How to Buy Comcast Stock
Comcast Corp
Comcast Corporation functions as a global media and technology conglomerate. Its diverse operations are segmented across Cable Communications, Media, Studios, Theme Parks, and Sky.
Comcast stock last closed at $25.47, down 0.7% from the previous day, and has decreased 20.65% in one year. It has underperformed other stocks in the Telecom Services industry by 0.14 percentage points. Comcast stock is currently +19.69% from its 52-week low of $21.28, and -26.07% from its 52-week high of $34.45.
There are currently 3.55B shares of CMCSA outstanding. The market capitalization of CMCSA is $90.38B. In the last 24 hours, 19.87M CMCSA shares were traded.
How to Buy Comcast Stock
Not sure how to invest in Comcast stock? Here's how.
- Decide where to buy Comcast stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you determine where to buy Comcast stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your method of payment and add your details.
- Research Comcast stock: The Comcast ticker symbol is CMCSA. Is Comcast stock a good investment? Should you buy shares of CMCSA? How do CMCSA's underlying business fundamentals look? Do top analysts think Comcast is a good buy? Why has CMCSA's stock price moved recently? (Hint: Our stock research website can help you decide if CMCSA is a good stock to buy).
- Place your CMCSA purchase: Decide if you will purchase CMCSA shares at the current market price or use a limit order to purchase CMCSA stock at a specific price.
- Get key alerts regarding your CMCSA position: Create a watchlist to get the latest news on your new investment in Comcast shares.
Step 1: Decide where to buy Comcast stock
You will need an online brokerage account to access the NASDAQ market and buy CMCSA shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can buy CMCSA stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Submit your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on stock apps to use, you need to deposit funds:
Watch this video walkthrough to see the process of transferring funds into your new brokerage account.
Step 4: Research Comcast stock
After you have selected the best place to buy Comcast stock, it's very important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Comcast shares quick numbers
Fundamentals of CMCSA
WallStreetZen was built to help average investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CMCSA's stock page.
Is CMCSA stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge CMCSA's intrinsic value.
Using relative valuations measures:
- CMCSA may be overvalued based on its P/E ratio of 8.16x, relative to Telecom Services industry P/E ratio of 6.94x
- CMCSA may be undervalued based on its P/B ratio of 1.01x, relative to Telecom Services industry P/B ratio of 1.74x
- CMCSA could be undervalued based on its PEG ratio of 0.87x
You can do additional valuation research on CMCSA's stock here.
CMCSA Financial Health
Positive Health Checks:
- CMCSA's operating cash flow of $32.52B allows it to safely service it's debt of $90.38B.
- Total CMCSA debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- CMCSA has a relatively high debt to equity ratio of 1.87.
- CMCSA profit margin has gone down from 18.4% to 9% in the past year.
- CMCSA earnings of $18.81B is not sufficient to cover its interest payments.
- There are more short-term liabilities than short-term assets on the CMCSA balance sheet.
- There are more long-term liabilities than short-term assets on the CMCSA balance sheet.
Is Comcast stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 12 sell side analysts who track CMCSA, the consensus analyst rating on Comcast is a Hold
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Latest CMCSA Analyst Forecasts
Sam McHugh, a bottom 25% analyst from BNP Paribas maintains CMCSA with a sell rating and lowers their CMCSA price target from $25.00 to $22.00, on Jul 14, 2026.
Benjamin Swinburne, a top 7% analyst from Morgan Stanley maintains CMCSA with a hold rating and lowers their CMCSA price target from $33.00 to $30.00, on Jul 7, 2026.
Michael Ng, a top 3% analyst from Goldman Sachs maintains CMCSA with a hold rating and lowers their CMCSA price target from $29.00 to $26.00, on Jul 2, 2026.
Bryan Kraft, a top 9% analyst from Deutsche Bank upgrades CMCSA to a strong buy rating and lowers their CMCSA price target from $34.00 to $32.00, on Jun 30, 2026.
Lyaysyan Sedova, a bottom 31% analyst from Freedom Broker initiates coverage on CMCSA with a hold rating and announces their CMCSA price target of $29.00, on Jun 12, 2026.
You can dive deeper into what analysts are saying on the Comcast stock forecast page.
CMCSA Technicals
CMCSA Revenue
Last year, CMCSA earnings were $11.20B. During the past five year, CMCSA's earnings have increased by 2.86% per year. This was slower than the Telecom Services industry average of 5.47%.
Last year, CMCSA revenue was $124.91B. In the past 5 year, CMCSA's revenue has increased by 2.76% per year. This was faster than the Telecom Services industry average of 1.1%.
Dive into CMCSA's earnings and revenue performance here.
What are CMCSA executives and large shareholders up to?
Over the past 12 months, insiders at CMCSA have sold more shares than they have bought.
Daniel C. Murdock, EVP Chief Accounting Officer of CMCSA, was the latest CMCSA insider to sell. They sold $57,898.89 worth of CMCSA stock on Apr 3, 2026.
Learn more about who owns CMCSA stock here.
Does CMCSA stock generate passive income?
Comcast pays a dividend of 5.18%, compared to the Telecom Services industry's average dividend yield of 3.62%. If you owned $1,000 worth of CMCSA stock, you would have been paid $51.83 in the past year.
Comcast dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Comcast dividend yield and history here.
What others are saying about CMCSA
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your CMCSA purchase
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open button and your broker will execute your order.
If you need more help buying stocks on eToro, click the helpful video below:
Step 6: Get key alerts regarding your CMCSA position
Now that you own some CMCSA stock, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to track your CMCSA stock.
CMCSA Feed
How to Buy Stock in Comcast
To reiterate, here are the 6 steps you need to take to buy Comcast stock right now:
- Decide where to buy Comcast stock
- Create your brokerage account
- Deposit funds into your investment account
- Research Comcast stock
- Place your CMCSA purchase
- Get key alerts regarding your CMCSA position
If you need a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to monitor your investment in Comcast, add CMCSA to your watchlist by clicking the button below.
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