Tron Inc. specializes in the creation, production, and distribution of toys and commemorative merchandise, primarily catering to theme parks and entertainment venues across the United States, China, Japan, and Europe. The company's diverse product portfolio encompasses collectible figures, soft toys, various accessories, apparel, and household goods. Its clientele includes both content licensors and individual consumers. Operating out of its headquarters in Winter Park, Florida, the organization was previously known as SRM Entertainment, Inc. before officially adopting the name Tron Inc. in July 2025.