Integral Ad Science Holding Corp. is a techn company that analyzes the value of digital advertising placements. The company is known for addressing fraud, viewability, and brand risk issues, as well as for TRAQ (TRue Advertising Quality), a system that gives scores from 250 to 1,000 that buyers and sellers use to value media by assessing metrics including brand safety, ad fraud, page content and structure, time viewed, the share of view, and ad clutter. Integral Ad Science was founded in 2009 and is headquartered in New York, NY.