Sectors & IndustriesConsumer CyclicalPersonal Services

Best Personal Service Stocks to Buy Now (2026)

Top personal service stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best personal service stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best personal service stocks to buy right now are:

Frontdoor (NASDAQ:FTDR) is the #1 top personal service stock out of 16 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Frontdoor (NASDAQ:FTDR) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: D, Financials: A, and AI: B.

Frontdoor (NASDAQ:FTDR) has a Due Diligence Score of 47, which is 18 points higher than the personal service industry average of 29.

FTDR passed 16 out of 33 due diligence checks and has strong fundamentals. Frontdoor has seen its stock return 29.92% over the past year, overperforming other personal service stocks by 121 percentage points.

Frontdoor has an average 1 year price target of $73.50, a downside of -3.28% from Frontdoor's current stock price of $75.99.

Frontdoor stock has a consensus Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Frontdoor, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Bright Horizons Family Solutions (NYSE:BFAM) is the #2 top personal service stock out of 16 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Bright Horizons Family Solutions (NYSE:BFAM) is: Value: C, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

Bright Horizons Family Solutions (NYSE:BFAM) has a Due Diligence Score of 41, which is 12 points higher than the personal service industry average of 29.

BFAM passed 14 out of 33 due diligence checks and has strong fundamentals. Bright Horizons Family Solutions has seen its stock lose -38.53% over the past year, overperforming other personal service stocks by 52 percentage points.

Bright Horizons Family Solutions has an average 1 year price target of $94.67, an upside of 24.12% from Bright Horizons Family Solutions's current stock price of $76.27.

Bright Horizons Family Solutions stock has a consensus Buy recommendation according to Wall Street analysts. Of the 6 analysts covering Bright Horizons Family Solutions, 50% have issued a Strong Buy rating, 16.67% have issued a Buy, 16.67% have issued a hold, while 0% have issued a Sell rating, and 16.67% have issued a Strong Sell.

H&R Block (NYSE:HRB) is the #3 top personal service stock out of 16 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for H&R Block (NYSE:HRB) is: Value: A, Growth: D, Momentum: D, Sentiment: C, Safety: D, Financials: A, and AI: C.

H&R Block (NYSE:HRB) has a Due Diligence Score of 53, which is 24 points higher than the personal service industry average of 29.

HRB passed 19 out of 38 due diligence checks and has strong fundamentals. H&R Block has seen its stock lose -17.81% over the past year, overperforming other personal service stocks by 73 percentage points.

H&R Block has an average 1 year price target of $43.00, a downside of -4.85% from H&R Block's current stock price of $45.19.

H&R Block stock has a consensus Hold recommendation according to Wall Street analysts. Of the 3 analysts covering H&R Block, 0% have issued a Strong Buy rating, 33.33% have issued a Buy, 33.33% have issued a hold, while 0% have issued a Sell rating, and 33.33% have issued a Strong Sell.

Out of 4 personal service stocks that have issued dividends in the past year, the 3 personal service stocks with the highest dividend yields are:

H&R Block (NYSE:HRB) has an annual dividend yield of 3.72%, which is 2 percentage points higher than the personal service industry average of 2%. H&R Block's dividend payout is stable, having never dropped by more than 10% in the last 10 years. H&R Block's dividend has shown consistent growth over the last 10 years.

H&R Block's dividend payout ratio of 28.7% indicates that its dividend yield is sustainable for the long-term.

Rollins (NYSE:ROL) has an annual dividend yield of 1.87%, which is the same as the personal service industry average of 2%. Rollins's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. Rollins's dividend has shown consistent growth over the last 10 years.

Rollins's dividend payout ratio of 64.9% indicates that its dividend yield is sustainable for the long-term.

Service International (NYSE:SCI) has an annual dividend yield of 1.58%, which is the same as the personal service industry average of 2%. Service International's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Service International's dividend has shown consistent growth over the last 10 years.

Service International's dividend payout ratio of 35.2% indicates that its dividend yield is sustainable for the long-term.

Personal service stocks were up 1.89% in the last day, and up 2.19% over the last week.

We couldn't find a catalyst for why personal service stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued personal service stocks right now are:

H&R Block (NYSE:HRB) is the most undervalued personal service stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

H&R Block has a valuation score of 57, which is 30 points higher than the personal service industry average of 27. It passed 4 out of 7 valuation due diligence checks.

H&R Block's stock has dropped -17.81% in the past year. It has overperformed other stocks in the personal service industry by 73 percentage points.

Carriage Services (NYSE:CSV) is the second most undervalued personal service stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Carriage Services has a valuation score of 57, which is 30 points higher than the personal service industry average of 27. It passed 4 out of 7 valuation due diligence checks.

Carriage Services's stock has dropped -10.71% in the past year. It has overperformed other stocks in the personal service industry by 80 percentage points.

Bright Horizons Family Solutions (NYSE:BFAM) is the third most undervalued personal service stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Bright Horizons Family Solutions has a valuation score of 29, which is 2 points higher than the personal service industry average of 27. It passed 2 out of 7 valuation due diligence checks.

Bright Horizons Family Solutions's stock has dropped -38.53% in the past year. It has overperformed other stocks in the personal service industry by 52 percentage points.

44.44% of personal service stocks rated by analysts are a buy right now. On average, analysts expect personal service stocks to rise by 14.09% over the next year.

0% of personal service stocks have a Zen Rating of A (Strong Buy), 0% of personal service stocks are rated B (Buy), 70% are rated C (Hold), 20% are rated D (Sell), and 10% are rated F (Strong Sell).