NASDAQ: GPRO
Gopro Inc Stock Ownership - Who owns Gopro?

Insider buying vs selling

Have Gopro Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Brian 1. McGeePresident and COO2026-05-20130,631$0.97
$127.10kSell
Jason Christopher StephenSVP General Counsel2026-05-1816,894$1.11
$18.75kSell
Brian Robert TrattChief Financial Officer2026-05-1510,625$1.11
$11.79kSell
Jason Christopher StephenSVP General Counsel2026-05-1513,999$1.11
$15.54kSell
Dean JahnkeSVP Global Sales CM RE2026-05-1525,830$1.11
$28.67kSell
Brian 1. McGeePresident and COO2026-05-1543,324$1.11
$48.09kSell
Charles LafradesChief Accounting Officer2026-05-1512,193$1.11
$13.53kSell
Brian 1. McGeeEVP CFO and COO2026-02-2059,509$0.79
$47.13kSell
Jason Christopher StephenSVP General Counsel2026-02-185,393$0.80
$4.30kSell
Nicholas WoodmanCEO Chairman of the Board2026-02-1710,855$0.81
$8.76kSell

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Net Insider Buy/Sell (L12M) Ownership

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GPRO Shareholders

What type of owners hold Gopro Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
William George Brumder6.35%10,850,000$8.14MInsider
Foxteq Holdings Inc5.39%9,214,480$6.91MInsider
Charles Schwab Investment Management Inc3.49%5,963,696$4.47MInstitution
Valley Community Foundation Silicon3.40%5,821,739$4.37MInsider
Acadian Asset Management LLC3.29%5,622,845$4.22MInstitution
Vanguard Capital Management LLC3.13%5,357,037$4.02MInstitution
Dean S. Woodman3.00%5,136,022$3.85MInsider
Allianz Asset Management Gmbh2.01%3,436,795$2.58MInstitution
Steamboat Ventures GP V Ltd1.85%3,156,647$2.37MInsider
Jacobs Levy Equity Management Inc1.52%2,596,704$1.95MInstitution

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GPRO vs Consumer Electronic Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
GPRO26.46%26.67%Net BuyingNet Selling
ZEPP1.36%2.19%
UEIC48.02%51.98%Net SellingNet Selling
AXIL3.56%96.44%
KOSS3.55%96.45%Net Buying

Gopro Stock Ownership FAQ

Who owns Gopro?

Gopro (NASDAQ: GPRO) is owned by 26.46% institutional shareholders, 26.67% Gopro insiders, and 46.87% retail investors. William George Brumder is the largest individual Gopro shareholder, owning 10.85M shares representing 6.35% of the company. William George Brumder's Gopro shares are currently valued at $8.58M.

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