Kellogg Company manufactures and markets crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company's brand names include Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Kashi, Bear Naked, Eggo, Morningstar Farms, and Choco Krispies, Crunchy Nut, and Nutri-Grain. Kellogg was founded in 1906 and is headquartered in Battle Creek, MI.