TheMaven, Inc. engages in the software development, building a list of selective, invite-only channel partners, and reaching out to potential channel partners for discussion. It also develops an exclusive coalition of professionally-managed online media channels based on a company developed technology platform. The company's channel partners publishes content and oversee an online community for its channels, leverages its proprietary, socially-driven, mobile-enabled, and video-focused technology platform to engage niche audiences within a single coalition. It builds and operates a coalition of professionally managed media channels and interest groups, which are operated by a group of experts, reporters, group evangelists, and social leaders as channel partners. TheMaven, Inc. was founded in 2016 and is based in Seattle, Washington.