How to Buy Comcast Stock
Comcast Corp
Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Media, Studios, Theme Parks, and Sky segments.
Comcast stock last closed at $32.29, down 1.01% from the previous day, and has decreased 17.96% in one year. It has underperformed other stocks in the Telecom Services industry by 0.18 percentage points. Comcast stock is currently +4.06% from its 52-week low of $31.03, and -28.74% from its 52-week high of $45.31.
There are currently 3.69B shares of CMCSA outstanding. The market capitalization of CMCSA is $119.22B. In the last 24 hours, 21.19M CMCSA shares were traded.
How to Buy Comcast Stock
Not sure how to invest in Comcast stock? Here's how.
- Decide where to buy Comcast stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you determine where to buy Comcast stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your method of payment and add your details.
- Research Comcast stock: The Comcast ticker symbol is CMCSA. Is Comcast stock a good investment? Should you buy shares of CMCSA? How do CMCSA's underlying business fundamentals look? Do top analysts think Comcast is a good buy? Why has CMCSA's stock price moved recently? (Hint: Our stock research website can help you decide if CMCSA is a good stock to buy).
- Place your CMCSA purchase: Decide if you will purchase CMCSA shares at the current market price or use a limit order to purchase CMCSA stock at a specific price.
- Get key alerts regarding your CMCSA position: Create a watchlist to get the latest news on your new investment in Comcast shares.
Step 1: Decide where to buy Comcast stock
You will need an online brokerage account to access the NASDAQ market and buy CMCSA shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can buy CMCSA stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Submit your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on stock apps to use, you need to deposit funds:
Watch this video walkthrough to see the process of transferring funds into your new brokerage account.
Step 4: Research Comcast stock
After you have selected the best place to buy Comcast stock, it's very important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Comcast shares quick numbers
Fundamentals of CMCSA
WallStreetZen was built to help average investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CMCSA's stock page.
Is CMCSA stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge CMCSA's intrinsic value.
Using relative valuations measures:
- CMCSA may be undervalued based on its P/E ratio of 5.31x, relative to Telecom Services industry P/E ratio of 10.79x
- CMCSA may be undervalued based on its P/B ratio of 1.23x, relative to Telecom Services industry P/B ratio of 1.89x
You can access more valuation analysis on CMCSA's stock here.
CMCSA Financial Health Overview
Positive Health Checks:
- CMCSA's operating cash flow of $31.21B allows it to safely service it's debt of $101.53B.
- CMCSA profit margin has gone up from 12.5% to 18.4% in the past year.
- Total CMCSA debt is lower than 5 years ago, relative to shareholder equity.
- CMCSA earnings of $32.10B is not sufficient to cover its interest payments.
Negative Health Checks:
- CMCSA has a relatively high debt to equity ratio of 1.82.
- There are more short-term liabilities than short-term assets on the CMCSA balance sheet.
- There are more long-term liabilities than short-term assets on the CMCSA balance sheet.
Do analysts think it's a good time to buy CMCSA stock
Out of 11 Equities analysts who give ratings on CMCSA, the consensus analyst rating on CMCSA is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Latest CMCSA Analyst Forecasts
Kannan Venkateshwar, a top 12% analyst from Barclays maintains CMCSA with a hold rating and lowers their CMCSA price target from $35.00 to $34.00, on Aug 1, 2025.
Maher Yaghi, a top 22% analyst from ScotiaBank maintains CMCSA with a hold rating and raises their CMCSA price target from $44.50 to $45.00, on Jul 11, 2025.
Timothy Horan, a top 14% analyst from Oppenheimer maintains CMCSA with a buy rating and lowers their CMCSA price target from $55.00 to $38.00, on Apr 25, 2025.
Michael Rollins, a top 13% analyst from Citigroup maintains CMCSA with a strong buy rating and lowers their CMCSA price target from $44.00 to $39.00, on Apr 25, 2025.
Bradley Thomas, a top 3% analyst from KeyBanc maintains CMCSA with a strong buy rating and lowers their CMCSA price target from $47.00 to $45.00, on Apr 14, 2025.
You can dig deeper into what analysts are saying on the Comcast stock forecast page.
CMCSA Trading Indicators
Is CMCSA Making Money?
Last year, CMCSA earnings were $22.90B. Over the last 5 year, CMCSA's earnings have gone up by 19.26% per year. This was faster than the Telecom Services industry average of 8.95%.
Last year, CMCSA revenue was $124.18B. During the past 5 year, CMCSA's revenue has grown by 3.31% per year. This was faster than the Telecom Services industry average of 2.83%.
You can analyze CMCSA's earnings and revenue performance here.
Latest Insiders Trades at CMCSA
In the last 12 months, insiders at CMCSA have sold more shares than they have bought.
Daniel C. Murdock, EVP Chief Accounting Officer of CMCSA, was the latest CMCSA insider to sell. They sold $92,022.36 worth of CMCSA stock on Jun 19, 2025.
Learn more about who owns CMCSA shares here.
Does CMCSA stock generate passive income?
Comcast pays a dividend of 3.96%, compared to the Telecom Services industry's average dividend yield of 3.24%. If you owned $1,000 worth of CMCSA stock, you would have been paid $39.64 in the past 12 months.
Comcast dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Comcast dividend yield and history here.
Get opinions from other traders
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Place your CMCSA purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price limit, place a limit order.
Click the Open button and eToro will execute your order.
If you need more help buying stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your CMCSA position
Now that you own some CMCSA shares, you'll want to keep up with your new investment.
Make a watchlist to see the latest developments about your CMCSA stock.
CMCSA Feed
How to Buy Stock in Comcast
To reiterate, here are the 6 steps you need to take to buy Comcast stock right now:
- Decide where to buy Comcast stock
- Create your brokerage account
- Deposit funds into your investment account
- Research Comcast stock
- Place your CMCSA purchase
- Get key alerts regarding your CMCSA position
If you need a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Comcast, get started below.
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