers their DFS price target from $121.00 to $107.00, on Jan 19, 2024.

You can dive deeper into what analysts are projecting on the Discover Financial Services stock forecast page.

DFS Trading Indicators

SMA10
121.63
SMA20
115.11
SMA50
110.8
SMA100
100.54
SMA200
101.3
MACD
4.02
MACD Signal
3.71
MACD Histogram
0.31
RSI
62.03
Stochastic %K
66.34
Stochastic %D
71.27
StochRSI %K
38.07
StochRSI %D
49.91

DFS Earnings

Last year, DFS earnings were $2.86B. During the past five year, DFS's earnings have gone up by 7.61% per year. This was slower than the Credit Services industry average of 11.99%.

Last year, DFS revenue was $9.84B. In the last five year, DFS's revenue has gone up by 5.1% per year. This was slower than the Credit Services industry average of 9.52%.

Dig into DFS's earnings and revenue performance here.

Are DFS executives and large shareholders buying or selling the stock?

Over the past year, executives and large shareholders at DFS have sold more shares than they have bought.

Daniel Peter Capozzi, EVP Pres. - Consumer Banking of DFS, was the latest DFS insider to sell. They sold $1,324,860.48 worth of DFS stock on Feb 1, 2024.

Learn more about who owns DFS shares here.

Can I rely on DFS as an income stream?

Discover Financial Services pays a dividend of 2.33%, compared to the Credit Services industry's average dividend yield of 4.08%. If you owned $1,000 of DFS stock, you would have been paid $23.32 in the past year.

Discover Financial Services dividend payments have consistently grown over the past decade and have remained stable.

Find more data about Discover Financial Services dividend yield and history here.

DFS Social Trading Data

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Step 5: Execute your DFS trade

You have two main order types:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are usually fine for most investors.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at an exact price, use a limit order.

Hit the Open Trade button and your broker will place your order.

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Step 6: Get updates on your DFS investment

Now that you own some DFS shares, you'll want to stay up-to-date on your company.

Put DFS on a watchlist to keep tabs on your DFS stock.

DFS Feed

How to Buy Stock in Discover Financial Services

To summarize, here are the 6 steps you need to take to buy Discover Financial Services stock right now:

  1. Choose where to buy Discover Financial Services stock
  2. Sign up for your brokerage account
  3. Fund your brokerage account
  4. Analyze Discover Financial Services stock
  5. Execute your DFS trade
  6. Get updates on your DFS investment

If you need a brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to monitor your investment in Discover Financial Services, hit the button below to create your watchlist.

NYSE: DFS
$120.07-0.74 (-0.61%)
Updated Mar 4, 2024
Open eToro Account
NYSE: DFS
$120.07-0.74 (-0.61%)
Updated Mar 4, 2024
Open eToro Account

FAQ

How much does it cost to buy one Discover Financial Services share?

As of Mar 4, 2024, it costs $120.07 to buy one share of Discover Financial Services stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.083 shares of DFS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Discover Financial Services stock?

According to 14 Wall Street analysts who monitor Discover Financial Services, their consensus recommendation is to buy Discover Financial Services stock.

What is the best way to buy Discover Financial Services stock?

One way to place an order for Discover Financial Services stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.