NASDAQ: AREBAmerican Rebel Holdings Inc Stock
$0.86-0.02 (-2.27%)
Updated Dec 23, 2025
AREB Price
$0.86
Fair Value Price
N/A
Market Cap
$5.30M
52 Week Low
$0.84
52 Week High
$1,835.00
P/E
0x
P/B
1.57x
P/S
0.34x
PEG
N/A
Dividend Yield
N/A
Revenue
$9.01M
Earnings
-$36.33M
Gross Margin
-4.8%
Operating Margin
-366.12%
Profit Margin
-403%
Debt to Equity
8.4
Operating Cash Flow
-$7M
Beta
-6.45
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
AREB Overview
American Rebel Holdings, Inc. sells branded safes, and personal security and self-defense products, the latter including vault doors, concealed carry backpacks, and concealed carry jackets, vests, coats, and T-shirts for men and women. It also offers back-over and back-under handgun hangers and ballistic shields. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, KS.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine AREB's potential to beat the market
DSell
- Stocks with a Zen Rating of Sell (D) had an average loss of -4.50% per year. Learn More
Zen Rating Component Grades
F
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Shoe
Industry Rating
C
AREB
Ranked#12 of 13
Ranked#12 of 13
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $29.87 | A | |
| $17.52 | B | |
| $7.46 | B |
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AREB News
Overview
Due Diligence Score
–
Industry Average (37)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how AREB scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
AREB is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
AREB is good value based on its book value relative to its share price (1.57x), compared to the US Footwear & Accessories industry average (5.14x)
P/B vs Industry Valuation
AREB is unprofitable, so we... subscribe to Premium to read more.
PEG Value Valuation
There are 30 more AREB due diligence checks available for Premium users.
Valuation
AREB price to earnings (PE)
For valuing profitable companies with steady earnings
Company
0x
Industry
30.38x
Market
44.94x
AREB price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
1.57x
Industry
5.14x
AREB is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
AREB's financial health
Profit margin
Revenue
$1.9M
Net Income
-$5.2M
Profit Margin
-278.6%
AREB's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
AREB's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$31.7M
Liabilities
$28.4M
Debt to equity
8.4
AREB's short-term liabilities ($26.69M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
AREB's short-term assets ($9.04M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
AREB's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
AREB's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
-$1.6M
Investing
-$99.7k
Financing
-$25.7k
AREB's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials
AREB vs Shoe Stocks
American Rebel Holdings Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.