Sectors & IndustriesConsumer Cyclical

Best Consumer Cyclical Stocks to Buy Now (2026)

Top consumer cyclical stocks in 2026 ranked by overall Due Diligence Score. See the best consumer cyclical stocks to buy now, according to analyst forecasts for the consumer cyclical sector.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best consumer cyclical stocks to buy right now are:

Betterware De Mexico Sapi De CV (NYSE:BWMX) is the #1 top consumer cyclical stock out of 546 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Betterware De Mexico Sapi De CV (NYSE:BWMX) is: Value: B, Growth: B, Momentum: B, Sentiment: B, Safety: C, Financials: A, and AI: A.

Betterware De Mexico Sapi De CV (NYSE:BWMX) has a Due Diligence Score of 27, which is -2 points lower than the consumer cyclical sector average of 29. Although this number is below the industry average, our proven quant model rates BWMX as a "A".It passed 11 out of 38 due diligence checks and has average fundamentals. Betterware De Mexico Sapi De CV has seen its stock return 54.01% over the past year, overperforming other consumer cyclical stocks by 62 percentage points.

Betterware De Mexico Sapi De CV has an average 1 year price target of $21.67, an upside of 32.6% from Betterware De Mexico Sapi De CV's current stock price of $16.34.

Betterware De Mexico Sapi De CV stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Betterware De Mexico Sapi De CV, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a Hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Brp (NASDAQ:DOO) is the #2 top consumer cyclical stock out of 546 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Brp (NASDAQ:DOO) is: Value: C, Growth: B, Momentum: B, Sentiment: B, Safety: C, Financials: B, and AI: B.

Brp (NASDAQ:DOO) has a Due Diligence Score of 33, which is 4 points higher than the consumer cyclical sector average of 29. It passed 13 out of 38 due diligence checks and has average fundamentals. Brp has seen its stock return 47.08% over the past year, overperforming other consumer cyclical stocks by 55 percentage points.

Brp has an average 1 year price target of $93.00, an upside of 19.8% from Brp's current stock price of $77.63.

Brp stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Brp, 33.33% have issued a Strong Buy rating, 33.33% have issued a Buy, 33.33% have issued a Hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Strattec Security (NASDAQ:STRT) is the #3 top consumer cyclical stock out of 546 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Strattec Security (NASDAQ:STRT) is: Value: C, Growth: B, Momentum: C, Sentiment: A, Safety: C, Financials: B, and AI: C.

Strattec Security (NASDAQ:STRT) has a Due Diligence Score of 39, which is 10 points higher than the consumer cyclical sector average of 29. It passed 15 out of 38 due diligence checks and has average fundamentals. Strattec Security has seen its stock return 113.53% over the past year, overperforming other consumer cyclical stocks by 122 percentage points.

Out of 174 consumer cyclical stocks that have issued dividends in the past year, the 3 consumer cyclical stocks with the highest dividend yields are:

Guess (NYSE:GES) has an annual dividend yield of N/A, which is N/A percentage points lower than the consumer cyclical sector average of 2.73%. Guess's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Guess's dividend has shown consistent growth over the last 10 years.

Guess's dividend payout ratio of 19.6% indicates that its dividend yield is sustainable for the long-term.

Fitell (NASDAQ:FTEL) has an annual dividend yield of 26.49%, which is 24 percentage points higher than the consumer cyclical sector average of 2.73%.

Fitell's dividend payout ratio of 0% indicates that its high dividend yield might not be sustainable for the long-term.

Natural Health Trends (NASDAQ:NHTC) has an annual dividend yield of 21.86%, which is 19 percentage points higher than the consumer cyclical sector average of 2.73%. Natural Health Trends's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. Natural Health Trends's dividend has shown consistent growth over the last 10 years.

Natural Health Trends's dividend payout ratio of -8,000% indicates that its high dividend yield might not be sustainable for the long-term.

Consumer cyclical stocks were down -0.57% in the last day, and up 3.71% over the last week. Pearson was the among the top losers in the consumer cyclical sector, dropping -9.73% yesterday.

Pearson shares are trading lower. The company reported a 2025 trading update.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued consumer cyclical stocks right now are:

Jjill (NYSE:JILL) is the most undervalued consumer cyclical stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jjill has a valuation score of 71, which is 44 points higher than the consumer cyclical sector average of 27. It passed 5 out of 7 valuation due diligence checks.

Jjill's stock has dropped -38.94% in the past year. It has underperformed other stocks in the consumer cyclical sector by -31 percentage points.

Macy's (NYSE:M) is the second most undervalued consumer cyclical stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Macy's has a valuation score of 43, which is 16 points higher than the consumer cyclical sector average of 27. It passed 3 out of 7 valuation due diligence checks.

Macy's's stock has gained 51.14% in the past year. It has overperformed other stocks in the consumer cyclical sector by 59 percentage points.

Pdd Holdings (NASDAQ:PDD) is the third most undervalued consumer cyclical stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Pdd Holdings has a valuation score of 71, which is 44 points higher than the consumer cyclical sector average of 27. It passed 5 out of 7 valuation due diligence checks.

Pdd Holdings's stock has gained 9.91% in the past year. It has overperformed other stocks in the consumer cyclical sector by 18 percentage points.

38.04% of consumer cyclical stocks rated by analysts are a strong buy right now. On average, analysts expect consumer cyclical stocks to rise by 12.48% over the next year.

6.12% of consumer cyclical stocks have a Zen Rating of A (Strong Buy), 13.65% of consumer cyclical stocks are rated B (Buy), 61.18% are rated C (Hold), 13.41% are rated D (Sell), and 5.65% are rated F (Strong Sell).