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Best Luxury Stocks to Buy Now (2025)

Top luxury stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best luxury stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best luxury good stocks to buy right now are:

Tapestry (NYSE:TPR) is the #1 top luxury stock out of 12 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Tapestry (NYSE:TPR) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: B, Financials: B, and AI: B.

Tapestry (NYSE:TPR) has a Due Diligence Score of 48, which is 25 points higher than the luxury industry average of 23.

TPR passed 18 out of 38 due diligence checks and has strong fundamentals. Tapestry has seen its stock return 52.05% over the past year, overperforming other luxury stocks by 68 percentage points.

Tapestry has an average 1 year price target of $82.41, an upside of 12.71% from Tapestry's current stock price of $73.12.

Tapestry stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 17 analysts covering Tapestry, 52.94% have issued a Strong Buy rating, 23.53% have issued a Buy, 23.53% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Therealreal (NASDAQ:REAL) is the #2 top luxury stock out of 12 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Therealreal (NASDAQ:REAL) is: Value: D, Growth: A, Momentum: C, Sentiment: A, Safety: D, Financials: C, and AI: C.

Therealreal (NASDAQ:REAL) has a Due Diligence Score of 9, which is -14 points lower than the luxury industry average of 23. Although this number is below the industry average, our proven quant model rates REAL as a "B".

REAL passed 3 out of 33 due diligence checks and has weak fundamentals. Therealreal has seen its stock return 70.68% over the past year, overperforming other luxury stocks by 87 percentage points.

Therealreal has an average 1 year price target of $12.17, an upside of 95.3% from Therealreal's current stock price of $6.23.

Therealreal stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Therealreal, 33.33% have issued a Strong Buy rating, 33.33% have issued a Buy, 33.33% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Movado Group (NYSE:MOV) is the #3 top luxury stock out of 12 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Movado Group (NYSE:MOV) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Movado Group (NYSE:MOV) has a Due Diligence Score of 51, which is 28 points higher than the luxury industry average of 23.

MOV passed 18 out of 38 due diligence checks and has strong fundamentals. Movado Group has seen its stock lose -33.72% over the past year, underperforming other luxury stocks by -17 percentage points.

Movado Group has an average 1 year price target of $31.50, an upside of 78.88% from Movado Group's current stock price of $17.61.

Movado Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Movado Group, 0% have issued a Strong Buy rating, 100% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 2 luxury stocks that have issued dividends in the past year, the 2 luxury stocks with the highest dividend yields are:

Movado Group (NYSE:MOV) has an annual dividend yield of 7.95%, which is 4 percentage points higher than the luxury industry average of 3.63%. Movado Group's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Movado Group's dividend has shown consistent growth over the last 10 years.

Movado Group's dividend payout ratio of 163.6% indicates that its high dividend yield might not be sustainable for the long-term.

Tapestry (NYSE:TPR) has an annual dividend yield of 1.44%, which is -2 percentage points lower than the luxury industry average of 3.63%. Tapestry's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Tapestry's dividend has shown consistent growth over the last 10 years.

Tapestry's dividend payout ratio of 39.8% indicates that its dividend yield is sustainable for the long-term.

Luxury stocks were up 0.58% in the last day, and up 6.01% over the last week.

We couldn't find a catalyst for why luxury stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued luxury stocks right now are:

Signet Jewelers (NYSE:SIG) is the most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Signet Jewelers has a valuation score of 14, which is -3 points higher than the luxury industry average of 17. It passed 1 out of 7 valuation due diligence checks.

Signet Jewelers's stock has dropped -35.49% in the past year. It has underperformed other stocks in the luxury industry by -19 percentage points.

Movado Group (NYSE:MOV) is the second most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Movado Group has a valuation score of 57, which is 40 points higher than the luxury industry average of 17. It passed 4 out of 7 valuation due diligence checks.

Movado Group's stock has dropped -33.72% in the past year. It has underperformed other stocks in the luxury industry by -17 percentage points.

Tapestry (NYSE:TPR) is the third most undervalued luxury stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tapestry has a valuation score of 29, which is 12 points higher than the luxury industry average of 17. It passed 2 out of 7 valuation due diligence checks.

Tapestry's stock has gained 52.05% in the past year. It has overperformed other stocks in the luxury industry by 68 percentage points.

57.14% of luxury stocks rated by analysts are a buy right now. On average, analysts expect luxury stocks to rise by 28.41% over the next year.

0% of luxury stocks have a Zen Rating of A (Strong Buy), 28.57% of luxury stocks are rated B (Buy), 71.43% are rated C (Hold), 0% are rated D (Sell), and 0% are rated F (Strong Sell).