BRC Inc. sells coffee, coffee brewing equipment, and outdoor and lifestyle apparel. The company also produces podcasts and digital and print journals. It offers its products through convenience, grocery, drug, mass merchandise, utdoor, do-it-yourself, and lifestyle retailers, as well as through company-operated and franchised Black Rifle Coffee shops and online. BRC Inc. was founded in 2014 and is based in Salt Lake City, UT.
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