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Best Travel Stocks to Buy Now (2025)

Top travel stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best travel stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best vacation stocks to buy right now are:

Tripadvisor (NASDAQ:TRIP) is the #1 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Tripadvisor (NASDAQ:TRIP) is: Value: A, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Tripadvisor (NASDAQ:TRIP) has a Due Diligence Score of 43, which is 11 points higher than the travel industry average of 32.

TRIP passed 14 out of 33 due diligence checks and has strong fundamentals. Tripadvisor has seen its stock lose -9.36% over the past year, underperforming other travel stocks by -15 percentage points.

Tripadvisor has an average 1 year price target of $17.18, an upside of 16% from Tripadvisor's current stock price of $14.81.

Tripadvisor stock has a consensus Sell recommendation according to Wall Street analysts. Of the 7 analysts covering Tripadvisor, 0% have issued a Strong Buy rating, 0% have issued a Buy, 71.43% have issued a hold, while 14.29% have issued a Sell rating, and 14.29% have issued a Strong Sell.

Viking Holdings (NYSE:VIK) is the #2 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Viking Holdings (NYSE:VIK) is: Value: C, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Viking Holdings (NYSE:VIK) has a Due Diligence Score of 21, which is -11 points lower than the travel industry average of 32. Although this number is below the industry average, our proven quant model rates VIK as a "B".

VIK passed 7 out of 33 due diligence checks and has weak fundamentals. Viking Holdings has seen its stock return 42.81% over the past year, overperforming other travel stocks by 37 percentage points.

Viking Holdings has an average 1 year price target of $63.60, an upside of 11.42% from Viking Holdings's current stock price of $57.08.

Viking Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 10 analysts covering Viking Holdings, 60% have issued a Strong Buy rating, 0% have issued a Buy, 30% have issued a hold, while 10% have issued a Sell rating, and 0% have issued a Strong Sell.

Booking Holdings (NASDAQ:BKNG) is the #3 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Booking Holdings (NASDAQ:BKNG) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Booking Holdings (NASDAQ:BKNG) has a Due Diligence Score of 40, which is 8 points higher than the travel industry average of 32.

BKNG passed 16 out of 38 due diligence checks and has average fundamentals. Booking Holdings has seen its stock return 4.51% over the past year, underperforming other travel stocks by -1 percentage points.

Booking Holdings has an average 1 year price target of $6,145.18, an upside of 23.11% from Booking Holdings's current stock price of $4,991.76.

Booking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 22 analysts covering Booking Holdings, 54.55% have issued a Strong Buy rating, 13.64% have issued a Buy, 31.82% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 5 travel stocks that have issued dividends in the past year, the 3 travel stocks with the highest dividend yields are:

Tuniu (NASDAQ:TOUR) has an annual dividend yield of 4.49%, which is 3 percentage points higher than the travel industry average of 1.67%.

Tuniu's dividend payout ratio of 108.2% indicates that its high dividend yield might not be sustainable for the long-term.

Royal Caribbean Cruises (NYSE:RCL) has an annual dividend yield of 1.19%, which is the same as the travel industry average of 1.67%. Royal Caribbean Cruises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Royal Caribbean Cruises's dividend has shown consistent growth over the last 10 years.

Royal Caribbean Cruises's dividend payout ratio of 20.3% indicates that its dividend yield is sustainable for the long-term.

Booking Holdings (NASDAQ:BKNG) has an annual dividend yield of 0.75%, which is -1 percentage points lower than the travel industry average of 1.67%.

Booking Holdings's dividend payout ratio of 24.2% indicates that its dividend yield is sustainable for the long-term.

Travel stocks were down -1.32% in the last day, and down -3.22% over the last week. Norwegian Cruise Line Holdings was the among the top losers in the travel services industry, dropping -15.28% yesterday.

Norwegian Cruise Line Holdings shares are trading lower following a Q3 revenue miss.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel stocks right now are:

Travel & Leisure Co (NYSE:TNL) is the most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Travel & Leisure Co has a valuation score of 29, which is -1 points higher than the travel industry average of 30. It passed 2 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates TNL a Valuation Rating of "A".

Travel & Leisure Co's stock has gained 27.63% in the past year. It has overperformed other stocks in the travel industry by 22 percentage points.

Tripadvisor (NASDAQ:TRIP) is the second most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 43, which is 13 points higher than the travel industry average of 30. It passed 3 out of 7 valuation due diligence checks.

Tripadvisor's stock has dropped -9.36% in the past year. It has underperformed other stocks in the travel industry by -15 percentage points.

Norwegian Cruise Line Holdings (NYSE:NCLH) is the third most undervalued travel stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Norwegian Cruise Line Holdings has a valuation score of 71, which is 41 points higher than the travel industry average of 30. It passed 5 out of 7 valuation due diligence checks.

Norwegian Cruise Line Holdings's stock has dropped -25.29% in the past year. It has underperformed other stocks in the travel industry by -31 percentage points.

50% of travel stocks rated by analysts are a strong buy right now. On average, analysts expect travel stocks to rise by 22.69% over the next year.

0% of travel stocks have a Zen Rating of A (Strong Buy), 28.57% of travel stocks are rated B (Buy), 64.29% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).