Sectors & IndustriesIndustrialsTravel Services
Best Travel Stocks to Buy Now (2026)
Top travel stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best travel stocks to buy now. Learn More.

Industry: Travel Services
B
Travel is Zen Rated B and is the 57th ranked industry out of 145 stock market industries
Learn how the Zen Ratings work
Ticker
Company
Zen Rating
Price
Value
Graham Fair Value
Graham Fair Value %
P/E
Forward P/E
P/S
P/B
PEG
Free Cash Flow
Free Cash Flow Yield
Book Value
BVPS
EV
EV/EBITDA
EXPE
EXPEDIA GROUP INC
$221.46$193.2414.60%18.44x11.29x1.78x46.15x0.60x$4.10B15.20%$576.00M4.73$23.50B7.62
LIND
LINDBLAD EXPEDITIONS HOLDINGS INC
$19.48N/AN/A-36.75x735.09x1.47x-6.72xN/A$71.44M6.09%-$190.13M-3.16$1.62B18.05
VIK
VIKING HOLDINGS LTD
$80.91$36.33122.71%31.24x24.13x5.52x32.97x1.26x$1.53B4.27%$1.09B2.47$38.00B20.94
BKNG
BOOKING HOLDINGS INC
$157.80$105.4449.66%20.55x14.69x4.50x-14.02x0.86x$9.03B7.25%-$8.72B-11.04$125.19B12.77
SABR
SABRE CORP
$1.91N/AN/A1.53x83.41x0.27x-0.73xN/A-$249.02M-32.98%-$1.04B-2.63$4.36B4.04
ABNB
AIRBNB INC
$137.05$48.79180.89%33.18x27.16x6.48x10.82x1.80x$4.57B5.57%$7.64B12.77$78.04B24.24
TNL
TRAVEL & LEISURE CO
$63.61$78.65-19.13%17.24x8.53x0.98x-3.89x0.38x$452.00M11.38%-$1.02B-16.36$9.27B13.00
NCLH
NORWEGIAN CRUISE LINE HOLDINGS LTD
$16.58$20.60-19.53%13.26x7.71x0.75x3.13x0.42x-$949.08M-12.53%$2.43B5.32$22.58B8.45
CCL
CARNIVAL CORP LTD
$25.44$20.4324.55%10.83x11.24x1.35x2.79x1.15x$3.30B9.09%$13.03B9.13$61.51B8.33
RCL
ROYAL CARIBBEAN CRUISES LTD
$263.46$157.0367.78%15.94x15.07x3.87x7.20x1.36x$1.37B1.93%$9.81B36.33$91.94B12.47
TCOM
TRIPCOM GROUP LTD
$52.20$566.46-90.78%7.03xN/A3.75x1.35x0.03x$1.99B5.80%$25.05B38.08$31.69B5.29
TRIP
TRIPADVISOR INC
$9.66$9.115.98%53.67x6.48x0.59x1.80x0.41x$181.30M16.26%$623.70M5.41$1.24B6.34
AHMA
AMBITIONS ENTERPRISE MANAGEMENT CO LLC
$1.25N/AN/A31.25xN/A1.75x2.97xN/A-$1.10M-3.12%$12.49M0.44$34.10M21.80
MMYT
MAKEMYTRIP LTD
$46.29$20.63124.39%94.47x23.78x4.35x-389.21x0.89x$225.45M4.99%-$11.62M-0.12$5.50BN/A
NUTR
NUSATRIP INC
$9.00N/AN/AN/AN/A21.28x13.95xN/A-$14.87M-29.87%$12.51M2.26$169.46M-220.60
TOUR
TUNIU CORP
$5.71$27.57-79.29%14.42x2.33x0.76x0.41x0.08x-$4.45M-6.87%$151.07M13.31$31.06M4.70
YTRA
YATRA ONLINE INC
$0.96N/AN/A-41.74x10.46x0.53x1.07xN/A$3.35M5.52%$57.26M0.91$65.56MN/A

Travel Stocks FAQ

What are the best travel stocks to buy right now in May 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best vacation stocks to buy right now are:

1. Expedia Group (NASDAQ:EXPE)


Expedia Group (NASDAQ:EXPE) is the #1 top travel stock out of 17 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Expedia Group (NASDAQ:EXPE) is: Value: A, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: C.

Expedia Group (NASDAQ:EXPE) has a Due Diligence Score of 59, which is 23 points higher than the travel industry average of 36.

EXPE passed 22 out of 38 due diligence checks and has strong fundamentals. Expedia Group has seen its stock return 32.41% over the past year, overperforming other travel stocks by 32 percentage points.

Expedia Group has an average 1 year price target of $280.05, an upside of 26.46% from Expedia Group's current stock price of $221.46.

Expedia Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 19 analysts covering Expedia Group, 31.58% have issued a Strong Buy rating, 0% have issued a Buy, 68.42% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Lindblad Expeditions Holdings (NASDAQ:LIND)


Lindblad Expeditions Holdings (NASDAQ:LIND) is the #2 top travel stock out of 17 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Lindblad Expeditions Holdings (NASDAQ:LIND) is: Value: C, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Lindblad Expeditions Holdings (NASDAQ:LIND) has a Due Diligence Score of 11, which is -25 points lower than the travel industry average of 36. Although this number is below the industry average, our proven quant model rates LIND as a "B".

LIND passed 4 out of 33 due diligence checks and has weak fundamentals. Lindblad Expeditions Holdings has seen its stock return 83.95% over the past year, overperforming other travel stocks by 83 percentage points.

Lindblad Expeditions Holdings has an average 1 year price target of $24.33, an upside of 24.91% from Lindblad Expeditions Holdings's current stock price of $19.48.

Lindblad Expeditions Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Lindblad Expeditions Holdings, 66.67% have issued a Strong Buy rating, 33.33% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Viking Holdings (NYSE:VIK)


Viking Holdings (NYSE:VIK) is the #3 top travel stock out of 17 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Viking Holdings (NYSE:VIK) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Viking Holdings (NYSE:VIK) has a Due Diligence Score of 38, which is 2 points higher than the travel industry average of 36.

VIK passed 14 out of 33 due diligence checks and has average fundamentals. Viking Holdings has seen its stock return 77.55% over the past year, overperforming other travel stocks by 77 percentage points.

Viking Holdings has an average 1 year price target of $84.14, an upside of 4% from Viking Holdings's current stock price of $80.91.

Viking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Viking Holdings, 71.43% have issued a Strong Buy rating, 0% have issued a Buy, 21.43% have issued a hold, while 7.14% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the travel stocks with highest dividends?

Out of 6 travel stocks that have issued dividends in the past year, the 3 travel stocks with the highest dividend yields are:

1. Tuniu (NASDAQ:TOUR)


Tuniu (NASDAQ:TOUR) has an annual dividend yield of 20.96%, which is 16 percentage points higher than the travel industry average of 4.6%.

Tuniu's dividend payout ratio of 0% indicates that its high dividend yield might not be sustainable for the long-term.

2. Travel & Leisure Co (NYSE:TNL)


Travel & Leisure Co (NYSE:TNL) has an annual dividend yield of 2.7%, which is -2 percentage points lower than the travel industry average of 4.6%. Travel & Leisure Co's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Travel & Leisure Co's dividend has shown consistent growth over the last 10 years.

Travel & Leisure Co's dividend payout ratio of 61.8% indicates that its dividend yield is sustainable for the long-term.

3. Royal Caribbean Cruises (NYSE:RCL)


Royal Caribbean Cruises (NYSE:RCL) has an annual dividend yield of 1.61%, which is -3 percentage points lower than the travel industry average of 4.6%. Royal Caribbean Cruises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Royal Caribbean Cruises's dividend has shown consistent growth over the last 10 years.

Royal Caribbean Cruises's dividend payout ratio of 25.7% indicates that its dividend yield is sustainable for the long-term.

Why are travel stocks down?

Travel stocks were down -3.75% in the last day, and down -2.61% over the last week. Booking Holdings was the among the top losers in the travel services industry, dropping -4.9% yesterday.

Shares of companies within the broader consumer discretionary sector are trading lower amid concerns over a potential end to the U.S.-Iran ceasefire leading to higher energy prices leading to inflation, elevated interest rates and curtailed consumer spending.

What are the most undervalued travel stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel stocks right now are:

1. Tripadvisor (NASDAQ:TRIP)


Tripadvisor (NASDAQ:TRIP) is the most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 29, which is -9 points higher than the travel industry average of 38. It passed 2 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates TRIP a Valuation Rating of "A".

Tripadvisor's stock has dropped -36.86% in the past year. It has underperformed other stocks in the travel industry by -37 percentage points.

2. Expedia Group (NASDAQ:EXPE)


Expedia Group (NASDAQ:EXPE) is the second most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Expedia Group has a valuation score of 71, which is 33 points higher than the travel industry average of 38. It passed 5 out of 7 valuation due diligence checks.

Expedia Group's stock has gained 32.41% in the past year. It has overperformed other stocks in the travel industry by 32 percentage points.

3. Carnival (NYSE:CCL)


Carnival (NYSE:CCL) is the third most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Carnival has a valuation score of 43, which is 5 points higher than the travel industry average of 38. It passed 3 out of 7 valuation due diligence checks.

Carnival's stock has gained 14.96% in the past year. It has overperformed other stocks in the travel industry by 14 percentage points.

Are travel stocks a good buy now?

53.85% of travel stocks rated by analysts are a strong buy right now. On average, analysts expect travel stocks to rise by 4,475.27% over the next year.

7.14% of travel stocks have a Zen Rating of A (Strong Buy), 7.14% of travel stocks are rated B (Buy), 78.57% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the travel services industry?

The average P/E ratio of the travel services industry is 21.59x.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.