NASDAQ: RUSHA
Rush Enterprises Inc Stock

$69.98+0.89 (+1.29%)
Updated Jun 12, 2026
RUSHA Price
$69.98
Fair Value Price
$207.08
Market Cap
$5.44B
52 Week Low
$45.67
52 Week High
$76.99
P/E
20.52x
P/B
2.4x
P/S
0.7x
PEG
1.63x
Dividend Yield
1.09%
Revenue
$7.27B
Earnings
$264.91M
Gross Margin
19.9%
Operating Margin
5.26%
Profit Margin
3.6%
Debt to Equity
0.98
Operating Cash Flow
$769M
Beta
0.91
Next Earnings
Jul 29, 2026
Ex-Dividend
N/A
Next Dividend
N/A

RUSHA Overview

Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Beyond new vehicle sales, Rush Enterprises facilitates the acquisition of pre-owned commercial vehicles, supplies a comprehensive range of aftermarket parts, and delivers essential services including maintenance and repair, financing solutions, and vehicle leasing and rental. To support its commercial clients further, the company extends various insurance options, such as property and casualty coverage – encompassing collision, liability, cargo, and credit life policies. Its service portfolio also covers specialized offerings like equipment and parts installation and repair, comprehensive paint and body shop services, thorough pre-delivery inspections for new vehicles, and truck modification capabilities, including natural gas fuel system integration. Moreover, Rush Enterprises performs body and chassis upfitting, component installation, and retails tires specifically designed for commercial use. It also offers both new and used trailers, and vehicle telematics products. Uniquely, the company manufactures its own compressed natural gas (CNG) fuel systems and their associated components for commercial vehicles. The diverse clientele spans regional and national commercial fleets, large corporations, governmental bodies at local and state levels, and independent owner-operators. Operating across numerous U.S. states, its extensive network includes locations in Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Founded in 1965, Rush Enterprises, Inc. maintains its corporate headquarters in New Braunfels, Texas.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine RUSHA's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Auto & Truck Dealership

Industry Rating
C
RUSHA
Ranked
#5 of 23

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$37.83B
$9.48B
$0.72B
View Top Auto & Truck Dealership Stocks

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Overview

Due Diligence Score

Industry Average (25)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how RUSHA scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

RUSHA ($69.98) is undervalued by 66.21% relative to our estimate of its Fair Value price of $207.08 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
RUSHA ($69.98) is significantly undervalued by 66.21% relative to our estimate of its Fair Value price of $207.08 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
RUSHA ($69.98) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 35 more RUSHA due diligence checks available for Premium users.

Valuation

RUSHA fair value

Fair Value of RUSHA stock based on Discounted Cash Flow (DCF)

Price
$69.98
Fair Value
$207.08
Undervalued by
66.21%
RUSHA ($69.98) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
RUSHA ($69.98) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
RUSHA ($69.98) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

RUSHA price to earnings (PE)

For valuing profitable companies with steady earnings

Company
20.52x
Industry
21x
Market
14.15x
RUSHA is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
RUSHA is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation

RUSHA price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
2.4x
Industry
3.33x
RUSHA is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

RUSHA price to earnings growth (PEG)

For valuing profitable companies with growth potential

RUSHA is poor value relative... subscribe to Premium to read more.
PEG Value Valuation

RUSHA's financial health

Profit margin

Revenue
$1.7B
Net Income
$61.5M
Profit Margin
3.6%
RUSHA's Earnings (EBIT) of $382.14M... subscribe to Premium to read more.
Interest Coverage Financials
RUSHA's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$4.5B
Liabilities
$2.2B
Debt to equity
0.98
RUSHA's short-term assets ($2.21B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
RUSHA's short-term assets ($2.21B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
RUSHA's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
RUSHA's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$60.4M
Investing
-$60.6M
Financing
$27.3M
RUSHA's operating cash flow ($768.71M)... subscribe to Premium to read more.
Debt Coverage Financials

RUSHA vs Auto & Truck Dealership Stocks

TickerZen RatingMarket Cap1d %P/EP/B
RUSHAC$5.44B+1.29%20.52x2.40x
ANC$6.41B-1.31%10.24x2.88x
OPLNB$4.01B-2.25%-48.50x3.20x
GPIC$3.87B+0.13%12.33x1.36x
LADC$7.15B+0.23%10.91x1.12x

Rush Enterprises Stock FAQ

What is Rush Enterprises's quote symbol?

(NASDAQ: RUSHA) Rush Enterprises trades on the NASDAQ under the ticker symbol RUSHA. Rush Enterprises stock quotes can also be displayed as NASDAQ: RUSHA.

If you're new to stock investing, here's how to buy Rush Enterprises stock.

What is the 52 week high and low for Rush Enterprises (NASDAQ: RUSHA)?

(NASDAQ: RUSHA) Rush Enterprises's 52-week high was $76.99, and its 52-week low was $45.67. It is currently -9.11% from its 52-week high and 53.23% from its 52-week low.

How much is Rush Enterprises stock worth today?

(NASDAQ: RUSHA) Rush Enterprises currently has 77,712,291 outstanding shares. With Rush Enterprises stock trading at $69.98 per share, the total value of Rush Enterprises stock (market capitalization) is $5.44B.

Rush Enterprises stock was originally listed at a price of $1.99 in Oct 7, 2003. If you had invested in Rush Enterprises stock at $1.99, your return over the last 22 years would have been 3,425.44%, for an annualized return of 17.58% (not including any dividends or dividend reinvestments).

How much is Rush Enterprises's stock price per share?

(NASDAQ: RUSHA) Rush Enterprises stock price per share is $69.98 today (as of Jun 12, 2026).

What is Rush Enterprises's Market Cap?

(NASDAQ: RUSHA) Rush Enterprises's market cap is $5.44B, as of Jun 14, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Rush Enterprises's market cap is calculated by multiplying RUSHA's current stock price of $69.98 by RUSHA's total outstanding shares of 77,712,291.
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