Sectors & IndustriesConsumer CyclicalLuxury Goods

Best Luxury Stocks to Buy Now (2025)

Top luxury stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best luxury stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best luxury good stocks to buy right now are:

Brilliant Earth Group (NASDAQ:BRLT) is the #1 top luxury stock out of 12 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Brilliant Earth Group (NASDAQ:BRLT) is: Value: C, Growth: B, Momentum: B, Sentiment: B, Safety: C, Financials: B, and AI: C.

Brilliant Earth Group (NASDAQ:BRLT) has a Due Diligence Score of 25, which is -2 points lower than the luxury industry average of 27. Although this number is below the industry average, our proven quant model rates BRLT as a "A".

BRLT passed 8 out of 33 due diligence checks and has weak fundamentals. Brilliant Earth Group has seen its stock return 55.48% over the past year, overperforming other luxury stocks by 11 percentage points.

Brilliant Earth Group has an average 1 year price target of $2.00, a downside of -17.01% from Brilliant Earth Group's current stock price of $2.41.

Brilliant Earth Group stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering Brilliant Earth Group, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Envela (NYSEMKT:ELA) is the #2 top luxury stock out of 12 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Envela (NYSEMKT:ELA) is: Value: C, Growth: C, Momentum: B, Sentiment: A, Safety: C, Financials: B, and AI: C.

Envela (NYSEMKT:ELA) has a Due Diligence Score of 47, which is 20 points higher than the luxury industry average of 27.

ELA passed 15 out of 33 due diligence checks and has strong fundamentals. Envela has seen its stock return 72.81% over the past year, overperforming other luxury stocks by 28 percentage points.

Envela has an average 1 year price target of $9.00, a downside of -0.99% from Envela's current stock price of $9.09.

Envela stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Envela, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Tapestry (NYSE:TPR) is the #3 top luxury stock out of 12 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Tapestry (NYSE:TPR) is: Value: C, Growth: B, Momentum: C, Sentiment: C, Safety: B, Financials: A, and AI: C.

Tapestry (NYSE:TPR) has a Due Diligence Score of 31, which is 4 points higher than the luxury industry average of 27.

TPR passed 12 out of 38 due diligence checks and has average fundamentals. Tapestry has seen its stock return 131.44% over the past year, overperforming other luxury stocks by 87 percentage points.

Tapestry has an average 1 year price target of $122.14, an upside of 11.22% from Tapestry's current stock price of $109.82.

Tapestry stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Tapestry, 64.29% have issued a Strong Buy rating, 21.43% have issued a Buy, 14.29% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 3 luxury stocks that have issued dividends in the past year, the 3 luxury stocks with the highest dividend yields are:

Movado Group (NYSE:MOV) has an annual dividend yield of 5.77%, which is 4 percentage points higher than the luxury industry average of 1.85%. Movado Group's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Movado Group's dividend has shown consistent growth over the last 10 years.

Movado Group's dividend payout ratio of 194.4% indicates that its high dividend yield might not be sustainable for the long-term.

Tapestry (NYSE:TPR) has an annual dividend yield of 1.32%, which is -1 percentage points lower than the luxury industry average of 1.85%. Tapestry's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Tapestry's dividend has shown consistent growth over the last 10 years.

Tapestry's dividend payout ratio of 166.7% indicates that its dividend yield might not be sustainable for the long-term.

Signet Jewelers (NYSE:SIG) has an annual dividend yield of 0.32%, which is -2 percentage points lower than the luxury industry average of 1.85%. Signet Jewelers's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Signet Jewelers's dividend has shown consistent growth over the last 10 years.

Signet Jewelers's dividend payout ratio of 41.4% indicates that its dividend yield is sustainable for the long-term.

Luxury stocks were down -0.29% in the last day, and down -3.86% over the last week.

We couldn't find a catalyst for why luxury stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued luxury stocks right now are:

Signet Jewelers (NYSE:SIG) is the most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Signet Jewelers has a valuation score of 57, which is 36 points higher than the luxury industry average of 21. It passed 4 out of 7 valuation due diligence checks.

Signet Jewelers's stock has gained 7.82% in the past year. It has underperformed other stocks in the luxury industry by -37 percentage points.

Brilliant Earth Group (NASDAQ:BRLT) is the second most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Brilliant Earth Group has a valuation score of 29, which is 8 points higher than the luxury industry average of 21. It passed 2 out of 7 valuation due diligence checks.

Brilliant Earth Group's stock has gained 55.48% in the past year. It has overperformed other stocks in the luxury industry by 11 percentage points.

Movado Group (NYSE:MOV) is the third most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Movado Group has a valuation score of 71, which is 50 points higher than the luxury industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Movado Group's stock has dropped -1.41% in the past year. It has underperformed other stocks in the luxury industry by -46 percentage points.

50% of luxury stocks rated by analysts are a strong buy right now. On average, analysts expect luxury stocks to rise by 12.56% over the next year.

22.22% of luxury stocks have a Zen Rating of A (Strong Buy), 22.22% of luxury stocks are rated B (Buy), 44.44% are rated C (Hold), 11.11% are rated D (Sell), and 0% are rated F (Strong Sell).