NASDAQ: GPRO
Gopro Inc Stock

$0.80-0.05 (-5.88%)
Updated Jun 13, 2025
GPRO Price
$0.80
Fair Value Price
$1.71
Market Cap
$125.25M
52 Week Low
$0.40
52 Week High
$1.76
P/E
-0.89x
P/B
1.14x
P/S
0.13x
PEG
N/A
Dividend Yield
N/A
Revenue
$780.31M
Earnings
-$139.93M
Gross Margin
33.5%
Operating Margin
-17.15%
Profit Margin
-17.9%
Debt to Equity
3.21
Operating Cash Flow
-$84M
Beta
1.45
Next Earnings
Aug 4, 2025
Ex-Dividend
N/A
Next Dividend
N/A

GPRO Overview

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine GPRO's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

F
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Consumer Electronic

Industry Rating
D
GPRO
Ranked
#7 of 11

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$7.00B
$12.84C
$4.70C
View Top Consumer Electronic Stocks

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GPRO News

Overview

Due Diligence Score

Industry Average (25)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how GPRO scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

GPRO ($0.80) is undervalued by 53.41% relative to our estimate of its Fair Value price of $1.71 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
GPRO ($0.80) is significantly undervalued by 53.41% relative to our estimate of its Fair Value price of $1.71 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more GPRO due diligence checks available for Premium users.

Valuation

GPRO fair value

Fair Value of GPRO stock based on Discounted Cash Flow (DCF)

Price
$0.80
Fair Value
$1.71
Undervalued by
53.12%
GPRO ($0.80) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
GPRO ($0.80) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

GPRO price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-0.89x
Industry
29.87x
Market
31.36x

GPRO price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.14x
Industry
24.27x
GPRO is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

GPRO's financial health

Profit margin

Revenue
$134.3M
Net Income
-$46.7M
Profit Margin
-34.8%
GPRO's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
GPRO's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$462.5M
Liabilities
$352.5M
Debt to equity
3.21
GPRO's short-term liabilities ($316.89M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
GPRO's short-term assets ($278.85M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
GPRO's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
GPRO's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
-$57.2M
Investing
-$1.3M
Financing
$24.9M
GPRO's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

GPRO vs Consumer Electronic Stocks

TickerZen RatingMarket Cap1d %P/EP/B
GPROC$125.25M-5.92%-0.89x1.14x
UEICB$92.19M-3.45%-4.24x0.61x
KOSSC$44.07M-3.49%-58.75x1.44x
ZEPP$36.72M-3.35%-0.46x0.16x
AXIL$34.98M-2.95%12.83x3.62x

Gopro Stock FAQ

What is Gopro's quote symbol?

(NASDAQ: GPRO) Gopro trades on the NASDAQ under the ticker symbol GPRO. Gopro stock quotes can also be displayed as NASDAQ: GPRO.

If you're new to stock investing, here's how to buy Gopro stock.

What is the 52 week high and low for Gopro (NASDAQ: GPRO)?

(NASDAQ: GPRO) Gopro's 52-week high was $1.76, and its 52-week low was $0.40. It is currently -54.83% from its 52-week high and 99.75% from its 52-week low.

How much is Gopro stock worth today?

(NASDAQ: GPRO) Gopro currently has 157,549,215 outstanding shares. With Gopro stock trading at $0.80 per share, the total value of Gopro stock (market capitalization) is $125.25M.

Gopro stock was originally listed at a price of $31.34 in Jun 26, 2014. If you had invested in Gopro stock at $31.34, your return over the last 10 years would have been -97.46%, for an annualized return of -30.75% (not including any dividends or dividend reinvestments).

How much is Gopro's stock price per share?

(NASDAQ: GPRO) Gopro stock price per share is $0.80 today (as of Jun 13, 2025).

What is Gopro's Market Cap?

(NASDAQ: GPRO) Gopro's market cap is $125.25M, as of Jun 15, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Gopro's market cap is calculated by multiplying GPRO's current stock price of $0.80 by GPRO's total outstanding shares of 157,549,215.
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