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NASDAQ: GPRO
Gopro Inc Stock

Overview
ForecastEarningsRevenueDividendOwnership
$1.16-0.05 (-4.13%)
Updated Jan 30, 2026
GPRO Price
$1.16
Fair Value Price
$1.31
Market Cap
$185.28M
52 Week Low
$0.40
52 Week High
$3.05
P/E
-1.53x
P/B
2.3x
P/S
0.52x
PEG
N/A
Dividend Yield
N/A
Revenue
$650.75M
Earnings
-$121.57M
Gross Margin
34.5%
Operating Margin
-17.56%
Profit Margin
-18.7%
Debt to Equity
5.69
Operating Cash Flow
-$61M
Beta
1.53
Next Earnings
Feb 5, 2026
Ex-Dividend
N/A
Next Dividend
N/A

GPRO Overview

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine GPRO's potential to beat the market

DSell
  • Stocks with a Zen Rating of Sell (D) had an average loss of -4.50% per year. Learn More
View All “A” Zen Rated Stocks
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Zen Rating Component Grades

C
Value
C
Growth
C
Momentum
C
Sentiment
C
Safety
C
Financials
D
Artificial Intelligence
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Consumer Electronic

Industry Rating
D
GPRO
Ranked#10 of 12

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
Lg Display Co (LPL)
$3.97B
Sonos (SONO)
$14.35C
Apple (AAPL)
$259.48C
View Top Consumer Electronic Stocks

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GPRO News

Overview

Due Diligence Score

–
Industry Average (25)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how GPRO scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

GPRO ($1.16) is undervalued by 11.5% relative to our estimate of its Fair Value price of $1.31 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
GPRO ($1.16) is not significantly undervalued (11.5%) relative to our estimate of its Fair Value price of $1.31 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more GPRO due diligence checks available for Premium users.

Valuation

GPRO fair value

Fair Value of GPRO stock based on Discounted Cash Flow (DCF)

Price
$1.16
Fair Value
$1.31
Undervalued by
11.50%
GPRO ($1.16) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
GPRO ($1.16) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

GPRO price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-1.53x
Industry
32.12x
Market
43.06x

GPRO price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
2.3x
Industry
27.62x
GPRO is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

GPRO's financial health

Profit margin

Revenue
$162.9M
Net Income
-$21.3M
Profit Margin
-13%
GPRO's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
GPRO's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$538.6M
Liabilities
$458.1M
Debt to equity
5.69
GPRO's short-term liabilities ($379.09M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
GPRO's short-term assets ($358.77M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
GPRO's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
GPRO's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$12.2M
Investing
-$934.0k
Financing
$83.1M
GPRO's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

GPRO vs Consumer Electronic Stocks

TickerZen RatingMarket Cap1d %P/EP/B
GPROD$185.28M-4.13%-1.53x2.30x
VUZIC$210.73M+0.77%-5.48x7.56x
TBCHC$230.96M-1.40%12.86x2.09x
ZEPPC$282.77M-14.23%-4.29x1.25x
AXIL–$53.88M+6.17%39.60x4.86x
View Top Consumer Electronic Stocks

Gopro Stock FAQ

What is Gopro's quote symbol?

(NASDAQ: GPRO) Gopro trades on the NASDAQ under the ticker symbol GPRO. Gopro stock quotes can also be displayed as NASDAQ: GPRO.

If you're new to stock investing, here's how to buy Gopro stock.

What is the 52 week high and low for Gopro (NASDAQ: GPRO)?

(NASDAQ: GPRO) Gopro's 52-week high was $3.05, and its 52-week low was $0.40. It is currently -61.97% from its 52-week high and 191.46% from its 52-week low.

How much is Gopro stock worth today?

(NASDAQ: GPRO) Gopro currently has 159,728,275 outstanding shares. With Gopro stock trading at $1.16 per share, the total value of Gopro stock (market capitalization) is $185.28M.

Gopro stock was originally listed at a price of $31.34 in Jun 26, 2014. If you had invested in Gopro stock at $31.34, your return over the last 11 years would have been -96.3%, for an annualized return of -25.89% (not including any dividends or dividend reinvestments).

How much is Gopro's stock price per share?

(NASDAQ: GPRO) Gopro stock price per share is $1.16 today (as of Jan 30, 2026).

What is Gopro's Market Cap?

(NASDAQ: GPRO) Gopro's market cap is $185.28M, as of Jan 31, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Gopro's market cap is calculated by multiplying GPRO's current stock price of $1.16 by GPRO's total outstanding shares of 159,728,275.
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