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Best Travel Stocks to Buy Now (2026)

Top travel stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best travel stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best vacation stocks to buy right now are:

Expedia Group (NASDAQ:EXPE) is the #1 top travel stock out of 17 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Expedia Group (NASDAQ:EXPE) is: Value: A, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Expedia Group (NASDAQ:EXPE) has a Due Diligence Score of 56, which is 22 points higher than the travel industry average of 34.

EXPE passed 21 out of 38 due diligence checks and has strong fundamentals. Expedia Group has seen its stock return 37.35% over the past year, overperforming other travel stocks by 42 percentage points.

Expedia Group has an average 1 year price target of $283.13, an upside of 22.62% from Expedia Group's current stock price of $230.89.

Expedia Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 24 analysts covering Expedia Group, 29.17% have issued a Strong Buy rating, 4.17% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Viking Holdings (NYSE:VIK) is the #2 top travel stock out of 17 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Viking Holdings (NYSE:VIK) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Viking Holdings (NYSE:VIK) has a Due Diligence Score of 37, which is 3 points higher than the travel industry average of 34.

VIK passed 13 out of 33 due diligence checks and has average fundamentals. Viking Holdings has seen its stock return 84.86% over the past year, overperforming other travel stocks by 90 percentage points.

Viking Holdings has an average 1 year price target of $79.25, an upside of 7.85% from Viking Holdings's current stock price of $73.48.

Viking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 12 analysts covering Viking Holdings, 66.67% have issued a Strong Buy rating, 0% have issued a Buy, 25% have issued a hold, while 8.33% have issued a Sell rating, and 0% have issued a Strong Sell.

Booking Holdings (NASDAQ:BKNG) is the #3 top travel stock out of 17 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Booking Holdings (NASDAQ:BKNG) is: Value: C, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: A, and AI: B.

Booking Holdings (NASDAQ:BKNG) has a Due Diligence Score of 48, which is 14 points higher than the travel industry average of 34.

BKNG passed 19 out of 38 due diligence checks and has strong fundamentals. Booking Holdings has seen its stock lose -8.61% over the past year, underperforming other travel stocks by -4 percentage points.

Booking Holdings has an average 1 year price target of $5,840.14, an upside of 38.71% from Booking Holdings's current stock price of $4,210.32.

Booking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 22 analysts covering Booking Holdings, 63.64% have issued a Strong Buy rating, 18.18% have issued a Buy, 18.18% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 7 travel stocks that have issued dividends in the past year, the 3 travel stocks with the highest dividend yields are:

Tuniu (NASDAQ:TOUR) has an annual dividend yield of N/A, which is N/A percentage points lower than the travel industry average of 1.25%.

Tuniu's dividend payout ratio of 91.8% indicates that its dividend yield might not be sustainable for the long-term.

Tripcom Group (NASDAQ:TCOM) has an annual dividend yield of N/A, which is N/A percentage points lower than the travel industry average of 1.25%. Tripcom Group's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Tripcom Group's dividend has not shown consistent growth over the last 10 years.

Tripcom Group's dividend payout ratio of 4.1% indicates that its dividend yield is sustainable for the long-term.

Travel & Leisure Co (NYSE:TNL) has an annual dividend yield of 2.49%, which is 1 percentage points higher than the travel industry average of 1.25%. Travel & Leisure Co's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Travel & Leisure Co's dividend has shown consistent growth over the last 10 years.

Travel & Leisure Co's dividend payout ratio of 63.8% indicates that its dividend yield is sustainable for the long-term.

Travel stocks were up 2.52% in the last day, and down -1.79% over the last week.

We couldn't find a catalyst for why travel stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel stocks right now are:

Carnival (NYSE:CCL) is the most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Carnival has a valuation score of 43, which is 4 points higher than the travel industry average of 39. It passed 3 out of 7 valuation due diligence checks.

Carnival's stock has gained 32.51% in the past year. It has overperformed other stocks in the travel industry by 37 percentage points.

Expedia Group (NASDAQ:EXPE) is the second most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Expedia Group has a valuation score of 71, which is 32 points higher than the travel industry average of 39. It passed 5 out of 7 valuation due diligence checks.

Expedia Group's stock has gained 37.35% in the past year. It has overperformed other stocks in the travel industry by 42 percentage points.

Tripadvisor (NASDAQ:TRIP) is the third most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 43, which is 4 points higher than the travel industry average of 39. It passed 3 out of 7 valuation due diligence checks.

Tripadvisor's stock has dropped -24.77% in the past year. It has underperformed other stocks in the travel industry by -20 percentage points.

53.85% of travel stocks rated by analysts are a strong buy right now. On average, analysts expect travel stocks to rise by 37.58% over the next year.

0% of travel stocks have a Zen Rating of A (Strong Buy), 7.14% of travel stocks are rated B (Buy), 85.71% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).