NASDAQ: GPRO
Gopro Inc Stock

$0.78-0.01 (-1.27%)
Updated Jun 11, 2026
GPRO Price
$0.78
Fair Value Price
-$0.36
Market Cap
$133.37M
52 Week Low
$0.59
52 Week High
$3.05
P/E
-0.99x
P/B
-71.36x
P/S
0.2x
PEG
N/A
Dividend Yield
N/A
Revenue
$616.30M
Earnings
-$127.60M
Gross Margin
29.3%
Operating Margin
-18.43%
Profit Margin
-20.7%
Debt to Equity
-205.04
Operating Cash Flow
-$101k
Beta
1.6
Next Earnings
Aug 10, 2026
Ex-Dividend
N/A
Next Dividend
N/A

GPRO Overview

GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse portfolio features well-known products such as the HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and the GoPro App. Established in 2002 by Nicholas Woodman, the firm maintains its corporate headquarters in San Mateo, California.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine GPRO's potential to beat the market

DSell
  • Stocks with a Zen Rating of Sell (D) had an average loss of -4.50% per year. Learn More

Zen Rating Component Grades

D
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Consumer Electronic

Industry Rating
F
GPRO
Ranked
#9 of 9

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$15.44B
$295.63C
$13.39C
View Top Consumer Electronic Stocks

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GPRO News

Overview

Due Diligence Score

Industry Average (23)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how GPRO scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

GPRO ($0.78) is overvalued by 314.6% relative to our estimate of its Fair Value price of -$0.36 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
GPRO ($0.78) is not significantly undervalued (314.6%) relative to our estimate of its Fair Value price of -$0.36 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more GPRO due diligence checks available for Premium users.

Valuation

GPRO fair value

Fair Value of GPRO stock based on Discounted Cash Flow (DCF)

Price
$0.78
Fair Value
-$0.36
Undervalued by
314.60%
GPRO ($0.78) is overvalued by... subscribe to Premium to read more.
Below Fair Value Valuation
GPRO ($0.78) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

GPRO price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-0.99x
Industry
32.89x
Market
13.95x

GPRO price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
-71.36x
Industry
27.34x

GPRO's financial health

Profit margin

Revenue
$99.1M
Net Income
-$80.8M
Profit Margin
-81.6%
GPRO's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
GPRO's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$381.4M
Liabilities
$383.2M
Debt to equity
-205.04
GPRO's short-term liabilities ($356.86M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
GPRO's short-term assets ($207.29M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
GPRO's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
GPRO's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
-$36.6M
Investing
-$1.0M
Financing
$28.8M
GPRO's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

GPRO vs Consumer Electronic Stocks

TickerZen RatingMarket Cap1d %P/EP/B
GPROD$133.37M-1.27%-0.99x-71.36x
ZEPPC$76.36M+21.55%-1.89x0.39x
UEIC$49.64M+3.42%-2.62x0.36x
AXIL$44.18M+2.86%46.29x3.85x
KOSS$37.96M+2.56%-36.45x1.28x

Gopro Stock FAQ

What is Gopro's quote symbol?

(NASDAQ: GPRO) Gopro trades on the NASDAQ under the ticker symbol GPRO. Gopro stock quotes can also be displayed as NASDAQ: GPRO.

If you're new to stock investing, here's how to buy Gopro stock.

What is the 52 week high and low for Gopro (NASDAQ: GPRO)?

(NASDAQ: GPRO) Gopro's 52-week high was $3.05, and its 52-week low was $0.59. It is currently -74.43% from its 52-week high and 32.2% from its 52-week low.

How much is Gopro stock worth today?

(NASDAQ: GPRO) Gopro currently has 170,982,980 outstanding shares. With Gopro stock trading at $0.78 per share, the total value of Gopro stock (market capitalization) is $133.37M.

Gopro stock was originally listed at a price of $31.34 in Jun 26, 2014. If you had invested in Gopro stock at $31.34, your return over the last 11 years would have been -97.51%, for an annualized return of -28.52% (not including any dividends or dividend reinvestments).

How much is Gopro's stock price per share?

(NASDAQ: GPRO) Gopro stock price per share is $0.78 today (as of Jun 11, 2026).

What is Gopro's Market Cap?

(NASDAQ: GPRO) Gopro's market cap is $133.37M, as of Jun 12, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Gopro's market cap is calculated by multiplying GPRO's current stock price of $0.78 by GPRO's total outstanding shares of 170,982,980.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.