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Best Luxury Stocks to Buy Now (2026)

Top luxury stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best luxury stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best luxury good stocks to buy right now are:

Movado Group (NYSE:MOV) is the #1 top luxury stock out of 11 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Movado Group (NYSE:MOV) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: A.

Movado Group (NYSE:MOV) has a Due Diligence Score of 47, which is 14 points higher than the luxury industry average of 33.

MOV passed 16 out of 38 due diligence checks and has strong fundamentals. Movado Group has seen its stock return 74.62% over the past year, overperforming other luxury stocks by 50 percentage points.

Movado Group has an average 1 year price target of $45.00, an upside of 45.02% from Movado Group's current stock price of $31.03.

Movado Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Movado Group, 0% have issued a Strong Buy rating, 100% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Capri Holdings (NYSE:CPRI) is the #2 top luxury stock out of 11 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Capri Holdings (NYSE:CPRI) is: Value: B, Growth: B, Momentum: D, Sentiment: B, Safety: C, Financials: B, and AI: C.

Capri Holdings (NYSE:CPRI) has a Due Diligence Score of 34, which is 1 points higher than the luxury industry average of 33.

CPRI passed 11 out of 33 due diligence checks and has average fundamentals. Capri Holdings has seen its stock lose -4.47% over the past year, underperforming other luxury stocks by -29 percentage points.

Capri Holdings has an average 1 year price target of $20.70, an upside of 0.78% from Capri Holdings's current stock price of $20.54.

Capri Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 10 analysts covering Capri Holdings, 30% have issued a Strong Buy rating, 10% have issued a Buy, 60% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Therealreal (NASDAQ:REAL) is the #3 top luxury stock out of 11 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Therealreal (NASDAQ:REAL) is: Value: D, Growth: A, Momentum: C, Sentiment: A, Safety: C, Financials: B, and AI: C.

Therealreal (NASDAQ:REAL) has a Due Diligence Score of 14, which is -19 points lower than the luxury industry average of 33. Although this number is below the industry average, our proven quant model rates REAL as a "B".

REAL passed 5 out of 33 due diligence checks and has weak fundamentals. Therealreal has seen its stock return 18.95% over the past year, underperforming other luxury stocks by -6 percentage points.

Therealreal has an average 1 year price target of $16.50, an upside of 28.21% from Therealreal's current stock price of $12.87.

Therealreal stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Therealreal, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 3 luxury stocks that have issued dividends in the past year, the 3 luxury stocks with the highest dividend yields are:

Movado Group (NYSE:MOV) has an annual dividend yield of 4.83%, which is 3 percentage points higher than the luxury industry average of 2.33%. Movado Group's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Movado Group's dividend has shown consistent growth over the last 10 years.

Movado Group's dividend payout ratio of 78.4% indicates that its high dividend yield is sustainable for the long-term.

Tapestry (NYSE:TPR) has an annual dividend yield of 1.25%, which is -1 percentage points lower than the luxury industry average of 2.33%. Tapestry's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Tapestry's dividend has shown consistent growth over the last 10 years.

Tapestry's dividend payout ratio of 20.8% indicates that its dividend yield is sustainable for the long-term.

Signet Jewelers (NYSE:SIG) has an annual dividend yield of 0.9%, which is -1 percentage points lower than the luxury industry average of 2.33%. Signet Jewelers's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Signet Jewelers's dividend has shown consistent growth over the last 10 years.

Signet Jewelers's dividend payout ratio of 15.4% indicates that its dividend yield is sustainable for the long-term.

Luxury stocks were down -1.91% in the last day, and up 6.03% over the last week.

We couldn't find a catalyst for why luxury stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued luxury stocks right now are:

Signet Jewelers (NYSE:SIG) is the most undervalued luxury stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Signet Jewelers has a valuation score of 43, which is 22 points higher than the luxury industry average of 21. It passed 3 out of 7 valuation due diligence checks.

Signet Jewelers's stock has gained 17.49% in the past year. It has underperformed other stocks in the luxury industry by -7 percentage points.

Capri Holdings (NYSE:CPRI) is the second most undervalued luxury stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Capri Holdings has a valuation score of 29, which is 8 points higher than the luxury industry average of 21. It passed 2 out of 7 valuation due diligence checks.

Capri Holdings's stock has dropped -4.47% in the past year. It has underperformed other stocks in the luxury industry by -29 percentage points.

Movado Group (NYSE:MOV) is the third most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Movado Group has a valuation score of 29, which is 8 points higher than the luxury industry average of 21. It passed 2 out of 7 valuation due diligence checks.

Movado Group's stock has gained 74.62% in the past year. It has overperformed other stocks in the luxury industry by 50 percentage points.

50% of luxury stocks rated by analysts are a strong buy right now. On average, analysts expect luxury stocks to rise by 23.78% over the next year.

12.5% of luxury stocks have a Zen Rating of A (Strong Buy), 25% of luxury stocks are rated B (Buy), 50% are rated C (Hold), 12.5% are rated D (Sell), and 0% are rated F (Strong Sell).